On the TV screen, the first two words appear - go home!

There is also a line of small print underneath: Gome Electrical Appliances Special Program.

Chinese Spring Festival, has a history of more than 4,000 years, in the long history, this festival, gradually evolved into the most important festival of the Chinese nation, especially after the reform and opening up, with the rapid development of China's economy, the rise of the coastal economy, a large number of people to the south, this festival, has become more important.

As a result, the Spring Festival, the most important festival for family reunions, has become more important among the people who leave home for work reasons to go to other places because of reunions.

Similarly, for families with members who go to other places, the Spring Festival also has a more important meaning.

"After the reform and opening up, China's economic construction has made remarkable achievements...... Countless people have traveled south...... In the festival of family reunion, it becomes even more important to go home for reunion......"

With the continuous jump of TV pictures, from the audio-visual pictures of major cities left in the late 70s, China at that time was poor and backward, and there were hardly many high-rise buildings.

In the back, more and more high-rise buildings appear on the screen, and more are construction sites......

This form of introductory program is extremely new for all audiences.

Everyone knows that China is very big, and that China's economy has developed very well in recent years, and you can see it clearly from everyone's dinner table. But how big is the whole of China, and how big is the development?

All of it's in this show.

"Tell us about the results of the country's economic development?"

Ordinary people in front of the TV watch with relish, those places are also Chinese, from the icy and snowy Northeast to the South in shorts to celebrate the New Year, from the bustling economic metropolis to the calm and desolate Northwest Frontier......

The TV picture is constantly changing, and in just a few minutes, many local characteristics of the country are presented.

The leaders were very satisfied with the rapid development of the eastern cities of the country and the dense construction of factories, but they were a little sad after seeing the poverty and backwardness in the west and the construction speed far behind the eastern coastal cities.

Business leaders are looking for their development direction in different urban constructions.

And ordinary people, understand the characteristics of the country's construction or something.

People who have been relying on the interpretation of the national policy trend from the central station are a little confused - what is the purpose of this?

Soon, the screen jumps.

On the TV screen, the front of the Shenzhen Railway Station appeared, and the square in front of the station was densely packed with people, and the narrator told all the audience that these people were going home, going home for the Spring Festival, and reuniting with their families.

So, the theme of the show became obvious.

At the end, a young man carrying a large bag and a small bag appeared, he was no different from other people crowded to catch the train, and the reporter who interviewed him stopped him, a young man about twenty-seven or eighteen years old, wearing Gome electrical overalls.

"Gome Electric?"

All the viewers in front of the TV clearly saw these four words and the Gome trademark.

Because, the reporter gave a close-up!

When the reporter interviewed, there was no difference from those special reports in later generations, that is, the young man went south at the age of 16 and did not go home for ten years.

Then the TV picture was changed, and there was no crowding on the train, and the TV picture appeared only three days later - the young man arrived home.

The words "capital" appeared on the TV screen.

The young man's home is on the outskirts of the capital, which is still a long way from the capital, surrounded by low bungalows.

When the young man came home, his mother happened to be washing clothes in the snowy yard.

Frostbite-ridden hands were red from the cold water......

For the New Year, this special thing is disturbing, and the reporter actually gave a close-up of the hands of the old mother who has gone through vicissitudes!

In these years, the simple Chinese people did not scold, but their hearts ached.

This is the daily routine of every Chinese mother's winter.

The young man had red eyes, choked and shouted Mom, the old lady was confused at first, then her body stiffened, and then she cried happily, stood up suddenly, and cried out with an earth-shattering cry: "Ergou ......"

Then there is a picture of a family reunion.

After the end, the old lady asked her son to stay at home first, and she washed the clothes first......

"Mom, you don't have to wash your clothes by hand anymore, I brought you a washing machine!" said the young man, holding his mother's frostbite-covered hand, with red eyes.

Subsequently, the TV screen jumped, and several young people wearing "Gome Electric" overalls appeared.

"Mom, the little swan automatic washing machine, put the clothes in it in the future, take it out, and it will be dried......," the young man introduced to his mother.

"How much electricity and how much water will be wasted!" the old lady shook her head after listening to the introduction.

Like all Chinese mothers in this era, they are reluctant to pay a penny.

"Mom, nothing is more important than your body!" said the young man, "Look, there is also a Changhong color TV, 24 inches! Midea air conditioner, cold wind blowing in hot days, hot air blowing in winter, Haier refrigerator, you can put in the refrigerator if you can't finish eating in the future......

Almost every introduction, the TV picture gives a close-up.

"How much does that cost......," the old lady murmured, her face aching, "this money is enough to build three large tiled houses, and give you a daughter-in-law......

