Chapter 367: From Tactics to Strategy
During the holidays, the campus of China Overseas was much quieter in one day.
After the holiday, Xu Yiyang's several sleepmates were busy with the affairs of the Internet café, and Xu Yiyang went to Zhonghai Yujing by himself, and the cat was in his study, making PPT for Tong Fangquan.
Knowing that he was in Zhonghai Yujing, Tong Fangquan and his wife upstairs immediately invited him to dinner at home in the evening.
Xu Yiyang was not polite to them, and agreed without hesitation.
When he went to Tong Fangquan's house as a guest in the evening, Xu Yiyang brought his notebook.
The PPT has been done for most of the time, and he is ready to start systematically explaining to Tong Fangquan the core concept he wants to convey in this PPT.
Xu Yiyang went upstairs, it was Tong Yuewei who opened the door for him, she saw Xu Yiyang, her eyes unconsciously lit up, and with her current image, the lethality to Xu Yiyang increased a lot.
When Tong Fangquan and Chen Xinlin saw him, their first question was to ask Tong Yuewei's new hairstyle if it was really from him.
Xu Yiyang generously admitted it.
Chen Xinlin praised Xu Yiyang for her good vision, saying that she couldn't imagine that she would have such a hairstyle suitable for her daughter.
Tong Fangquan seemed to be a little unspeakable, as if he was a little melancholy and a little lonely.
Before he was ready to cook, Xu Yiyang pulled Tong Fangquan to sit down on the sofa, turned on the computer, opened the PPT he made, and introduced to him: "Uncle Tong, the PPT has been done for about sixty years, and the rest can be done this weekend, when will you go to Yanjing?"
Tong Fangquan said: "My plane next Wednesday, No. 19. ”
Xu Yiyang nodded and said, "That's enough time, you can take a look at the PPT that has been made, and then I'll tell you the core idea." ”
Tong Fangquan looked at the computer screen, and on the beautiful PPT cover, the title of this PPT was written:
Combination and Development of Telecom Value-added Services and Internet
He was surprised and said, "Xiao Xu, you did a good job in this PPT picture, how did you do it?"
Xu Yiyang said: "This is estimated that you will not be able to figure it out for a while, let's pick the key points first, and when I have time in the future, I will slowly tell you the production skills of PPT." ”
Tong Fangquan nodded hurriedly: "Okay, then let's talk about the key points first!"
Xu Yiyang snorted and said, "Uncle Tong, the PPT I made is not mainly to promote the data and performance space of the mobile QQ business, but to focus on a higher level." ”
"When you make a report, it is best to take mobile QQ as an attempt to combine value-added services with the Internet, which is only the tip of the iceberg of the combination of value-added services and the Internet. ”
"The core content we want to convey in this PPT is: in the near future, with the continuous development of the Internet, the overall revenue structure of the telecommunications business will undergo a huge change, from voice calls, SMS services, and gradually evolve into value-added services, and value-added services, especially the traffic business of data transmission, which is a huge development direction, and it is also a strategic layout for telecom companies to focus on;"
"The development of the Internet is very fast, and young people's dependence on the Internet will gradually exceed that of mobile phone calls and mobile phone text messages, so you should call on the head office and local branches to try to boldly try to combine the Internet with value-added services, embrace the Internet as soon as possible, integrate into the Internet, and even develop their own mobile Internet. ”
Xu Yiyang talked endlessly, and at the same time flipped the PPT on the computer for him.
The PPT not only has beautiful pictures, but also the content is also very intuitive and easy to understand, which amazed Tong Fangquan.
A good PPT is like a top teacher, and it is easy to clearly convey the views and principles to the other party;
A bad PPT is like a person who can't say anything, he doesn't understand it, and he still talks about teaching others.
Obviously, Xu Yiyang's PPT is the representative work of the former, even if Tong Fangquan knows little about the Internet, but he can still see through PPT that the future of the Internet will have a huge impact on the entire telecommunications industry pattern.
Tong Yuewei sat next to her very well-behaved, holding her chin to look at the computer screen, looking at Xu Yiyang, trying to hear every word Xu Yiyang said, no matter what Xu Yiyang said, she had a thought in her heart: "It's so good! It sounds so reasonable!"
I don't know when, Chen Xinlin also came to him, looked at Xu Yiyang's PPT without saying a word, listened to Xu Yiyang's explanation, and her expression was full of amazement.
She felt that Xu Yiyang's ability was simply too strong.
This PPT can clearly explain the current pain points of the telecom business, the future growth points, the overall trend of the general environment, and the general trend of technology.
Not to mention anything else, just one of Xu Yiyang's PPTs, which uses different graphics and texts to show the development prospects of Internet data transmission, as well as telephone and SMS data transmission.
