Robin Lee looked at the hot words "China's third largest Internet company" displayed by the Qiandu search engine, and was full of emotion and inexplicable.

Qiandu used to be the largest Internet company in China by market capitalization.

Why it is called "BAT" and not "ATB" or "TAB" also has a historical origin.

In March 2011, the market value of Qiandu reached US$48.1 billion, surpassing Penguin and becoming the most valuable Chinese Internet company at that time.

He Robin Li also sat on the throne of "China's richest man" in the Forbes mainland rich list.

Google withdrew from China, and Qiandu Search occupies 76% of the market share of Chinese search!

This is the moment of the thousand degrees and his highest light!

The name BAT was also slowly shouted from that time.

Then, in the era of mobile Internet, Qiandu was a little slower in transformation.

In the fields of mobile phone application market, long video, O2O, etc., Qiandu has made a move.

But except for one iQiyi, other investment and M&A cases are lackluster.

The media and netizens have called "2000-2010" the golden decade of Qiandu!

At that time, there was no shortage of innovation, and a series of excellent products such as encyclopedia, know, post bar, music, library, and pictures emerged.

Coupled with the acquisition of hao123, Qiandu firmly controls the traffic entrance of the PC era.

Graphics, BBS, UGC, Audio, Video...... Qiandu's content products include almost all forms of content.

Robin Lee sometimes wonders, what's wrong with Qiandu?

After summing up, he summed up three problems.

First, there is a problem with investment, and the heavily invested Qiandu glutinous rice and Qiandu takeaway are not vulnerable in front of magnesium group and Eleme.

The second is the lack of innovation within the company, which has been eating the old and has no innovative products.

For example, none of the products such as Shake Vision and Ruixiang Digital Technology were born.

The incubated Du Xiaoman Finance is simply unable to compete with the three of Leech Financial Services, Tenpay, and Ruixiang.

can only fight a small battle with Zhang Yida's less important company, Yimin Loan, in the education installment battlefield, and has not been able to fully gain the upper hand.

The summary is that the traffic and content of Qiandu are no longer dominant.

Without good content and products, it is naturally impossible to attract traffic.

This also led to the third problem, in order to make the financial report look good, I ran the road of advertising monetization, and there were many problems out of control.

For example: completely commercialize the post bar and kill the chicken to take the eggs.

Package and sell each post bar in an official capacity in order to quickly realize.

In 2016, there was an outbreak of hemophilia in Tieba.

Subsequently, the "bidding ranking" mechanism, which had created a lot of profits for Qiandu, was also controversial due to the "Wei Zexi incident", which directly had a violent impact on the company's revenue.

The core problem is that with the explosion of the mobile Internet, the only entrance to search has been washed away, but it has brought a new opportunity for Ahri and penguins.

The mobile terminal has created their own traffic entrance for Penguin and Ahri, who do social networking and e-commerce, and search engines have become dispensable.

It can be said that the revolution in the era of mobile Internet has taken away the life of a thousand degrees.

In order to make Qiandu great again, he takes "AllinAI" as the company's core strategy, with the mission of "using technology to make the complex world simpler", and is open and empowered.

As early as 2013, Qiandu began the AI layout, and was the first company in BAT to deploy artificial intelligence.

After years of careful layout, Qiandu has become one of the world's top AI giants and is in an absolute leading position in the domestic AI field.

In October last year, Qiandu was also selected as one of the top four global artificial intelligence companies by Fortune magazine, along with Google, Facebook and Microsoft.

But this is all far water, and it can't solve the near fire.

The throne of the third largest Internet company is about to be snatched away!

For the false name, Robin Lee, who has enjoyed so many flowers and applause, has long seen through it.

He doesn't care who snatches the third largest Internet company, what he cares about is that the moat of Qiandu is really getting shallower a little bit.

AI is poetry and distance, and search information flow and advertising are the firewood, rice, oil and salt at home.

Now the rice in the house is being emptied by the robbers.

He received news some time ago that Toutiao is grabbing thousands of high-quality creators and traffic, and Douyin is also grabbing advertisers.

Looking at today's headlines and the traffic of Doushi, he is also very envious!

If Qiandu has these two products, it will get some reinforcements in graphic information and short video content, not to mention a turnaround, at least it can save some of the decline.

"Robin, you're looking for me?"

A well-mannered man in his thirties walked into Robin Lee's office.

"Shen Shake, you're here, sit down!"

Robin Lee smiled and beckoned Shen Xiao to sit down, his eyes full of expectation.

Shen Dou is a Ph.D. from the Hong Kong University of Science and Technology, born in 79, and only joined Qiandu in 2012, and has served as the deputy technical director and technical director of the R&D department of the alliance, and the technical director and senior technical director of the web search department.

In May this year, he was promoted to Vice President of Qiandu, and was fully responsible for the Qiandu APP and information flow business system, including Qiandu APP, information flow, short video, Baijiahao, Qiandu News, Qiandu Browser, hao123 and other mobile-related businesses.

Robin Lee was very heavy, otherwise he wouldn't have been promoted so quickly.

After telling Shen Dou about his worries about Qiandu content and traffic, Robin Lee looked at the other party, "Do you have the confidence to carry this burden?"

Baijiahao, the company can take out 10 billion yuan to subsidize creators.

Short video, I plan to take out the short video of the information flow in the mobile phone 1000 degrees separately to create an independent brand, named "good-looking video".

iQIYI can provide copyright and materials, relying on our content ecological advantages and artificial intelligence technology distribution advantages.

