"Yimin Bicycle Upgraded to Yimin Travel Group, Aiming at Overseas Markets"

"From $0 to $5 Billion in One Year"

"Huimin Travel Won 10 Billion Financing, Blessing of International Capital from Japan, Singapore and the United States"

"Heavy news is coming! the bike-sharing overlord has received a huge financing of $1.5 billion, with a valuation of over $5 billion"

"Yimin Receives 10 Billion Financing, Will the Dust Settle on the Bicycle Sharing Market"

The news was circulated at the B+ round of financing press conference of Yimin Travel, and the financing agreement was signed, so Zhang Yida struck while the iron was hot, invited media reporters and partners, and held a grand press conference.

The press conference was still in progress, and the manuscripts compiled by the reporter were sent out.

"Mr. Zhang, it is said that Yimin Travel is accelerating the layout of overseas business, can you tell us more about it?"

In the reporter's question session, a reporter raised his hand and asked Zhang Yida a question.

"At present, Singapore and the United States have landed in the country, and we will accelerate the pace and deploy more countries and regions. ”

The shared electric scooter has not yet launched an official product at this time, and Zhang Yida does not want to expose it in advance, so the answer is more perfunctory.

"Mr. Zhang, will the Huimin travel financing of nearly 10 billion yuan expand the car-making plan and increase the bicycle subsidy?"

"Yes, a new round of car manufacturing plans will be launched, and no less than 5 million shared bicycles will be put on the market.

As for the subsidy!"

Zhang Yida pretended to be mysterious, paused for a moment, and then said: "Hehe! We already have a new plan internally. ”

"Huimin Bicycle originally occupied the first place in the domestic market share, and this time it won a huge amount of financing, may I ask Mr. Zhang, what is your next goal?"

"There are a lot of goals, and some are ambitious.

The first is to complete the overall business coverage of 278 prefecture-level cities in China, and will continue to expand to 360 county-level cities if there is spare capacity.

Our hope is to allow more people to enjoy the convenience of bike sharing.

Another is to achieve the strategic goal of 100 million registered users and more than 30 million daily cycling orders. ”

After this financing, Zhang Yida decided that most of the bicycles should be put into third- and fourth-tier cities, except for some bicycles in first- and second-tier cities.

Third- and fourth-tier cities are incremental markets, and many cities have not yet settled in bicycles, so Huimin Bicycles have to go over to seize the market first.

Mr. Zhang, according to the authoritative survey report, found that the total population of the four first-tier cities is more than 70 million, and a total of 1.75 million bicycles need to be put into the market according to the penetration rate of 2.5%.

However, at present, the most anxious competition in the market is in the first-tier cities, and the total number of bicycles has approached one million.

At this rate, the stock of shared bicycles in first-tier cities will soon exceed 1.75 million, is there a suspicion of waste of resources?"

This reporter's question is very good, and Zhang Yida knows that soon the figure of 1.75 million vehicles will be surpassed.

The shared bicycles in the streets and alleys block the road, with three steps and one post, and five steps and one post.

But this problem is somewhat unsolvable, so let Huimin Travel reduce the number of first-tier cities, and focus on third- and fourth-tier cities?

That's certainly not realistic.

First-tier cities are all places where everyone plays brands, and it is too important for everyone to give up.

If all major bicycles do not give up on the first-tier city market, there will soon be a surplus of bicycles.

From a convenient tool to facilitate people's "last mile travel", it has become a big trouble to occupy the road and block the road.

"It will cause a waste of resources, so I call on the governments of major cities to introduce relevant regulations as soon as possible to plan the number of bicycles and parking areas in each city.

Bidding is used to determine which car companies can operate in the city, as well as the maximum number of bicycles to be launched.

I can't bear to share bicycles from a convenience tool to something that adds to the city's congestion. ”

Zhang Yida said what was in his heart, and he felt that the shared bicycle was about to embark on the old path of his previous life.

With a population of 600 million in China, the best penetration rate is 2.5%, so the best number of vehicles to be launched in the whole industry is 15 million.

Exceeding this amount will cause a waste of resources and will also affect the cleanliness of the city's streets.

Zhang Yida's words caused an uproar, and the audience "buzzed" into a ball.

The reporters are very excited, this is fierce news! The industry leader asked for supervision.

It's really strange that happens every day, and there are so many of them today!

The reporter who has turned his brain quickly has already begun to write articles, and the topic has been chosen, which is called "The Leader of the Bike-sharing Industry Requests Urban Supervision".

Fingers flutter on the keyboard, and lines of text are written. Grab the headlines!

Another reporter asked:

"According to Mr. Zhang, what you mean is that after the shared bicycles reach saturation, other companies will not come in to compete, is that what you mean?"

Of course, Zhang Yida knew: This reporter didn't have a good heart and was stirring up trouble. Staring at this reporter, he said with a smile on his face:

"You can't say that, the choice is up to the city regulators.

Whoever has a good bicycle experience and good management, the regulator will naturally choose which company to settle in the city.

From the perspective of the industry, I also call on peers: healthy and benign development, do not engage in malicious competition. ”

"Who is engaged in malicious competition? Zhang always said that they were the first to launch free riding of the little blue bicycle and the by-motorcycle bicycle?"

The reporter asked again.

But Zhang Yida didn't show any unhappiness on his face, and said with a smile:

"Free rides will help encourage more users to sign up for bike-sharing apps and expand the user base.

From the perspective of marketing means, it is understandable to carry out it in the short term.

But if it becomes the norm, it is self-digging.

For long-term development, enterprises must need positive cash flow and profitability.

Without making a profit, what is there to talk about R&D and improving user experience?

