In one morning, nearly a thousand T-shirts were sold, which Li Xuan didn't dare to imagine.

Even if it is a large clothing store, it is impossible to have such sales when it is engaged in promotion, right?

However, Xu Yiyang's Jiayang education just did it.

However, this figure did not surprise Xu Yiyang.

The students of Jiayang Education have always had good spending power.

I dare not say that they are all well-off families, but the family income is at least guaranteed to a certain extent.

The stationery that Xu Yiyang custom-made before has always sold well in the Children's Palace, and the newly opened branches in Weizhou and Penang have also sold well.

Now the clothing sells well, and it is a matter of course.

In fact, in Jiayang Education, as long as it is related to learning or teenagers, there must be a strong market, if the cost performance can be higher, the market potential will be greater.

Tusky's ability to hit the youth market with precision proves that teenagers are very interested in it.

If you look at it this way, the sales target of customized T-shirts in the future is not only the primary and secondary school students of Jiayang Education, but the primary and secondary school students of the entire city.

Moreover, the children of this era do not have such a strong independent personality.

Not only do they have a habit of dressing uniformly, but they also like to dress like everyone else.

Therefore, when these children began to wear Tusky's T-shirts in Yingzhou, they were also giving Tusky a very good advertisement.

Xu Yiyang roughly estimated the market space, it should not be a big problem to sell tens of thousands of T-shirts in three cities, and if a new model is released, it is estimated that a lot can be sold.

Moreover, after entering August, when Quancheng Qingdao begins to enroll, the market space of Tusky will be larger.

If 100,000 T-shirts can be sold, the profits retained by Guangjiayang Education will exceed 500,000, and Guancheng can also earn 300,000.

And Tusky is a mature IP, a picture can have a second one, and a second picture can have a third one, these pictures can not only be used on short-sleeved T-shirts, but also long-sleeved T-shirts and sweatshirts and hoodies when the weather is a little cooler.

In winter, it can be used on knitwear when it is cold, it can be used on coats, and it can be used on padded jackets.

In short, as long as the elements of Tusky are used deeply, it will definitely be able to form a strong brand effect.

Therefore, he is also ready to let Li Xuan take the time to register the trademark and copyright of the clothing brand "Tusky", the cartoon image, and all of them under the name of Guancheng Garment.

If Jiayang education grows stronger and stronger in the future, it will be able to bring the image of Tusky to the whole province and even more places at the same time.

Once he started the branding operation, Xu Yiyang felt that he could still cooperate with Mr. Ma and authorize the image of Tusky to make QQ emojis for him for free, so that Tusky would soon become popular all over the country.

Because of the idea of in-depth operation of Tusky, Xu Yiyang said to Li Xuan on the phone, "Guancheng Garment should be upgraded as soon as possible in the near future, and the employees who were laid off before should be contacted as soon as possible, and then recruit them back. ”

In Xu Yiyang's view, the value of skilled workers is very high.

In a city like Yingzhou, there have been a few garment factories, and now it seems that they are almost closed, leaving only Guancheng Garment, in such a market environment, the number of skilled technicians must be very small.

Once these skilled craftsmen begin to drain, it is equivalent to putting a tight spell on Guancheng's clothing.

Even if you have the money to expand the scale, buy equipment, and build a factory, it is useless to have no skilled technicians.

If ordinary people want to grow into skilled technicians, it takes a long time to precipitate, and once Guancheng Garment cannot recruit skilled technicians, the scale will not be able to expand and improve.

What's more, in a small city like Yingzhou, it is indeed not easy to recruit people from outside.

Li Xuan also realized this problem, and immediately said, "Then I'll contact them, and I can find as much as I can get back." ”

Xu Yiyang said, "The future potential of the clothing industry must be very large, selling a thousand T-shirts a day, in the entire clothing market, not even a dime, if we want to work in this industry, this is just the first step." ”

When he said this, Xu Yiyang thought of Amancio Ortega, the founder of the Spanish clothing brand ZARA.

In Xu Yiyang's eyes, the brand ZRA is a magical existence.

The founder, Amancio Ortega, opened his first small clothing store in 1975, and more than 30 years later, he became the world's richest man with a fortune of more than $40 billion, and Zara's annual revenue exceeded 15 billion euros, which is simply a super clothing empire.

The existence of ZAR proves that the market potential of the clothing industry is extremely huge, not to mention selling more than 1,000 T-shirts a day, it is completely possible to sell millions or even tens of millions of pieces of clothing a day.

Thinking of Zara, Xu Yiyang felt that even if he couldn't become it, at least he could learn from it, and the first step in learning was not to be satisfied with the status quo.

So Xu Yiyang asked Li Xuan, "Sister Xuan, if you do a more comprehensive equipment upgrade for Guancheng Garment, how much will it cost?"

"Upgrade?" Li Xuan asked in surprise, "What standard do you want to upgrade to?"

