Not long after Li Xuan's family left, Zhang Aixue, Zhang Chong, Li Nan and a large group of early employees of Jiayang Education also came to the home to pay New Year's greetings to Xu Yiyang's family.

Zhang Aixue's whole person looked a little more energetic, and Xu Yiyang once doubted whether he had a second spring of feelings.

I asked in private, the second spring did not, but just talked about the next talent working in New Oriental a few years ago, and the other party has agreed to join Jiayang Education after the year.

As soon as Xu Yiyang heard that it was from New Oriental, he immediately became interested and asked him about the specific situation.

He said that this time he was talking about a middle-level, male, 27-year-old from Qingdao, New Oriental.

In the early days, he was a teacher of New Oriental, and with the continuous development of New Oriental, he also became the head of a branch of New Oriental.

Because he is an only child, his parents are not in good health, and they are urging marriage, so he has the idea of staying in Qingdao.

He originally wanted to do English training on his own in Qingdao, but later after an investigation, he found that Qilu already had Jiayang Education, which is a well-known English education brand in the province.

So I took the initiative to find someone to match and met Zhang Aixue.

Zhang Aixue chatted with him twice, not only learned about some developments of New Oriental from him, but also reached a cooperation intention with him.

The other party is willing to join Jiayang Education as the deputy general manager, responsible for participating in the formulation of strategies, as well as the optimization of the management, personnel and model of each branch.

Xu Yiyang is very happy that his current team is not a regular army in the real sense of the training industry, and almost all of them are pulled into the team halfway.

Such an informal team has to explain too much to them, such as the current situation of the training industry, the model, and the space for future development.

However, the New Oriental is really a regular army, and now the New Oriental has reached the point of annual income of hundreds of millions, and the turnover should be about ten times that of Jiayang Education, so the people who come out of New Oriental can not only immediately keep up with the progress of Jiayang Education, but even know more than the current team in some aspects.

Jiayang Education goes down, in the final analysis, there are two words: expansion.

The province should expand, and the province should also expand, and it is the time when talents are needed.

In addition to landing in Zhonghai, the expansion of the province is actually very important.

Now Jiayang Education has completed the first step of occupying territory in 17 cities in the province, and the next step is to occupy saturation.

Landing in a new city is actually the most difficult thing to do, not only to be familiar with the environment here, but also to build a local team here, gather local promotion resources, and make a name for yourself locally.

But once the initial landing is done, it becomes easy to expand the territory.

Now, all of the province's 17 branches are in a state of saturated operation, which means that it is time to engage in fission.

Xu Yiyang's goal is to directly set two branches in Quancheng, Qingdao, Yancheng, and Linshi, which are larger, more populous, and leading in economic development, so as to realize the education of three Jiayang schools in the city.

In other words, a total of 21 more will be opened in Qilu Province.

Xu Yiyang has calculated the lowest cost of opening a branch in the province, and in slightly larger cities, rent, decoration and various hardware facilities are all in place, and five or six hundred thousand yuan is enough to do it, and in smaller cities, the main thing is that the labor of rent and decoration can be saved, about three or four hundred thousand.

Therefore, opening 21 branches in one go, the financial pressure is not great.

Anyway, at this stage, the hematopoietic capacity of the 17 branches of Jiayang Education is already very strong, and Xu Yiyang does not need to withdraw funds from Jiayang Education for the time being, so all of them are used to invest in their own development.

Zhang Aixue got some inspiration from the deputy general manager who was about to join.

So he asked Xu Yiyang two questions, first, whether to raise money, and second, whether to join.

The biggest advantage of financing is that you can get a large amount of money quickly, and then complete the expansion and rapid development in the shortest possible time.

But the disadvantages are also obvious, that is, the loss of equity, and the cession of future interests.

The biggest advantage of joining is that it can directly mobilize the forces of the whole society to achieve fission.

