After resting in the yurt for one night, early the next morning, Zhang Yida and his entourage took the earliest flight to Xinjiang Province.

Here, Zhang Yida and his entourage were also warmly welcomed.

Zhang Yida drank wine, ate mutton skewers, enjoyed the slightly exotic dance of Uyghur girls, and gave the annual meeting with a group of local employees.

Then, he went to visit the grassroots employees in Tibet, Gansu, Yunnan, Guangxi, Qiong and other regions, and celebrated the annual meeting with the employees.

From grasslands to deserts, snowy plateaus, loess slopes, 100,000 mountains, and border islands, Zhang Yida has basically walked all the roads that grassroots employees have walked.

After this trip, he understood that grassroots work is not easy.

After returning to Beijing, he met with the leaders of the four major banks and chatted about cooperation in poverty alleviation and agricultural loans.

According to his meaning, he hopes that the four major banks will give some help in terms of funds and reduce the financing cost of loans benefiting farmers.

While giving farmers and herdsmen more affordable loans, it can also slightly improve the working conditions of grassroots employees.

The leaders of the four major banks made a haha, did not refuse, but did not directly agree, but only said that they needed to go back and discuss with the higher-level leaders.

Zhang Yida was helpless, after all, the four major banks are also commercial organizations, not Kaishantang.

Although there are certain poverty alleviation loan targets every year, this is what people themselves use to brush up their political achievements.

If you cooperate with external institutions, your good reputation will be taken by Huinong Loan, and they will not get any benefits.

From their point of view, it's really not cost-effective.

Two days after this incident, the People's Daily published an article called Nuan Nuan on this public welfare agricultural assistance platform.

In the article, he highly praised the achievements of the Huinong Loan, which has driven millions of people out of poverty.

Then, CCTV's 13 sets of channel news weekly columns also carried out relevant reports on the loans benefiting farmers.

"There is an irreconcilable contradiction between the urgent financial needs of farmers and the cumbersome loan procedures of banks, and this contradiction is perfectly solved by the micro-loan model of benefiting farmers.

The loan model, which does not require mortgages, civil servant guarantees, cumbersome procedures, and no personal consumption, can be received in three or two days, is more in line with the actual needs of rural households and has helped many farmers get out of their predicament. ”

This praise can be described as the best advertisement, even as the New Year is approaching, the headquarters of Huinong Loan has also received many consultation calls from farmers from all over the country.

The customer service staff of Huinong Loan patiently answered the questions of the farmers, and then entered the mobile phone number into the system and assigned it to branches across the country, and they continued to follow up with the customers.

In addition, Zhang Yida and CEO Bao Bufan were also invited to participate in their column, hoping to talk about how the microcredit model can help farmers get rid of poverty and the achievements they have made in practice in the past.

Zhang Yida left the limelight to Bao Bufan and let the latter go to the interview alone.

He returned to Ruixiang Company and held a year-end summary meeting.

The conference room has a very large ED screen, on which there are dozens of apps, which are Internet applications launched by Ruixiang.

Lin Zhenyang, as the president, introduced the development of each Internet application one by one.

Touronghui, Pindodo, Doushi, and Kuaishou have all become national-level, and a group of executives have become numb to the hundreds of millions of monthly active users and hundreds of millions of daily active users.

What really attracts everyone's attention and reflection are those applications that are developing slowly or not so well.

Needless to say, rocket video should be the most important app under Ruixiang in addition to the four major applications.

After spending nearly 20 billion yuan of real money in 2018, Rocket Video became a shareholder of a number of film and television production and variety show production companies, and reached a strategic partnership with them.

In addition, it has also won a lot of domestic classic old dramas such as Bright Sword, as well as some classic old movies from Hong Kong in the first decade of the last century, and the smooth viewing experience without ads has attracted a wave of users.

Judging from the two indicators of daily active users and monthly active users, Mango TV has been far behind, firmly sitting on the throne of the fourth largest video website in China.

The gap with the third place Youku is also close at hand.

In terms of user payment, the development of rocket video is relatively slow, or more restrained, and it is still trying to circle users, and it has not begun to harvest.

At today's meeting, the executives also had a heated debate around this issue.

"Rocket Video has burned so much money, and there are currently 200 million monthly active users, and the group's listing is imminent, and it is very necessary for Rocket Video to hand over an answer sheet. ”

In addition to serving as the president of the war investment department, Lan Lan also serves as the group's CFO, and has always been sensitive to finance.

Zhang Lan disagreed: "Our foundation is still very weak, although we have achieved certain results last year, but the user stickiness is not guaranteed to be high.

Other platforms cost money to watch old dramas, or they are free but have ads.

If we give up this advantage, it is difficult to say whether users will return to platforms such as iQiyi and Penguin Video.

At present, iQiyi has 6.3 billion monthly active users, Penguin Video is approaching 500 million, and Youku, the worst, has 2.8 billion.

The gap is still very obvious, and we cannot be blindly optimistic.

If we start monetizing our business for the sake of a small profit, we will only lose more in the long run. ”

Lan Lan and Zhang Lan were not originally of the same faction, although both of them were women, they usually had no signs of success.

But this time, Lan Lan is not for personal grievances, but from the perspective of the interests of the group.

She withdrew her gaze from Zhang Lan, glanced at the executives present, and said: "As far as I know, a user who loves to follow dramas is generally used to downloading three, four, or even more long video applications.

The reason for this is that every platform may have dramas that she likes to chase.

Even if we don't carry out payment and advertising, as long as there are no hit dramas, users will still leave.

Whether the content is good or not is the first thing for the user, and the payment and advertising affect the experience are some minor flaws, which are irrelevant, and will not affect most people's choices.

Nowadays, when purchasing a hit drama, it is often hundreds of millions.

If we continue to be free, how long will we be free, a year or two

You must know that iQiyi and Penguin invest two or three hundred billion yuan in content production a year, if our own long videos can't make blood, how long can we maintain it by relying on group blood transfusion

This is not a healthy development model

We just transitioned to long-form video last year, and in order to attract users, the free and ad-free experience also makes sense.

But this year is different, e-commerce will continue to increase, and the content industry, animation, film and television, music, etc. will cost money and spend a lot of money.

It is impossible to patronize one product of Rocket Video, and other products also need us to take care of and transfuse. ”

All the executives nodded, feeling that Lan Lan's words were very reasonable.

Zhang Lan was a little unconvinced, she was worried that the good situation would be ruined in one fell swoop, and the group would suffer a heavy setback at the strategic level, not out of her own selfishness.

She looked at Zhang Yida and was about to ask him for help.

Because he knows that Mr. Zhang has always been eyeing long videos, and he can't wait to replace iQiyi immediately.

Seeing this, Lan Lan also set his eyes on Zhang Yida and asked him to make a decision.