Early on Saturday morning, before his roommate got up, Xu Yiyang got up.

At ten o'clock this morning, SuperX officially opened.

He's eager to see how hot SuperX will be on its first day of business.

So, when he slipped out of the dormitory, he didn't forget to bring his cassette camera.

Only Shen Lele knew that SuperX was made by Xu Yiyang, so she had already made an appointment with Xu Yiyang to go to the store in the morning to see the excitement.

When the two of them finished breakfast together in the cafeteria and took a taxi to Jinling Road, it was half past eight in the morning.

Although there is still an hour and a half before SuperX opens, at this moment, there is already a long queue at the entrance of SuperX's store.

Although SuperX has now been put on men's jeans, there are more girls queuing up at the door.

After all, nothing can stop girls from pursuing beauty and beautiful things.

These female college students had already come to the store several times to keep an eye on them, and they knew that it would officially open at 10 o'clock this morning, so they rushed over early to line up.

Xu Yiyang probably counted, there were about a hundred people in line, unbelievable, now SuperX only has women's jeans, but there are still many men in line, estimated to account for at least a quarter.

Shen Lele speculated that these men might have come to line up for their girlfriends or wives.

Xu Yiyang thought so.

At this time, there are more and more people queuing outside the store.

When the gate opened, three security guards came out of it, using markers and sticky notes to send numbers one by one, while explaining: "Everyone, pay attention, because there are more people in line, our store has limited reception capacity at the same time, and when it officially opens at ten o'clock, only 30 people can enter each batch." ”

Someone immediately complained: "There are only thirty at a time, so when are we going to go?"

The security guard said helplessly: "This is our store manager's regulations, and I can't help it, so everyone cooperate." ”

The people at the back of the line immediately complained.

The number of people is still increasing, and now there are at least more than 200 people queuing, these people thought that they could go in and buy when they opened the door, but now they suddenly said that they would go in batches, and the people behind were a little dissatisfied.

At this time, Lin Tianyi walked out and said patiently: "Please understand, after all, everyone is here to buy their favorite clothes, not to buy cheap rice and eggs in the vegetable market, if everyone rushes in, the mess will also affect everyone's shopping experience, and our fitting room is also limited, even if you don't queue outside, you have to queue up at the door of the fitting room when you go in, so for everyone's shopping experience, you will queue up to enter later." ”

As soon as Lin Tianyi said this, everyone's emotions were immediately greatly relieved.

In fact, everyone can figure out the truth of naming.

Everyone wants to shop unhurriedly, pick, look, touch, try, no one wants to be crowded into a pot of porridge, and even want to touch the material of the pants to queue up.

So instead of going in and fighting a war, it's better to wait patiently outside for a while, so that when you go in for a while, you can also have a good shopping experience.

Lin Tianyi saw that everyone's mood was a lot more relaxed, and said: "Today, all the jeans in our store are limited to purchase, and each person is limited to one pair, so after going in, please carefully consider which one you like, if you feel that you want to change to other styles after buying, when you come back to change, the store may be out of stock." ”

"We're lining up early in the morning and we're only going to buy one, isn't that too much?"

"Yes, there are so many clothing stores on Jinling Road, how can there be a limit to purchase. ”

Lin Tianyi smiled slightly: "We are also to ensure the interests of everyone, to be honest, these days before the opening, many people came to pre-order every day, and even some people directly wanted to pay for the reservation of ten or eight, we did not agree to any of them, because we want to ensure the interests of everyone as much as possible, if we agree, then maybe all the pants in the store today have been snapped up by others before the door opens, then everyone is really running in vain." ”

What Lin Tianyi said is not false, many girls came over and wanted to pay for the pants first, if this opening is really opened, not to mention 1,500 pieces a day, 5,100 pieces are also booked out, in that way, today's opening must be all to pick up the goods, and no one in line wants to buy pants.

After listening to what Lin Tianyi said, these people's emotions eased again.

Xu Yiyang watched from a short distance, and sighed in his heart, Lin Tianyi is really a good material for business, if she didn't covet her English training and concentrate on doing something else, she would definitely be able to achieve a lot of results.

At this time, a girl at the end of the team suddenly waved at Xu Yiyang and Shen Lele, and said excitedly and a little shyly: "Squad leader, Lele!"

Xu Yiyang turned his head and saw that it was Tian Tian in the class who had expressed a good impression of him.

However, it seems that since Shen Lele came, she has never mentioned this matter to herself again, so Xu Yiyang does not feel embarrassed.

Shen Lele asked her with a smile: "Ah, Tian Tian, are you here to buy pants?"

Tian Tian nodded again and again, and asked curiously, "Why are you here too?" Don't you have several try-on models?"

Shen Lele glanced at Xu Yiyang, and then said with a smile: "I want to see the new 103 models, but I don't have that yet." ”

Tian Tian nodded lightly and said with a smile: "I want to buy a 101, you look so good in 101!"