Not only can it quickly gather a large amount of funds by relying on franchise fees, but it can also make dozens or hundreds of branches at once, and continuously supply blood to the headquarters, but its shortcomings are greater than financing, that is, the loss of management rights, and the cession of most of the profits.

Xu Yiyang's first exclusion is to join, educational institutions to join, it is easy to smash the signboard because of the uncontrollable franchisee.

Subsequently, financing was excluded.

At present, Jiayang Education's revenue capacity is sufficient, and the development speed itself has been guaranteed to a certain extent, and financing is just the icing on the cake.

However, there are many troubles associated with financing, and the biggest problem is that the team is not strong enough.

How much money a team can handle is also a big manifestation of the team's ability.

If you have too much money and don't know how to spend it, it will lead to two situations, either you spend money indiscriminately or you dare not spend it.

If you spend money indiscriminately, it is very likely to put yourself in, countless companies rush into development, run faster than the rocket in the first half, and go bankrupt in the second half, most of the root causes are because of indiscriminate spending.

As for those who dare not spend, if they dare not spend the money when they have it, then what else do they do with financing?

Jiayang Education is now twelve months a year, and twelve months are peak seasons, of which there are three months of super peak seasons, that is to say, the income can easily reach sixty or seventy million in a year.

The income of 60 or 70 million yuan, the net profit can be almost half, that is, more than 30 million a year.

If you follow the basic routine of 10 times PE in the capital circle, that is, 10 times the annual net profit, then the current valuation is ten times the net profit, that is, more than 300 million.

However, 10 times PE is the most basic valuation method, and most popular companies, or companies whose performance rises relatively quickly, do not look down on only 10 times PE, and the capital side will give a price of 20 times or even 30 times PE in order to impress them.

Xu Yiyang didn't dare to say that at this stage, Jiayang Education has such a high-quality growth rate, and some people are rushing to invest in the 20 times PE of Yanjing and Shanghai.

In that case, the valuation of Jiayang Education should be around 700 million yuan.

If you sacrifice 10% of your shares, then the capital should be invested in 70 million cash.

70 million is a huge amount of money, although Zhang Aixue has also built a relatively complete team, but in Xu Yiyang's view, the maximum investment scale that this team can control is 10 million, and if it is more, they can't play at all.

Therefore, the matter of financing, or first steady, if you can not rely on financing, self-sufficiency can develop steadily and rapidly, that is really good!

......

Shen Lele and the other brothers only stayed home for a week, and then they all returned to Zhonghai and started to get busy.

Only Xu Yiyang stayed at home for ten days.

In the past ten days, he has received several more good news.

The first to send him good news was Hu Lao Hu Bingwen.

Hu Lao said that he had already read the manuscript of the textbook given by Xu Yiyang, and the evaluation he gave was four words: outstanding.

At the same time, Hu Lao also helped Xu Yiyang do a little polishing.

Xu Yiyang was very happy to be recognized by Hu Lao.

He asked Mr. Hu to agree to write a preface to the textbook, and at the same time add his name to the introduction of the editorial team, for which he was willing to pay a hard fee.

The old man agreed to sign it, but politely declined the hardship fee.

In fact, university professors are normally not allowed to sign extracurricular tutoring textbooks casually, at least with the consent of the school.

But fortunately, the old man has retired, so he is not affected by this.

The next person who sent good news to Xu Yiyang was Mr. Ma of Tengxun.

During the winter vacation, Tengxun has increased its promotion efforts, and the mobile settlement amount has arrived, and the funds are abundant.

So they took advantage of this wave of holidays to reach nearly 8 million users, and the growth rate is gratifying.

More than a month ago, Tengxun, which was in urgent need of financing because there was no money in the account, has now become a rare high-income enterprise among Chinese Internet companies.

Many Internet companies are envious and jealous of Tengxun's newly opened profitable business.

In fact, every Internet company hopes to be able to hug the thighs of operators.

However, mobile phone Internet access is not yet popular, and their own products are still difficult to combine with operators at this stage, so they can only watch Tengxun make money by mobile QQ and blush.

