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Huaxing Group of Zhongyuan Automobile Company has no intention of entering motorcycles, mainly focusing on commercial vehicles and passenger cars, and the developed technology is willing to be licensed to Hongdu Aviation Group Company for use in motorcycles, anyway, the more Hongdu Aviation Group Company sells motorcycles, the more money Huaxing Group Company shares.

Zhongyuan Automobile Company also began to launch fuel cell cars this year, but the price is more than 200,000, and the monthly sales are only a few thousand, but Hongdu Aviation Group Company is aiming at fuel cell motorcycles, and has achieved very good results, which has opened up a new market segment.

In the memory of the previous life, Huaxia's electric two-wheeled vehicles could sell nearly 30 million units at their peak, but these do not belong to bicycles or motorcycles, and do not need to be licensed, so there is a thriving market.

In fact, not only in Ganxi Province, but also in China, there is no specific positioning for the fuel cell motorcycle launched by Hongdu Aviation Group Company, because this is a new product, and everyone does not know which type of fuel cell two-wheeled vehicle to classify.

In the afternoon, Yang Jie also talked to Song Fuxiang about fuel cell motorcycles, and the latter also talked about this, Hongdu Aviation Group Company has been aggrieved for many years, and now it has finally found a very profitable civilian project.

Yang Jie said with a smile: "The sales volume of this project is still very considerable, the domestic market is so big, it can grab a big piece of cake from the motorcycle market, and it will also allow Hongdu Aviation Group Company to have enough funds to develop more military aircraft projects in the future." ”

"I am still very grateful to Yang Shao for this matter, if it weren't for you reminding me that I can develop fuel cell motorcycles, we wouldn't necessarily think about this. ”

Song Fuxiang said gratefully.

"Haha, the better your fuel cells sell, the more we benefit. Yang Jie laughed and said: "Hongdu Aviation Group Co., Ltd. is a manufacturer of fuel cell motorcycles, now every city in China has a hydrogen fuel filling station, now the launch of fuel cell motorcycles is the right time, optimistic estimate that this market in recent years has a big explosion, I also hope that Hongdu company can seize this opportunity, quickly occupy market share." ”

"Yang Shao, how big do you think this market is?"

"It's hard to say, now fuel cell motorcycles do not need to be licensed, I expect that the number will grow to at least 20 million in five years, if Hongdu company can account for 20% of the market share every year, sales will reach 4 million, revenue should reach more than 20 billion. ”

"......" Song Fuxiang opened his mouth and couldn't speak.

"Other domestic companies will definitely swarm fuel cell two-wheeled vehicle projects when they see Hongdu Company making so much money, and now the domestic fuel cell industry chain has matured, and Hongdu Company has no way to occupy it. ”

"I also understand this, as far as I know, there are several companies in Wuyue Province that are also starting to do this, and there will definitely be more and more companies doing this project in the future. ”

Song Fuxiang said.

"The fuel cell industry chain has become mature, and the fuel cell motorcycle is an emerging industry, the country's control in this area is not enough, it is easy to rush in, some companies without production qualifications, enterprises to produce some shoddy products and take malicious competition to make this market into a miasma. ”

Yang Jie smiled and said to Song Fuxiang: "Song Dong, in the next few years, Hongdu Company will be easily impacted on this project, you must be mentally prepared." ”

Because of the efforts of Huaxing Group, the state has established a set of production and testing standards for fuel cell commercial vehicles and passenger vehicles, and the standards are set very high, and other domestic automobile manufacturers have not yet reached this standard, so they have not entered this threshold for the time being.

But fuel cell motorcycles do not have this standard, everything is blank, and there will be chaos at that time, this is predictable, and he kindly reminded him.

"Thank you Yang Shao for the reminder, but I have also learned a lot from your company, and I am also preparing for this. ”

Song Fuxiang said: "We will also strengthen refined production management, strive to use technical means to reduce costs, and another is to do a good job in marketing and after-sales service, and use direct sales and offline experience stores to sell products directly to consumers." ”

Yang Jie smiled, Huaxing Group's marketing model seems to have a deep influence on Hongdu Aviation Group.

The experience store and delivery center approach of Zhongyuan Automobile Company, a subsidiary of Huaxing Group Company, has been a great success.

These experience stores have covered the first-tier, second-tier and third-tier cities, and the experience stores are responsible for display, after-sales service, consultation, communication activities, vehicle order contract signing and other content.

The delivery center is a place in the suburbs to provide vehicle delivery, driving experience, auto finance, insurance, temporary licensing, licensing, maintenance, auto emergency assistance, insurance claims on-site investigation, and original parts services.

At the same time, Zhongyuan Automobile Company has also developed a set of applications for this purpose, so that consumers can get the status of their ordered vehicles for production scheduling, maintenance, and arrival at the delivery center in the first time.

The marketing department is responsible for advertising planning, and the sales staff are facing corporate customers and government departments, and do not have direct contact with consumers.

Ordinary consumers have direct contact with the personnel of the experience store and the delivery center, so there will be no staff to make various recommendations to consumers and increase the price without permission, because all services are transparent.

This new model also makes many consumers feel very warm, and they no longer have to face the cold service when they enter the store, and the enthusiasm of the service staff has largely infected consumers, and this sense of interaction makes those consumers who are not so strong in their desire to buy are willing to recommend it to their friends and family around them to experience, so that the brand has achieved the effect of word-of-mouth marketing.

This makes Zhongyuan Automobile's reputation much stronger in China than these traditional 4S stores, and it is very sticky to consumers.

Of course, Zhongyuan Automobile Company has also authorized some qualified dealers in China, and dealers receive commissions according to sales orders, but consumers still get cars at Zhongyuan Automobile Company's delivery center.

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