Shen Lele said: "102 is also very good, your legs are so thin, you must look good in it." ”

Tian Tian said helplessly: "I originally wanted to buy one each, but people are limited to purchases, so I will buy one 101 first, and then I will buy 102 tomorrow." ”

Shen Lele glanced at Xu Yiyang and deliberately said: "I can ask the squad leader to help you buy 102, anyway, he is idle when he is idle, and he can give you the quota if he queues up together." ”

As soon as Tian Tian heard this, he immediately asked Xu Yiyang excitedly: "Squad leader, is it okay?"

Xu Yiyang shrugged his shoulders and smiled: "Okay, Lele is right, I'm idle anyway." ”

"Great!" Tian Tian was very happy, took out a pink wallet, took out two hundred yuan from it and handed it to Xu Yiyang, and said, "Squad leader, I'll go in later, I'll try it first, and you can help me settle the bill after I finish trying." ”

Xu Yiyang nodded, took the money and said, "Okay." ”

After speaking, he quickly sent a text message to Lin Tianyi, telling her that he had met a classmate and was queuing outside, and when he saw himself later, he would treat it as if he didn't know him.

At this time, the security guard came over and sent a number, Tian Tian got 311, Shen Lele 312, and Xu Yiyang 313.

When it was almost ten o'clock, there were more than 400 people queuing at the door, and the queue had already discharged several S-shapes, blocking the sidewalk enough, Lin Tianyi had to send a security guard to cut off the line, so that pedestrians could pass smoothly.

The long queue at the entrance of the SuperX store made the entire Jinling Road look sideways, and before that, there had never been such a long queue here, so this time it made SuperX famous.

Many passers-by were also attracted by this scene, and the models who came to see the SuperX store and the shop windows were also immediately attracted by the fashionable jeans, so they joined the queue.

At ten o'clock, the store officially opened, and the security guard said: "Please enter the store from the 1st to the 30th!"

So, thirty people rushed into the store excitedly.

SuperX's décor, in-store display, and visuals are all on par with those 20 years later, so customers feel tall and tall as soon as they enter.

The boys who helped queuing up before, their female companions basically arrived, and at this time the girls began to line up to enter the fitting room, and the boys looked left and right in the store, and they also accompanied their girlfriends to visit Jinling Road many times, but it was the first time they had met such a fashionable store.

The girl who entered the fitting room was even more amazing.

In each fitting room, there are three mirrors in a concave shape, and the middle of the three mirrors are seamlessly connected, so girls can see their figures very clearly.

The fitting room is also well lit, with multiple spotlights casting warm light at multiple angles, making people's skin tones look more natural and comfortable, and every detail in the mirror can be seen clearly.

Each fitting room provides customers with shoes to take off when trying them on, which is very intimate.

SuperX's jeans, from the fabric to the cut to the various details of the workmanship are impeccable, and the upper body effect is good enough to kill all competitors at this stage, so it is very attractive to girls.

And there is another point, SuperX's 1 series of jeans are all 198 yuan, this price is not expensive for these girls who come to SuperX stores to buy clothes, and even for many people, the cost performance is super high.

Of course, SuperX's user group, which is itself the kind of man and woman who has a certain ability to dress up, is too frugal, or can't accept this level of consumption, is basically not the goal of SuperX.

In Xu Yiyang's eyes, except for special commodities such as water, electricity, oil, and natural gas, which are priced by the state, there are few commodities and brands that can cover all consumer classes.

People have different consumption concepts, some people do not have a high salary, but they are very willing to buy themselves clothes, shoes and hats, but some people have a high salary, but they feel that they do not need to invest too much in clothes.

Around 2010, in the company where Xu Yiyang worked, these two extremes existed at the same time.

At that time, many programmers in the company had a monthly salary of more than 10,000 yuan, but almost all of them wore 30 yuan Vancl T-shirts, ordinary jeans about 100 yuan, and Swiss Army knife backpacks of about 200 yuan.

However, the little girl at the front desk of the company, with a monthly salary of only more than 2,000 yuan, is willing to buy herself hundreds of thousands of yuan of clothes and two or three thousand yuan of bags.

When the salary is small, they wear Semir, Xtep, and Metersbonwe, when the salary is a little higher, they wear Jack Jones and Only, and when the salary is a little higher, they wear Zara and Levi.

What SuperX wants to cover, in addition to the part of those who are willing to spend money for themselves, there is also this part of the customers who can afford SuperX when they can.

Moreover, although SuperX is 60%-70% more expensive than most popular brands, because the style is too good, even better than the Levi's that many people miss, so in the eyes of consumers, it seems to be super cost-effective.

Cost-effective, which naturally converts a large number of purchases.

From 10 o'clock onwards, customers of both men and women will buy a pair of pants without exception.

Thirty people went in, and they sold thirty pairs of trousers.

If you go in three hundred people, you will sell three hundred......