At present, the Internet is able to deliver large text content and a small number of lower-pixel image content;
In the near future, the Internet will be able to deliver high-pixel pictures, graphic and text page content;
In another decade or so, the Internet will be able to deliver clear audio content and even video images;
In another fifteen years or so, the Internet will be able to meet the needs of people to transmit all forms of data.
But what about phone calls, text messages?
If it is still based on GSM, there will be no essential difference between the phone call in ten years and the phone call now, and the text message in ten years will not be essentially different from the text message now.
This is just like the fixed telephone has been popularized in China for more than ten or twenty years, but the core services that fixed phones can provide have not changed in two decades.
It is conceivable that if the fixed telephone is given another ten years of opportunity, its service core will not change substantially.
Therefore, the development center of the telecommunications industry in the future should explore and march towards the Internet in an all-round way, and only the Internet can bring a huge breakthrough to the telecommunications industry in the real sense.
The comparison between the Internet and traditional communication networks made Chen Xinlin feel that her mouth was suddenly opened, and she did not know enough about the Internet, but after reading this half-finished PPT, she was full of confidence in the future of the Internet.
Tong Fangquan also realized that what Xu Yiyang wanted to instill in himself was a higher-level point of view.
It has completely realized the sublimation from tactics to strategy.
The vast majority of people understand tactics, but only a few are proficient in strategy.
Xu Yiyang wants to instill in Tong Fangquan is the big strategy behind the future of the telecom business, rather than just a small tactic of mobile QQ, if this PPT is valued by the telecom senior management when making a report, then it will guide the telecom business to fully blossom around the core point of the Internet, so that the development of the telecom business will take a lot of detours.
After Tong Fangquan heard these advanced cognitions from the reborn, he was excited.
He has realized the preciousness of this PPT and this grand strategy.
As long as I can tell the core points of Xu Yiyang's PPT at that time, I will definitely be able to make a splash in this meeting.
Because he was full of gratitude to Xu Yiyang, Tong Fangquan toasted Xu Yiyang vigorously at the dinner table.
Chen Xinlin also realized that her husband went to Yanjing this time, and it was possible that he would be on the rise.
As a middle-aged person who attaches great importance to her career, she naturally knows how difficult and precious it is to make great progress in her career.
When toasting, Chen Xinlin also remembered one thing, and said to Xu Yiyang: "By the way, Xiao Xu, the Han Han you introduced to your aunt, the first half of his manuscript has been sent, called "Triple Gate", the editor thinks it is very outstanding, I also read it, I think it is indeed very good, it is expected that he will be able to close the manuscript during the winter vacation, and it will be published in the spring soon, this book should have the potential to become a bestseller! Auntie really thank you very much, your vision is amazing!"
Xu Yiyang smiled slightly, nodded, and said, "That's good, I also see that his writing is good, and I think he shouldn't be too bad if he writes a book." ”
While speaking, Xu Yiyang's line in his heart was: "The book "Triple Gate" not only has the potential to become a bestseller, it is simply a super bestseller, if the marketing is better after publication, the prospects are really limitless." ”
A talented man like Han Han is a treasure boy in his own right.
Writing a best-selling book before the age of 30, making a blockbuster movie after the age of 30, and becoming a championship race car driver at the same time, as long as it is done properly, the future business prospects are limitless.
Chen Xinlin was able to sign him in advance, which is almost equivalent to laying the best foundation for the publishing business.
By the time Han Han becomes completely popular, she will definitely realize that what she gave her is not a best-selling book or a best-selling author;
What I gave to her can be said to be a dragon-slaying knife in this era and the domestic publishing industry.
In a few years, if she can sign the author of "How Much Do You Know About the Flowers in Your Dreams", she will really be able to ride the dust in the publishing industry.
Both of them have benefited a lot from Xu Yiyang, so the two of them treat Xu Yiyang very politely, as if they have treated him as their own family.
And Xu Yiyang and Tong Yuewei's family of three have become more and more natural unconsciously.
A few days ago, when I went to eat, I would feel a little restrained, and I had to prepare souvenirs politely, but now I can push the cup with Tong Yuewei's parents at the dinner table like relatives and friends.
Tong Yuewei's parents are both very enterprising people, and they have a decent style and personality, and they have a very good appetite for Xu Yiyang.
And for the two of them, looking at Xu Yiyang is even more pleasing to the eye.
When she first knew that her daughter liked Xu Yiyang, Chen Xinlin's attitude was acquiescence without objection.
But now, she can't wait to hope that her daughter can establish a relationship with this boy sooner.
It is impossible for me to have such an excellent son in my life, so it is naturally excellent to have such an excellent son-in-law.