To do business, you can't just talk about feelings. Venture capitalists are not stupid, they have been with you to burn money?

There's always a degree. ”

Zhang Yida still decided to be a villain and add some restraint to the gradually developing and disorderly industry.

Other companies have to go crazy and can't pull Huimin bicycles into the water.

Burdened with the heavy pressure of gambling, if Huimin Bicycle has been engaged in the strategy of free riding, the revenue balance will not be completed.

If you want to occupy 80% of the market size of the industry, you can only go crazy and crazy to launch bicycles.

Then he walked on the road of no return that he had walked through the shared bicycle in his previous life!

"Oh, Mr. Zhang, what do you mean is that in order for an enterprise to develop benignly, it must be down-to-earth, and it can't burn money aimlessly, right?"

"Yimin has always adhered to this strategy, which is why the investment talents trust us so much and dare to invest $1.5 billion in us!

I don't care about other companies. ”

Zhang Yida continued to take eye drops, just to let these reporters who were afraid that the world would not be chaotic spread the word to him, and it was best to pass it on to the venture capital.

In this way, it will not be easy for other bike-sharing bikes to obtain financing. If you can't raise capital, the whole industry will calm down and won't be broken.

It's a bit of a loss to do that. But in the long run, it does safeguard the interests of the entire industry.

......

After the B round of financing press conference of Yimin Travel Group, Zhang Yida's various views expressed at the meeting were compiled into articles by reporters.

"Zhang Yida Appeals: Cities Increase the Supervision of Bicycle Sharing, and Enterprise Development Returns to Rationality"

"Zhang Yida said: free riding cannot become the norm of shared bicycles, and it will definitely die if it becomes the norm"

"Standing at the height of the entire industry, he called on everyone to develop benignly and not engage in malicious competition"

This is all good, and some of the quotes taken out of context are even more interesting:

"Zhang Yida said: venture capital is not a fool, sharing bicycles for free riding, and the future will not be funded"

"The best number of shared bicycles is about to reach the top, Zhang Yida warns latecomers to be careful"

"After raising $1.5 billion, he told everyone: save money and spend it"

These articles, on Weibo and WeChat, quickly became popular articles.

Some people who eat melons said:

"Zhang Yida is too picky, the financing is tens of billions, and he is unwilling to give some benefits to users. ”

"That is, the richer you are, the more you pick the door, and you will never ride a Huimin bicycle again. ”

"Which Internet company doesn't have a free strategy? In the future, I will ride whichever bicycle is free. ”

There are also calmer users who said:

Zhang Yida has a long-term vision, and the number of bicycles really needs to be controlled. Including indiscriminate parking, it needs to be supervised. ”

"In terms of business model, the depreciation cost and operating cost of shared bicycles are high.

If you engage in free riding for a long time, there is indeed only a dead end if you can't raise funds. ”

Zhang Yida also went to see the reaction of the people who eat melons on the Internet, most of them support free riding, only a small number of people say they don't care, and it is not expensive to charge dozens of yuan a month.

Many people say on the Internet that they are boycotting Huimin bicycles, Zhang Yida doesn't take it seriously, the coverage rate of Huimin bicycles, this number, and not pushing the free strategy, there should be many users who are willing to ride.

If you insist on the free strategy, people who say they don't ride on the Internet are afraid that they will come to ride with a smile, and they will come to ride: It's so fragrant!

What really deserves Zhang Yida's attention is the reaction of local governments and bike-sharing practitioners.

There were few responses from the former, and only the Pengcheng City Government invited Huimin Travel Group to discuss it.

It is worthy of being an innovative city, and it plans to be the first to eat crabs.

However, Zhang Yida was not discouraged, and first started the pilot project in Pengcheng, and with good results, it would be easy to promote it to other cities.

The reactions of bike-sharing practitioners are mixed, with some supporting Zhang Yida, believing that bike-sharing should return to its normal business model and develop benignly;

I also want to ridicule Zhang Yida, saying that he is alarmist and obstructs the financing of other enterprises.

Anyway, there are mixed reviews, dozens of bike-sharing companies, except for some who have not spoken, most of them are "inverted factions".

From their standpoint, I understand it. If the city's regulatory policies are implemented, most of the small enterprises that do not have capital, technology and sufficient operational capacity will be eliminated.

After all, there are only a few people who can get a city operation license, and people like Huimin should be the biggest beneficiaries of the benefits.

and Zhang Yida called on everyone to develop rationally, not to let everyone crazy to build bicycles, and he also announced that he would build 5 million bicycles.

What does this mean?

Co-authoring is more financing for you, with tens of billions of financing funds in hand, and you have the strength to be qualified to build bicycles.

Those of us who have raised tens of millions of dollars can't build bicycles?

The voices were all small miscellaneous fish, and Bai Mo, Yong'an Xing, and Xiaolan, who really made Zhang Yida pay attention, all remained silent and did not express any opinions.

Zhang Yida guessed that when his $1.5 billion in financing was released, some small and medium-sized investment institutions should not dare to end up!

The time for the industry to reshuffle is coming, which can be seen as the second half of shared bicycles.

I wonder how the next reaction will be to the others?

Zhang Yida is most worried about Ahri and Didi, small and medium-sized institutions dare not end, these two-stirring sticks will definitely not give up.

Ahri pays attention to the strategic layout, and the shared bicycle is destined to become a large traffic entrance, and Ahri will definitely not give up.

Di Di said, itself has made a business, just merged with Kuai, and got a lot of financing, and will definitely continue to lay out the whole industry chain.

The temporary silence should be brewing behind the bigger action.