"Mr. Zhang, this is the result of three days after the launch of the 10 billion subsidy, and the single GMV has increased by more than 50% month-on-month. ”

Gu Panpan walked into Zhang Yida's office with a smile and handed over a report.

Zhang Yida looked at it and praised "good".

"But don't be paralyzed by the false prosperity of GMV.

Compared to this data, I value how much repeat purchase rate and user activity have increased.

In addition, the ARPU value of the average annual consumption amount of active buyers should also be noted, although it has increased from 673.9 yuan in Q1 to 762.8 yuan at present.

It's nice that the uptrend has been continuing.

However, there is still a big gap with Ahri, not to mention Goudong. ”

Gu Panpan chuckled, "How can we achieve it overnight, our goal is to break through the ARPU value of 1,000 yuan this year." ”

Zhang Yida shook his head and smiled, "With more than 400 million active users, the ARPU value is only 1,000 yuan, and the GMV is only 500 billion in the next year."

Compared to Ahri, the volume is ten times worse, and I need to work harder!"

Gu Panpan remembered some negativity on the Internet, so he said: "In the past two years, in order to develop, I have used a lot of radical marketing methods.

This not only makes us one of the three major e-commerce platforms, but it has also become our shackles. ”

Zhang Yida nodded, this is also a helpless thing.

There is only a little space left for domestic e-commerce platforms, and if you don't do that, there will be no today's spelling.

"Some users on the Internet don't believe that our tens of billions of subsidized products are genuine, because these things are digital products and are more expensive!"

Gu Panpan gritted his teeth and simply shook out all the words.

"Users are worried about the quality of the phones we sell, so even if the subsidy is so large, they are still hesitant.

also posted on the Internet to ask, is the 10 billion subsidy of Pindodo genuine?

Some users said that the first choice to buy digital products is Goudong, followed by Suning Tesco, then Taobao, and finally it is our turn. ”

Zhang Yida smiled wryly, he understood very well why users had these thoughts.

The main price is placed there, and the product quality can only be said to be okay, barely usable.

To say that the quality is very good, he himself does not believe it.

"In this way, you can contact Yi'an Insurance and cooperate to launch a genuine insurance, which will pay ten for one fake to escort our tens of billions of subsidy activities. ”

The corners of Zhang Yida's mouth were slightly hooked, "This can always dispel the suspicion of some users!"

When they buy something from Pindodo, they will be hooked, and they will come with a "really fragrant". ”

Gu Panpan laughed, the boss's "law of true fragrance" is not an exaggeration.

Many users used to say that they would resist Pindodo, but when she enjoyed the benefits, she knew how much money she could save by shopping online in Pindodo.

Isn't it fragrant to use the money saved to buy pork ribs?

"Okay, I'll go and contact Yi'an Insurance. Gu Panpan said with a smile.

She previously worked in the Ruixiang Platform Division, so she naturally knows the relationship between Ruixiang and Yi'an Insurance.

At present, Ruixiang is the major shareholder of Yi'an Insurance, holding 15% of the latter's shares, and is tied with Yin Zijie as the largest shareholder.

In fact, Yi'an Insurance relies on Ruixiang's platform resources and has developed rapidly in the past two years.

The freight insurance on the top, the property insurance, health insurance, accident insurance, etc. sold by Ruixiang are all contracted by Yi'an Insurance.

Therefore, in the company of Yi'an Insurance, Ruixiang has a very large influence, and other shareholders rarely interfere in specific affairs, and follow behind to make money with peace of mind.

It is not simple to cooperate to launch a "genuine insurance", and the insurance rate can also be lower than that of other insurance companies.

This is called "ecological closed loop" in Internet jargon.

……

"How's it going?

At the Mandarin Oriental Hotel in Hong Kong, Zhang Yida held red wine, stood by the huge floor-to-ceiling window looking at the scenery of Victoria Harbour, and chatted with Huang Xin comfortably.

The magnesium group roadshow has ended, and tomorrow will be the official sub.

As a shareholder, Hua Yi Capital is also among the invited guests.

In addition, Yanhuang Investment, as a cornerstone investor, subscribed for $200 million in magnesium group shares.

Huang Xin's face was tired, but he couldn't hide the joy on his face.

"Yida, you know what? I've been waiting for this day for 15 years. ”

Speaking of this, Huang Xin sighed, shook his head and smiled, "From the school intranet to the rice network, and then to the magnesium group, it has been tossed more than a dozen times.

Finally, before the doubt, the company was sent to the market. ”

He glanced at Zhang Yida's young face, "Every time I stand with you, I feel particularly shocked."

If the school intranet had been listed back then, maybe it would have been able to shake in front of you. ”

Zhang Yida chuckled, this is not easy to answer.

Huang Xin was born in 79 and founded the school intranet at the age of 24, and now he has sent the magnesium group to the city at the age of 39.

No matter how you look at it, this is a successful young entrepreneur.

However, if the school intranet had been done back then, it might have been more successful than it is now!

It is also possible that without going through so many trials and turns, it will maintain the current volume of Weibo, and there is no room for improvement.

The previous few failures, it's hard to say, were not a valuable asset.

"If the school or the meal was not cooked back then, would there be any magnesium balls?"

Huang Xin shook his head, "Maybe it will always be a dead social network, it's hard to say who WeChat was born in." ”

This is crazy! But Zhang Yida thinks that he does have the confidence to be crazy.

As a latecomer to RTMD, magnesium was the first to be listed.

Although listing is not the end, taking this step can be regarded as an explanation to investors.

The pressure on Huang Xin will be much lighter than that of the other three small giants.

Zhang Yida felt that it was okay, although investors have been urging the listing, they dare not go too far.

On Chen Wei's side, Ruixiang, as a shareholder, has heard many complaints from other investors.

Some investors say that if they don't go public, they will transfer their equity to the outside world.

VCs are not having a good time this year, the economic winter, the difficulty of fundraising, and the expiration of the fund lock-in period are also very stressful anyway.

"When is Ruixiang going to be listed?" Huang Xin asked suddenly.

Zhang Yida shook his head, "It's impossible this year, and the potential of various businesses has not been fully released."

Maybe next year, or the year after. ”

Huang Xin nodded, he also knew the situation of one or two sharp.

It's a pity to be on the market this year, and it might be better to slow it down.

"Call me when you go public, and I buy some stocks. ”

Zhang Yida smiled, "No problem, I also invite you to be a cornerstone investor." ”

"Alright, that's it. ”

Zhang Yida asked, "I'm a little curious, how did you convince Bonyma?"

Huang Xin smiled, "Magnesium Tuan and Penguin are just partners, not his subordinates. ”

Zhang Yida felt that Huang Xin's wings were really stiff, and he dared to say this.

I'm afraid that after I made a bad start and turned against the penguins, not only was it not wiped out, but it got better and better.

When there is a conflict of interest between penguins and magnesium groups one day, it is estimated that Huang Xin will make the same choice as himself.