Chapter 52: The Impact of Advertising (Part II)
"Hehe~"
Zhao Song was silent.
"Alright!
Xu Liangying sat up straight, and said solemnly: "Zhao Song, Wu Ming's mobile phone shell has laid the northern mobile phone supply chain market, according to the agreement, we should go to the mobile phone manufacturing center - Guancheng, Guangdong Province!"
Guancheng!
For the majority of male compatriots in the future, its nightclubs and KTV are more prestigious.
Zhao Song has never been there, and for him, Yanjiao Town, Sanhe City, Beihe Province, which is next to the capital, is more cost-effective.
Of course, he hadn't been either!
Because there is no money!
Now that he is rich and famous, he is even more afraid to go.
.....................
Guancheng, one of the world's largest manufacturing bases in the future, Xu Liangying chose there because Nokia's largest factory in Asia is located in Guancheng!
At this time, Nokia is very dedicated to the guidance and help of the surrounding downstream supporting factories in the flower planter!
"Yingzi, if you go, you will definitely go!" Calling a woman with skin and skin kiss sister, Zhao Song couldn't open his mouth, he said happily: "Don't be impatient, in a few days, we will go in a group!"
Hearing this, Xu Liangying nodded thoughtfully.
"In this way, you can get more preferential treatment from the local government!"
After saying that, she stood up with a smile.
"It's when you're busiest, so I won't bother you!"
..................
Fantasy Mansion.
Looking at the red K-line chart of Shenzhou Technology stocks, the bearded man closed the stock software and browsed the IT news.
"At 8 o'clock in the morning, there is still nearly an hour before the official launch of the Shenzhou Youth Generation, and there are more and more people queuing at the door of the Shenzhou retail store on the street outside the sunset. According to ZOL Digital's observation at the direct scene, there are more than 100 people queuing at the entrance of Shenzhou Technology's new store that is about to open at Sunset Gate, and the staff of Shenzhou Company is giving the queuers a "hand card" indicating the queuing order.
It is reported that the first 200 users who visit the new store will receive a special edition commemorative T-shirt. ”
"Influenced by the 'I Speak for Myself' advertisement, Tesla stores across the country have reappeared in hot scenes, and TPOD2 has been sold out in many places. For Tesla's new product G5 personal computer, there have been many customers who have ordered in full. ’”
"It is said that this is an era when marketing is king, and even that it is difficult for Tesla's grassroots leadership to lead Tesla to a higher place, but time will eventually prove that the product is the foundation of the company. No matter how beautiful it is, it is not as beautiful as it is after all.
Compared with the previous generation of entrepreneurs, the young Zhao Song has a more down-to-earth spirit, and he tells all entrepreneurs a simple truth again and again - marketing is king, which may make it easier for you to go, but product is king can make you go further. ”
"From Shenzhou Technology to Tesla, business wizard Zhao Song speaks for himself!"
If there is no accident, it will be another one-word limit! Shenzhou, which resumed trading, did not even give the shareholders a minute to react, and it was sealed on the price limit. Zhao Song's net worth has skyrocketed again!"
Seeing this, the bearded man moved the corners of his mouth.
Before, he, like most people, always felt that Zhao Song's success had a lucky component, the IC industry suffered a cold wave, how could it not be the case in the IT industry, and Zhao Song just caught up with this time, fortunately, he made a lot of money in the memory war, and even more fortunately, Tesla and Shenzhou are not like other manufacturers, with a huge product line.
Shenzhou can even be said to have no products!
The ship is small and easy to turn around, the ships of Shenzhou and Tesla are not small, but they are too easy to turn around, with the huge funds earned from the memory war, Shenzhou and Tesla set up an assembly line a week, and set up a factory in a month - Zhao Song is studying four stars, and he has played a counter-cyclical war in the IT industry!
And the fantasy, even with two billion in cash, began to brew the first layoff since the establishment of the company!
"Director!"
This is, the bald old Liu hurriedly ran into the office.
"The Group's Procurement Department has begun to evaluate Huashi's Heshi foundry, and Wanwan World's Advanced Portfolio has also been evaluated!"
"What?" the bearded man looked at Lao Liu dumbfounded: "Why didn't I receive the news?"
The bald old Liu smiled bitterly: "Director, your mobile phone is turned off, and the president's phone has called me." ”
He took out his phone and glanced at it, slammed his beard on the desk, stood up and walked out the door.
"Contact Miss Liao Yingzhu, I want to meet Zhao Song!"
...................
Five minutes later, the office of the president of the fantasy group.
"I received news last night that TCL has reached a strategic partnership with four-star, LG, Philips and other companies, and in Huizhou, the annual output of 1.5 million LCD monitors is about to break ground!"
