Chapter 324: Experimenting with the money from venture capital

After Yimin Wealth went public, most of the executives of Yimin Wealth returned to China, after all, there is still a lot of work to preside.

Ding Siyao took several people to Singapore to participate in the second round of bidding for Barclays' wealth management business in Singapore and Hong Kong.

Zhang Yida, Xu Xiaoming, and Shen Beipeng went to Silicon Valley for a walk.

Zhang Yida sat in the car, looking through the window at the shared electric scooters of several colors on the street, and frowned.

Although most of the scooters are green green, there are also some scooters in other colors with the "Lime" or "Bird" logo.

His worst fears came true, and Green began to have competitors.

Zhang Yida, Xu Xiaoming, and Shen Beipeng went to Green Company and met the company's CEO Howard.

"Congratulations to Boss, another listed company. Howard also knew about the listing of Yimin Wealth, and he began to pat himself as soon as he saw Zhang Yida.

"Howard, you've disappointed me. ”

Zhang Yida said a little angrily, it's not that Howard's fart didn't shoot well, it's that Green was beaten to the door by competitors, and he, the chairman, didn't know it.

"What's wrong, Boss, are you dissatisfied with my job?"

Shen Beipeng and Xu Xiaoming didn't speak, although the two of them are also shareholders of the company, they generally don't interfere in the management of the company, and they just sit on the side and watch the excitement at this time, and act as air people.

"Didn't I tell you to be optimistic about your competitors? Now that people are putting scooters in Silicon Valley, I, the chairman, don't even know about it. ”

Howard looked at Zhang Yida, who was furious, and smiled bitterly, "Boss, this is what happened in the last week, and I just came back from Europe, so I haven't had time to report to you yet." ”

"So tell me now, what is the situation of Green's competitors?"

When Howard saw that Zhang Yida was really angry, he put away his hippie smile and said seriously:

Lime was co-founded by two Chinese people, Sun Weiyao, investment director of Quzhong Capital, and Bao Zhoujia, managing partner of Quzhong Capital.

At present, it has completed a $5 million Series A financing round and produced a total of 5,000 Lime scooters, which are currently mainly in San Francisco......

Bird's founder, Travis Vandezanden, was the COO of ride-hailing app Lyft and vice president of Uber.

At present, Bird has completed a $8 million Series A financing, and a total of 10,000 Bird scooters have been produced, which have entered several cities such as San Francisco and Los Angeles......"

Howard carefully analyzed the situation of the competitors, and he continued: "Boss, you asked me to learn the style of play you used in the bike-sharing battle in China, and I have never forgotten it, and I have been acting according to your orders.

Compared to the two competitors, which do not exceed 10,000 scooters, our number of scooters has reached 200,000.

In the next three months, that number will reach 400,000.

The two rivals have now covered one and two cities respectively, and we now have more than 50 cities in the United States.

In three months, that number will be 100. ”

Zhang Yida looked at Howard, who was full of confidence, and asked, "Green will double in three months, how do you know that people will not have earth-shaking changes?"

Howard shook his head and smiled, "Definitely not." If nothing else, just one financial problem will kill them.

Now all of Silicon Valley knows that we at Green have closed a $250 million Series A funding round led by Google and Uber, plus 200,000 scooters and 50 cities.

Whoever wants to enter this industry needs to weigh it.

Besides, isn't there still a boss for you?

Many investors in Silicon Valley have heard of you and know that you are an entrepreneurial genius, and if you are your enemy, there is little hope of winning.

I have to say that Boss, your "blitzkrieg" in China is really beautiful, and cutting melons and vegetables generally solves all kinds of opponents.

Including China's "Uber" Didi, and Ahri Baba, they are all defeated by your men.

To sum up, your presence, coupled with Green's operational data, has created a significant headwind to Green's other competitors in terms of financing. ”

Zhang Yida squinted his eyes slightly and asked, "You mean, Lime and they have encountered financing problems." ”

"Yes. ”

Howard said with a smile on his face: "I asked a friend to inquire about it, Lime and bird want to carry out Series B financing, and I have met with many investment institutions.

But unfortunately, the investment institutions ruthlessly rejected them.

Because the investment institutions think that their chances of winning are already very slim, they are not willing to gamble with them anymore. ”

Zhang Yida thought about it, these two shared electric scooter brands should have encountered the same problems as Baimo and Xiaolan.

The gap from Green is too big, and investment institutions will take great investment risks when they enter at this time.

If you don't do it, you will lose all your money.

"What if someone is willing to lower their valuation, or sign a bet?"

Howard nodded, "That's right, there's the possibility you said Boss."

I've recently put out the rumors of Green's expansion into Europe, and I've traded with a lot of tech media outlets who will be helping us build momentum lately.

Even if they do end up raising funds, it will be on a lower scale than expected, and the conditions will be more demanding. ”

Zhang Yida looked at Howard with a big beard, but he didn't expect that under this guy's rough appearance, there was such a delicate and clear heart, and his stomach was full of bad water.

"Okay, if a competitor wants to raise money and launch a scooter, we can't stop it.

How's the work going on in Europe so far?"

Howard replied: "Paris, Berlin and London have been selected as the first drop-off sites, and 5,000 Green scooters will be put in each city.

