Chapter 226: PUBG
"This is my successor, Ryan, who previously served as Senior Director of Operations at Facebook. ”
Ma Jun introduced Zhang Yida to the blonde, blue-eyed white man in his thirties.
Zhang Yida shook hands with Ryan and said with a smile: "Thank you for the filming team you sent over, it helped me a lot." ”
Ryan also smiled and said, "If I knew there was a big meal to eat, then I would have come over with me." ”
After a few people sat down in the office, Zhang Yida asked Ma Jun: "Have you thought about it? Are you really going to Europe?"
Ma Jun nodded and said, "musical.ly has more than 20 million registered users, basically accounting for 6% of the U.S. population.
Growth is already slow. Just in time to move on to Europe. ”
"I originally wanted to transfer you back to China. Zhang Yida sighed and said: "Since you have made the decision to go to Europe, I also support you, a good man has ambitions in all directions!"
"Ma, I also support you. You're going to be able to do well in Europe. ”
Zhang Yida glanced at Ryan and thought, of course you support it, who will make room for you if he doesn't leave.
However, it is always a good thing for Ma Jun to explore the European market.
"Musical.ly are the main users still teenagers?"
In the face of Zhang Yida's question, Ryan nodded and said: "Mainly teenagers aged 12-18, there are also users of other ages, but the proportion is much lower." ”
Zhang Yida frowned, Musical.ly can't be labeled. Otherwise, it will be difficult to change the tone later.
How many teenagers are there? The proportion is too small, and the ability to monetize business is also poor.
"Have you thought of ways to reach out to other age groups?"
Ryan replied, "I thought about it, but it didn't work out very well." ”
"However, there have been some famous celebrities who have settled in our Musical.ly recently. Ryan said again.
"It's pretty good. However, our focus is still on discovering grassroots stars. Zhang Yida knows that the so-called star effect is just that, and the focus of short videos is to create "Internet celebrities".
"I know that. There are already several stars with millions of followers on our platform, 16-year-old Baby Ariel, 15-year-old Jacob Sartorius, 13-year-old boy Sartorius.
Beckham's son, 12-year-old Cruz Jr., is also a big fan of our platform, and he even pulled his dad to shoot a short video a few days ago. ”
When Zhang Yida heard these ages, he also had a big head. Teenagers, you're having a lot of fun, I'm not good at making money.
"Have you ever thought about adding a live broadcast function to the platform?" asked Zhang Yida.
"I thought about it, but there are already a lot of live streaming platforms in the United States, and we don't have much advantage. ”
Hearing Ryan say this, Zhang Yida turned his attention to Ma Jun, who said, "I think we can launch this feature to improve our user retention time." ”
"The longer a user is retained, the easier it is to monetize your business.
However, the United States is different from China, and if you put on makeup or something in a live broadcast, you basically can't get a large reward.
Americans like to watch the kind of people who have relatively large skills, acrobatics, and death, and they are very popular.
We can't put the idea of monetization on live broadcast rewards, others like bringing goods, advertising is okay. ”
Ma Jun has been in the United States for so long, and obviously has some understanding of the live entertainment market in the United States, so he analyzed Zhang Yida at this time.
It doesn't matter if you tip or not, the main thing is to see if you can cut into other age groups. ”
Ryan saw that Zhang Yida had spoken, and said, "Okay, let's start research and development next." ”
"By the way, there are also content scales that must be strictly reviewed. In particular, most of our customers are teenagers, and we must block out what is dead and sexy. ”
Zhang Yida knows very well how musical.ly and Tiktok in his previous life were made difficult by various governments, one is privacy, and the other is sex.
After finishing the conversation and returning to the hotel, Zhang Yida made an appointment with Ma Jun alone, and he said to the latter: "What support do you need to go to Europe this time?"
"Hmm...... Let's get a team from within the country! In addition, some funds need to be provided. ”
Zhang Yida nodded and said, "Okay, these are all right." ”
"Where is the first stop?" Zhang Yida asked again.
"Britain! The political situation is stable, France will not dare to go. Ma Jun smiled.
Zhang Yida also knew that France was not peaceful, so he smiled and said, "Okay! ”
"Come on, I've seen your efforts, and options aren't a problem. Zhang Yida patted Ma Jun on the shoulder and said.
Ma Jun also smiled knowingly, although he lost Musical.ly in selling, there was still a chance to obtain options.
In particular, the domestic Douyin has begun to exert its strength, and it has now surpassed the number of overseas users.
This big tree, whatever he says, he has to hold on to it.
......
Yeoksam-dong, JN-gu, Seoul, South Korea.
Blue Hole Studios.
Zhang Yida was talking to the Irishman Brydon, and Zhang Yida said: "I have great trust in Mr. Brydon's ability, and I hope that under your leadership, Blue Hole will make a game that shocks the world." ”
"It's not necessarily shocking, but it's definitely above the horizon. This game is sure to be my most satisfying work. ”
Brydon's personality is still very arrogant, although he knows that Zhang Yida is the big boss behind the Blue Hole, he still looks bullish.