Liu Qing looked at the anxious beard and said slowly:
"With the P4 plus LCD strategy, in the past six months, TCL has chased behind us from the second-tier brand, and its sales volume is the second in the country!"
"President, TCL doesn't have to worry!" the bearded man loosened his neckline, "My opponent is Shenzhou!"
"Why don't you talk about Tesla?" asked Liu Qing with a smile.
"......" the bearded man was silent.
Liu Qing didn't continue to ask, and took out a document and put it in front of the bearded man.
"According to internal information, I am sure that Dell's upcoming Speedhorse series Bensi PC will be reduced to 8,000 yuan. Wei Ming, we are now suffering from the enemy, the OEM agreement between Huashi Factory and VIS can reduce our cost by about 10% at once, why not sign such a good condition?"
The bearded man opened his mouth and asked with difficulty, "Have you thought about the Zhao Song factor?"
Zhao Song, a young man who believes in horses, his swiping news on this day is the reason why Liu Qing really made up his mind to accept Huashi's offer.
Liu Qing, who only officially took over as the president of Fantasy Group this year, pursed his lips and looked at the bearded man with a complicated face.
"Wei Ming, what can Zhao Song do?"
"He can lift the table!"
"Does he dare?"
The bearded man paused for a moment and glanced at the newspaper on the table, which commented on the article of 'Fantasy Three Admonitions on Government Procurement' was eye-catching, and on the monitor next to the newspaper, the red K-line chart of Shenzhou Technology was so dazzling.
"Why wouldn't he dare?"
"Hehe~" Liu Qing stood up and sneered: "Then he will poke a big hornet's nest!"
The bearded man opened his mouth and just wanted to refute, but was interrupted by Liu Qing again.
"Fantasy PC shipments from January to March were 660,000 units, an increase of only 6.9% compared to the same period last year, while in those three months, the total PC shipments of Planters were 2.27 million units, an increase of 12.9% compared to the same period last year.
For the first time in 18 years, fantasy has not beaten the market. You know, over the past three years, we've been more than doubling the growth rate of the entire market, and now, it's dangerously red!
Wei Ming, the PC division is what you should worry about.
As for Zhao Song......"
Liu Qing walked up to the bearded man, patted him on the shoulder, and said softly, "Someone will warn him!"
“......”
The bearded man was speechless, shook his head with a wry smile, and walked out of the office.
"President, I am mainly responsible for the decline in the company's sales growth. When the time comes, I will make a review on the board!
However, for Zhao Song, I still hope that the president and the board of directors can pay enough attention!"
"We take it very seriously!"
........................
China Shipping Electronics Mall.
Seeing off Xu Liangying, Zhao Song stood in front of the window and looked at the boiling scene outside the window.
Not far from the window, Boss Feng and Xingsheng were arguing endlessly, glancing in the direction of Zhao Song's office from time to time.
Suddenly, the private phone in Zhao Song's hand vibrated wildly.
Glancing at the caller number, Zhao Song pressed the answer button, and then, put it to his ear, and quietly looked out the window.
"Boss, the board of directors of Fantasy has passed the intention to cooperate with Huashi and Asia Advanced and is making a final evaluation!"
On the phone, Ding Tao's gentle voice came.
Zhao Song blinked, his expression was calm, and his eyes were deep.
"Is there a specific timeline?"
"No, the conditions proposed by the fantasy in the end are very harsh, and the offer is also very low, a bit of a robbery while the fire is burning, we are not sure if Shi Xuebin can agree!"
"I will agree!" Zhao Song said affirmatively: "For them, stabilizing the stock price is the most important thing! The news of reaching a comprehensive cooperation with Asia's No. 1 fantasy is Shi Xuebin's last life talisman!"
“........” On the phone, Ding Tao was silent for a moment before he said softly: "Boss......"
Zhao Song walked back to work, opened a thick book of materials, and after a while, he gritted his teeth and said, "Then let's move."
"Okay!"
.......................
Outside the Tesla president's office, in the bustling crowd.
Xingsheng stared at the door of Tesla's president's office again, and then said with a smile: "Boss Feng, I found that you second-level dealers have recently become capable and have begun to grab business with the general agent." ”
Boss Feng shook his fingers that counted cents all year round, and replied with a smile: "It's bigger than the big business of the general family, you should see that in the capital, in the Shenzhen market, it is Zhao Song who is forcing us small businessmen to unite, otherwise, if you want to eat some leftovers in the bowl of Tesla, it will be difficult~"
"Humph!"
Xingsheng had a gloomy face, nodded with the bosses of several other distributors who came to his side, and then said to Boss Feng gloomily:
"You're not afraid that a few of us will cut off your goods!"
"We're not afraid!"
