After understanding the reason, Zhang Yida made another call to Zhang's father and boasted:

"Dad, I found the reason why you are so popular in Yunnan, Guizhou and Chongqing.

Thanks to me, I did a lot of advertising on the Internet, and most of the advertising effect was enjoyed by the dog food factory.

Nowadays, most of the people who have dogs are young people, and they generally search on the Internet to find out which brand of dog is good to eat before selling dog food.

So after your distributors bought the goods, they all sold well and made money. That's why I keep looking for you to get the goods. ”

Zhang Qinghua smiled and said:

"What's the matter? I still wronged you by advertising your Lao Tzu?

In the future, this family business will not be all yours, look at your stinginess. ”

Zhang Yida knew that his father was joking with him, but he still explained:

"That's not what I meant. I mean, now that the brand has been launched, Dogford has to expand the national layout, or at worst, the entire south. ”

"Wouldn't it be too urgent? There are still 30 million loans that have not been repaid!

Zhang Qinghua feels that it has covered the four southwestern provinces, and it is necessary to lay a foundation and then expand, and the current production line has almost reached full capacity.

"Don't worry! I'm a company, and I have to expand the market several times in three months. You are so slow, the market has been robbed by others. Zhang Yida teased.

"Then I'll think about it again! This kind of thing can't be decided hastily!" Zhang Qinghua's conservative side has come to the fore again, which is also the reason why he has been stumbling for 20 years, and the scale of the enterprise has not been able to rise.

Zhang Yida couldn't stand it anymore, and analyzed it for his father:

"At present, our brand has been built, and if you do more in the market of a province, you will earn more money.

Also, I recommend that each province establish a direct sales branch.

At present, the biggest profits are eaten by distributors, and our family only earns a dollar for a pound of dog food as a manufacturer, which is too little.

In addition, dog food, like feed, is also an industry that is greatly affected by freight.

I suggest that according to the sales scope and sales volume, selectively build a few more branches, receive orders nearby, produce nearby, and transport nearby, so as to reduce transportation costs. ”

Zhang Qinghua was a little dazed, and only came to say half a day later: "You think so far? Can we do it that big?"

Zhang Yida smiled, Dad's thinking space is still too narrow. And then he said:

"To do business, shouldn't you take one step and look at three steps?

Now that we have two advantages, shouldn't we take a bigger step?"

"Wait, two advantages, what is the other one besides the brand you are talking about?" Zhang Qinghua interrupted Zhang Yida and asked with such a sentence.

"Another advantage is that I've started a new company called Petra.com. Zhang Yida didn't wait for his father to digest it, and continued:

"Peite.com is mainly engaged in pet e-commerce and pet O2O services and pet socialization. ”

Afraid that Zhang Qinghua wouldn't understand, Zhang Yida added:

"This software has a lot of functions, you can see it as Taobao + magnesium group + WeChat circle of friends + Zhihu. It's just that the features are all for users with pets. ”

"I still don't understand too much, is it more convenient to raise a dog with your software?" Zhang Qinghua felt that the world was developing too fast, and even dogs had software to play.

"Yes, with this software, it is very convenient to raise not only dogs, but also other animals. Dad, you're so good, you broke through the core of my business in one word. High, really high!" Zhang Yida said poorly.

"Then tell me how to make it convenient?" Zhang Qinghua is very interested in this software, and he is here to get to the bottom of it.

Zhang Yida thought about it, how to explain such a thing clearly to his father in the most easy-to-understand language. After thinking for a long time, he said:

"First of all, we have a shopping mall for the software, which is full of pet food, pet medicine, pet toys, and clothing.

Just like Taobao, users can buy food, live and play for their pets on it.

You say, isn't it very convenient!

Second, our O2O service platform will settle in many pet stores, pet hospitals, pet training, custody and other institutions.

If you want to give your dog a bath and see a doctor, take out your phone and search it to see which pet stores and hospitals are nearby.

Then place an order on our platform, you can go to the store to enjoy the service, or you can let people come to the door to treat the dog.

You just say, it's inconvenient!

Thirdly, we also have a pet social and encyclopedia.

Just like WeChat Moments, you can take photos of your dog and post them in the forum, and other dog owners will give you likes and comments. You can also make friends with dogs, so it's fun!

There are also some pet prevention and disease prevention and disease treatments on the pet encyclopedia. Anyway, if you don't know how to raise a pet, you know how to raise it. ”

"Oh, you can still play like this! This software is good, and it can also help our family sell dog food in that mall. Zhang Qinghua finally understood, and his first reaction was to increase the sales of dog food in the factory.

"It's not just the pet mall that sells for you. In the future, there will be tens of thousands of merchants on the O2O platform, which is equivalent to tens of thousands of more dealers in Dogfud. ”

Zhang Yida was a little proud, he had already thought about this step, and when the platform was done in the future, he would develop the above merchants into his own dog food distributors.

"Son, do you mean that in the future, the pet hospital and pet store that will let your platform settle in will help us sell dog food? This idea is very good! They themselves are in business with dogs, and they can still sell dog food if they help sell it." ”

Zhang Qinghua lit a cigarette and began to think about this business model.

Zhang Yida looked into the distance and said slowly:

"Yes, so we need to build branches and production plants in Dogfude!

