Approaching the end of the year, Rui Xiang and Zhang Yida's series of actions are still eye-catching.

First, the wholly-owned merger and acquisition followed the chairman of the board of directors to become very famous B station, and then acquired the well-known game studio Lilith.

What has attracted the most attention of Internet giants is Ruixiang's acquisition of the British cross-border payment company Wanlihui.

The acquisition has been reviewed by the Financial Supervisory Authority of the United Kingdom, and the ownership change has been completed, becoming a wholly-owned subsidiary of Ruixiang and the first son of Ruixiang Financial in Europe.

GrabPay, a subsidiary of Grab Group, of which Ruixiang is the major shareholder, is currently firmly in the No. 1 e-wallet in Southeast Asia, and the shares of the latter few cannot catch up with it combined.

In India, Paytm is leading the way, but BBPy has been chasing closely, and its share is getting closer and closer.

In South Korea, Pakistan, Bangladesh and Africa, a series of e-wallets invested by Ruixiang are on par with the leech financial service system.

However, under the premise that Leech Financial Services failed to acquire MoneyGram and folded in the U.S. market, Ruixiang's high-profile entry into Europe has to be said to be a step ahead.

But Zhang Yida is not complacent, European credit cards are developed, and mobile payment involves citizen data, it is difficult to really promote it locally.

The acquisition of Wanlihui is more about the layout of cross-border e-commerce business.

Pinduoduo also pushed out the cross-border e-commerce business that had been prepared internally for a long time - Duoduo International in one fell swoop.

Duoduo International borrowed the resources of Wanlihui and began to tap the tens of thousands of customers who did cross-border e-commerce and trade on the latter platform to open stores in Duoduo International.

In addition to helping these small and medium-sized businesses open up the Chinese market, Wanlihui, a subsidiary of Ruixiang, can also help with cross-border e-commerce collection and exchange.

Grab's Co-Buy has also joined Duoduo International's investment project, in addition to guiding Southeast Asian e-commerce sellers to open stores in Duoduo International, they also invested 200 million US dollars in Duoduo International and obtained 20% of Duoduo International's shares.

There are many players in the field of cross-border e-commerce, NetEase Kaola is far ahead with a market share of more than 26%, and Tmall Global is catching up with a market share of 22%.

In addition, Vipshop has a similar market share to Goudong's global purchase market share in this segment, both between 12% and 13%.

Ruixiang's Xiaohongshu ranked fifth, with a market share of 6%.

No one doubts that Ruixiang can't do it in this field, after all, domestic short video live broadcasts such as Douyin and Kuaishou are already on the right track.

And Ruixiang has another one in its hand, with hundreds of millions of overseas active users.

What the outside world is looking forward to is that short videos and live broadcasts will also be launched to put some pressure on Amazon.

At the same time, Ruixiang is also holding a high-level meeting.

Gu Panpan looked at Ma Jun, president of the international business group, and frowned and puzzled, "Why can't you start live streaming to bring goods? Even if you learn to look at the short video, open a small store and hang a product window?"

Ma Jun smiled bitterly and quickly explained, "The foreign market is a little different from the domestic market, and historically, the effect of adding a buy button to foreign social software is not good.

Most people are accustomed to choosing specialized shopping websites, and they are not popular with this kind of super app in our country.

Nearly every major social media platform has tested e-commerce features, such as Instagram, which launched in-app shopping, and Snapchat, which also partnered with Shopify last year to provide a shopping experience, but the results were not satisfactory.

For foreigners, it is to share life videos, or watch short videos. ”

Gu Panpan is still a little unwilling, and at present, Duoduo International is under her leadership, of course she hopes to make a situation.

If this game of chess is used well, surpassing NetEase Koala is no longer a luxury.

"Why don't you try it first?"

She said with a smile, "The people's platform is a people's platform, and it is also different from short videos."

Let's give it a try, what if we make a big breakthrough?"

Ma Jun is a little entangled, he is mainly worried that after adding these features, it will affect the user experience and cause a decrease in user activity.

Although Facebook's launch of Lasso failed, it has never given up, and has been eyeing it from the sidelines, just waiting to reveal the flaws.

Zhang Yida came out to play a round and said with a smile: "User habits are indeed a problem, social e-commerce is very popular in Asia, and users don't think there is any problem."

However, European and American users are accustomed to doing different things in different apps, and the concept is difficult to reverse for a while, which needs to be cultivated slowly. ”

Gu Panpan was a little entangled, but he couldn't help but say: "Ruixiang will be listed next year, if the commercialization can be as successful as Doushi, it will be of great benefit to the valuation assessment and market confidence of our listing." ”

Zhang Yida nodded, "I know this, but now I am also crossing the river by feeling the stones."

Before us, no Internet company has been so successful in going overseas, we have nothing to learn from, everything needs to be explored by ourselves. ”

Lu Qi quite agreed with Zhang Yida's words, and he said with a smile, "At present, we still use virtual props as the main means of monetization, and I don't even dare to add too many advertisements at once."

It is to take into account that the current users are still growing rapidly, and the ceiling has not been touched, and the market pattern is not completely stable.

If you act rashly, you may risk ruining the good situation. ”

Gu Panpan stopped talking now, the chairman and CEO were opposed, and she didn't want to say anything more.

Zhang Yida saw that she was a little depressed, so he comforted, "Although you can't start e-commerce on a large scale all at once, you can make some small attempts to let users adapt little by little." ”

"What attempt?" asked Ma Jun.

Zhang Yida said: "Build a product sales page for the brand, and then let the KOLs and users on the platform promote it through the form of a "challenge". ”

Gu Panpan roughly understood, PUBG had also used the same means to promote before, and the exposure rate was very high, but it was just like this, and there were not many goods to sell, and it was more in the form of advertising.

Her ideal e-commerce monetization is to directly configure an e-commerce system, so that every user can open a store and sell goods on the short video platform.

Lin Zhenyang thought about it and commented with a smile, "I think this is a way, first of all, let users know that they can also buy things above, which is called cultivating the user's mind."

Moreover, we are all big brands in the early stage, and we don't need to worry about quality control.

In the after-sales area, we are currently beyond the reach of the global market.

If there is some "inferior product" scandal, it will be a big problem. ”

Zhang Yida nodded, "Yes, that's what I'm worried about, unless Pinduoduo really goes to the global market, the problems you said can be properly solved." ”

Lu Qi nodded, "I have a small suggestion, for the brand merchants who launched the challenge, you can provide them with multiple sets of components about tags, product displays, and videos, and customers can use these components to design brand pages." ”

"It's easy, I think it's okay. Lin Zhenyang agreed.

After a group of executives discussed for a while, they decided to start the e-commerce monetization business slowly, and wait for Duoduo International to operate on a certain scale.