Chapter 604: Content Dilemma
Zhang Yida coughed twice, cleared his throat, and attracted everyone's attention.
Chen Rui also came to the meeting, and he was also very interested in what choice Zhang Yida would make.
Because through the rocket video, you can also see the next development trend of station B.
"I think you both have a point. β
The two female generals were expressionless, thinking that Zhang Yida was making peace with the mud again.
But Zhang Yida really didn't make peace this time, and quickly said: "But Lan Lan just mentioned a very important issue, high-quality content attracts users to pay, which is extremely correct.
We can reduce some of the advertising window and time, but the charge should also be expanded.
iQiyiγPenguin Video has basically educated users,We can directly launch paid services,Users can still accept itγ β
Zhang Yida knew that Zhang Lan wanted to be free for a while to attract more users to the platform.
But Zhang Yida knew that it was difficult, the content was not enough, and the background was not enough.
Constantly launching high-quality dramas can actually attract users.
After all, as long as the word-of-mouth explodes, and Doushi and Kuaishou use relevant videos or tidbits to promote, the traffic will roll in.
Zhang Lan pursed her lips and did not speak.
Zhang Yida looked at her and said, "Pay to get money, the group doesn't take a penny, and smashes it back into content production." β
Zhang Lan's originally tense face couldn't help but show a hint of a smile.
Lan Lan couldn't help it, and reminded: "Mr. Zhang, long videos must be prepared for a protracted war"
Zhang Yida nodded, glanced at everyone, and said lightly, "I am ready to invest 10 billion US dollars in long video in the next three years." β
Lu Qi was slightly moved, but then relieved, the domestic Internet giants are like this, they can't occupy the global market, they can't develop horizontally, they can only engage in ecology vertically.
Lin Zhenyang frowned, it is very possible that 10 billion US dollars will be smashed into it, and there will be no splashes.
Just look at iQiyi's financial report, you can see that it has won word of mouth and lost profits.
You must know that Netflix is making money, and his Chinese believer iQiyi's loss hole is getting bigger and bigger.
It can be said that iQiyi, Youku, Penguin Video, and Rocket Video, if two of these four companies do not fall, this war will never end.
Everyone is not bad for money, and they also want to swallow the dividends of long videos, even if it is a piece of poisonous cake, they will bite into it.
They all believe that they can persevere to the end, winner takes all, and usher in the day of detoxification.
"It's better to be a penguin, they have a content ecology, which can reduce some of the losses.
If it keeps fighting like this, iQiyi may not be able to afford losses and surrender.
And Ahri, judging from the performance of the past two years, Youku's situation may get worse and worse. β
Lin Zhenyang made a brief analysis and sighed, "We still have to seize the time to get the content ecology up."
If iQiyi and Youku surrender, we will have to face the pressure brought by the penguins. β
Zhang Yida thinks that Lin Zhenyang's words are good, Ruixiang sits on short videos, and from an ecological point of view, it is indeed possible to develop into the biggest competitor of Penguin Video.
Especially at the moment when Youku is shrinking its defense line and iQiyi's gold owner is getting old, you must plan early.
Zhang Yida looked at Chen Rui and motioned for him to say a few words.
Chen Rui nodded and said: "Station B is currently a video website with the highest proportion of post-90s and post-00s users, and animation and game videos are our main focus.
I think Rocket Video should form a differentiated competition with us, specifically targeting online dramas, online comprehensives, and post-70s and post-80s audiences.
We can license each other's copyrights, just like Doushi and Kuaishou, and win the most market share in one fell swoop. β
Lu Qi bowed slightly, the acquisition of station b is extremely correct, if you count station b, ruixiang is not weaker than penguin video and iqiyi in the long video.
And if the two are taken apart, if any video can be compared to iQiyi and Penguin, the balance of victory will tilt to this side.
"Okay, Station B continues to follow your established strategy. β
Zhang Yida looked at Zhang Lan and instructed: "Allocate another $1 billion to Station B to support Station B to win more animation and game video copyrights." β
Chen Rui smiled and waved his hand, "It doesn't take that much, our model is not like Rocket Video, 500 million US dollars is enough." β
Zhang Yida thinks that this guy still thinks he has a lot of money, and he is really cute.
"I heard that Zhang Ming launched three social apps on the same day with Luo Hammer and Wang Xin some time ago."
Su Hua answered: "More flashes, bullet text messages, toilet T, just a few days, in a few days, the corpse is probably cold." β
Zhang Yida was in India during that time, and he was not surprised that the other two launched social networking, but he didn't expect Zhang Ming to be so unrelenting about social networking.
After the short video launched by Toutiao in China did not rise, it went overseas to test the waters, but it still didn't get started.
Zhang Ming basically gave up on short videos, lamenting bad luck and entering a little late.
At present, the headlines are not bad, and last year they also completed a new round of financing, with a post-investment valuation of 25 billion US dollars, making it one of the small giants.
Overseas, Toutiao has also launched a number of aggregate news reading apps, with some success, but far less eye-catching than in China.
"I'm glad you persuaded me, otherwise we'd probably have to go through the city socially. β
Lin Zhenyang was very emotional, no one expected that the three chose to launch social applications on the same day, which had the meaning of three heroes fighting Lu Bu.
The web is paying attention, and it has indeed received millions of downloads in a short period of time.
However, a week later, two weeks later, the user scale did not come up, and everyone got tired of it, so they deleted the app and left.
This is also the reason why the penguins are so arrogant, only one can survive on the social track, and they are not afraid of the provocation of the shrimp soldiers and crab generals.
Lin Zhenyang originally wanted to join in the fun, but it didn't cost much anyway.
Users are also a little tired of WeChat now, and if the speculation is successful, the return will be a thousand, ten thousand times.
Zhang Yida stopped him directly, not wanting to make such a meaningless attempt.
When the three social apps were launched, Lin Zhenyang had been paying attention to them, and he had the idea of killing them when the market was good.
It turned out that he really thought too much.
The penguin is still the same teenager it used to be, and it hasn't changed in the slightest.
Zhang Yida was not surprised by this result at all, to deal with penguins, you have to start with the game and content, but this is also a tough battle.
Because the penguins won't stand there to fight you, with an annual revenue of 310 billion and a net profit of 100 million, you can have a money-burning war with Rui.
Compared with financial resources, Ruixiang is still a lot worse.
Zhang Yida asked about the development of Tiantian Toutiao, Ticket Buyer, Ruixiang Pictures, Ruixiang Animation, Ruixiang, and Ruixiang Sports.
Games and e-sports, he is not very worried, the pig factory is hiding in the corner and shivering, and it is impossible to have more room for improvement in a short period of time.
The animation sector, because of the acquisition of station B and the investment in Kuaikan comics, has basically built up the shelf.
When the time is right, then merge the quick comics into the sharp direction system, and then you can basically compete with Penguin Anime.
At present, the film industry is mainly investing, and it is also negotiating investment with several film and television production companies, which is similar to Penguin and Ahri, but it is a little late, its influence is smaller, and there are no investment masterpieces.
However, wait a few days, The Wandering Earth will be released, and it should be able to brush up on its presence.
The sports market is not big, mainly to grab the copyright of the event, which is the auxiliary of long video, and the gap between everyone is not big, or they don't pay special attention to it.
Tiantian Toutiao, Ticket Buyer and Ruixiang are much worse, and they can only be ranked in the second echelon.