"Mr. Li, our Qiandu money has been spent on expanding vocational education installment credit, and has encountered great resistance. ”

Zhu Guang, Vice President of Qiandu and General Manager of Qiandu Financial Services Group (FSG), came to Robin Lee's office to report.

"What resistance? How did you do that?"

Robin Lee was a little angry, so he set up the financial business group and raised it to the strategic height of the group, but the good news did not come, but the unfavorable news came.

As one of the "troikas" of Qiandu Finance, consumer finance is no less important than the other two carriages - payment and financial management.

In terms of its team formation and business development, the whole group can be said to ask for people to give people and money to money.

Robin Li looked at Zhu Guang with unkind eyes, and began to consider whether the other party was really suitable for the position of general manager of the financial business group.

Zhu Guang was glared at by Robin Li Feng's sharp gaze, and cold sweat broke out on his forehead.

He knows how strong Robin Lee's personality is, not to mention anything else, just take the matter of "he is the only one left in the Qiandu Seven Musketeers who started his business in the early years", you can see how strong the other party's desire to control is.

Zhu Guangcai became the general manager of the business group, but he didn't want to be ousted from the stage in a gloomy manner, so he organized the language before he replied:

"Yimin Loan is fighting a price war. The annualized loan interest rate was lowered to 15% at one time, and an ultra-high rebate of 3% of the loan amount was issued to the cooperative merchants.

The agents below are all in a hurry, saying that the business is almost over. ”

Zhu Guangke did not dare to say that he took the lead in provoking the price war, and directly lowered the interest rate from 20% to 16%-17%, which is common in the industry.

Originally, Zhu Guang thought that the education installment industry was all small start-ups, and most of them got a Series A financing, which was completely scattered, and there was no one who could fight.

As a result, Yimin Loan jumped up and slapped it with a backhand, and almost hit Qiandu with money and half of his body.

"Does Yimin Loan have anything to do with Yimin Net Finance?" asked Robin Lee.

"Originally, Yimin Loan and Yimin Netfinance were both owned by Yimin Financial Services Group.

Later, Yimin Netfinance was listed independently, and Yimin Loan was also spun off.

Some time ago, Yimin Loan completed a strategic financing of 300 million US dollars jointly invested by CITIC Industrial Fund and China Merchants.

In addition, Yimin Loan also received a loan of RMB 10 billion from China Merchants Bank and China CITIC Bank. ”

Zhu Guang now regrets that he did not pay more attention to the education staging industry.

As a result, he was careless and killed a predator.

At the same time, he was also quite angry, this Yimin loan was too well disguised.

Qiandu has money to spend to enter the market, and you will complete such a large amount of financing, and you will work against yourself.

Why fight a price war? Isn't it good for everyone to make money happily together?

In fact, he is a double standard, and Yimin Loan has been developing obscenely.

Qiandu Youqian took the lead in provoking a price war, interrupting the obscene development process of Yimin Loan.

Zhang Yida is afraid of the-stirring stick of "Qiandu has money to spend", and all the small and medium-sized players in the education installment in the previous life were killed by them using the cost of capital to fight a price war.

So Zhang Yida won't get used to them, you can get funds from the bank, and you can also get Yimin loans, who is afraid of whom?

It's a big group of small and medium-sized players in the education installment industry who take funds from P2P.

Their capital costs are all 10 points, or even more than 15 points, and they also played a hammer and were directly cleared.

"Yida's company?" Robin Li was a little embarrassed, Qiandu should be regarded as a latecomer in the industry if he has money to spend, and it is normal to be beaten by others to grab the market.

It was he who got closer to Zhang Yida, and invested $200 million in the Torch Family Office.

In the blink of an eye, everyone is going to meet again.

But friendship is friendship, and business is business. Friendship and business should not be confused.

Robin Lee said: "Then let's also adjust the interest rate and rebate! Yimin Loan is rich, but it depends on who you compare it with." Are we afraid that we can't compare to them?"

Zhu Guangxin said, if only it was as simple as you thought. Then I'll ask for a fart and get straight to work.

Zhu Guang said with a bitter face: "If the interest rate and rebate are adjusted again, we may face huge losses if we have money to spend."

First of all, the cost of funds of banks is currently 6%, and if we set the interest rate at 14%, the interest rate spread will only be 8 points.

Counting rebates, operating and promotion costs, bad debts, and interest margins, it can be covered.

I'm afraid that Yimin Loan will continue to fight a price war with us.

Our interest rate is lowered by 1 point, and his interest rate is reduced by 2 points. We rebate up 1 point, and they rebate up 2 points.

Their capital cost is similar to ours, but they entered the market more than a year earlier than us, and they are definitely stronger than us in terms of operating cost control, and their risk control is not worse than ours.

If we continue like this, I'm afraid that we will kill 800 enemies and lose 1,000 ourselves. ”

Zhu Guang analyzed the competition situation with Yimin Loan very clearly, and he was afraid of burning a lot of money, and as a result, he lost by burning.

So he didn't dare to make decisions on his own, but handed over the decision-making power to Robin Lee.

As long as Robin Lee is not afraid of losses or losses, he will go out and fight with Yimin Loan.

Robin Lee also has a headache, Yimin Loan raised 300 million US dollars, in his opinion, it is just a small fight.

But there is still a Zhang Yida standing behind Yimin Loan, so he can't afford not to pay attention to it.

This is a ruthless person, he burned more than 2 billion yuan in the mobile payment market last year, and it will only be more this year.

