"Publish a book?"

Hearing Tong Fangquan's words, Xu Yiyang couldn't help but smile and said, "What book can I publish, a manual?"

Tong Yuewei, who had never spoken, burst out laughing and asked, "What instructions do you promote?"

Xu Yiyang said with a smile: "I'm just joking, I'm not good at writing a book, it's not a material for writing books." ”

Tong Fangquan said seriously: "I won't tell you, your Aunt Chen took over their family's book publishing business this year, and this business has been tepid, and she is now worried about how to make bestsellers." ”

After speaking, Tong Fangquan said again: "I think that the time you put out the fire is famous all over the country, if you write a book, write these details in, and add a certain amount of polish, it is estimated that you will definitely not worry about selling." ”

Xu Yiyang said with a smile: "The key is what I write, I can't just write about firefighting, right? After 3,000 words, I can print a brochure." ”

Chen Xinlin said with a smile: "Xiao Xu, in fact, you can write a little autobiography, your experience of starting an Internet café is also very legendary, and the self-service fire station you have built is also very thoughtful, you can write about how you make money to open an Internet café, how to build an Internet café, and write about the experience of doing the competition, and then put the original firefighting things into it, and you can publish a book in 100,000 and 200,000 words." ”

Xu Yiyang said: "Aunt Chen, I have already said these things when I was interviewed by the TV station, and the audience has also read them, it is estimated that 20,000 or 30,000 words are great when written into a book, and it is hard to spell it into 200,000 words. ”

Chen Xinlin hurriedly waved her hand and said, "It's okay, it's okay, Auntie just wants to ask what you mean, if the time is not right now, then wait until the time is ripe later." ”

Xu Yiyang nodded lightly, and suddenly thought of his Jiayang education.

I have been making courseware when I was lecturing, and then the foreign teacher team has been continuing to compile courseware, and even constantly improving and revising, in fact, I almost have a full set of English teaching aids.

Xu Yiyang asked Zhang Aixue to help deepen and refine the organization, and directly changed the courseware to teaching aids, and now several sets of teaching aids for different grades are basically about to be completed.

So, he asked Chen Xinlin: "Aunt Chen, do you have supplementary teaching materials here?" I have a friend who is a training institution, and I have found a group of old professors from Qilu who are compiling English supplementary teaching materials for primary and secondary schools. ”

Chen Xinlin said: "Theoretically, as long as the content is in line with our national laws and regulations, it can be published, and the only question is whether it will sell well after publication." ”

Chen Xinlin paused slightly, and explained in depth: "Because the book publishing industry is an embarrassing industry with high costs in the early stage and thin profits in the later stage, many costs have to be paid before publication, such as manuscript fees, editing, proofreading, revision, design, etc., and the publishing house also has to pay channel fees and labor fees, which have been done and approved, and the printing factory has to pay a lot of costs for starting printing." ”

Speaking, Chen Xinlin said: "It is not difficult to publish teaching aids, as long as we find a publishing house with teaching and auxiliary publishing qualifications to cooperate, and the publishing house only needs to feel that our topic selection is okay and the content can be published after approval, but if the sales cannot be opened after publication, the early cost will be wasted." ”

Xu Yiyang nodded, and said with a smile: "The cost doesn't matter, the main thing is that it can be published into a book, I'll go back and ask my friend to contact you." ”

"Okay!" Chen Xinlin said: "But Auntie has to remind you that the competition pressure in the teaching and auxiliary market is too great now, and there are many competing products, and there are many famous series, such as Haidian, Huanggang, and Jiaojiaotong, which are very well-known and competitive." ”

"There are also many companies that publish teaching aids directly with schools and teachers, and semi-forcibly sell teaching aids among students, so it is difficult to open up sales channels for other categories, and it is too common to print 10,000 copies for the first time, and then return 6 or 7,000 copies in stock, so you still have to be cautious. ”

The competition in the teaching and auxiliary market is indeed extremely fierce.

Just talking about mathematics, physics and chemistry in middle school, any bookstore, there are dozens or hundreds of sets of textbooks published by different publishing houses, a new textbook brand, it is indeed not easy to fight out of so many competing products.

However, this is not a difficult thing for Xu Yiyang.

Because there are 17 branches of Jiayang Education, there are now 80,000 students, and half of the venues of the last branches are put into use, and half are still being renovated, so the number of students will be more in the future.

In addition, Jiayang Education will continue to expand in the future, with Zhonghai as the first step, Jiangsu Province as the second step, and Zhejiang Province as the third step, which may be the same scale as New Oriental in the future, or even larger.

Therefore, the teaching materials and teaching aids customized by themselves do not worry about the user group at all.

Even if it's just selling within your own trainees, you already have a lot of sales.

In the future, when Jiayang Education becomes famous, other students will also take the initiative to buy Jiayang Education's teaching materials, so that the sales channel will be completely opened.

This is a path that New Oriental has long explored, and it is easy to get through.

