"So cheap?"

The four clerks of the Kasi milk tea shop were stunned, you must know that the cheapest milk tea in their store is ten yuan a cup, and there are even more expensive.

A clerk hesitated for a moment and said: "It's so cheap, his Tianlu drink must not taste good, in terms of the taste of all drinks, or coffee and milk tea are the best, what kind of drink does he belong to? ”

Li Sheng, the store manager, said: "No matter what type of drink it is, his price is too low, but don't care too much, this is a first-tier city, a first-tier market, not a low-end market, people here pay more attention to the quality of the brand, not what the price, if you go to a small county, the price may attract a lot of customers, but it is not delicious here, no matter how low the price is, almost no one will buy it." ”

A few clerks nodded slightly, even if they can attract people, it is only a few poor pens, and in the end, I am afraid that they will not even be able to earn rent.

......

Ye Yu came to the second floor and sat in Liu Fei's office, and as soon as he came in, his mobile phone rang, it was a call from Li Xue: "Mr. Ye, the Jianghai branch opened today?"

"yes. Ye Yu replied.

Li Xue: "Mr. Ye, our company now has a special person running the company's TT public account, and now the fans have exceeded 50,000. ”

Ye Yu had also thought about using the public account to publicize before, but 50,000 people is really not much, Huaxia has a population of more than one billion, and the probability of these 50,000 people in Jianghai City is not high, maybe only a few dozen or even a few people.

"Actually, it's not very useful, but you can send a notice to promote it. Ye Yu thought for a while and replied.

hung up the phone, Li Xue asked the company's people to publish a propaganda notice article on the official account.

"Tianlu Health Drink Store is stationed in Jianghai Songjiang University Town, and friends with Jianghai can go to buy and taste"

The content of the article details the address of the new store, and then details the efficacy of Tianlu drink.

In less than five minutes, there were dozens of comments: "Tianlu Drink Shop is coming to Jianghai? It's really good, I think about Tianlu Drink day and night." ”

"Really come to our Jianghai City? I must buy it today. ”

"When will you come to Hangzhou City, Zhejiang Province, I also want to drink, Xiaobian will give your boss advice. ”

"We also want Yandu, with the taste of your drink, it will definitely be popular in Yandu. ”

"And we are in Gujing City, Suzhou Province. ”

For a while, almost all the comments were talking about this, and it didn't take long for the comments to exceed a thousand, after all, there are 50,000 real fans, and there are no fake machine fans in it.

At 8 o'clock in the morning, Tianlu Health Drink University City Store officially opened.

The flow of people on the commercial street has gradually increased, and Liu Fei, who is standing in the store, can see people on the street looking at this side from time to time, but no one walks in, and even a few went to the opposite side to buy a cup of milk tea.

This made her feel a little anxious, but soon someone walked in, and she smiled: "Hello, welcome." ”

It was a young man who came in, and when he heard Liu Fei's words, he smiled slightly: "Are you selling special drinks from the ancient city of Libo?"

"Yes, this is the official selection of Libo, the taste is unique and the texture is excellent, do you want to have a drink?" Liu Fei said with a smile.

She was very warm and friendly, and the young men were a little embarrassed, and she had an advantage over the male employees to sell things to male customers and beautiful women: "Then give me a drink." ”

"Do you want a big cup or a small cup? Eight pieces for a large cup and five pieces for a small cup. Liu Fei continued to ask.

"It's quite affordable, I want a big cup, and you can use it at room temperature. ”

Hearing this, Lin Yingying hurriedly made a large cup of room temperature drink for the young man, and after making it, Liu Fei took it and handed it to the young man: "If you think it's delicious, you can help us promote it in the circle of friends, and welcome your next visit." ”

"Okay!"

The young man smiled slightly, paid and walked out of the store with a drink.

Later, customers walked into the store, and it was still effective to distribute flyers, but the effect was not very obvious, and the conversion rate was very low.

Seventy out of 100 people may accept your flyer, maybe only half of the seventy people will take a serious look at it, and this half of the people may only choose to buy it, which is the kind of promotion with the lowest conversion rate.

However, this is also the lowest-cost publicity and promotion, and the effect is still there.

Like ordinary beverage store products, they don't have their own characteristics, even if they attract customers, they hate to keep them, Tianlu beverage stores are different, the taste and texture of Tianlu drinks completely crush the drinks on the market, as long as a customer comes in, Ye Yu has eighty percent certainty to attract this customer and make him an old customer.

This is the huge advantage of Tianlu Beverage, which can retain customers with an 80% chance and there is no substitute on the market.

The opposite Kasi milk tea cannot be compared with Tianlu Beverage in this regard, and there are too many milk tea drink shops, almost every drink milk tea shop has a variety of milk tea and coffee, and it is not necessary to buy Cass Milk Tea Shop, and Tianlu Drink is different, only Tianlu Beverage Company has it on the market, and other beverage stores have it at all, which is unique.

Ye Yu also has his own worries in this regard, and when Tianlu Beverage Company becomes stronger and stronger, many people will pay attention to them at that time.

At that time, I am afraid that many people will be interested in the recipe of Tianlu drink.

Now I know that the formula is only Li Xue, Wang Yaxian and Li Yunyue, unless these three are all leaked, the secret recipe can be leaked, even if one or two betray, the secret recipe will not be leaked.

Today, Coca-Cola, the world's largest beverage company, uses this method, the three company executives each master a part of the beverage formula, and the three of them can't meet together in their lives, can't eat together, can't fly together, etc., but Ye Yu doesn't have so many regulations.

The formula of Tianlu beverage can also be patented, but the domestic regulations stipulate that the beverage formula must be disclosed to apply for a patent, which is a mandatory provision for applying for a patent, and the disclosure is exchanged for protection.

And this kind of protection is not perfect in the eyes of many people, if there are large companies that also do Tianlu Beverage, just change the name, Tianlu Beverage Company can sue and use the law to protect its own patents.

If the lawsuit is short, it will be a few months, and it will only be Ye Yu's company that drags on, because at that time he has no competitive advantage, and his capital and brand awareness are not as good as those big companies.

The most important point is that the longest patent protection period is only 20 years, which means that after 20 years, your patent will no longer be yours, and anyone can make Tianlu drinks at will.