In addition, Yimin Net Finance is also said to have more than $1 billion in heavy capital, and Ruixiang has only recently completed $2.5 billion in financing.

If Qiandu has the money to spend the $300 million in Yimin Loan, and these two companies invest in Yimin Loan for another round and lose some blood, then the subsidy war will be protracted.

Combined, the sum of several of their start-up companies is still not as good as the capital.

But Robin Lee is thinking about whether it is worth burning so many billions or even tens of billions of dollars for the sake of an education installment market.

At present, the O2O war, Qiandu glutinous rice, and Qiandu takeaway are all burning money.

Even if the boss of Putian keeps advertising and the search engine business makes a lot of money, he can't afford to toss around and fight everywhere!

"Alright. I'll give you an answer to this matter in two days, so you can get busy first!"

Zhu Guang guessed that Robin Lee was going to negotiate peace with Zhang Yida, and sure enough, after he left, Robin Lee dialed Zhang Yida's phone.

"Yida, are you busy?"

"It's nothing, senior brother, just tell me if you have something!"

Zhang Yida guessed that Robin Lee was here for the education installment subsidy, but he still pretended not to know anything on the phone.

"That's the case, Qiandu has money to enter the education installment market some time ago.

The people below don't know that it's your territory, and the water has washed the Dragon King Temple!

Robin Lee also clicked to the point, guessing that Zhang Yida should understand what he meant.

"Is there such a thing?

Senior brother, you are serious, there are so many players in consumption installments, just Ruixiang plus Yimin Net Gold, plus Yimin Loan, how much market does it occupy?

It is a good thing that Qiandu has money to spend to enter the education installment market, which will help the industry prosper!"

Zhang Yida pulled up the pretense, but his face was not red and he was not panting.

Robin Lee knows that he won't say anything, give each other a step!" he continued:

"That's right! The people below didn't know about it, and they had a price war with Yimin Loan.

After I found out, I reprimanded them severely. ”

"Ahh I'm too busy myself, and I neglect a lot of things. ”

Zhang Yida had basically guessed that Robin Lee wanted to negotiate with him, otherwise he wouldn't have made this call.

"The education staging market is still very large. No company can be completely alone.

Instead of our two families fighting to the death, it is cheaper for outsiders. It's better for our brothers to join hands and carve up this market together. ”

"Yes, senior brother, you're right. The price war between our brothers and sisters is definitely a matter of relatives and enemies.

You say. How are we going to cooperate with you? ”

Seeing that Zhang Yida was very good, Robin Li smiled and said: "In this way, let's unify the price policy!"

Your interest rate is set at 15% per annum, and we are 15% as well.

Your partner commission rebate is set at 3%, and we are also in line with you.

The affairs of the market will be handed over to the people below, and let them rely on their own abilities!

Yida, what do you think of that?"

"Okay, brother, you're doing a good job. With this price policy, we can just drive out other competitors, and at the same time, we also have a certain profit.

Just do what you propose!"

Zhang Yida also doesn't want to fight a price war, since Qiandu has money to spend and admit it, he won't rush to kill everything.

However, Zhang Yida will not fully believe Robin Lee's nonsense, and after other competitors have withdrawn, Yimin Loan and Qiandu Money will still have a battle after all.

"Okay, then we'll settle our minds. ”

After Robin Li got Zhang Yida's affirmative reply, he hung up the phone, called Zhu Guang, and advised:

"You put the policy that we have money to spend on the same as Yimin Loan, and try to avoid malicious competition with them at this stage. ”

Zhu Guang nodded and said, "I understand, I will restrain the agents below." ”

"Another thing is that you need to make the team grow as soon as possible and slowly control the operating costs.

In the future, we will inevitably fight with Yimin Loan.

But don't worry about it at this stage, Zhang Yida and I have reached a consensus to sweep away other miscellaneous fish first. ”

Robin Lee has also been in the business world for nearly 20 years, so naturally he will not simply think that he will be okay in the future.

At present, there is no fighting, because they are afraid of the other party's strength, and they are afraid of being taken advantage of by others.

When there are only two of them left in the industry, or the parent company of one party is weakened, it will be time to fight again.

"Then do we still use our off-the-board tricks?" asked Zhu Guang.

"What kind of off-the-plate move?" Robin Lee frowned, thinking to himself, can't you just change the noun to a better sound?

"Seventy or eighty percent of the students in many educational institutions come from our thousands.

Should we talk to some educational institutions, they choose to work with us, and we give them some ads.

And do we need to use some means in product design?

For example, the well-known "X+Y" program in the education period.

X represents the number of interest-only installments in the previous period, and Y represents the number of periods in which the principal is repaid plus interest in the later period.

The allure of this option is that during the training, the student only has to pay a small amount of interest, and then repays the principal and interest when the training is over and he finds a job.

For example, a course with a tuition fee of 20,000 yuan.

If the student chooses "6+12", then for the first 6 months, only need to repay more than 200 yuan of interest per month, and then repay the principal and interest.

Now the industry is generally 6+12, 6+18 mode.

We changed them to 9+9, 12+12 mode, which is more attractive. ”

Zhu Guang explained his plan with a smile, the interest is the same as the rebate, but there are many other tricks that can be played.

Robin Lee said: "As long as we have the same interest and rebate as Yimin Loan." You can play as you want with other tricks.

I only have one request, and that is to get the business up as soon as possible. ”

Zhu Guang nodded again and again, Mr. Li is really still the original Mr. Li, and he is still familiar with the taste.

What is agreed with the junior and disciple, that is.

If Zhang Yida believes him, I'm afraid that his pants will be lost.