Moreover, Xu Yiyang is confident in the quality of Jiayang Education's teaching aids, not only because the team has strength, but also because he provides more advanced teaching concepts behind the scenes.

After all, I have done English training for many years, and my mastery of the teaching materials is also profound.

When the time comes, I will integrate my own experience into it, and strive to achieve the highest gold content of this set of teaching aids.

Although the book industry is sluggish, good books will definitely shine.

Just like Ms. J.K. Rowling, a single mom living in poverty who made billions of dollars with a set of Harry Potter, that's where the value of good content lies.

As far as Xu Yiyang's understanding of New Oriental is concerned, a large part of New Oriental's business income comes from the sale of textbooks, and its fame is too great, so any textbook may sell dozens or even millions of copies, and the profits are very amazing.

New Oriental's teaching materials are that the teacher teaches and summarizes while publishing books, and then the school also teaches and trains while selling books, and at the same time, the New Oriental brand is getting bigger and bigger, there are more and more students, and the books are selling better and better.

Generally speaking, publishing one's own teaching materials and teaching aids is an excellent business for training institutions that 1+1 is far greater than 2.

If you really want to use a formula to express it, it is A business + B business, to achieve the complementarity and mutual assistance of A and B business, and then it becomes (A + B) + (B + A), and finally it is equal to 2A + 2B, and the effect is multiplied.

Xu Yiyang is naturally unwilling to give up such a good opportunity, it just so happens that Chen Xinlin has this resource, so publish it directly from her, which will save him a lot of trouble.

Thinking of this, Xu Yiyang said to Chen Xinlin: "Aunt Chen, you don't have to worry about sales, my friend is mainly a training institution, there are enough students to digest, and he can afford to lose money, I estimate that I can print 20,000 or 30,000 copies for the first time." ”

Chen Xinlin nodded and said: "If this is the case, it will be safer, when the first printing can be about 10,000 copies, and if it sells well, you can reprint it, many good books are only a few thousand copies in the first printing, but in the end, they keep printing, and the sales volume even reaches hundreds of thousands of copies and becomes a bestseller." ”

Saying that, Chen Xinlin said again: "If your friend does it, Auntie can help him bear part of the cost at that time." ”

Xu Yiyang said with a smile: "That's not necessary, when the time comes, sign an agreement with your publishing company, and have your side act as an agent for the publishing business, but all the costs will be borne by him, and you will take as much as you want." ”

Chen Xinlin said with a smile: "Since it is your friend, then Auntie will help for free, we only charge the actual manpower and financial costs, and do not take a profit draw." ”

Xu Yiyang hurriedly said: "Aunt Chen, you don't have to be so polite, although I am begging you for help in this matter, it is also normal cooperation, so how you should come, we will come." ”

Chen Xinlin said with a smile: "Auntie's main book, literature and art, youth books, teaching assistants have basically not done it, so there are no very good teaching and auxiliary distribution resources, can only help your friend solve the problem before publication, in the future, after the teaching assistant is published, you may have to rely on your friend to promote, Auntie can't help much, so Auntie doesn't take it from the middle, you helped your Uncle Tong so much, ask me to help me with this little favor, I also do a profit cut here, to be honest, Auntie is embarrassed." ”

Saying that, Chen Xinlin said again: "This matter is so decided, as long as you have this demand, no matter how many teaching aids are produced in the future, Auntie's publishing company can help you publish, but Auntie only charges the actual cost, don't sell the commission, you have helped your Uncle Tong so much, and also give Auntie a chance to repay you, if you insist on giving a commission, then I shouldn't give you this matter." ”

For Chen Xinlin, Xu Yiyang has helped her husband too much, and the mobile QQ business has helped her husband a lot, and it can be said that she will benefit for a lifetime.

After all, it is very difficult for a business leader within a system to go further.

Suddenly, a huge performance fell from the sky, which is simply a rocket for nothing, and the value of this cannot be measured by money.

Therefore, at this time, Xu Yiyang asked himself for a little favor, how embarrassed he was to take a share, and he should have given him a favor.

Xu Yiyang also understood what she meant, so he thought about it and decided that he should also accept her affection.

After all, the current society is actually a society of favors, and the relationship between people is actually based on giving favors, receiving favors, owing favors, and returning favors...... And so on and so forth, and so on, and so on.

Since Chen Xinlin wants to repay her favor, she will accept it steadily.

Of course, favors are for you to come and go, since Chen Xinlin has returned her favor, then I might as well give her another favor, just as a peach in return.

Thinking of this, he began to search his memory for best-selling authors he could remember.

Many well-known writers suddenly emerged in Xu Yiyang's mind, including Shuo Ye, Yu Hua, Jia Pingwa, etc., which he liked very much.

But thinking about it, these people are already master-level figures now, and it doesn't have much effect on Chen Xinlin.

What Chen Xinlin needs is not high-performance stocks, but potential stocks.

Potential Stocks......

Xu Yiyang's mind was spinning, and he suddenly remembered someone, so he immediately asked Chen Xinlin: "Aunt Chen, do you know that there is a kid named Han Han?"