Right!

That's what almost all viewers in front of the TV set think.

Except, of course, for those children who are still ignorant.

"Mom, why are you always making money! What are we doing to earn money? Isn't it just to live a good life? Don't worry about the affairs of your daughter-in-law, it's a new era, free love. I have a partner, and she will be transferred to the capital to work in the next year, and I will bring her back when the time comes......"

As soon as the old lady heard that she had a daughter-in-law, she was naturally diverted and asked her son why her daughter-in-law didn't come back with her.

"Our company, in the capital, Shanghai, Shenzhen, Huadu have stores, the company's boss said that the new year is new, the day after tomorrow New Year's Day opened, are busy, the boss knows that I have not been home for ten years, plus I transferred to the capital to work......"

Replaced by the audience who was bombarded by advertising for an unknown amount of time thirty years later, at this time, the channel was directly changed.

But the audience of this era has no resistance to such an advertisement with a plot, and they watch it with relish!

Gome electrical appliances that can be delivered to your door, Changhong color TVs that don't need industrial coupons, Midea air conditioners that cool in summer and heat in winter, Haier refrigerators that can keep food fresh for a long time, and fully automatic Little Swan washing machines are all remembered by the audience in front of the TV.

TV picture, at the end, the surrounding neighbors heard that Ergou, who hadn't been home for ten years, had returned, so they naturally wanted to come and see it.

When I saw the refrigerator, color TV, air conditioner, and washing machine at home, I was even more envious.

If you have money at home, you are also thinking about buying it back, but you are worried about the price.

Not only Ergou's neighbors are worried about the price, but even the viewers in front of the TV want to know the price, and they are already tempted.

"We are a state-owned unit, do not increase the price, even if there is no goods, you can pay for the reservation first, leave the address, and deliver it to the door when the time comes, and the package is installed...... From the beginning of the Lunar New Year, the opening is a big deal, and all electrical appliances are discounted...... The preferential margin for internal employees is even greater...... "Ergou was asked by everyone and had to explain.

As a result, countless people are pondering, to ask who has any children working in that Gome electrical appliance, and then see if it can be discounted......

There are even some young people who have moved their minds and pondered going to work at Gome Electric.

"Ergou, the Little Swan washing machine was rated as the most unsatisfactory product last year!"

Everyone knows that the Little Swan washing machine is famous.

It's not a good reputation.

Watching this in front of the TV, there are also countless people who have such questions.

The Little Swan washing machine doesn't work.

"Last year, the Little Swan washing machine was smashed by our boss 100 units in a row, and the quality is now no problem, ten days without reason to return, one month for replacement!" Ergou said.

"It's not that the boss of Haier Refrigerator smashed the refrigerator, how did it become your boss who smashed the washing machine?"

However, it asked all the audience's voices.

That's right, everyone trusts Haier because their factory director Zhang Ruimin smashed the refrigerator is widely known.

"Whether it's a color TV, a refrigerator, an air conditioner, or a washing machine, our boss said that as long as it enters our Gome, as long as there is a serious quality problem, it will all be smashed!"

Then, the screen changes again.

It became a mother and son with relatives at home blowing the warm air of the beautiful air conditioner in the room, watching the program of Changhong TV, and then taking out some frozen pear reunion pictures from the refrigerator.

The whole special program lasted 20 minutes!

The ending is a family reunion picture that all Chinese people love.

After the show, it was only 19:57.

There are three minutes of ad time left.

There were no other ads this time.

It is the advertisement of Changhong, Midea, Haier, and Little Swan.

Unlike previous advertisements that were just text or simple advertising words, these advertisements only briefly introduced the functions of the product in a few tens of seconds, and then, employees of various brands wearing different work clothes and with obvious signs greeted the people of the whole country on the TV......

Even the young team of Gome Electrical Appliances also appeared in the same way.

Finally, the text and sound of "Gome Electrical Appliances reminds you that the Spring Festival Gala will be broadcast next".

This is how the Spring Festival Gala began.

"This ......" The leaders of Changhong, who were still discussing hotly in front of the TV, looked at the TV screen dumbfounded, especially Zhao Changhong.

"When was this filmed, we don't know?" Chen Annan asked Ni Runfeng.

Ni Runfeng shook his head blankly, he didn't know when he was shooting.

As the general manager of Changhong, he doesn't know!

Not only was he confused, but even Zhang Ruimin, He Xiangjian and others also didn't know when these advertisements were filmed.

"Fortunately, we agreed to their stake and did not become their enemy!" Ni Runfeng sighed.

Such an advertisement, it's terrible!