Chapter 276: A New Trend of Popularity

In the days that followed, Xu Yiyang's life finally returned to a brief period of peace.

In addition to being busy with the Internet café in Guangmingli, everyone also has to spare energy to follow up the renovation progress of the new Internet café, and Xu Yiyang also has to take into account the effect of the CS team's ground push.

Anta spent a lot of money this time, and it also hoped to take the opportunity to conquer the college students, so they were also very active in the local push, not only sending people to participate in the local push, but even taking out a lot of small gifts to give on major campuses.

In addition, they also hung promotional materials related to CS team competitions in each of their China Overseas stores, which also helped CS team competitions and expand their influence beyond the college student community.

Seeing that in late November, there was still more than a month left before the cross-century, and the school's student union and youth league committee took turns to find Xu Yiyang, and asked him to participate in the final selection of the New Year's Day party program.

Xu Yiyang ignored it, but during the final selection, he and Chen Meng took the stage and said "I want to travel" again.

The judges of the student union and the Youth League Committee naturally didn't dare to play any ideology with him, and gave Xu Yiyang's cross talk and the other two programs in his class unanimously approved.

As the temperature gradually dropped, everyone's clothes on campus continued to become bloated.

However, in this wet and cold season, a whirlwind of popularity quietly blew on the campus of China Overseas.

It is said that girls who have the conditions are now looking for various ways to buy jeans from other regions in order to buy a pair of jeans that cannot be bought in the mainland.

These jeans are very different from the jeans sold in the mainland market, and the women's jeans on the mainland market are basically two types of pants, one is bell bottoms and the other is fat straight-leg pants.

No matter which of these two, wearing it will not accentuate the figure, but will instead look bloated, thick, and short.

And this jeans is different, it uses a slim design, as far as possible to outline the leg curve more clearly, and even has a certain hip wrapping, buttocks lifting effect, in this winter, wearing such pants, even short and fat people, compared with others, can also appear thinner, longer legs.

It is said that it is very difficult to buy these pants, and you have to find a special person to help you buy them from Hong Kong and even abroad.

Girls with better family conditions or a wider social circle began to look for friends and family groups who would go to Hong Kong or go abroad in the near future, and then asked them to help them find a pair of jeans.

This is basically the earliest human flesh purchasing.

However, in these years, there are very few people who travel to and from Hong Kong from the mainland, and even fewer people go abroad, so very few people can find such a relationship and bring jeans back from Hong Kong or abroad.

Those who really can't find the help of the purchasing agent can only ask the classmates who can find the purchasing agent for help.

Because the market is too hot, it naturally gave birth to the prototype of a purchasing interest chain.

It is said that buying one is about more than 400 Hong Kong dollars, which is more than 500 yuan, but if you can't find someone to help you buy it, you need to spend at least seven or eight hundred yuan.

Seven or eight hundred yuan a pair of jeans, in this era is incredibly expensive, but because it is so good-looking, there are really many little girls with good family conditions rushing to buy it.

Xu Yiyang heard Shen Lele say that the brand of that jeans was Levi's, and when she went to the United States, she had bought two, one for herself and one for Xu Yiyang.

When he heard this, Xu Yiyang couldn't help but wonder, Levi's should have entered the domestic market after 2,000 years, right? Why is it now popular in China and overseas?

So, he asked Shen Lele: "Why did these pants suddenly become popular?"

Shen Lele said: "Ning Ruolin in the first class wore one, which made the other female classmates envious enough, and then everyone wanted to buy it, but the strange goods can be lived, and now someone has 811 pieces, but there is no stock, so I have to wait for someone to go to Hong Kong to buy it back......"

"I'll go ......" Xu Yiyang exclaimed: "Ning Ruolin's ability to bring goods is so strong?"

Shen Lele asked curiously: "What is the ability to carry goods?"

Xu Yiyang smiled slightly and explained: "It is the ability to drive everyone to buy certain goods." ”

In later generations, after the Internet celebrity e-commerce model matured, Internet celebrities would often recommend products to fans through live broadcasts, and those with many fans and strong ability to bring goods could even create tens of millions of sales in an hour, with a strong ability to generate income.

Ning Ruolin wore a pair of Levi's jeans, and she was able to bring a wave of popularity in China and overseas, and even made some girls buy a pair of the same pair of jeans at the expense of 800 yuan, which is indeed very powerful.

Shen Lele saw that he seemed to be thoughtful, and couldn't help but ask, "What are you thinking?"

Xu Yiyang said: "I was wondering why I couldn't do it if Levi's jeans were so attractive to girls. ”

Shen Lele asked in surprise: "You want to act as an agent for this brand?"

Xu Yiyang waved his hand and said: "Don't act as an agent, what are you doing on behalf of it, I want to take advantage of the fact that it has not yet entered the mainland, and quickly get a similar brand to seize the mainland market first." ”

Saying that, Xu Yiyang said again: "You see, everyone is chasing Levi now, in fact, there are only two things that are sought after, one is good-looking, and the other is a famous brand, but good-looking must still be the first, right?"

