Before Xu Yiyang returned to school, Lin Tianyi called him and told him that all seven pairs of jeans had been taken away.

Moreover, she asked Xu Yiyang very surprised: "Mr. Xu, where did you find so many beauties? one is more beautiful than the other, one is better than the other, and they are all very young, I am really envious......

Xu Yiyang said with a smile: "These are the school flowers promoted by several nearby universities, but I haven't met them." ”

"It's really beautiful. Lin Tianyi said: "Compared with them, I have become an old aunt." ”

Saying that, Lin Tianyi said again: "After they go back, if they wear our jeans, I believe that SuperX will be more well-known among college students!"

Xu Yiyang said: "I think so too, the power of role models is infinite, in ancient times, there were Dong Shi emulates, and the enthusiasm of modern college students to pursue and imitate beautiful girls must be much higher than that of the ancients!"

Lin Tianyi said with a smile: "It seems that there are more stocks before the opening." ”

Xu Yiyang said: "Li Xuan said that the foundry can now produce more than 1,000 and nearly 2,000 pieces a day, and if we can start business on January 8, there should be a total of about 20,000 pieces by January 6, and then she will arrange for the car to be sent directly over, and then we have to prepare for the goods, and you have to recruit salesmen in place a few days in advance." ”

Lin Tianyi said: "Mr. Xu, don't worry, I have started to recruit people, I have met twenty or thirty applicants in the past few days, and a few of them look good, and I will contact them directly after we finish decorating." ”

Saying that, Lin Tianyi said again: "By the way, Mr. Xu, there is another thing, most of the treatment given to the salesmen in the clothing stores here is to take care of food and housing, and take care of two meals in the morning and evening every day, so I have to rent a house nearby, and then invite an aunt to cook." ”

Xu Yiyang said: "You can just look at this matter, I will take the time to get you some cash, if there is anything you need to use money, you can do it directly, you don't need to report to me." ”

Lin Tianyi said: "I'll pay in advance, you don't have to go again, it doesn't cost much to rent a house, buy some simple furniture and kitchen utensils, I still have a little bit of this." ”

Xu Yiyang said: "You take a look at the place tomorrow, my opinion is to try to be as close to our store as possible, the environment is better, and the area is larger, in this case, it doesn't matter if the price is a little more expensive." ”

Lin Tianyi said: "I know Mr. Xu, I will screen according to your requirements, don't worry." ”

Xu Yiyang snorted, and said, "By the way, also, see if there is a regular warehouse around, rent one." ”

Lin Tianyi said puzzledly: "Mr. Xu, don't we plan a small warehouse in the store, several rows of shelves to the top, and we have also made a lot of cabinets hidden in the walls, and when the time comes, plus the shelves in the store, I think it is quite easy to put 20,000 pairs of jeans." ”

Xu Yiyang said: "At that time, we will not stock too many goods in the store, and the samples and inventory that will be put out in the store will be controlled below 1,000 pieces, and the rest will be put into the warehouse." ”

Lin Tianyi was even more confused: "Mr. Xu, what are your plans?"

Xu Yiyang said: "If you engage in hunger marketing, you can buy things at any time, you won't feel how precious they are, nor how different they will be, we have to control the quantity first, and control them until they scratch their hearts and minds, and think about it day and night, and our brand awareness can be doubled." ”

Xiaomi's hunger marketing, Xu Yiyang is still fresh in his memory, the more you can't grab it, the more you want to grab it, the more you can't grab it, the more everyone discusses, every time you go on sale, you have to lure consumers to grab the goods, after grabbing a few times, Xiaomi is already well known.

Such an operation mode is much wiser than taking out a million mobile phones in one go and letting consumers buy them casually.

Now I haven't heard of any brand engaging in hunger marketing, especially clothing stores, everyone is afraid that consumers will buy less, so all of them are two pieces of 20% off, three pieces of 75% off, five pieces of 7% off, or 500 minus 100, full 300 get a pair of gloves or a scarf such promotional activities, to urge consumers to buy more, buy more.

Xu Yiyang felt that if he wanted to excel, he had to do the opposite.

Consumers don't expect me to have two good things like 20% off here, I limit each person to buy one here, and the quantity is limited, first come, first served, you come late, I only have samples left in the store for you to try on, do you want to buy? Sorry, temporarily sold out.

Isn't this Xiaomi's routine?

First of all, I will publicize that my mobile phone is super cost-effective, with super high running scores and super cheap prices, so that people will keep in mind and never forget its cost performance.

But when it comes to the sale, I'm sorry, the stock is limited, first come, first served, and then tens of thousands of units are on the official website, and they are sold out in a few seconds, and hundreds of thousands of people are scolded for their mothers because they can't grab it, and they help Xiaomi promote it for free.

Then consumers come to Mi Home, and Mi Home only has a prototype for you to fiddle with, but no real machine is sold to you.

Therefore, Xu Yiyang now has to learn from Mr. Lei and play this kind of hunger marketing routine.

Lin Tianyi could probably understand Xu Yiyang's plan, so she said decisively: "Okay Mr. Xu, I will solve the problems of the dormitory and warehouse on the weekend." ”

......

Seven school girls from seven surrounding universities, after getting the SuperX jeans, the first thing to do after returning to the school is to go back to the dormitory to change into SuperX pants and feel what it is like to go viral outside.

And when they brought their jeans to the dormitory, not only did they sleep together, but even the girls from other dormitories came over to watch.

In 1999, when the aesthetic lacked and lagged behind, SuperX was like a lightning bolt in the darkness, making girls love to die and live at a glance.

Everyone looked around at this pair of jeans with great workmanship, and it could be seen that every detail of the pants was very careful, with rivets, buttons, zippers, and stitches all beautiful.

Even the tags are made with extra care, as delicate as high-end greeting cards.

The seven girls all changed into these pants, which immediately caused a huge sensation in the girls' dormitory.

Wearing these pants, I don't look at my face, I feel that it is much more eye-catching, and the whole person's figure, temperament, and external visual perception have been greatly improved.

And that's just the role of a pair of jeans.

It's really amazing.

Sometimes, fashion is as simple as that.

For example, the super shorts that were very popular in later generations and the disappearance of the lower body of girls are to use the oversized upper body to completely cover the lower body, giving people the illusion that the lower body is not worn, and the return rate on the street is extremely high.

In fact, this style of dressing is just a few sizes enlarged on the upper body T-shirt on the basis of normal, but such a simple change has brought a qualitative change to the style, temperament and attractiveness of the whole person.

SuperX jeans have that magic too.

So, starting from this Friday night, the magic of SuperX began to spread like a virus in the group of female college students in Zhonghai......