On the seventh day of the Lunar New Year, Xu Yiyang said goodbye to his parents and sister and took the plane to return to Zhonghai.

The brothers who slept together, as well as Shen Lele, had already arrived in Zhonghai, and after Xu Yiyang came back, everyone arranged a hearty meal for him.

The day after he came back, Xu Yiyang went to Hu's old home, and the six volumes of English teaching in the three years of junior high school, Hu Lao had already finished reviewing the upper and lower two volumes of the third year of junior high school, and said to Xu Yiyang: "I don't think there is any problem with these two volumes, you can prepare for publication, do you have good publishing company resources?"

Xu Yiyang nodded and said, "I know an aunt who runs a publishing company, and she said she can help me publish." ”

Hu Lao said: "Publishing is only the first step, the most important thing is the sales channel, I have been in the education industry for so many years, I have never seen a book that is more fierce than the competition of teaching assistants, everyone in order to sell books, do everything." ”

Saying that, Hu Lao snapped his fingers and said: "Some people specialize in running bookstore channels and grabbing the best bookshelf booth resources in bookstores; some people specialize in cooperating with famous schools and use the name of famous schools to enhance their influence; and some people go to schools and cooperate with teachers, so that teachers recommend or even force students in the class to buy, so the competition in this industry is really too fierce, if the sales link is not good, it is likely that there will be no sales, so what channels are you going to focus on breaking through?"

Xu Yiyang laughed and said: "Old Hu, we are different from those who sell textbooks outside, we don't need to rely on others, we have our own channels." ”

Speaking, Xu Yiyang said: "My Jiayang education now has seventeen branches, in the first half of this year, Zhonghai will open at least five more, Qilu will expand another twenty-one, Jiangsu and Zhejiang provinces, at least twenty or thirty of them, if I can vacate it, I will have to go to Yanjing to open a dozen branches, when the time comes, there will be dozens or even hundreds of branches across the country, do you say I still need to go to bookstores or other channels to sell books?"

Hu Lao was stunned for a moment, and then exclaimed: "Your brain is really ...... If you really say so, your set of teaching aids will sell crazy in your student group next year, and other teaching aids will ask you to help sell teaching aids other than English. ”

"That's right. Xu Yiyang said with a smile: "In these years, it doesn't matter what channel is, customer flow and conversion are the most important, the customer flow of the bookstore is very large, but one out of ten people who go in may not be able to buy, and the conversion rate is very low, but I am different, I am all students, many of them are junior high school students, and at least half of the ten people can have the ability to transform the teaching materials." ”

Hu Lao sighed again: "What's even more powerful is that you don't need to give the bookstore a share, and you don't need to give a discount, you sell a book, and the yard is the real ocean, this is terrible!"

For example, a book is priced at 20 yuan and sells 100,000 copies, which means that it has made 2 million yards of ocean;

But when these books came out of the book company and were given to the booksellers, they were priced at a discount of about 50%.

If it is a 5% discount, the real ocean of that book is 10 yuan.

There are 100,000 books, but the book company actually only has 1 million.

Xu Yiyang uses his own channels to sell books, and he doesn't need to go through bookstores at all, so his profit margin has more than doubled.

However, Hu Lao still reminded him: "I heard that next year may introduce more detailed regulations on the management of publications, and then there will be clear qualification requirements for retail publications, and you have to let your people keep up with some policy changes." ”

Immediately afterwards, Hu Lao continued: "If the policy requires the relevant licenses for business publications, you must first stop selling, immediately handle the relevant certificates, and then resume sales after the qualifications are complete, and do not accidentally violate national regulations." ”

Xu Yiyang hurriedly thanked: "Thank you Hu Lao for reminding me, I will explain it clearly to them." ”

Hu Lao then handed over the reviewed manuscript and the preface he wrote for Jiayang Education to Xu Yiyang.

Xu Yiyang hurriedly thanked him, left Hu's house, and immediately went to Tong Yuewei's mother's publishing company.

Chen Xinlin has been busy with the publication of "Triple Gate" recently, and the entire company has been working overtime to ensure that the book is on the market as soon as possible.

Seeing Xu Yiyang, Chen Xinlin was very happy and welcomed him into his office.

Xu Yiyang gave her the two volumes of teaching aids that Hu Lao had sorted out and polished.

Xu Yiyang decided to give all the teaching aids of Jiayang Education as "Jiayang Famous Teacher English", and the suffix is the corresponding grade.

For example, the full name of these two teaching aids is "Jiayang Famous Teacher English - Upper (Lower) of the Third Grade of Junior High School".

The target price of the two volumes is 19.8 yuan, and according to Xu Yiyang's idea, the first printing of each volume is 100,000 copies.

Chen Xinlin was taken aback by his handwriting, she also knew about the teaching and auxiliary materials market, and like Hu Lao's opinion, she also believed that teaching and auxiliary materials were the most difficult to make and the most competitive type.

Because Xu Yiyang told her before that a friend was going to publish textbooks, she said to Xu Yiyang: "Your friend is so bold, it's really a bit too risky, it's better to be safe." ”

Xu Yiyang smiled slightly: "It's okay Aunt Chen, my friend has his own way." ”

Chen Xinlin didn't know that Xu Yiyang had a training institution under his command that had covered the whole of Qilu and was even about to land in Zhonghai.

100,000 copies, in Xu Yiyang's opinion, is not much.

The textbooks are also rarely outdated, so you can do a little more preparation.

