Chapter 51: The Impact of Advertising (I)
In the capital, everyone is reluctant to be the salted fish that has no dreams, but after finally squeezing into the subway and bus, they find that they are just sardines that have been squeezed flat.
8:50 a.m.
Tomboy He Xiaogu squeezed out of the canned sardine bus, carried the crushed pancake fruit, and walked into a building on Suzhou Street with a sad face.
Died at breakfast, and being late was also certain, the unlucky He Xiaogu cried with a sad face, thinking about which restaurant to go to at noon to bribe his director Wang Xin, so that his attendance sheet this month would look better.
"You only smell my perfume, but you don't see my sweat!"
“......”
In the lobby of the office building, an advertising slogan made He Xiaogu turn his head curiously, although I am a woman, but I only have sweat and have never worn perfume.
After secretly slandering in his heart, He Xiaogu then immersed himself in that inspirational blockbuster.
..........................
There are too many such people in the city of Beijing. From Daxing to Dongcheng, from Changping to Dianhai, from Tongzhou to Sunset, from Shunyi to Xicheng, 26 stations, 19 stations, or 22 stations, they have to cross most of the capital every day.
They repeat the same route every day, tired of running between the company and the "home". But behind these seemingly identical life trajectories, there are many bitter stories that are not known.
I want to squeeze the last subway in the capital!
I want to be rewarded in the capital!
I want to earn more in the capital!
I think there is a woman in the capital!
I think there are more possibilities in the capital!
In the capital, in Shanghai, in Shenzhen, in the countless cities that are developing rapidly in this country, there are too many such people. They are running on the road all the time, just to make their dreams come true. It is also their efforts that make their city a better place!
The crowded and narrow carriages, the lonely people, seem to have the same life trajectory, but they all have their own different stories and different hopes.
No matter how hard and tired the day before!
On a new day, please keep moving forward!
It's a new day.
However, what is different from the past is that on this new day, a young man appeared on major television stations, radio, and roadside billboards, and shouted a sentence:
"I'm Zhao Song, I speak for myself!"
I'm He Xiaogu, only covered in bruises...... Not pretty!
After reading the whole advertisement, He Xiaogu's eyes were red, and he turned around and walked into the elevator of the office building.
"Then try to live beautifully!"
.............
This is a very unfriendly time for young people.
In life, in addition to all kinds of negations in reality, the biggest exhortation to them is to go home often!
What do you think? Go home empty-handed and take a look, and ask for money along the way?
But today, on the May Fourth Youth Day, there is a young man who shouted out the voices of countless young people.
"I speak for myself!"
"I want to live beautifully!"
"Even if it's covered in bruises!"
........................
An hour later, the overwhelming inspirational ads finally got feedback on the Internet.
Countless young people have taken the time to vent their emotions on the Internet on the way to work.
"It's so inspiring! I've watched it three times!"
"It's burning, I'm five minutes late to watch this commercial!"
"That advertisement makes my blood boil, worthy of Zhao Song, the master of advertising!"
"Everyone has a chance to succeed, it's just that many people don't do as much as others do and give up!"
"I really like it, really, I think it's amazing when I watch it once!"
"I like the phrase 'I speak for myself'! But in the advertisement, I think Zhao Song is too prominent in personal heroism!"
"Upstairs, are you a fool? Didn't you see the people standing behind Zhao Song when he said that? He said it for all the young people!"
"That's right, I'm from an advertising agency! According to the analysis of our company's executives, this advertisement can be said to be the most creative advertisement in the past few years! This is the first time in China that such an attempt has been made.
The only regret is that Zhao Song could have created a strong personal brand in the advertisement, but he only said one sentence from beginning to end, and he did not appear in the scenes of those young people's struggles, so it can be said that he gave up the practice of combining personal brand and company brand!"
"Zhao Song's personal brand, do you still need this advertising to shape?"
"Uh~ What you said upstairs makes sense. ”
"G5! The focus is on the beautiful G5!"
"That's right, the beautiful G5, the only thing that stopped me from being tempted was that it was more expensive than the competition to about 1000 yuan!"
Groundbreaking modular design, custom motherboards, custom power supplies, custom graphics cards, and even a custom five-star after-sales service department!
Brother, when you enjoy Tesla's after-sales service once, you will know that Tesla's price is not high at all!"
"That's right! After posting this post, Lao Tzu will go to Xidan, you must grab one!"
"Upstairs, don't come, I'll go to Tesla's Xidan flagship store! I can tell you for sure, a small number of supplies have been wrapped up in a large amount, and now, there is no stock!"
"The Shanghai flagship store is out of stock!"
"The Shenzhen Xingsheng agency is out of stock!"
"Gotta~, let's line up tomorrow~"
........................
Zhonghai Electronics Mall, Tesla's President's Office.
Zhao Song turned off the monitor with a smile, and then looked at Xu Liangying, who was sitting on the sofa watching TV without any image.
Said helplessly: "Sister Da Da didn't mess with you, what are you fighting with her?"
"Don't do anything!" Xu Liangying looked at the 'I speak for myself' advertisement in the sports station with great interest, and said angrily: "It's not pleasing to the eye!"
It's a shame that Sister Dada doesn't have the same knowledge as you!Zhao Song secretly had a headache. Rubbing his brows, Zhao Song patiently asked, "Ying, why do you have time to come here today?"
"Call sister!" Xu Liangying glanced at him, did not answer Zhao Song's question, but asked curiously: "Zhao Song, why are our advertisements behind Langsha stockings?"
That's because in the era when the Internet speed was still in the 56K modem, the island country competitive sports movies have not been transmitted on the Internet, as for the discs......
It's not that people don't have time to come to Zhongguancun and spend 15 yuan to buy a CD that I don't know what the content is, that's right, 15 yuan! You get what you pay for, and only by spending 15 yuan can you buy island country films, and 10 yuan may be domestic films, as for 5 yuan...... 100% animal world!
So......
Zhao Song's heart was moving violently, and he couldn't see anything unusual on his face, he said with a smile: "Because the ratings of every Langsha stockings advertisement are the highest, we have made such a request to many TV stations!"
"Uh~" Thinking of the stocking picture that reached the root of her thighs in the Langsha advertisement, Xu Liangying's face suddenly turned red, and she said glutinously: "**, there is no good thing!"