Zhang Yida was not angry, maybe this is people's daily expression, he smiled and said: "This game must be as perfect as possible, and if you lack R&D funds, you can ask for approval from above." ”
"With all due respect, Mr. Zhang, you seem to have never started a game business in China!"
Zhang Yida didn't know what he meant by this, and listened to Brydon continue: "I mean the game is developed, we want to enter the Chinese market, do you have any way?"
"Penguin, he's one of the major shareholders of my company. It is also the largest social software company in China. ”
Brydon had heard of penguins and nodded, "Penguins are indeed a good partner to work with." ”
"Brydon, you don't have to worry, after the game is developed, I will naturally find resources to promote it.
The job you need to worry about is to develop PUBG as soon as possible.
Some time ago, I injected another $50 million into the company. In terms of funds, you don't have to worry about it, you just have to worry about how to do the game well!"
Zhang Yida also knows that there are a lot of PUBG bugs in his previous life, and the content of the map is also very poor. So in this life, he has been trying to avoid the same problem again.
In addition to the $250 million paid for the acquisition of the Blue Hole, another $50 million was injected into it some time ago.
Investing so much money, in addition to wanting to get excess returns, is also preparing content for Shake Vision.
After chatting with Brydon for a few more words, Brydon invited Zhang Yida to experience the game that had not yet been developed.
When they arrived at a room, Zhang Yida and He Qingxuan took the test phone handed to them by Brydon and prepared to play a game of chicken.
In addition, Brydon also found them a few company employees to do sparring partners.
Several kimchi country employees looked very respectful, and "Smecta" said a lot, but Zhang Yida didn't understand a word.
The Korean interpreter next to him said to Zhang Yida: "They said that they are very happy to play games with you, the president. Then he also said that the president is a well-known young entrepreneurial hero, and they admire you very much. ”
Zhang Yida looked at a few young men with small eyes and single eyelids with excited faces, and also said to the translator: "You tell them." They are also very good, I hope they work hard, the company develops well, and it will not treat them badly. ”
Then the translator said a few words to several employees, and several Korean guys were so excited that their faces were flushed.
They thought that if they could play a game with the young entrepreneurial heroes on the Forbes list, they would have capital to go out and brag about it in the future.
Looking at these young men, Zhang Yida also felt quite sad. South Korea has a clear hierarchy between the upper and lower levels, and the consortium controls the channels for the rise of the class.
Many people spend their entire lives in the middle class.
Maybe in their opinion, it's an honor to be able to play a game with the president of themselves.
Entering the game, Zhang Yida looked at the familiar interface in his previous life, and felt that this game should be completed soon, and the details may be a little better than in his previous life.
Next, take a plane ride and skydive.
Zhang Yida operated the characters on his mobile phone and began to go into various rooms to collect resources.
Since there were only a few people, Zhang Yida had been wandering for more than ten minutes and hadn't met anyone yet.
As the poison circle slowly shrank, then Zhang Yida's game character ran and ran.
Suddenly with a "bang", Zhang Yida ended the game.
He was headshot with AWM by an employee......
As for He Qingxuan, when he ran the poison, he was poisoned because he was not familiar with the operation and couldn't distinguish the direction......
The South Korean employee who shot Zhang Yida in the head was a little flustered, and quickly stood up and bowed to Zhang Yida to apologize.
The translator next to him said: "Mr. Zhang, he said that he was sorry, he didn't know that the person just now was you." ”
Although Zhang Yida was very angry, he died without firing a shot. But he still pretended to be very generous, waved his hand, and said to the translator: "You tell him that he has good game skills, and I admire him." ”
Zhang Yida was a little unconvinced, and beckoned them to play a few more games.
These few have improved, and they fought back a few shots before they died.
Zhang Yida threw the test phone aside and covered his head, hey, I'm too difficult!
Forget it, don't play.
However, He Qingxuan was very interested, and shouted to play a few more.
Zhang Yida also saw that this game should be as popular with the majority of female compatriots as in his previous life.
Zhang Yida gave Bryden a thumbs up and said, "The game is great. I like it very much. ”
Seeing Zhang Yida so good, Brydon also praised: "Boss, your game skills are also good." ”
I couldn't talk about it that day, so Zhang Yida talked about other topics: "This picture quality is a little blurry! Can it be more high-definition!"
"Yes! Gotta pay more!" Bryden snapped, for in his opinion, the Koreans were too picky.
Then he pestered Zhang Yida for a long time, listing various professional terms.
Zhang Yida didn't understand a word, so he called the South Korean management over and held a meeting together.
Zhang Yida asked the opinions of South Korean executives, their original intention was to save costs, and the picture quality was a little worse, and it was not a big problem.
But Zhang Yida insisted on increasing investment, and they had no reason to oppose it, anyway, they had some management options left in the company.
Since Zhang Yida doesn't feel sorry for money, let him toss it!
So Zhang Yida made a decision and asked them to invest more money to improve the clarity of the picture quality.
After the meeting, Brydon gave Zhang Yida a thumbs up and said, "Boss, although you don't understand games, you must be a good boss." ”