At more than two o'clock in the afternoon, all 1,500 SuperX stocks were sold out, creating sales of 297,000 yuan and a gross profit of about 200,000 yuan.

If it weren't for the clerk to stop her, even the pants on the model would have been ripped off.

If it weren't for the constant flow restriction in the store, these 1,500 would have been sold out in more than an hour.

And, because of hunger marketing, scalpers began to resell SuperX jeans in the afternoon.

At first, there were customers who didn't buy it, and they were willing to buy it at a price of 50 yuan, so the scalpers saw that it was profitable, so they bought it at a price increase of 50 yuan, and then sold it at a price of 100 yuan.

The scalper asked for 298 pants, but basically there was no hand, and the buyer's enthusiasm was so high that the scalper asked all the way to 358, and even 398 was still able to ship smoothly, which made many people's jaws drop.

As a result, SuperX's brand, pants and marketing strategy have been a success.

Li Xuan, who was far away in Ningcheng, heard the news and was so excited that he couldn't add it.

Xu Yiyang asked Li Xuan to communicate with the foundry to increase production capacity, and at the same time decided to immediately invest in opening a branch.

A large part of the reason why the founder of Zara has been able to hold the position of the world's richest man for a long time is the extremely fast development.

First of all, Zara's style is updated too quickly, completely biting the international trend, doing whatever is hot, there are many styles, and almost all the new styles are on the market.

The second is that the speed of Zara's store opening is too fast, the group has opened more than 700 stores in China for more than ten years, and all of them are directly operated stores, nearly 10,000 stores around the world, the vast majority of which are directly operated stores, this efficiency is simply perverted.

Xu Yiyang does not expect SuperX to develop globally like Zara, but at least it must cover the mainland market first, so opening stores quickly is the core strategy he formulated for SuperX.

If SuperX wants to become bigger and stronger, in the first three years of development, it will open at least 15 directly-operated stores in China a year.

As for whether to open to join, this can be decided according to the actual situation after the brand develops.

There are pros and cons to opening up to joining.

Laisee recruits a large number of franchisees, can open a large number of stores in a short period of time, and achieve the goal of quickly covering the whole country;

The disadvantage is that since you recruit franchisees, you must give profits to franchisees, and it is not so easy to get back this part of the profits.

In the evening, Xu Yiyang asked Lin Tianyi out and told her about his development plan.

According to Xu Yiyang's idea, he will open three more stores in Zhonghai non-stop now.

Zhonghai is too big, and one store can't cover many people at all.

Lin Tianyi also agreed with Xu Yiyang's plan, she said: "I have also studied it in the past two days, most of the business districts can cover the area that is a radius of ten kilometers, Jinling Road is a pedestrian street is more famous, although the area covered is larger, but our store area and carrying capacity are placed here, no matter how many people there are, our store can not digest it." ”

"Yes. Xu Yiyang said: "This is like the turnover rate of a restaurant, you have ten tables, even if all the people in Zhonghai like to eat, it is difficult to increase turnover without expanding the scale." ”

Lin Tianyi asked: "Mr. Xu, have you considered the location of the three new stores?"

"Thought. Xu Yiyang said: "We still have to choose the more prosperous business district in Zhonghai, and now it occupies Jinling Road, so we will cover Xujiahui, Huaihai Road, and Lujiazui." ”

Lin Tianyi said: "In these three business districts, the rent of shops should be lower than that of Jinling Road. ”

"Yes. Xu Yiyang said: "Since SuperX's market recognition is so high, then our new store can be opened again, and the store area should be more than 400 square meters." ”

Lin Tianyi exclaimed: "Mr. Xu, 400 square meters, three stores, the rent and decoration costs are too high, and a store will cost at least more than one million!"

Xu Yiyang said with a smile: "The budget is four million to five million. ”

Lin Tianyi was stunned.

She didn't know how much money Xu Yiyang had, but she hadn't seen her for more than half a year, and he could casually take out millions to open a store, and this financial strength really made her a little unbelievable.

Xu Yiyang really doesn't have much money in his own hands, but fortunately, Jiayang Education is now operating normally in 17 branches in the province, and he collected more than 8 million yuan in tuition fees on New Year's Day, which greatly eased his financial pressure.

He wants to expand SuperX quickly, which is also based on the successful experience of Jiayang Education.

If a business model is verified, it is still steadily adding, one plus one and one plus one again, it is destined to be difficult to become a giant.

If you want to be a giant, you have to do multiplication, multiply by two and multiply by two, and after a few rounds, it will be amazingly big.

New Oriental has nearly 100 branches, nearly 100 bookstores, and nearly 1,000 learning centers across the country, so it can become an education giant with a market value of nearly $20 billion.

Speaking of rapid development, there is another case worth learning, that is, the emerging coffee brand in the future - Luckin Coffee.