Slowly, the teaching materials are getting more and more perfect, and the English teaching and auxiliary from primary school to high school can be made, and the brand effect is getting stronger and stronger, and it should also be able to achieve good sales in other channels other than Jiayang Education.

He doesn't expect the teaching materials to make him much money, but he just hopes to further enhance the reputation of Jiayang Education and enhance the brand value of Jiayang Education itself through the teaching materials.

Chen Xinlin said that she would immediately sort out the manuscript into a topic selection, report it to the publishing house for review, and land it as soon as possible.

After chatting about business, Xu Yiyang asked her, "Aunt Chen, how are you doing here?"

Chen Xinlin said with a smile: "I've been busy with Han Han's new book recently, and sure enough, you're right, Han Han's influence is really not covered, booksellers around the world heard that Han Han's first book is going to be published, and the order volume is very large!"

Xu Yiyang smiled and asked, "How is it? How many copies of 300,000 copies have been set out?"

Chen Xinlin said: "Now the first batch of 70,000 copies has been ordered, which is already very remarkable, and once the bookseller sells well, we will ship it immediately before he consumes more than half of his inventory." ”

As she spoke, she handed the water to Xu Yiyang, and said: "Fortunately, I listened to your suggestion and increased the number of first printings, once this first batch of 70,000 copies is listed in the country and triggers panic buying, our follow-up books will soon be delivered to booksellers and seamlessly connected, otherwise, the temporary printing will open the gap." ”

Xu Yiyang said: "Han Han's influence is still very great, I think his book, selling one million copies this year is not a big problem, in the long run, it can sell at least three million." ”

Chen Xinlin asked in surprise: "Can you sell so much?! You are so optimistic about him?!"

Xu Yiyang nodded: "I am indeed very optimistic about him, and he may become a literary idol for a new generation of young people." ”

Chen Xinlin said: "The outside world heard that Han Han dropped out of school and is about to publish a book, many TV stations especially want to interview him, and even CCTV wants to invite him to do a program in the past, I have persuaded him to accept the invitation of several big media to add some influence to himself, but I still don't understand, why Han Han can have so much influence?"

Xu Yiyang explained: "Han Han represents the rebellion of young people now, and it is a positive rebellion, he uses his talent to challenge the traditional concept of traditional education and society, which in the eyes of young people, is almost the hero and spokesperson of his peers, so he can easily arouse the pursuit of young people." ”

Chen Xinlin nodded lightly and said: "I have talked to this young man a few times, he does have ideas, many ideas in the eyes of our generation, it is indeed a bit shocking, such as giving up such a good educational resource as Zhonghai and dropping out of school early to write." ”

Xu Yiyang said: "Of course, studying hard is the safest way out for everyone, but there are always people who have the ability to find a better one, and Han Han is one of them." ”

Chen Xinlin said with a smile: "He said he wanted to invite you to dinner, when do you see when you are free?" He said that he is looking forward to meeting you, he has been at home during this time, and it is up to you to have time at any time. ”

Xu Yiyang thought for a while and said, "It's better to choose a day than to hit the day, why don't you call him and ask him if he's free tonight?"

"Okay!" Chen Xinlin said, "Then I'll ask him." ”

As she spoke, Chen Xinlin picked up her mobile phone and called Han Han.

Han Han was studying cars at home at this time.

He had previously received a guaranteed signing fee of 300,000 for Chen Xinlin's 60,000 books, that is to say, a book has a guaranteed contract of 50,000 yuan.

Then, Chen Xinlin set the first printing at 50,000 copies, a total of 80,000 yuan in royalties, deducting the 50,000 guarantee for a single copy, and Chen Xinlin paid him another 30,000 yuan.

That's 330,000.

Immediately after that, before he could figure out how to spend the 330,000 yuan, Chen Xinlin called again, saying that he wanted to increase the first printing to 300,000 copies.

and made up his manuscript fee of 400,000 yuan, which is 730,000 yuan.

Han Han couldn't believe that before his first book was published, the royalties he received were already 730,000.

That's a lot of money at the moment.

Even Han Han's parents were shocked.

After carefully asking Chen Xinlin, I found out that behind Han Han, there was a Bole, and it was this Bole who saw his potential from Han Han's new concept essay and recommended Chen Xinlin to give him a contract of 300,000 yuan.

It was also this Bole who suggested that Chen Xinlin increase the first printing of 50,000 copies to 300,000 copies.

And this Bole itself is quite famous.

It is the hero of the previous firefighting, the city's top ten outstanding youths, Xu Yiyang.

Han Han is rarely convinced by his peers, but he is sincerely convinced by Xu Yiyang, who is only one year older than him.

As early as when he hadn't come into contact with Chen Xinlin, he felt that Xu Yiyang was very admirable.

Not to mention anything else, just talking about his entrepreneurial story touched me deeply.

This is what outstanding young people should do, there are too many people who honestly study in school, but those who can make a lot of money while studying and starting a business are the real cattle people in their eyes.

Moreover, unlike others, many people think that Xu Yiyang started an Internet café and divided the share equally among six classmates is extremely stupid.

But Han Han felt that this was what a man with affection, righteousness and responsibility should do.

In his bones, there is a pursuit of chivalry, and in his opinion, Xu Yiyang has the pride and chivalry of the master protagonist in martial arts.

If it were him, he would definitely make the same decision as him.

Therefore, he has always been eager to have the opportunity to meet him since Xu Yiyang was frequently on TV, but he didn't expect that some of his admirers would become his own Bole!