"What you said is right, you really have to have brand awareness, get the recognition of the public, they will come to buy my strange duck, just like when I first started to make duck neck, I originally went to Jiangcheng to learn the scriptures, Jingwu Road This road has a lot of shops that sell duck necks, I just got the experience from there, plus my own exploration, to create a unique taste of the strange duck now, and then ran to Eshi to open the first store, Eshi is not as good as Jiangcheng, but there are not many businesses to do duck neck, the competition is small. With its unique taste, the strange duck has gained a firm foothold in Eshi and has opened many branches. Zhou Fugui said, "Now go to Jiangcheng to open a branch, in fact, it can be said that it is to kill back the carbine, but this back carabine did not kill Hao, I thought that after groping and experimenting, the innovative weird duck will definitely be able to fight a big victory when it returns to Jiangcheng, a blockbuster, but I didn't expect it to be such a result, there are more than ten or twenty people queuing up outside other stores, and there are only two or three people in front of my store, which is sparse and sparse, which makes people's confidence greatly reduced." ”

Zhou Fugui looked haggard, he really took a lot of trouble these days to make things strange about the duck.

Su Xing comforted: "As I just said, the strange duck is a new breed relative to the citizens of Jiangcheng, they will inevitably have resistance in their hearts, and they will definitely not try more things they don't understand, but as long as the fame comes out, let them weaken their inner vigilance first, and be willing to try, and then don't worry that they won't buy the weird duck, and it's a good opportunity to give me the title of the show I just said." ”

"But the naming fee of 1 million is really a bit high, and the amount of money I have earned in the past year is almost this amount, and this naming fee can drain all the current liquidity. Zhou Fugui said, "If the effect is not achieved, the loss will be greater." ”

"If you don't want to invest in this advertisement, then I'll do it myself." ”

"Aren't you already preparing to use QQ as the title, why do you have other advertisements to cast?" Zhou Fugui has not yet made up his mind.

"QQ must be titled, that's right, I advise you to also pay the naming fee and jointly name it with QQ, because the weird duck brand is very suitable for naming this show. Everyone has to eat every day, and the show itself is aimed at young people, who are more willing to try new things. Eat a little weird duck together at a party, taste a little at night when you have a supper, and use weird duck as the title sponsor of a young talent show, the two complement each other and can promote each other. Su Xing said, "Of course, if you insist on refusing to be named, I can't force it, after all, the weird duck is still dominated by you, I only have part of the investment, participate in dividends, you don't name it, I will name it independently." ”

Zhou Fugui hesitated, took a sip of tea, and looked up at Su Xing: "You are really sure about this show, if the popularity of the show is not high, the advertising effect will be discounted, and the naming fee invested in it will be wasted." ”

"This program was proposed by me and Yang Wendi, and then she proposed it to Jiangcheng Satellite TV, supported by the director, and the program is about to be auditioned, although there are still many doubts about the program, but I believe that such a large-scale talent show will definitely be able to become an instant hit, and it can drive the platform of Jiangcheng Satellite TV to compete with other provincial news TV platforms, and it can also bring huge returns to sponsors. "Wake up with confidence.

The turnover of Mengniu yogurt is 700 million, and after the sponsorship, the turnover of this flavor product soared directly to 25 billion, not only that, but the total income of the year after the advertising investment was 50 percentage points higher than that of the previous year.

Mengniu tasted the sweetness, and continued to be named later, and Mengniu's ability to become a big brand has a lot to do with such a program advertising investment.

Including brain platinum, hot girls and other well-known products, in fact, they are all expanded through advertising, so that this product is widely known and recognized by the public, so it is a smash hit.

QQ now has the capital to invest and has a clear development direction, and can come up with an innovative product feature every once in a while, and the rest is only to expand the number of users and let everyone know about the product.

There's nothing more effective than naming a show of a national nature.

Of course, if you can advertise in the CCTV news broadcast stage, the effect will definitely be better, or if you insert advertisements in the hit TV series, you can also achieve a strong advertising effect, but whether it is in the hit TV series or in the CCTV news broadcast stage, the cost is not something that Awakening can afford.

How much ability to do big things, how much money to invest, and how much leverage with the least amount of money is what Awakening can do at this stage.

The two chatted, Zhou Fugui drank three cups of tea, after awakening and explaining to him, he did not urge him, accompanied him to drink tea, Zhou Fugui was able to promise to follow Su Xing to jointly name the best, Su Xing invested money in this rich strange duck, possessed dividends, strange duck can sell better, he will get more dividends, if it can be listed in the future, the return of the early investment will be a terrible amount.

In fact, at the very beginning, Su Xing was also thinking about whether to hang out a milk tea as a title, or to give this opportunity to Zhou Fugui, if there is a milk tea has now expanded to Jiangcheng, there are more than a dozen branches in Jiangcheng, Su Xing will not hesitate to include the qualifications of the two joint titles in his own hands, and will not give Zhou Fugui, at most just give Zhou Fugui a place in other advertising stages.

But now there is a milk tea that has only expanded in Hubei City, and it is a plan that was made after discussing with Zhang Ling during the Chinese New Year, and the pace is accelerating.

The steps are too small, too slow, and there are not many things with the characteristics of milk tea, which are easy to counterfeit.

The strange duck is different, although it is said that they are all duck necks, but Jingwu duck neck, Juewei duck neck, Zhou Hei duck and other different duck necks are made by different people, the ingredients are different, the recipes are different, the taste will be different, customers will be recognizable after tasting it, and the opportunity to give the title to Zhou Fugui can ensure that the benefits are maximized.

"Okay, I'll do it. After Zhou Fugui was silent, he finally made up his mind, "It's not a way to shrink in Hubei City like this, you have to find a way out, advertising is indeed a way out, I believe you." ”