120,000 bicycles, 4 first-tier cities, 3 months, 3 million registered users, 1 million daily active users.

Zhang Yida was not surprised by this result at all, and even thought that it was a little low.

The combined population of the four cities of Beijing, Shanghai, Pengyang is almost 70 million.

The penetration rate of registered users is less than 5%, which is still low. I remember that in my previous life, the penetration rate of Hello bicycles reached 33%, and there was still a lot of room for improvement for Huimin bicycles.

The daily active users are quite surprising to Zhang Yida, and he is quite satisfied!

Bike-sharing is a new thing at present, and young people are in fashion and ride bike-sharing to work every day.

In a few years, it will be difficult to maintain 1/3 of the daily activity of the number of registrations, but Zhang Yida is very satisfied if it can become 1/3 of the monthly activity.

In the previous life, Hello Bicycle claimed to have 200 million registered users, and only 63 million monthly active users, which is almost 31% of the data.

"Everyone has worked hard, this result is very good, I am very satisfied. All of this is inseparable from the joint efforts of everyone.

With this report card, the next A+ round of financing is also easy to discuss. ”

Zhang Yida praised with a smile.

"In addition, according to reliable feedback, I found that the operating models and car manufacturing costs of several competing products are different from ours. ”

Huang Xiaofeng took out a few qualification reports and distributed them to everyone, and continued:

"The cost of the bike is about the same as ours, and it may be a little higher than us due to the scale of manufacturing.

Their charging model is $0.5 per 0.5 hours, which is a bit more flexible than ours.

The deposit is a standard and is also charged at 299 yuan.

In addition, the chairman of Baimo Bicycle is Li Bing, the chairman of Yiju.com, a listed company in the United States, and is a powerful capital tycoon.

In my judgment, the future of Bymo Bike must be our fierce rival.

The manufacturing cost of Xiaolan Bicycle is 800 yuan, but after some clues and parts cost analysis, I speculate that it is about 500-600 yuan.

The charging standard is the same as that of Baimo, which is also 0.5 yuan/half an hour.

The deposit is lower, 199 yuan.

Wild Cycling, the parent company of Little Blue Bike, has received $1 million in angel round financing from Mr. Li Kaizhong, and is a start-up company focusing on the field of intelligent cycling, and also operates a cycling community APP-Wild Cycling.

Although Wild Cycling has only been launched for a short time, it is very popular among young people, in addition to accurately recording cycling data, it can also speak in the society and communicate cycling ......

I tried their software, and with their all-in-one computer, it can record speed, mileage, time, calories, altitude, cadence, heart rate, temperature and many other accurate information in real time.

At present, their bike-sharing brand Xiaolan Bicycle does not have these features, but once this function is transplanted, the user experience will undoubtedly be upgraded to a higher level.

The cost of Xiaoming's bicycle is 700 yuan, and the fee and deposit are the same as those of Xiaolan bicycle.

But what is distinctive is their riding rate, which is charged in sections, ranging from 0.1 yuan ~ 0.5 yuan per half hour.

The initial price is 0.5 yuan/half an hour, and the user can reduce it by 0.1 yuan if he successfully invites a friend to register and pays a deposit, and the minimum price for inviting 4 friends can be reduced to 0.1 yuan/hour.

This set of invitation incentives is still quite attractive to users, and it will definitely have a significant effect on attracting new users.

I suggest that we also do some activities to give users a certain reward for attracting new users. ”

After listening to Huang Xiaofeng's report, Zhang Yida was quite surprised, the initial riding rate of shared bicycles in his previous life was almost 1 yuan/hour, and less than 1 hour was calculated as 1 hour.

Now 0.5 yuan/half an hour, it is undoubtedly a more refined operation, and the direct point is to let users save money.

Zhang Yida guessed that Huimin Bicycles were born, and the data of 120,000 bicycles put a lot of pressure on competitors.

Now if you want to catch up with or even surpass Huimin Bicycle, you can only come up with more favorable riding prices and better user services.

Now it's 0.5 yuan/hour, and when Huimin Bicycle is refinanced, I'm afraid it will be ridden for free.

To put more pressure on them, the ultimate means is a red envelope, which does not cost money to ride, and the shared bicycle gives users a red envelope......

The purpose of this is actually very simple, in the end, it is all about an operational data, a report card. With the support of operational data, there can be a steady stream of financing.

There are listed companies behind the scenes, there is a parent company in the field of intelligent cycling behind Xiaolan Bicycle, and Xiaoming Bicycle has a unique way in the operation mode to attract new people.

In the face of the endless means of competitors, Huimin Bicycle must also make some changes. Zhang Yida said to Huang Xiaofeng:

"They refined their operations, and we also followed up, and the rate was changed to 0.5 yuan/half an hour. If they continue to change to 0.25 yuan/15 minutes, we will continue to follow up.

But let's not take the initiative to do it, they are small, we are big. With the same operating model, they lose less, we lose more.

After the A+ round of financing, Huimin Bicycle will launch the deposit financial management function.

If the deposit management is done well, it will bring us a lot of income.

Therefore, in the next work, you should communicate more with Ruimin Wealth Management, and the product must comply with laws and regulations, and there can be no mistakes. ”

Huang Xiaofeng nodded solemnly and said:

"Mr. Zhang, don't worry, I have been communicating with Ruimin Financial Management recently. The product has also undergone several rounds of testing to ensure that nothing can go wrong.

As for compliance with laws and regulations, there is absolutely no problem, and all user agreements are finalized by the legal team of Huimin Bicycle and Ruimin Wealth Management after two months of negotiation and deliberation.

Guaranteed compliance with our country's laws and regulations!

Whether to invest the deposit into a wealth management product, we also take the form of voluntary participation by users.