At this time, Lao Rong walked over slowly, stood beside Boss Feng, fearless of the big bosses opposite, pointed to the nearest counter, and said leisurely:
"Relying on Tesla and Shenzhou Technology alone, we small traders and vendors can make this year a fat year, and a few bosses should think about how to deal with the upcoming wave of returns. ”
Seeing Lao Rong, Xingsheng and the others glanced at each other, and said helplessly: "Uncle Rong, then you have to wait for Zhao Song to promise you." ”
Against this old goblin in Zhongguancun, Xingsheng didn't dare to hold it up at will.
"I promise!"
Zhao Song strode over and said loudly.
"Uncle Rong, 5,000 units, self-pickup or home delivery?"
Lao Rong's face was flushed, and his big smile straightened out the folds on his face.
"Take it for yourself, we'll take it for yourself!"
Lao Feng also became excited instantly, he pointed to the counter next to him, and said loudly: "Zhao Song, I can't lose you! Guys have already started to promote Tesla and Shenzhou!"
"Thank you, Uncle Feng!"
..............
It wasn't until Lao Rong and Boss Feng left excitedly that Zhao Song turned his head and looked at several big bosses with a smile.
Glancing at the other bigwigs again, 1.9 meters Xingsheng scratched his head and pretended to be honest.
"Zhao Song, according to the contract......"
"According to the contract, Tesla will give priority to the Dajing City District, and then supply you with goods. ”
Zhao Song gently interrupted Xingsheng's words, and the reason he said made several distributors speechless.
“......”
Seeing more and more 'Tesla G5 accepting reservations' signboards being hung high by small shopkeepers, Xingsheng asked helplessly: "What conditions?"
"Suppress Huashi!"
"How long?"
"Two weeks!"
Hearing this, Xingsheng nodded to Zhao Song, pulled the other distributors aside, and then discussed in a low voice.
If this were someone else, they would definitely throw their faces and leave. It's a pity that in this era when rich is the master, they really don't dare to play any tricks on the richest man like before!
Not only is he rich, but he can also bring everyone to make money!
Tesla G5 keyboards are in short supply until now, and there are even those that are sold at a higher price, not to mention the epoch-making G5 console!
Five minutes later, Xingsheng came to Zhao Song with a solemn face.
"Zhao Song, two weeks is too long, one week!
In addition, we will cooperate with Tesla to exert pressure on other upstream suppliers and strive to make them less active!"
"Two weeks!"
Zhao Song was unmoved!
Xingsheng smiled bitterly and nodded slowly.
"Okay. ”
Zhao Song tilted his head to look at Xingsheng and admonished: "Don't play tricks, remind you that Tesla's supervision department was established at the same time as the after-sales service department." ”
"Got it!" Xingsheng said angrily.
In April alone, Xingsheng Company was fined 100,000 yuan by Tesla for violating the rules, and he still doesn't know how Tesla found it.
"Then let's go to Pyeongchang to pull goods. ”
Zhao Song showed a bright smile on his face and said generously: "20,000 units, Tesla's flagship store can not ship first!"
“............”
Xingsheng looked at Zhao Song silently, and suddenly asked, "Can you win?"
"Can't win!" Zhao Song shook his head, but there was no trace of worry on his face:
"I didn't want to win!"
Xingsheng looked at him in surprise, and then suddenly realized: "The world's advanced accumulation?"
Zhao Song smiled, then nodded slightly.
"World's Advanced Accumulation!"
Whether it can succeed or not, Zhao Song will try his best!
Try to see if you can reach the DRAM circle in the semiconductor industry.
In the future, there will be a lot less crimson area, and the country will be less constrained!
I don't have any feelings for my family and country, and I don't have any big ambitions! Just to enjoy the attention of the public at that cusp!
If it doesn't work, then let it work!
Friday, May 4, 2001, May Fourth Youth Day.
The full advertisement of "I Speak for Myself" was officially released, setting off an inspirational tide!
Tesla G5 host on the market, the appearance of the top industrial design, shattered countless eyeballs.
The young generation of Shenzhou Technology was listed, and the low price made a long queue in front of each store.
At the same time, Shenzhou shares resumed trading, and the opening price was limited.
16:00 p.m.
Tesla Technology Co., Ltd. filed a final complaint with the Supreme People's Court against the infringement of the intellectual property rights of Wubi font held by Tesla by the Southeast Hanka sold by Southeast Company.
At the same time, Zhao Song, in his personal capacity, consulted with the Jingcheng City Government:
It took more than three years and 1,294 days to go from the appeal of the first instance to the final judgment of the second instance in the Wubi case.
"How old is he!?"
Countless angry roars resounded all over the capital.
...................
Tesla's total capital: 830 million.
Zhao Song held cash: 215 million.
5/18 commercial houses.