"Hmm. Shen Lele nodded and said, "The main thing is that it looks good, because this thin version of jeans shows off the figure and looks better than bell bottoms and straight-leg pants." ”

Xu Yiyang said: "Then let me ask you, for you, if Levi's jeans cost 801 pieces, but other brands with no worse style, workmanship and quality than Levi's only cost 150 yuan, which one do you buy?"

Shen Lele said without thinking: "I'll buy one hundred and five, it's cheap......"

Levi's jeans are estimated to take at least two or three years before they can enter the mainland market.

And after it comes in, the price will not be lower than six or seven hundred, at this price, there are too few young people who can afford to wear it.

Xu Yiyang also remembers the era when pirated Levi was rampant, and almost all kinds of jeans sold in various clothing stores on the streets and alleys were counterfeit Levi's.

In that case, why don't you take advantage of the fact that the vast majority of people don't know what Levi's is, and make a brand to replace it yourself?

You must know that the profit margin of jeans is very large, and the cost of each piece can be less than 60 yuan under the premise of ensuring quality.

If the quality is lowered, jeans that cost twenty or thirty yuan a piece can be made.

As soon as he thought of this, he immediately called Li Xuan, the person in charge of Guancheng Garment, and asked, "Do you have time to come to Zhonghai recently?" ”

Li Xuan said: "Okay, I've been in Ningcheng for the past few days, I just talked about a few foundries, and I'm planning to go back tomorrow, I'm going to refund the ticket now, and then look at buying a ticket to Zhonghai tomorrow." ”

Xu Yiyang said: "Then I will take you a weekend, you see if there is a plane, come over early." ”

"Good!"

Li Xuan didn't know what happened to Xu Yiyang suddenly looking for him to go to Zhonghai.

However, she still went to refund the ticket as soon as possible, and then consulted the plane from Ningcheng to Zhonghai.

Unexpectedly, Ningcheng and Zhonghai are only five or six hours away by train, and the straight-line distance is only about 200 kilometers, and there is really a flight.

Although the flight was at half past seven in the morning, she did not hesitate to buy a ticket.

Today happened to be Friday, and I heard that she would arrive at eight o'clock tomorrow morning, so Xu Yiyang decided to get up early, pick up the car and go to the airport to pick her up.

This night, he was planning to grab the Levi market, and he felt that since he had already received a Guancheng garment and someone like Li Xuan to help him sit in the town, the clothing business could also be bigger.

Grabbing Levi's market is the first step.

After the idea was polished in his mind overnight, it became more and more mature.

......

Early in the morning, Xu Yiyang left the dormitory and drove to the airport.

Li Xuan got up at five o'clock to catch the plane, but during the dozens of minutes of the flight, she didn't feel sleepy at all.

As soon as she thought that she was going to Zhonghai to see Xu Yiyang, she felt that she was very energetic and comfortable.

Originally, she didn't expect to see Xu Yiyang before the winter vacation.

After all, in her opinion, Xu Yiyang doesn't even have time to take care of such a big business as Jiayang Education, how can she have time to take care of Guancheng's garment making.

However, he never expected that Xu Yiyang would let him come to Zhonghai to find him.

Although he knew that Xu Yiyang was in such a hurry to come over to him, he must have something serious to talk to him, but the twenty-three-year-old Li Xuan was still happy like a little girl.

Eight thirty-five o'clock.

Li Xuan, who was dressed in Korean style, relaxed, fashionable and beautiful, dragged a small suitcase out of the arrival exit of the airport.

Xu Yiyang was waiting in the arrival hall, and when he saw her, he hurriedly waved at her.

Li Xuan's face was happy, and she ran a few steps like a girl under her feet, and then realized that she was a little out of shape, so she hurriedly slowed down again, and took advantage of the action of her bangs to hide the tension in her heart.

"Mr. Xu!" When he came to Xu Yiyang, Li Xuan had already recovered his capable self.

Xu Yiyang smiled slightly and said, "Sister Xuan, welcome to Zhonghai!"

Li Xuan smiled and said, "I don't know if Mr. Xu is in such a hurry to call me over, what's the matter?"

Xu Yiyang said: "Let's go, let's get in the car and talk again." ”

"Good!"

Xu Yiyang took the suitcase from Li Xuan's hand and helped her drag it all the way to the parking lot.

Sitting in the car, Xu Yiyang said to Li Xuan: "Our school has recently had a new fashion trend of clothing, and I think it is an opportunity, so I want to talk to you." ”

Li Xuan asked curiously: "What is the trend of new clothing?"

Xu Yiyang asked, "Have you heard of Levi?"

Li Xuan frowned and said, "I've heard of it, American denim brands." ”

"Yes. Xu Yiyang said: "This is the brand, which is particularly attractive to female college students now." ”

As he spoke, Xu Yiyang started the car and gave her a general introduction to the situation while driving out of the airport.

After listening to Xu Yiyang's thoughts, Li Xuan asked in surprise: "Then your current idea is to make your own jeans brand?"