If the user is unwilling to invest the deposit in the purchase of wealth management products, the deposit will be purchased into the Coin Treasure Money Market Fund, which can be withdrawn by the user at any time.

Users who are willing to deposit money to purchase wealth management products will invest their funds in Ruimin Wealth Management through the authorization of the agreement.

The plan set by Ruimin Financial Management is as follows:

Option 1: Users have the opportunity to redeem the deposit once a month, with an initial rate of return of 5%, which increases by 0.5% every month, up to a maximum of 11%.

Users who withdraw from the previous month's redemption deposit on the 15th of the following month will have a minimum withdrawal period of 15 days and a maximum of 45 days. During the withdrawal period, interest will still be accrued.

For example, user A can get a 6.5% yield if he deposits a deposit into a wealth management product and withdraws it after three months.

After one year of deposit, user B chooses to return the deposit, and in addition to the deposit, he will receive an interest return of 11%.

If user C has been deposited for 20 days and less than a month, the interest will be returned according to the lowest yield of 5%.

During the withdrawal period, users who redeem their deposits during the period of January 1st ~ 31st can receive the withdrawal deposit on February 15th.

In short, the longer the user chooses to deposit the deposit, the higher the rate of return they enjoy. There is only one purpose for this, which is to keep the user's deposit as long as possible.

Users can also get a relatively high return, and Ruimin Wealth Management can also use the user's deposit to issue loans for a long time. Win-win for both parties!

The only flaw is that the withdrawal period is slightly longer, 15 days ~ 45 days, I am afraid that some users will not be able to accept it.

Plan 2: The deposit wealth management product is directly benchmarked against the Ruimin wealth management product, and the user can choose freely for a variety of term products in 1/3/6/12/24 months.

If you choose to invest in the target in March, the interest will be calculated according to the standard interest rate of Ruimin Wealth Management, and you cannot withdraw in advance.

Plan 3: The lock-in period of deposit wealth management products is directly set at one year, and the user is given an interest rate of 11%. Users are free to opt-in and are not allowed to opt out in advance. ”

"Plan 3 is not good, a year is too long, and users don't dare to invest rashly for so long without knowing the situation.

Option 1 is the best, and it is almost no different from the current deposit withdrawal rules.

If you want to get your deposit back, you can opt out at any time. There is no way to withdraw from the withdrawal period of 15-45 days, and it is necessary to give time to facilitate the raising of funds by Ruimin Wealth Management.

In addition, the second plan can also be combined to embed a traffic entrance for Ruimin Wealth Management within the Huimin Bicycle APP.

If users are interested, they will naturally choose to invest in it. At that time, the Huimin Bicycle APP will play several more banner advertisements for Ruimin Finance.

I also have an idea that Ruixiang's Coin Treasure Money Market Fund can also open a traffic entrance in Huimin Bicycle.

Huimin Bicycle does not have a fund sales license and cannot be directly launched on the money market fund wallet.

However, it can be used to attract traffic for Coin Treasure, and wait for the user to jump to the Touronghui APP, and then the user can complete the payment and purchase process.

In this way, Huimin Bicycle only played a role in drainage, and did not participate in the core transaction link. This is not a violation. ”

In addition to attracting users to buy Ruimin Wealth Management products, you can also attract users to buy Ruixiang's money market fund.

The function of taking and saving the change treasure should be able to capture a large number of die-hard fans. ”

Huang Xiaofeng began to fantasize that tens of millions of users will buy financial products through the APP in the future, and then bring billions of yuan in commission income to Huimin Bicycle...... Think about it not too wonderful.

"Ruimin Wealth Management and Money Market Fund are just the beginning, and the target group of Huimin Bicycle is the urban population, which is 20-60 years old. They are very suitable for financial monetization.

In addition to P2P money market funds, in the future, all the C-end businesses of Ruixiang Jinke Group and Yimin Financial Services Group can cooperate with Huimin Bicycle.

Fund supermarket, Internet wealth management supermarket, Internet loan supermarket, insurance supermarket, credit card supermarket, bank wealth management/loan supermarket, etc.

Trust supermarket, shared bicycle users are not very suitable, and the economic strength cannot keep up.

Securities account opening can be hung with advertising......

For users with good cycling credit, the credit loan line in the future will be ......

In short, there are many ways to realize financial realization. ”

Speaking of this, Zhang Yida became interested and continued:

"In addition to the Huimin Bicycle APP, we can also advertise the body and wheels of the bicycle.

Find some large-scale physical enterprises, enterprises that need to do offline advertising, and we will make joint models for them to share bicycles.

Moreover, we can also give them accurate advertising in the city, and want to be a company that wants to be the city of Modu.

We can advertise all the shared bicycle bodies in Modu to them, and hundreds of thousands of bicycles are printed with their advertisements every day in the streets and alleys of Modu.

These are all live advertisements!

It is much stronger than the LED façade advertising of the building, and the building advertisement. ”

Huang Xiaofeng was dumbfounded, and hurriedly patted Zhang Yida: "High! Mr. Zhang, your move is too high!"

After thinking for a moment, he frowned and said, "But won't it be too low?"

Low, the riders on the streets of the magnesium group are the best live advertisements, how much fame has been added to the magnesium group!

"What are you afraid of, you can make money, and it is king to make the company self-reliant as soon as possible. Is it impossible for shared bicycles to operate at a loss all the time, and to rely on capital and financing to sustain them for a lifetime? That's. Let's survive first and then talk about b-style and feelings!"

Zhang Yida shook his head, Wang Xiaofeng is too high-minded, and he can't let go of the CEO of an Internet company. Then Zhang Yida said:

"Let's not talk about this, let's talk about it after we have determined the leading position in the market! It's still relatively early to talk about this. ”