Tong Fangquan also told Xu Yiyang that as soon as it entered February, the 560,000 monthly subscribers of Mobile QQ last month had a renewal rate of 97%, which was the highest value-added business retained in the entire head office in the next month, and far exceeded the second place, which was simply a god-like product;

At the same time, by the vigorous promotion of Tengxun during the winter vacation, by mid-February, 260,000 new monthly users were added, and now the total monthly users have exceeded 800,000!

This speed of development is really amazing, even much faster than Xu Yiyang expected.

Tong Fangquan's wife Chen Xinlin also told Xu Yiyang a good news: Han Han's "Triple Gate" has been expedited and is ready to be printed in the printing factory.

The first printing of 50,000 copies of "Triple Gate" is already a relatively bold number in a private book company, after all, everyone prints tens of thousands of copies first to see how the market reacts, and if the market sells well, they will continue to print more.

But this also has a drawback, that is, after the first printing of 8,000 or 10,000 copies is on the market, if it sells well, it will be too late to temporarily reprint, and it will soon be sold out.

After the printing factory here completes the reprinting, it will be distributed to bookstores all over the country through logistics channels, and piracy has been flying all over the sky.

Therefore, if the first printing of a bestseller is printed more, it will be able to spread out the market before the pirated version comes out.

After all, it takes time to react to pirated books, and it takes at least a week to typeset, print, and distribute.

However, the risk of multi-printing is also very high.

The first is the royalty, if the royalty is 8%, then a book priced at 30 yuan will give the author 2.4 yuan for the manuscript, and if you start printing 10,000 copies, you will give the author 24,000, and if you start printing 100,000 copies, you will give the author 240,000.

If you print too much and can't sell it, the author will not return the money.

In addition, there are also a lot of printing costs, which cannot be recovered, and in the end there may be 70,000 or 80,000 copies left in the warehouse, and in the end they can only sell waste paper.

Therefore, for publishing companies, it is better to give piracy some opportunities to minimize their own risks, so the number of first prints is generally more conservative.

After Xu Yiyang heard about it, he said directly to Chen Xinlin: "Aunt Chen, if your company's funds are relatively abundant and you can trust me, then hurry up and apply for it, and print 300,000 copies directly on the first printing." ”

"300,000?!" Chen Xinlin was taken aback: "Is there so much? I haven't heard of any book that prints 300,000 copies on the first printing, isn't this a bit too risky?"

Xu Yiyang said: "It's not a risk at all, Han Han now has a lot of student fans across the country, once his debut is published, fans will definitely buy it, and 300,000 copies will definitely sell out." ”

After speaking, Xu Yiyang said: "But if you print 50,000 copies for the first time, and the follow-up books can't keep up when they sell well, it is likely that they will be pirated to seize the market, and in the end they can only sell more than 100,000 copies, or even less, and the rest of the market share will be snatched away by pirated copies." ”

Through her husband's personal experience, Chen Xinlin believed in Xu Yiyang's vision very much, and after hearing Xu Yiyang say this, after a little thought, she immediately decided: "Okay! Then I will change the application and print 300,000 copies for the first time!"

Xu Yiyang said with a smile: "If you print 300,000 copies, Han Han's kid can make a lot of money, right?"

Chen Xinlin said: "The price of "Triple Gate" is 20 yuan, and if he has 300,000 copies, he can get 480,000 manuscript taxes, and we have already paid his royalties of 50,000 copies, a total of 80,000 yuan. ”

Xu Yiyang said jokingly: "Then you have to tell him, he can make so much money, I have helped a lot, and when I go back, let him invite me to dinner." ”

Chen Xinlin hurriedly said: "I told him, you are his Bole, he is very grateful to you, he originally said that he wanted to find a chance to meet you, but I was afraid that you would not be willing to deal with him." ”

Xu Yiyang said with a smile: "Then you can tell him directly, just invite me to dinner." ”