Listening to Rina Fujiwara's talk about the meaning of sub-brand cooperation, Wu Tao immediately shook his head and refused.

Since the word TOSHIBA cannot appear in the nameplate, what is the use of asking for this sub-brand? What is the difference between this and making a domestic brand?

However, these two incidents also made him deeply realize that all multinational companies cherish their own brands.

The way he wants to go through the partnership of paying for the use of the brand to sell it simply doesn't work.

In that case, then abandon this cooperation model completely, because he has no more time to find a third brand.

Having made up his mind, Wu Tao said calmly: "Thank you Miss Fujiwara for your efforts to cooperate between the two sides, we are all sorry that you do not allow this kind of cooperation." But there is a saying in Huaxia that I would like to give to Fujiwara Shogun. ”

From Miss Fujiwara to Fujiwara's special manager, Fujiwara Rina naturally heard the estrangement in Wu Tao's words.

"Wu Sang, please speak. ”

"Today you ignore me, tomorrow I will make you unattainable!"

“…… See you soon!"

Looking at the backs of the three of them leaving the table, Rina Fujiwara crossed Jiro's legs and smiled with interest.

"What a funny boy!"

Section Chief Kawabata bowed his head respectfully and said, "My lord, isn't this young man too arrogant? Even if they succeed in this model, we can still reap the fruits of victory through mergers and acquisitions and joint ventures tomorrow." As long as the benefits are big enough, I believe that there is no one who cannot be moved. ”

Rina Fujiwara shook her head lightly and said, "For him, maybe not. ”

“…… Actually, Kawabata-san, I'm not interested in this collaboration itself, but about him as a person. None of the teenagers I've seen before have been able to grasp the right to speak at such a young age as he was. And in the process of negotiation with us, he always responded calmly, neither humble nor arrogant. This brings me to a phrase. ”

“…… If the youth is prosperous, the Chinese will be prosperous!"

Wu Tao, who returned to the hotel room, naturally didn't know that Rina Fujiwara would have such a high opinion of herself.

The problem of brand recognition has reached a dead end, so he has to reconsider how much of an impact brand recognition is in the water market.

All of this will have to wait until the results of the questionnaire are counted three days later.

The next day, Wu Tao asked Gu Fei to register the company and run to the water station by the way. It saves him from hanging around all the time, which makes people annoyed.

Gu Fei was depressed, obviously reluctant: "Things are like this, can we continue to do this project?"

"There is no turning back when you open the bow! Brother Fei, if you retreat at this time, I will find someone else to cooperate. ”

Complaining is complaining, but Gu Fei still didn't dare to easily disobey Wu Tao's words.

"What's the name of that, and how much is the registered capital?"

"It's called Yuankang, with a registered capital of one million, I am fifty-five, and you are forty-five. "This time to engage in the company, holding is a must.

Unexpectedly, Gu Fei was still a little hesitant: "Will no one recognize this name?" Do you want to take a foreign name?"

Wu Tao thought that three years later, the domestic Midea, Qinyuan, and Angel gradually opened the domestic water dispenser and bottled water market. Although it was infiltrated by foreign capital in the later period, it was also favored by foreign capital because of its achievements.

So my confidence increased, "It doesn't matter if no one recognizes it, let's be recognized by customers in a solid way!"

"Can this work?" Gu Fei looked skeptical. This is not to blame him, now that foreign brands are popular in China, domestic brands cannot turn over at all, and they are almost synonymous with cheap and inferior quality.

"If you're worried, cut your shares?"

Gu Fei shook his head busily, even after forgetting it, he turned around and went away.

That night, Wu Tao was perfecting the sales plan for water dispensers and bottled water when the phone rang.

When I picked it up, it turned out to be a phone call from the front desk, saying that a lady surnamed Qin was looking for him.

Surname Qin?Qin Xiaoxiao?It's so late, what is she doing?

Besides, there are still two days before the time to submit the questionnaire and summarize the results, so she has already completed it ahead of schedule.

said hello to the front desk and let him go, and after a while, Wu Tao ushered in Qin Xiaoxiao, who was in the dust.

Unlike the sunny and healthy I saw for the first time a few days ago, Qin Xiaoxiao, who I saw today, had a somewhat frightening face.

Looking at the questionnaire and report handed by the other party's hands, Wu Tao understood everything.

"Is it really three days to run away?classmate Qin, you can do it enough!" Wu Tao took the questionnaire and report, turned around and let the other party in.

Qin Xiaoxiao breathed a sigh of relief, "It just so happened that I was very interested in your investigation, so I mobilized a few classmates to investigate together." And then that investigation report was something I stayed up all night to get out. ”

Wu Tao nodded and said, "I can see it, your face is so bad, and you are still wearing slippers on your feet......"

This is a beautiful woman who completely disregards her image for the sake of work.

I have to say that this investment made Wu Tao look at her differently.

When I opened the investigation report, it turned out to be a computer-printed one. It was a thick stack, with more than 20 pages.

It seems that the other party really cares.

Looking at it patiently, Wu Tao's eyes suddenly lit up, and the brand problems that had plagued him for many days suddenly became clear. The crux of the sluggish demand for water and drinking water is analyzed.

Among the reasons why customers can't accept water dispensers and bottled water, brand recognition accounts for only 10%!

The largest influencing factor is the after-sales service of water dispensers, accounting for 38%.

The second is the secondary pollution of water dispensers, accounting for 29%.

The third is the price factor, accounting for 14 percent, even exceeding the brand recognition.

Nine percent for other reasons.

In this way, Wu Tao understood everything.

At present, the sales of water dispensers and bottled water on the market still adopt a separate model.

Water dispenser manufacturers often do not pay attention to after-sales service and customer relationship maintenance after selling out products.

Of course, this phenomenon is not only the shortcomings of the water and beverage industry, but the shortcomings of most of the current domestic industries, which will not be improved until after 2000.

If the water dispenser manufacturer does not follow up the after-sales service, it will inevitably cause hidden dangers to the customer's drinking water safety. And bottled water sellers don't take care of this kind of. Under the mutual blame, the result is a lose-lose situation.

As for secondary pollution, it is actually the same problem as after-sales service. As long as the after-sales service is done, secondary pollution can be avoided naturally.

This means that water dispenser manufacturers and bottled water plants must work closely together to achieve a win-win situation.

The customer's pursuit and recognition of foreign brands is, in the final analysis, the recognition of their after-sales service and product quality.

As long as we ensure continuous and good after-sales service, it is enough to dilute the influence of foreign brands. So as to gain a firm foothold in the market and expand rapidly!

In fact, the explosive development of the water drink market after 98 years is also the result of the cooperation of water dispensers and bottled water manufacturers.