It took only one and a half years for Luckin Coffee to go public on the NASDAQ with a market value of nearly $5 billion.

And in a year and a half, they have opened 3,000 stores across the country.

Although the clothing store can't do as fast as a coffee shop, if you want to become bigger and stronger, you must also let go as much as possible.

Xu Yiyang said to Lin Tianyi: "In the future, SuperX must take the brand route, so you can't just be satisfied with being a store manager for your own positioning." ”

Lin Tianyi asked, "Then how should I position myself?"

Xu Yiyang said: "Positioning also has to have a development plan, I think the first stage of your positioning, is to be the operation director of SuperX Zhonghai District, the second stage, it may be the director of East China, the third stage, and it may even be the national director." ”

Lin Tianyi hurriedly said: "Mr. Xu, I don't have this level, I'm different from you and Xiaoxuan, you are all college students, I haven't studied in college, and I went out to work directly after failing the college entrance examination." ”

Xu Yiyang said: "This has little to do with whether you have studied college or not, Sister Xuan studied fashion design in college, which has nothing to do with operation management, I studied English, and it doesn't match with operation management, but you have worked in the south for many years and have practical work experience, which is stronger than both of us." ”

Speaking, Xu Yiyang said: "In fact, people are constantly growing, you see that many CEOs of large companies also start from part-time workers, little by little to become small self-employed, small entrepreneurs, and then continue to grow, now it is definitely unrealistic to let you be the national director, not only you have not grown to that level, but our own business has not developed to that level, but if your growth rate can be on par with the business growth rate, then in the future, when our business covers the whole country, your ability is enough to control the country." ”

Lin Tianyi said embarrassedly: "That's what I said, but I still feel like I'm not that material......"

Xu Yiyang asked her: "Do you know that there is a listed company in our domestic A-share market called Fuyao Glass?"

Lin Tianyi shook his head: "I don't speculate in stocks, so I don't know." ”

Xu Yiyang introduced: "The boss of Fuyao Glass is called Cao Dewang, he only went to school at the age of 9, but dropped out of school at the age of 14, the education level must be lower than most people, after dropping out of school, he did countless jobs and small business, and then came to a glass factory as a buyer, a few years later, he contracted the glass factory he worked in, and then transformed into automotive glass, mainly the front windshield of the car, 93 years, Fuyao Glass was listed on the A-share market, and the market value should now be billions of it. ”

"So powerful?" Lin Tianyi was stunned after hearing this.

She couldn't believe that a person who had only been in school for five years could single-handedly create a listed group with a market value of billions of yuan.

But that's just the way it is.

Twenty years later, Fuyao Glass has a market value of tens of billions of yuan, and its business has spread all over the world, becoming a giant in the field of automotive glass.

Xu Yiyang said to Lin Tianyi: "If the boss of Fuyao Glass stopped his personal progress when he was a buyer, then he may always be a buyer, but it is because he can continuously improve himself and improve his business at the same time that he can make the company so big step by step." ”

After a pause, Xu Yiyang said: "So, back to our SuperX, I am confident that it will grow into one of the most famous jeans brands in the country within two years, do you have the confidence to grow with it from now on, from its first store? ”

Xu Yiyang firmly believes that cattle people are not born to be awesome.

Just think of Boss Ma's eighteen Arhats.

When I first started my business, most of them were ordinary people who had just entered the society.

Why are they so famous in later generations? To put it bluntly, they can grow up with Alibaba and not fall behind.

Even, some people can overtake in corners,

For example, Alibaba's Tong Wenhong, in 2000, she was Alibaba's front desk, and in 2017, she was Alibaba's chief human resources officer and chairman of Cainiao Network.

In 2019, she was worth 4.1 billion yuan, which is the best example of workplace promotion.

If a person positions herself as the front desk, then she has been the front desk for ten or twenty years, and she may even be unable to keep the front desk work because of old age and decay and image regression.

But if she positions herself as growing and rising, then ten or twenty years later, she may become the chairman from the front desk and worth billions.

Therefore, Xu Yiyang believes that if Lin Tianyi is willing to work hard, dare to think and dare to do, with her ability, she will definitely be able to be responsible for the operation of the entire SuperX in the future.

Now is the initial stage of entrepreneurship, and for a seedling like Lin Tianyi, we have to instill this kind of thinking in her from the beginning, so that she can completely stimulate all her potential.

Lin Tianyi didn't expect that the blood in his body would be instigated by a nineteen-year-old boy.

She was suddenly full of expectations for the future described by Xu Yiyang, and at the same time, she was full of expectations for herself.

She thinks what Xu Yiyang said is very reasonable, now SuperX only has one store, and she is the person in charge of operations, as long as she can ensure rapid growth, why can't she be the national head of operations of SuperX in the future?

She is confident in SuperX's future and, equally, in her own future.