Yang Fei glanced left and right, looked at everyone's face, and said, "To defeat a product, what do you say, what is the most useful trick?"

"It depends on what company and what product. Zhu Zhongnan said, "How easy is it for a company as large as Procter & Gamble to shake their position?"

Wei Xinyuan said: "Unless, there are major defects in their production itself. ”

Yang Fei smiled slightly, thinking that Wei Xinyuan still understands market strategy better, and said: "Yes, unless there is a problem with their products themselves, otherwise, a Fortune 500 company like Procter & Gamble can't be defeated by defeat." ”

Zhu Zhongnan said: "With Procter & Gamble's popularity, they can't let the quality go unattended, right? We have studied their shampoos, and they are all good in terms of raw materials, formulas, and processes." ”

Yang Fei said: "What we want to fight is an asymmetrical war. Our local daily chemical companies may be able to win every battle, but in the end it is difficult to win the whole war. Whether the war can be won or not, we will not care about it for now, what we have to do now is to take every battle seriously!"

When Zhu Zhongnan and the others heard this, they all felt a tragic atmosphere.

Yes, local daily chemical companies, although they are fighting at home, cannot be compared with powerful foreign companies in terms of capital, strength, technology and popularity.

Yang Fei entered the industry early, and he wisely chose the laundry detergent industry, which foreign companies do not value much, and took advantage of the vacuum period of foreign companies' layout to successfully make the white laundry detergent brand the industry leader, and successfully earned the first pot of gold.

With such a family background, he entered the shampoo industry again, at least to solve the big problem of capital needs.

And the "Hard to Break Boat" he invested in also made a bumper harvest, so that he had enough funds to expand.

Along the way, Yang Fei has taken one step at a time, first taking a steady step, and then taking the next step, and definitely not blindly expanding.

How many companies have fallen on the road of no return to blind expansion.

Su Tong is not a person who understands Yang Fei, and said with a smile: "Have you found the shortcomings in their products?"

Yang Fei nodded: "Do you remember when we developed the formula? I have repeatedly told you that it is absolutely impossible for the product to contain dioxane!"

Everyone nodded.

Most of the people here are majoring in chemistry or related majors, and they are no strangers to dioxane.

Dioxane, is an organic compound, also known as dioxane. Colorless liquid with a slight fragrance. It is a slightly toxic category, irritating to the skin, eyes and respiratory system, and may cause damage to the liver, kidney and nervous system, and may lead to death in acute poisoning.

The chemical ingredient with this ugly name is indispensable in many chemical products, mainly used as solvents, emulsifiers, detergents, etc.

Dioxane is used as a solvent, reaction medium, and extractant in the manufacture of special fine chemicals such as medicine, cosmetics, and fragrances, as well as in scientific research.

In addition, dioxane has a wide range of uses.

Dioxane is used as a solvent for cellulose acetate, resin, vegetable oil, mineral oil, soluble dyes, etc., and is also used to make spray paints, varnishes, plasticizers, lubricants, etc.

It can also be used as a solvent for chromatographic analysis reagents and acetate fibers and their derivatives, as a solvent for cellulose acetate, vegetable oil, mineral oil, soluble dyes, etc.

Dioxane has the general characteristics of ethers, and is also commonly used as an extractant in medicine and organic synthesis, as well as a peeling agent, dye solvent and dispersant for paints, and a substitute for tetrahydrofuran in polyurethane synthetic leather.

Dioxane contained in cosmetics is a by-product of the main surfactants in shower gels and shampoos.

In shower gels and shampoos, the main surfactants are by-products introduced during the oxidation of alkyl during the manufacturing process, which are contained in most wash-off cosmetics.

However, China's cosmetics standards, whether in raw materials or products, are not regulated by by-products.

Not only China, but also the European Union and ASEAN are island countries, and the current cosmetics management does not stipulate dioxane, a by-product of cosmetic raw materials, and there are no regulations on the introduction of dioxane into cosmetic raw materials.

Therefore, all surfactants produced using the ethylene oxide addition process on the market contain different amounts of dioxane, and cosmetics using such raw materials also contain different amounts of dioxane.

In general, rinsable cosmetics made from raw materials with a polyoxyethylene ether structure contain dioxane.

Existing technology can also easily realize dioxane-free cosmetics, but many manufacturers do not pay attention to this because the law does not stipulate!

The dioxane contained in the raw materials of our commonly used washing shampoo and shower gel is actually brought by the alkyl ether, the raw material of the raw material.

Until 2007, the "Hygienic Specifications for Cosmetics" issued by the Ministry of Health required that dioxane was a prohibited substance in cosmetics.

Before that, the shampoos and shower gels we used contained dioxane to a greater or lesser extent.

In retrospect, it was a terrifying experience.

You must know that dioxane is a substance that is very harmful, contains anesthetic and stimulating effects, and has an accumulation effect in the body. It can cause liver and skin damage, and even uremia, and is carcinogenic.

Yang Fei proposed the term "dioxane", which did not attract everyone's attention.

Zhu Zhongnan groaned: "Boss, there are no relevant regulations on cosmetics that dioxane cannot be used. Moreover, many foods like the ones we usually eat also contain such substances to a greater or lesser extent. Fish from sea, roast chicken, meat products, tomatoes, tomato paste, pepper, coffee, etc., all contain 10 to 100 ppm of dioxane. ”

Yang Fei nodded: "The law is also constantly improving. The law does not provide for it because it has not yet realized the harm and importance of this. As a chemist in China and an entrepreneur in the daily chemical industry, for the health of consumers, we should take the lead in putting forward this concept and draw the attention of the general public. ”

When Su Tong heard this, he couldn't help but purse his lips and smile, Yang Fei was so smart, he obviously wanted to attack other brands, but when he said it in his mouth, he immediately became tall and famous!

Yang Fei said: "Our products do not contain dioxane, which can withstand the testing of any organization! Ultimately, do they choose a product that contains dioxane? Or do they choose a product that doesn't contain dioxane, like ours? That's their business. ”

Wei Xinyuan showed a knowing smile, he had been following Yang Fei for more than two years, and he had long understood that Yang Fei's most powerful thing was his head and mouth!

Zhu Zhongnan said: "Boss, you mean that we are just dioxane as a gap and launch an attack on Procter & Gamble?"

Yang Fei said in a deep voice: "We are not targeting a certain brand! We are targeting all shampoos and shower gels that contain dioxane, as well as all cosmetics and skin care products!"