Later, they place orders, and the regional branches and production plants take care of the production and distribution.

If this move is played well, our dogfud will also have a chance to go public in the future!

In addition, in addition to pet food, pet toys, clothing can also be made at home, after all, there is such a channel in hand, do not worry about no sales. ”

Zhang Qinghua listened to his son's words on the phone, didn't speak for a long time, and felt that his son had really grown up, and his business layout ability was getting stronger and stronger.

"Okay! If you build your Pete net, I will expand the scale and start building branches and factories.

I heard that you recently raised $500 million in financing, and you can sponsor your dad for one or two hundred million!"

Zhang Qinghua also made jokes about his son.

"The $500 million is dedicated to Ruixiang and cannot be misappropriated. Later, if Dogford wants to expand the scale of operation, it is enough to introduce financing. ”

Zhang Yida also said along with his father's topic.

"Financing? That's not good, I won't give shares to outsiders. Zhang Qinghua refused again and again.

"Dad, you're thinking old! In the future, Dogford will go public, not to issue public shares.

In this society, going it alone is a thing of the past.

You just need to keep the stake above 50%. It is necessary to reasonably dilute a part of the shares in exchange for the funds needed for development. ”

Zhang Yida persuaded bitterly.

"Don't talk about this topic! Let's talk about it then!" Zhang Qinghua was a little unhappy, he liked to be a sole proprietor when he did business, and he had the final say on his own, so he was in power.

Zhang Yida knew that his father had a conservative personality, and he did not continue to persuade him.

The father and son chatted about some other topics before hanging up.

At night.

Zhang Yida and Zhao Erya had dinner together and walked around the campus.

Zhang Yida asked:

"Erya, let me ask you a question?

If a man's father is an old stubborn and unwilling to accept new things, how can you convince him?"

Zhao Erya frowned, looked at Zhang Yida, suddenly guessed something, and laughed:

"You're not going to talk about your own dad!"

"Yes, it's my dad. I wanted him to agree to transform our family business into a modern one, and I wanted him to agree to me to bring in venture capital. ”

Zhang Yida admitted very frankly.

Zhao Erya took Zhang Yida's hand and said as she walked:

"If you want me to say, you can't rush this matter.

Uncle must have his concerns about disagreeing with the status quo.

All you have to do now is get him to let go of that concern and prove to him that it's definitely better to bring in VC than not to bring in.

As for how to prove it, then I don't understand!"

Zhang Yida felt that Zhao Erya had some truth in what he said, and his stubborn and conservative father would definitely not be able to change this concept for a while.

The key is how to prove it to him?

Just as Zhang Yida was pondering, Zhao Erya said coldly:

"How did that Song Caiwei become your administrative assistant?"

"That time she came to our company to ask for sponsorship, and she said that she wanted to join our company for an internship. I felt like she was pretty good, so I hired her. ”

Zhang Yida said a little sneeringly.

"Hehe, see for yourself!" Zhao Erya sneered twice and threw her mobile phone over.

Zhang Yida hurriedly received her dropped mobile phone from mid-air with both hands. When you pick it up, you can see the Weiming Lake BBS registered above, and what catches your eye is a big title:

"Shocked! The senior sister bribed the freshman with her body"

The specific content of the click is as follows:

In order to enter the company founded by a freshman boy, a senior girl did not hesitate to bribe the boy with her body, and eventually became the assistant to the chairman.

Freshman boy, chairman, a combination of these two keywords will know that it is Zhang Yida.

Because at Beijing University, there is no semicolon other than him who served as the chairman of the board of directors in his freshman year.

Song Caiwei served as Zhang Yida's assistant, and she would know it after a little inquiry.

At this time, a group of melon-eating people below the post have begun to comment:

"Who? Who is this talking about? How can such a beautiful blessing be enjoyed exclusively by Zhang Yida. Let go of Senior Sister and let me come!"

"The man must be talking about Zhang Yida, but the woman is not clear. ”

"I know that the woman's name is Song Caiwei, and she is a very beautiful girl from our School of Economics and Management. ”

"I'm rubbing, it's exciting! But I don't know if it's true or not!"

"Most of them are fake, does Zhang Yida need unspoken rules? Most of them were pounced on by this woman. ”

"Yes, he is so rich, what kind of woman can't be found. It's probably this woman who seduces someone!"

"Doesn't Zhang Yida have a girlfriend? Our flower Zhao Erya is in love with him!

"Who's posting, you say? How does he know so clearly?"

"I guess, maybe this Zhang Yida or this Song Caiwei offended him and came here to take revenge. ”

"Possibly, then I don't think what he said is necessarily true. ”

"Yes, it's not necessarily true, but it's not necessarily fake!

Less than half an hour after the post was sent, hundreds of floors had already been built.

The discussants are mainly discussing a few points:

"Is the news true or fake?"

"Is Song Caiwei going to seduce Zhang Yida, or is Zhang Yida stepping on two boats?"

"Who is the poster? Do you have any grudges with Zhang and Song?"

Zhang Yida read all the news, his face was also pale, and he looked at Zhao Erya, whose eyes were red and wanted to cry in front of him, and asked lightly:

"Do you believe me?"