After returning home from bail, the weak brother has not appeared in public, only Goudong issued a statement.

He said that during his business activities in the United States, he was charged with false accusations and will take necessary legal action against false reports or rumors.

The incident is still fermenting, and Ruixiang's Pindododo officially announced the launch of the "10 billion subsidy" plan.

Taking the latest Apple X as an example, compared with the official price, it has dropped by 1,000 yuan, and other models of Apple have also decreased.

In addition to Apple, there are also popular models of mobile phone manufacturers such as Huawei, Rice, OPPO, and ViVo to join the subsidy, and Pindodo will provide subsidies ranging from 200 yuan ~ 500 yuan.

In addition, Pindodole has also increased subsidies in the fields of home appliances, digital, and beauty, providing unlimited consumption subsidies for more than 10,000 products of nearly 200 brands.

As soon as the news came out, there was a heated discussion on the Internet.

As we all know, what is the basic plate of Dog East.

It is China's highest-quality hard-core users with more than 100 million yuan and an annual consumption of more than 10,000 yuan.

The rise of Pindodo, the biggest hit is Ahri, and Goudong because the basic disk is digital appliances, Pindodo has been selling agricultural products, daily necessities, clothing, shoes and bags, etc., and the two are relatively peaceful.

But this "10 billion subsidy" is undoubtedly a formal declaration of war on Goudong.

The timing of the choice is also particularly intriguing, just when the weak brother had an accident and the stock price of Goudong was in an avalanche.

Not to mention internal and external troubles, Goudong at this time is also very flustered.

In the process of the rise of Goudong, the weak west has deeply imprinted its own mark on this enterprise.

Not only the name of the company, but also some of the practices of the weak brother.

Pay the basic salary to the low-level couriers, buy five insurances and one housing fund, and take one day every year to deliver couriers with their brothers......

It is this strong personality charm that has led this small Zhongguancun store to become the second largest e-commerce platform in China, with a market value of hundreds of billions and tens of thousands of employees.

……

"The tens of billions of subsidies, everyone should talk about their opinions!"

At the meeting of Goudong's executives, Liu Xiaoxi glanced at the executives and asked lightly.

The executives looked at the usually high-spirited weak brother Xige, who was like ten years old at this time, full of haggardness, how could he still have the old style.

Those who can be senior executives are all human spirits, and their eyes are well concealed, and they quickly take their eyes off the weak brother.

"The product categories before Pindodo were daily necessities with relatively low unit prices, and the customer group was also a sinking customer group below the third and fourth tier cities.

It can be said that and we are well water and do not violate river water.

But ......"

Xu Lei, CEO of Goudong Mall, looked at everyone coldly and glanced at everyone, "But if you want to seek more living space, you must expand other groups of people and expand product categories."

This time, it is an attempt they have made, if they can cut to high-end e-commerce users.

In the future, they will definitely invest more resources, and the war will only get more and more intense. ”

Liu Wanxi glanced at Xu Lei appreciatively, analyzed it well, and did not disappoint himself.

Xu Lei joined Goudong in 07 years, is extremely good at marketing, and left Goudong for a period of time in the middle.

Later, he returned to Goudong and was promoted from senior vice president to CEO step by step, which was deeply valued by Liu Xiaoxi.

The 618 Shopping Festival, the Penguin Partnership, the Beijing X Project, and Borderless Retail are all from this person.

Liu Wanxi recalled the conversation between shareholders and himself, and felt a little uncomfortable.

He caused such a mess, and the shareholders tore his heart.

However, considering that he also worked hard in Goudong, the shareholders gave a proposal: dilute the personal color of the founder and cultivate a successor.

It's an attempt to step down. Whenever he thinks of this, Liu Xiaoxi feels both ashamed and a little reluctant.

The helmsman of a large company with more than 100,000 people, who has built the country by himself, can give up if he can say that he will give up.

After stepping down from the position of dog owner, what did he do?

Liu Wanxi dispelled the thoughts in his mind, looked at Xu Lei, and asked, "What about the solution?"

Xu Lei looked confident, "Since you have taken the initiative to provoke a war, and you want to invade our hinterland."

We should fight back, resolutely and aggressively.

And the best counterattack is to attack, and the basic plate of Fight Dodo is the sinking market.

In this case, Goudong is also making efforts in the sinking market, giving them a good game to see who can help whom. ”

"Mr. Xu's idea is good, Goudong's recent growth is also very weak, and the sinking market is indeed a market that everyone ignores.

The reason why Pinduoduo can become bigger is that it has seized a gap market between us and Ahri, and this gap market is the sinking market. ”

Chen Shengqiang, CEO of Goudong Finance, said, "When Goudong Finance was exploring rural finance, it was only when I noticed how vast the market was.

In terms of urbanization, China is more than half.

Benefiting from the penetration rate of the mobile Internet, middle-aged and elderly people in their fifties and sixties in rural areas are now using smart phones.

If you have a smart phone, you will definitely download WeChat, and then you can get in touch with "social e-commerce".

In this regard, it is sweet to eat. However, since the relationship between Ruixiang and Penguin deteriorated, except for a 12-square grid, other WeChat traffic has basically been blocked by Penguin.

I think we can launch a social e-commerce group APP similar to Pindoduo to undertake the glimmer of opportunity left after the relationship between Pindoduo and Penguin deteriorated. ”

Xu Lei nodded, "This idea is good, we launched social e-commerce in 14 years, and we also settled in the first-level entrance of shopping at that time."

Later, I found that the effect was not very good, so I launched a shopping circle for content guide products.

However, these few tests have not found the right entry point.

Pindodo has given us a good demonstration, sinking is the right way to open social e-commerce. ”

Liu Wanxi nodded, "Xu Lei, you go and talk to Penguin, and strive to use unique resources such as the first-level entrance of WeChat and the WeChat market to create a new platform that is different from the existing scenarios and models of Goudong."

In addition, the Consolidation Business Department was established. The group will give all kinds of resource support, be sure to give me a hard time.

Look at him, Zhang Yida, will he dare to covet high-end customers in the future!"

The domineering weak brother is back, this is the psychological idea of the executives.

They were also worried that the weak West Brother would collapse, but they were deeply hit by the Minnesota incident.

It seems that he and others think too much, and the weak brother is still the weak brother.

Xu Lei said with a smile: "The spelling is getting more and more floating, first it provoked Ahri, then offended the penguins, and now it is coming to tease our dog dong."

In the final analysis, Zhang Yida still made the common mistake of young people and was overconfident.

Leave this matter to me, and I'll go to Pengcheng to visit Pony right away, and try to bring back a satisfactory cooperation plan. ”

Goudong quickly determined the countermeasures, not only to face Pinduo head-on, but also to fight to Pinduoduo's hometown.