Not to mention defeating Doushi and Kuaishou, at least we must gain a place in the field of short videos!

Can it be done?"

Looking at Robin Lee's expectant eyes, Shen Xiao secretly complained in his heart.

It wasn't until he was promoted to vice president this year that he realized what kind of mess he had picked up.

Qiandu is no longer the Qiandu of six or seven years ago, and the advantages of traffic and content are long gone.

Today's headlines are aggressive, and they are unbeatable.

However, he was not asked to completely defeat Toutiao and Doushi, but if he just grabbed some market share, he should still be able to do it.

He nodded, "I'll do my best!"

......

In addition to Qiandu, Ahri announced the comprehensive transformation of Tudou into a short video platform, and took out an unprecedented 2 billion cash to open the "Big Fish Plan", recruiting partners of the Big Fish Project globally, so as to support short video content entrepreneurs.

According to Yu Yongfu, chairman and CEO of Ahri Entertainment, Ahri Entertainment will create an ecological matrix with short videos as the core.

Among them, around Tudou, the data, traffic, and content of the four platforms of Youku, Taobao, UC, and Laimad are completely connected.

Besides!

Weibo announced the launch of a new video product, Cool Burn!

Miaopai, a subsidiary of the company, announced a $100 million short video support plan!

360 and NetEase also joined in the fun and said that they wanted Allln short videos!

The Internet rivers and lakes that have been silent for a while have finally made waves again!

Because of Zhonghe Group's merger and acquisition of Kuaishou, all Internet bigwigs who are aiming to get a piece of the short video pie have seen the infinite prospects of short videos.

Relying on two short video platforms and a social e-commerce spelling, Zhonghe Group is valued at $55 billion.

If you can grab some market share, can you also make a multi-billion dollar short video platform to come out and play?

There are many people who think this way.

In addition, these people also know that this year should be the last chance.

Once the resources of Kuaishou and Douyin are integrated, what awaits them will be out.

......

"Pony, Ruixiang is not merger over there?"

Liu Zhiping ran to ask Bonima.

Ponima shook his head, more than six billion dollars, a bit more than he expected.

Rui Xiang, this baby elephant, was originally raised to step on ants.

But if you are not careful, you have already raised an elephant, and if you don't get it right, the penguins will suffer from backlash.

Seeing that Bonima's face was a little tangled, Liu Zhiping asked: "Are you thinking about the 16.362% shares?"

Poniema nodded, "It's not just a matter of this part of the equity, but also the support for Ruixiang, and...... Guard!"

"Precautions?" asked Liu Zhiping.

"Yes, it's prevention. ”

Ponima smiled bitterly, "At the beginning, Paybei occupied more than 70% of the market share of mobile payment.

Thinking of supporting Rui Xiang to attract and bear some firepower, the penguin used the red envelopes to play darkly in the back.

Today, the effect has been achieved, and WeChat Pay has also occupied a market share of more than 30 points.

But Ruixiang has also grown, and its market share is about to catch up with us. ”

Liu Zhiping shook his head, "It's hard to catch up with us, and the current market share of mobile payment is about to be fixed."

Alibei is expanding its business scenarios, Ruixiang is also expanding, and we Penguin are doing the same thing.

No one can help anyone!

The breakthrough should still have to wait for new technologies and new outlets. ”

Liu Zhiping comforted again: "What should really worry about Ruixiang is Leech Financial, because the two are independent APP."

We are different, we rely on the giant ship of WeChat, and there is no shortage of traffic at all.

Subsequently, the two of them are the most competitive in the market. Because the two businesses are highly overlapping.

Leech Financial has supported a Paytm in India, and Ruixiang has made a BBPay, which is in Southeast Asia......

In short, wherever the business of the two companies is carried out, they will fight.

Ruixiang's existence, the most affected is the leech Jinfu, followed by us.

Of course, Ruixiang's equity appreciation also compensated us for some of our losses.

Now the 16-point stake is worth $10.9 billion, more than seven times more than the $1.5 billion in cash that was originally invested. ”

Ponima looked at Liu Zhiping and asked, "Then what do you mean?"

"Let Ruixiang continue to contain Leech Financial, but we will no longer provide any resources to Ruixiang, including investment.

Wait for the right opportunity to sell your equity and cash out!"

Ponima thought about it, and that was indeed the only way to go. Anyway, Leech Financial Services is the most affected, and Penguin can recover some losses through equity appreciation.

He looked at Liu Zhiping again and asked, "What about Zhonghe Group?"

Liu Zhiping pondered for a moment before replying: "According to the current situation, the e-commerce sector has the greatest impact on Ahri, the advertising sector has the greatest impact on Qiandu, followed by the penguin ......"

After listening to Liu Zhiping's analysis, Bonima said: "Seeing that the short video is so hot, I want to resurrect Microvision!"

"If you do this, I'm afraid you will have a dirty relationship with Zhonghe Group!"

Ponima looked indifferent, "So many people are making short videos, why can't we do them?"

Don't forget, you have to rely on us to divert the flow!"

After speaking, he added: "I'm also taking precautions, short videos are very close to the entertainment sector."

If something happens, we won't be at a loss. ”

Liu Zhiping always felt that something was wrong, but he couldn't refute it.

After all, no matter how good Shake Vision and Kuaishou are, they are not their own sons.