After the end of the market observation period, it will be promoted to other cities and countries. ”

Zhang Yida said: "You are still spending money a little slowly! I want you to spend the $250 million in Series A financing as quickly as possible."

Three months later, we raised another round of funding.

At the end of this round of financing, the market structure can basically be laid. ”

Howard understands what Zhang Yida means, that is, a crazy pile of data, isn't that how China's bike-sharing is done?

"We can only try our best, because unlike China, the shared bicycles and scooters in every city in Europe and the United States are not put on the table if they want to, and they must sign an agreement city by city. ”

Zhang Yida smiled: "You expand the lobbying team a little more, don't care about spending money, what I want now is speed and efficiency." ”

Howard stopped talking, feeling that Zhang Yida was taking his competitors too seriously. In order to suppress the competition, it is completely desperate to play.

What can be done in two months has to be compressed into a month, or even half a month, and it will cost several times more money.

In Howard's view, at the current pace of expansion, several competitors will not be able to catch up with Green.

"Okay! It's just that the marketing work costs several times as much. ”

Zhang Yida said magnificently: "It's okay, just do what I tell you." ”

Zhang Yida looked at Howard, whose face was full of incomprehension, and said secretly, it is impossible for you to understand the old Chinese saying "The lion fights the rabbit, and also uses all his strength".

In their previous lives, Lime and bird started at about the same time, and the financing rhythm and valuation were also similar.

Although there is no price war or free war like Little Yellow Car and Baimo, the market is divided into two.

Green now has a good chance to stifle his opponent and certainly can't let it go.

Why give some to others on the track that one person can occupy?

As for whether it will involve monopoly, let's talk about it in the future, it's a big deal to hire a good lawyer.

"At this pace, will Green have to double its valuation in the next round?"

Xu Xiaoming saw that Zhang Yida and the two finished talking, and leaned over and said.

"Almost!"

In their previous lives, Lime and bird both became unicorns with a valuation of $2 billion in 18 months.

In Zhang Yida's mind, the current unbeatable Green monetization will only be better than them.

Because Lime took the wrong path in the early stage, it stupidly launched a shared bicycle.

Compared with shared electric scooters, shared bicycles lack a bit of riding culture in Europe and the United States, and secondly, they are easy to be stolen and damaged.

Bai Mo and Xiao Huang also tried it overseas, and then exchanged for a bloody lesson.

"What about profitability?"

Shen Beipeng is more concerned about this problem, in his mind, there is no price war abroad, Green unlocking is charged from 1 US dollar, and the profit should be easier than that of domestic bicycle sharing!

"The question ......"

Zhang Yida is also thinking, he has seen Green's economic model.

If you want to make a profit, you have to open up sources and reduce expenditures.

Charging, maintenance, and city licensing costs are the biggest expenses for a single vehicle, and throttling is about amortizing costs through economies of scale.

The frequency and rate of scooter rides are open source, but there is a ceiling on this.

Suppose that a scooter is ridden by 5 people a day, and one person rides for half an hour is about $5.5, and the daily income of a scooter is $27.5.

To get higher than that, you either need to increase the frequency of riding or increase the rate.

In the former, there are so many people in foreign countries and so many prosperous neighborhoods.

Even if you have a lot of fans in Silicon Valley and you get ridden ten times a day on a scooter, the rest of the world will pull you down the average.

For the latter, if the price increase is too high, people will take a taxi or a bus.

One of the most powerful ways is to find a way to improve the quality and longevity of the bike.

If a shared electric scooter has a lifespan of 12 months, then Green is definitely a golden rooster that lays eggs.

Because the scooters that are currently launched are basically scrapped in three or four months.

To recoup the cost, Green would have to keep each scooter working for at least four months or more.

"I have thought of some ways, but the best way is to work hardware research and development, strengthen the anti-theft function of the scooter, and at the same time make it more durable, and the battery has a strong battery storage capacity......

Zhang Yida began to explain Green's unit economic model to Shen Beipeng.

"Is it possible that if there is no breakthrough in hardware, Green may not be profitable?"

Zhang Yida looked at Shen Beipeng and said with a smile: "To be honest, it may indeed be as you said."

There will be profits in some areas, such as the United States and other developed countries, if the rate is raised, you can make a profit.

Countries with worse economies are estimated to lose money!"

Shen Beipeng didn't expect Zhang Yida to be so honest, and he felt that he couldn't get off the thief ship.

"Is there no other way?"

Zhang Yida didn't want to scare him, so he said: "Yes, if the street charging pile is popularized, it can reduce the charging cost of the scooter."

In short, anything is possible and cannot be too pessimistic.

When Tesla first came out, everyone thought it was going to die. ”

"You can almost predict what the future holds, and you're still expanding wildly into Europe. ”

Zhang Yida said with a smile: "If you don't try it, how do you know? ”

Shen Beipeng scratched his hair, Zhang Yida is using venture capital money to experiment!

I made up my mind that I can't follow up with the follow-up, let the local tyrants on Wall Street go on!

Or Son Masayoshi can also fool around, he just got the money from the oil tyrant, and he likes to invest in projects with serious losses.