Chapter 399: "Choke"
Of course, the cost of this fixed salary is high. Over the course of a year, it's five million.
And this is just a fixed "salary".
It doesn't include sharing.
It can be said that for Xianyu's anchors, they naturally hope to be able to enter Xianyu's official live broadcast room for live broadcast.
In addition to the transaction volume, the five million that is picked up for nothing every year is definitely a very enviable thing.
Doubts have been raised.
Isn't that too much money?
However, at Pengda, the remuneration of employees is at least 50% higher than the industry standard.
So the price is nothing.
Of course, the annual salary of five million is only for the annual salary of the last twenty anchors in the official live broadcast room.
And the annual salary of anchors from sixty-one to eighty increases by one million on this basis.
Forty-one to sixty anchors are increasing by one million on the basis of the previous grade.
Anchors from twenty-one to forty have an annual salary of eight million.
And eleven to twenty is nine million.
And the annual salary of the fourth to tenth places is 10 million per year.
The third place is thirteen million.
The second place is fifteen million.
At the first place, the annual salary alone is as high as 18 million!
Such a cost naturally attracted many people's confusion.
But Peng Hui also has his own opinions.
First of all, as the anchors of Xianyu's official live broadcast room, they will inevitably be able to attract many users to consume.
In this way, it not only drives the circulation of goods on the entire platform, but also produces a brand effect, thereby bringing more and better products.
And the high annual salary can also allow the anchor to have a more generous remuneration to prevent being poached.
You must know that since it is an official live broadcast room, it naturally attracts the attention of many people.
And in this way, these anchors will inevitably be poached.
It's okay for Peng Hui to say, but what if Peng Hui isn't there?
He couldn't have worked in the company for the rest of his life.
So I simply came up with such an "upgrade" model.
In order to obtain better resources and promotion, and a higher annual salary, anchors must work harder to improve their personal abilities.
And invisibly, it will inevitably drive the sales of the entire platform.
The increase in sales of the platform will inevitably attract more and better brands to settle in.
And the entry of these brands will attract more traffic.
And more traffic brings more benefits.
This is a cycle, and it is also a model that is good for the platform, the anchor, the brand and the consumer.
Of course, if you don't see this clearly, and you don't want to change jobs......
Absolutely.
It's just that Pengda has a hidden rule.
That is to leave. Don't even think about coming back.
And when he leaves, his place will be quickly replaced.
The person who regrets it when the time comes, it is not Peng Hui anyway.
I have to say that Peng Hui's industrial chain directly caught all online business platforms off guard.
Because of Pengda's good welfare and high popularity, coupled with the fact that the platform has more complete projects and plans, as well as sufficient manpower, it directly blocked the previous online business platform in a crushing way, completely shattering.
Many brands that are reluctant to use the original platform have also moved.
However, because these online business platforms have the rule that "those who are not of my race must have different hearts", the departure of many first-line brands has instantly hit all online business platforms hard.
In the end, Ali, as the initiator of the boycott movement, had to take the initiative to slap himself in the face, re-choose to accept the original first-line brand, and then hurriedly acquired a live broadcast platform that ranked third in the industry, and then forcibly connected to Taobao's own APP.
In other words, once you've used View Stream, you'll be automatically redirected to the app.
But......
Although Ali has done his best.
But the poor user experience, coupled with the unfamiliarity of the business, has led to the fact that in the live broadcast room of many anchors, it is already good to be able to sell dozens or hundreds of goods a day.
Some anchors who were originally very popular on the live broadcast platform are not satisfactory in their ability to bring goods.
A big anchor with millions of fans survived for a while, and only sold tens of thousands of yuan in a week!
For a while, it became a laughing stock.
It can be said that Peng Hui's combination of punches directly knocked down all online business platforms.
gritted his teeth and persisted for a month, and Ali's first batch of anchors with goods was finally launched.
However, careful people found that almost all of these people cosplayed the style of all Xianyu platform anchors.
What's even more speechless is that Ali even has the same benefits as Pengda!
Some people will ask, why does Ali, who has a lot of money, not exceed the price of Xianyu?
The reason is that even Ali, who has deep pockets, is inevitably a little timid in the face of the high salaries of many anchors.
You must know that this is a full hundred, with an average of 8 million, that is, an annual salary of about 800 million!
Every year, I don't do anything, and I just throw out 800 million!
Even though Ali's own benefits are already very good, in the end, he is still a little distressed!
Like Pengda, Alibaba is also a group model with a whole industry chain.
However, Alibaba's main profit model is to integrate vertically and horizontally through online business platforms.
But Pengda's core business is toys!
Yes, even Pengda itself has nine departments, but Pengda's main business will always be toys!
Don't look down on toys, but it's a real industry!
Originally, the ability to resist risks far exceeded that of online business platforms, coupled with a series of operations of Pengda before, which directly caused all online business platforms to suffer heavy losses!
Although Ali has a big family, it is obviously very painful to rashly take out 800 million yuan a year to go to waste.
Of course, another reason why it does not exceed the standard of Xianyu is actually very simple.
As long as someone knows why Pepsi and Coca-Cola have dominated the world for so many years, but there has been no comparable Tong Lei's competing products, they can understand why Taobao will do this.
To put it bluntly, it is "choking".
Ali can certainly surpass Pengda's standards.
But in this way, the two families will inevitably fight to the death.
Both sides will also inevitably increase pricing.
Then the higher the pricing, although the anchor will earn more, but the platform's profitability will continue to decrease.
In the long run, it will inevitably lead to an eventual collapse.
And if Ali and Pengda's benefits are the same.
Then the two are fighting for the heritage.
Although Pengda's background is not bad, Ali is also a veteran enterprise that has been established for more than 20 years, even if it is in trouble for a while, the relationship and connections are still there, and it can make a comeback.
On the other hand, Pengda may be able to give excellent treatment for a while, but with the long-term operation, it will inevitably be troubled by more aspects.
At that time, Ali will naturally be able to easily pull back a game.