Xu Yiyang said, "At least in terms of production technology, production efficiency and production cost, it is on par with the garment industry in the eastern coastal areas." ”

Li Xuan thought for a while and said seriously, "It is estimated that at least two or three million will be needed, and our plant area is enough, so there is no need to upgrade, most of the two or three million will be used for equipment, and a small part will be used for the training of technicians." ”

Xu Yiyang said, "Two or three million is not much, if it is upgraded, how long is it expected to be completed?"

Li Xuan explained, "The upgrade has to be done step by step, such as introducing some equipment first, and then training our workers to be familiar with the new equipment, and then constantly purchasing new equipment. ”

Xu Yiyang said, "Then we will gradually upgrade from this month, as for the problem of money, I will invest one million first, and at the same time put the net profit during this period into it, first see the efficiency that the workers are familiar with, if it is fast, I will increase the investment." ”

Li Xuan didn't expect that Xu Yiyang would invest another million as soon as he opened his mouth.

If it were before today, she would have advised Xu Yiyang to be cautious, because the money was likely to be wasted.

But now, she feels that Xu Yiyang's judgment and overall view are far above herself, and since it is what he decided to do, it is right to do her best to implement it.

"Okay! I'll come up with a plan as soon as possible. ”

Li Xuan was excited, thinking that it would be difficult for Guancheng Garment to survive, but she didn't expect that Xu Yiyang would have a way to directly let it start making money.

If Tusky's clothing can continue to become popular, the benefits of Guancheng clothing will get better and better.

......

In one day, the Tusky T-shirt became a complete hit among teenagers.

Many children can't wait to change into Tusky's T-shirts and swagger through the market.

The T-shirt's novel and interesting shapes and positive lettering have attracted the attention of countless people on the street.

Even many people will take the initiative to ask where they bought this dress, and the final answer they get is without exception, all of them are Jiayang Education.

With such a transmission base, even during the lunch break at noon, many teenagers came to buy clothes with money.

There are many children among them, even if they are not students of Jiayang Education, who are interested in Tusky T-shirts.

In the afternoon, another group of students rushed to class, and they saw that the teachers had changed into Tusky T-shirts, and they liked it even more, the only problem was that they couldn't buy it for the time being.

Because there were too many people asking, Xu Yiyang asked the staff to put out the slogan Rabbit T-shirts are sold at 8 o'clock in the morning every day, while stocks last.

Following.

Early in the morning, many children and parents came to Jiayang Education to buy Tusky T-shirts.

Fortunately, at seven o'clock, the factory sent over 2,000 T-shirts that were made overtime, and they were sold in less than a day.

At three or four o'clock in the afternoon, many students and parents came to consult, but because they were sold out, they didn't buy them.

But I didn't buy it and I couldn't do it, so I had to wait until tomorrow to come back, because the factory is now recruiting more than 20 skilled technicians, and is now working in two shifts to produce Rabbit T-shirts.

Each person works 12 hours a day, but an additional 15 yuan overtime allowance is paid.

In this year, the salary of ordinary technicians is only in their early twenties a day, like the kind of work done by Xu Ma before, which is only more than ten yuan a day, so the overtime subsidy of an extra fifteen yuan is almost doubled.

In addition, the overtime allowance is settled directly in cash on a daily basis, so the workers are full of motivation.

Soon, the production of Tusky T-shirts exceeded 3,000 pieces per day.

Xu Yiyang is very efficient in doing things.

On the day he asked Li Xuan to increase production capacity, he put one million into Guancheng Garment's account, and the money will be used to increase Guancheng's production capacity and production process.

Moreover, if the new equipment is adopted, the production process and efficiency will be improved to a certain extent, and the cost of a single piece will also be reduced to a certain extent.

At the same time, Xu Yiyang also communicated with Li Xuan about the supply strategy, 3,000 T-shirts a day, 1,000 pieces are enough to be sent to the Children's Palace, and the rest will be saved and sent to Penang and Weizhou at that time.

When the stock of Guancheng's garments reached 4,000 pieces, Li Xuan sent 4,000 pieces of T-shirts to Penang and Weizhou in two batches through interprovincial buses according to Xu Yiyang's instructions.

Jiayang Education's branches in these two cities have also started to sell Tusky T-shirts online.

Like Yingzhou, as soon as the T-shirt was listed, it immediately aroused the enthusiasm of students and parents.

In one day, 4,000 pieces were sold out in both branches.

Xu Yiyang knows very well that many things are actually common, just like cartoons, if the children in Yanjing like "Shuke and Beta", then whether it is Zhonghai or Quancheng, or Yingzhou and other cities children will like it.

It's the same with Tusky.

If you can make Tusky clothing bloom all over the country, it is equivalent to creating a well-known youth and children's clothing brand.

If done right, the profit behind this can reach nine figures every year.

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