"It's not just jeans. ”

Xu Yiyang said: "I want to start with jeans first, make popular jeans, and gain a firm foothold in the jeans market before going to other categories." ”

Li Xuan asked again: "What about our style?

Xu Yiyang said: "To be exact, it is to upgrade the style of Levi's. ”

"Upgrades? Levi's should be a time-tested classic, and it's actually very difficult to upgrade the classic model......

Xu Yiyang said seriously: "The reason why Levi's pants are popular among college students is because its cut is very slim, and the close-fitting cut can show the girl's leg shape, and because the pants are thinner and tighter, they will naturally appear to have long legs. ”

Li Xuan nodded: "When you say that, it seems that this is indeed the case." ”

Xu Yiyang said: "However, I have seen some Levi's pants, and their pants are not in place in terms of body repair, so I think we can continue to work hard in the direction of showing our figure, go to the front of Levi's, and make our brand the most visible in the minds of consumers." ”

"Understood. Li Xuan said: "In this way, before Levi's enters the mainland, we can seize an opportunity." ”

"Yes. Xu Yiyang said: "Jeans is a very large market, even the largest market in the pants category, there is no one, young people may not have slacks, no sweatpants, no dress pants, but there will be no jeans, if it is bigger, it must be more than 100 million per year, or even more than 1 billion, 10 billion sales." ”

Xu Yiyang's words startled Li Xuan.

With sales of more than 100 million or 1 billion a year, she hardly dared to imagine how big it must be.

Xu Yiyang said confidently: "I think, if we are serious about this, one billion is just a conservative estimate, even if you sell a pair of jeans for 158 yuan, buy one million, it is 150 million, sell 10 million, it is 1.58 billion, what if you sell 198?"

Li Xuan thought for a few seconds and said: "Mr. Xu, the terminal retail price of ordinary jeans at this stage is generally in the range of 50-100 yuan, and the quality is inferior, in our Yingzhou are roadside stalls, the kind of jeans sold under the greenhouse, the terminal retail price is 30-50 yuan, and they can be sold for more than 100 yuan, all of which are brand goods, and their prices are in the range of 150-200 yuan, can we sell jeans to this range?"

Xu Yiyang smiled and said, "Why can't we? Why can't we also make a brand?"

Li Xuan couldn't help but say: "Yes, yes, but the cost will be very high, right?"

Xu Yiyang said: "For people who don't know how to tell stories, the cost of making a brand is really high, but if you can tell a story, the cost is not too high." ”

Immediately afterwards, seeing that Li Xuan didn't quite understand, Xu Yiyang continued: "Actually, I thought about it for a long time last night, and I have summed up a set of playing methods, and in the early stage of this set of playing methods, the core is three words: gold plating first. ”

"Gilded?"

"Yes, gilded!

"At this stage, our mainland clothing brand market is still relatively rudimentary, and many foreign, Hong Kong and Taiwan brands have not yet entered, but I believe that it will not be long before foreign brands will flock to it. ”

"You also know that the consumption concept of Chinese people does have a certain factor of admiring foreign flattery, so this is why many domestic clothing brands deliberately take a foreign name, such as a playboy, an old man's head, a crocodile shirt, it is undeniable that after they gave a foreign name, the sales volume is very high, and the brand recognition is also very high. ”

In fact, there are some contents that Xu Yiyang can't tell Li Xuan, such as Jack Mousi, Onlly, Mark Moufei, and Ou Shili, who are popular among young people in later generations, are basically of domestic blood, but because they have been gilded and packaged, they can appear superior among many domestic brands, and these brands are extremely successful in commercial operations.

Xu Yiyang is also a businessman and knows the way to do business, so since he is ready to follow the path of Levi's, he must first give his brand a foreign identity, at least, a Hong Kong identity.

Li Xuan had insight into his thoughts, and asked in surprise: "Mr. Xu, do you also want to get a brand that sounds like a foreign brand?"

Xu Yiyang nodded and said, "I want to go to Hong Kong to register a company and register a brand, so that it will be a genuine Hong Kong brand." ”

Li Xuan asked puzzledly: "Now the trade between the mainland and Hong Kong should be regarded as imports, right?

Xu Yiyang said with a smile: "I'll give you a little bit, first of all, I have a way, I can directly find someone to help register a Hong Kong company, and at the same time use this company to register a Hong Kong brand and trademark;"

Li Xuan snorted and asked, "And then?"

