"A huge sum of money lying on the account, but I don't know how to use it?"

Tang Xianzhi tilted his head to look at Zhao Erya, "Are you sad or not?" ”

"Sad for what?"

Zhao Erya smiled, "Isn't it to create IP?"

Tang Xianzhi sighed, "I know this, the key is to have a direction? ”

At first, when he heard that the company had received an investment of 600 million yuan and a valuation of 3.6 billion yuan, Tang Xianzhi was also very excited.

Although her shareholding is not high, only 1%, and only 0.83% is left after the venture capital comes in and diluted, it is also a huge amount of money.

But after a while, after calming down, she found that this IP is really difficult to create, and it is much more difficult than the operation of Internet celebrity brokerage.

Zhao Erya and Tang Xianzhi discussed for a long time and put forward countless ideas, which were quickly overturned again.

Zhao Erya, who was physically and mentally exhausted, returned home and found Zhang Yida sitting in the living room, with a white cylindrical ...... on the coffee table

Teacups?

"This is a smart speaker?"

Zhao Erya reacted immediately, and there were love classmates and cat elves on the market last year.

In the middle of this year, the degree was also released.

She also asked Zhang Yida many times if Ruixiang had any ideas in this regard and came up with his own artificial intelligence speaker.

Zhang Yida smiled, "Yes, after tossing for so long, I finally tossed it out." ”

From the bottom of his heart, Zhang Yida is not satisfied with this research and development progress.

But who is going to make the foundation weaker? Give the IoT department a little more time.

Looking at the fluorescent white cylindrical speaker,There is also a cartoon elephant logo printed on the front,This look knows that it is a Ruixiang product。

Zhao Erya tried to wake up the device, "Classmate Rui~"

"Where are you~"

As soon as she heard that the speaker actually responded to herself, Zhao Erya was a little excited.

She just shouted it casually, but she didn't expect it to be really called by this name.

Zhang Yida was a little curious, "How do you know it's called Rui?"

Zhao Erya rolled her eyes, feeling that this question was not nutritious at all

"If it's not called Rui Xiang Elf, then it must be called Rui or Xiang, I'll just call one. ”

Zhang Yida smiled "hehe", friends and businessmen all tied their own brand names, and they naturally had to learn from it.

"How do you play this?"

Zhang Yida handed the mobile phone to Zhao Erya, "There is an APP, you can play by yourself, listen to music, listen to the news, tell stories, take online classes, and control smart homes......

You can also go to Spell Dodo to buy things, Rui to the forest to collect energy, credit card repayment reminders, asset inventory, in short, there are a variety of functions, and several other friends are almost the same. ”

"Show me a song of Jay Chou's "Confession Balloon". ”

Zhao Erya shouted to classmate Rui.

"Sorry, there is no copyright for the time being. ”

Zhao Erya was dumbfounded and asked Zhang Yida: "How can there be no copyright? You can't even listen to Jay Chou's songs, your speaker has lost at least 10 million people in the market." ”

Zhang Yida spread his hands, "There's no way, Penguin Music doesn't authorize us, so we can only cooperate with the cloud music of the pig factory." ”

At this point, Zhang Yida is also full of anger, and music copyright has always been a big scar in his heart.

Now Ruixiang can only wave overseas, and the domestic copyright has all been authorized to Penguin by the three major record companies, and it will take a year or two to expire.

"Oh, that's it!"

Zhao Erya didn't say anything more, she also knew what the situation was with Ruixiang and several giants.

After experiencing the speaker, Zhao Erya suddenly remembered that she still had important questions to ask.

So he put down his phone and asked, "We have encountered some problems in IP building......

She stated all the problems she encountered to Zhang Yida again, and looked at him with blank eyes: "What should we do now?"

Zhang Yida said with a smile, "I listen to Mr. Xu, you are in front of him and Wang Qiong, but your face does not change, and you talk eloquently about the IP incubation strategy." ”

Zhao Erya's face flushed, "Isn't it like this for entrepreneurs to raise money? ”

"Wow, you've got to this level?"

Zhang Yida joked, "Yes, it's a step up from PPT financing." ”

Zhao Erya smiled, "That's right, you taught me well, I wasn't like this before." ”

Zhang Yida thought that he had indeed given her a face-to-face lesson before financing, so he quickly stopped the topic.

"I have two suggestions!"

Zhang Yida lay on his back on the sofa, twisted his neck and waist, and sighed, "Hey, there is too much work, and this neck is also sore and painful." ”

Zhao Erya understood, took off her shoes and climbed onto the sofa, and hurriedly gave a massage on her back.

While enjoying the service, Zhang Yida said, "You have to make a statistic first, and look at the popular trends of animation content in recent years."

Then push a bunch of virtual 3D images in a targeted manner, anyway, you also have an account matrix to recommend a wave of traffic.

Which one is a little hot, slowly tilt the resources.

When the IP gradually matures, I will start to derive stories for it and expand the audience little by little......"

Zhao Erya smiled: "I have also discussed you with the fairy, but your plan is not as mature and detailed." ”

Zhang Yida reminded again, "You are a company now, don't start making movies in a hurry, start with short videos." ”

Zhao Erya didn't think it was wrong, although the valuation was 3.6 billion, in front of him, it was indeed just a company.

"What about another plan?" Zhao Erya asked again.

"You know the Marvel Universe, right?"

Zhao Erya nodded.

Zhang Yida: "Ruixiang has invested in an animation studio of "Paddle Dumpling Keli", and they are working on an animated film of Banana Nezha: The Demon Boy Descends to the World.

You can check them out, they should be almost finished. ”

"But what does this have to do with the Marvel Universe?" Zhao Erya was puzzled.

"Can we build a god universe? Nezha, Yang Jian, Lei Zhenzi, Jiang Ziya...... There are many characters. ”

Zhao Erya understood a little and asked, "Do you mean to list the immortals of the Romance of the Gods as a film, and finally start the battle of the gods?"

Zhang Yida nodded, "That's pretty much it, but on the timeline, it may take ten years to lay out, and a strong screenwriter is needed to connect the story and characters." ”

Zhao Erya thinks this idea is really good, but is there so much money to support this big project?

She asked, "It must take a lot of money for such a big project, right?"

Zhang Yida nodded and sighed again, "Money is everything, that is, the copyright of the Romance of the Gods is free, which has brought a lot of uncertainty to our plan." ”

Zhao Erya thought for a while and asked, "You mean that the film is on fire, and someone is following suit?"

Zhang Yida smiled bitterly, "Yes, you shoot Nezha, he shoots Lei Zhenzi."

The shooting team is different, the level of the film is different, and it is very likely that this project will be disrupted. ”

Zhao Erya also figured out the problem, and said quite agreeably: "This is also true, a bad movie destroys the entire series, or the copyright is the king." ”

Zhang Yida laughed when he heard it, "I also want the original copyright, but these famous books and myths have been circulated for thousands of years before they are now well-known."

There are no writers and screenwriters who are so good today. ”

Zhao Erya blinked, "This is also true, the Marvel Universe has also achieved its glory through decades of publicity in comics." ”

Zhang Yida waved his hand, "No, I mean you cooperate with them to complete the animation shooting of the supporting characters Taiyi or Ao Bing."

Regardless of whether anyone comes out to stir up trouble in the future, let's work hard first. ”