Xu Yiyang continued: "The second step is to register a mainland garment company in a large domestic garment city, such as Ningcheng and Hangzhou, where the garment industry is developed, and the company registered in these cities is not only close to the place of origin, but also can enjoy a lot of favorable policies;"

Li Xuan nodded, looking forward to Xu Yiyang's next words.

Xu Yiyang continued: "The third step is to use the main body of the Hong Kong company to authorize its registered trademark to the clothing company registered in China at one time, and the domestic company will use the Hong Kong brand and produce and sell, such as directly authorizing the domestic company to use it permanently, so that there is no need for any account exchanges between the two companies in the future, and there is no clothing import and export and customs declaration procedures, which are essentially goods produced in the mainland, but with the brand authorized by Hong Kong." ”

Li Xuan suddenly realized.

She said: "In this case, although it is still a Hong Kong brand, because the production and sales are entrusted to our companies in the mainland, there is no need to go through any customs declaration procedures, and it can be directly produced and sold in the mainland, right?"

"Yes. Xu Yiyang nodded and said: "Basically, we use the name of a Hong Kong brand, and it has nothing to do with Hong Kong in the future, and we operate in the mainland ourselves." ”

Speaking, Xu Yiyang emphasized: "However, because this brand is registered in Hong Kong and indeed belongs to a Hong Kong company, it is completely reasonable and legal to publicize this Hong Kong brand to the outside world, so the work of brand gilding is completed." ”

Li Xuan understood Xu Yiyang's plan, and said with some excitement: "In this case, we will hand over all the production ends to those large foundries in Ningcheng, and let them OEM the brand!"

"That's right. Xu Yiyang said: "We focus on the two ends of this industry, one is design, the other is sales, and the production in the middle is all handed over to the foundry." ”

After speaking, Xu Yiyang said again: "Just this style, I have some ideas in my head, this time you come to Zhonghai, let's have in-depth communication, I will describe, you will draw, and strive to set a few more versions." ”

Li Xuan said in surprise: "Mr. Xu, do you still know how to design clothing?"

Xu Yiyang shook his head: "I don't understand, I just have some of my own ideas from the most basic visual perception, and I have to rely on you to help realize it." ”

Although Xu Yiyang has never studied fashion design, he remembers many popular clothing styles in his mind.

For example, the pants that girls in later generations wore were more and more slim on the basis of Levi's, at first they were slim pants and leggings, and then they became pencil pants.

What are the cropped pants, eight-point pants, rolled pants, suspender pants, flared pants, these styles are more classic and popular styles in later generations, and they are rarely seen now, if Li Xuan can design these layouts, it will inevitably lead the trend of jeans.

In addition to the style, there are some more special looks that may not be very popular now, such as washing, such as worn, such as holes, etc., which will be easy to achieve in the future, and no one has done this yet.

As for men, there are naturally much fewer styles, nothing more than these styles, slim fits, small feet and straight legs.

Although these styles can't be drawn by themselves, Li Xuan can definitely do it.

It's like a portrait of a criminal, someone who knows what kind of criminal looks like is responsible for describing it, and the portraitist is responsible for drawing the image he describes, as long as you cooperate tacitly, there must be no problem.

After learning more about Xu Yiyang's master plan, Li Xuan also realized that this was a very good development opportunity.

Guancheng Garment's Tusky brand also needs to follow the development of Jiayang Education, and this brand focuses on teenagers and cost-effectiveness, and the profit is not high enough, and it is difficult to reach the youth group.

However, the jeans brand that Xu Yiyang wants to do is completely aimed at the young people, and it is easy to make high added value and achieve high profits.

If a pair of jeans that cost forty or fifty yuan can be bought for more than one hundred and fifteen, or even nearly two hundred yuan, the gross profit may exceed 300%, and the profit margin is much higher than that of Tusky.

Moreover, the purchasing power of young people is much stronger than that of teenagers, and at this stage, the popular trend is chased by young people.

In this way, the future is limitless!

At the same time, Xu Yiyang also promised her that all the investment in this project will be made by herself and operated by her.

In return, he would appoint her as the general manager of the new company, give her a large base salary, and give her a 5% stake.

Li Xuan is looking forward to this project.

Not only Xu Yiyang's planning made her realize the potential for development, but she herself is also more inclined to design fashion clothing for young people, which has always been the job she longs for, which is more fulfilling than making youth clothing.