Zhang Yida's side is progressing quite smoothly, but Lin Zhenyang's side is encountering problems.

Didi's side went well, because the rate paid by Mobao was lower, so Chen Wei happily agreed.

Mobao Pay provides the enterprise SDK toolkit to Didi, and Didi technicians are integrated into the taxi software, and subsequent users will have one more Mobao payment option when they pay for the car.

Moreover, it has become the first default payment method for users.

The reason is simple. Usually, the payment fee for users to take a taxi is paid in advance, and now there is a lower rate that must be put in the first place!

The magnesium group is in trouble, and Ahri, as a shareholder, strongly opposes the launch of Mobao payment on the magnesium group platform.

So the progress of this thing has been stuck there.

Lin Zhenyang reported the matter to Zhang Yida, and Zhang Yida immediately called Huang Xin:

"Brother Xin, I heard that the cooperation between Mobao Pay and your magnesium group has encountered some obstacles?"

"yes! Ahri objected. He also instigated the leech financial service to come over and threaten us, as long as the magic treasure payment is online, we will remove the payment from the shelves.

Let's choose one or the other!

At this stage, I don't dare to completely abandon Alibei and cooperate with you alone. After all, they pay hundreds of millions of users, and you only have 100 million in total.

If only Mobao Pay is used as the user's payment method, it will definitely affect the normal operation of our platform.

If you have the size of Paybei, I will choose you directly without saying a word. ”

Huang Xin is also very helpless, Ahri is too strong.

Zhang Yida licked his dry lips and didn't know what to say.

The influence of the giants is too great!

As for having the magnesium group work with the penguins, that's not realistic. Penguin is currently a shareholder of Everyone's Comments, and has no stake in the magnesium group at all.

It was not until next year that after the merger of the magnesium group and the public comments, Huang Xin and Ahri had a bad relationship, Ahri sold his shares and withdrew from the magnesium group, and Penguin continued to add nearly 10 billion US dollars to become the largest shareholder of the magnesium group.

At present, pulling penguins into the arena is definitely not in line with Huang Xin's strategy, and it is too early to make trouble with Ahri.

After the merger of the reviews, the strength of the magnesium group has grown, and Huang Xin at that time had the confidence to turn his face with Ahri, but now he doesn't dare to turn his face, and he has to develop obscenely.

"That's okay, new brother, I won't embarrass you!"

Zhang Yida hung up the phone helplessly, in the face of the absolute strength of the giant, it was useless to play all other conspiracies.

......

Pet.com, Inc.

Lu Fenghai was reporting the progress of the work to Zhang Yida, and he said:

At present, the company's pet e-commerce software Pete Mall has been developed, various tests have also passed, and it is preparing to start promoting it in the application market.

The pet service platform, the Pet Forum, and the Encyclopedia are also included in the software of "Pet.com".

Veterinarians, self-media operations and other content positions have also been recruited in place, and the content is being compiled, so don't worry about it.

What is most lacking now is traffic, both online and offline.

There is a lack of users who raise pets accurately, and there is a lack of pet store merchants who are stationed in Pate's service offline. ”

Zhang Yida nodded in understanding, and then looked at the financial statements on the table.

The 5.5 million that the two of them made up when the company was founded has more than 400 yuan in working capital after renting an office, buying desks and chairs, software research and development, etc.

After thinking for a few seconds, Zhang Yida looked at Lu Fenghai and said:

"The remaining 4 million in the account will leave 1 million, and the other 3 million will be used to build a local promotion and sales army.

Make every effort to expand offline pet store merchants, starting from the development of customers in Beijing.

On the e-commerce side, we are B2C, and we need to purchase goods from major manufacturers, and then we will sell them.

At present, with our size and fame, it is estimated that we will not be able to pay for the goods first.

Anyway, let's contact a few more manufacturers! If you can get credit, you will cooperate. Cash spot that does not cooperate.

However, it is necessary to pay attention to the quality of the purchased goods, and never buy fake and crooked goods.

Pet food, medicine, toys, snacks, clothing and other categories are all 1-2 cooperatives, and the mall shelves are set up first.

If you really can't do it, let's sell Dogford first!

I guess my dad is willing to give me credit.

If you have money later, you will slowly expand the category and improve the mall.

For online traffic, I called Touronghui to open an advertising space for Peite.com, which should be enough at the beginning. ”

Speaking a little dry, Zhang Yida picked up the water cup on the table and took a sip of water, and continued:

"The product side has also been made, the framework is in place, and the product content and services have been improved step by step.

The top priority is to put the e-commerce and O2O business into operation, and once we have the transaction data, we will start the A round of financing.

Once you have the funds, move on to the next step. ”

Lu Fenghai laughed:

"Okay, so I'm going to start building the sales and promotion teams. User traffic, please Mr. Zhang, you have to worry more. ”

Zhang Yida is still very concerned about Peter.com, and his father Zhang Qinghua looks forward to the development and growth of his Dogfud dog food factory every day.

If Pet.com is done, it can also help Dogford expand sales and help his dad realize his dream.

......

Zhang Yida made a phone call to his father and asked:

"Dad, how is the family doing?"

Zhang Qinghua smiled and said:

"Guess how much dog food our dogfood factory has sold this year?"

Zhang Yida was a little surprised, how much did he sell? Dad was happy to be like this. So he said tentatively:

"7500 tons?"

"Less, guess again. Zhang Qinghua felt that his son would definitely not be able to guess, and he never thought that business would be so good this year.

"7,500 tons is still less, is it possible to make 10,000 tons?" Zhang Yida was a little uncalm at this moment, and the Dogfud online store only sent him this year's financial data some time ago, and 4,000 tons were sold in less than 5 months.

Zhang Yida asked, "Dad, how much did you sell offline?"

Zhang Qinghua didn't tease his son anymore, and said directly:

"This year, our factory sold 15,000 tons in 5 months!"

Zhang Yida was thundered, and asked in disbelief:

"Only 4,000 tons were sold online, did you sell 11,000 tons offline?"

"Yes, in the first two months of the year, less than 1,000 tons were sold every month.

In March, I tentatively sent a few groups of sales to several other surrounding provinces and cities in Yunnan, Guizhou and Chongqing, but I didn't expect our dog food to be quite popular there.

In those three provinces and cities alone, we sold 6,000 tons in March, April, and May.

Here in Sichuan Province, we sold 5,000 tons in 5 months, and the offline total is 11,000 tons.

Add to that the fact that you sell 4,000 tons online, which is a total of 15,000 tons. ”

Zhang Qinghua was a little proud, he had calculated, according to the current momentum, it is estimated that 40,000 tons of dog food will be sold this year, and the net profit is estimated to be 80 million.

"Dad, you said that our Dogfud is quite popular in several surrounding provinces?" Zhang Yida immediately grasped the reason for the surge in sales.

"Yes, you don't know how popular our dog food is, dealers from those provinces come to the company every day to block me, and all the cash they take, just to take away a few more tons of spot!

During that time, sales skyrocketed, our production line could not keep up, and the procurement of raw materials could not keep up, and the monthly output of more than 1,000 tons was simply not enough.

There was no way, I mortgaged our Xingnong Feed Factory for 30 million yuan, and scraped together another 20 million yuan. A total of 50 million yuan was invested to expand the factory by 5 times.

Three more production lines were added, and 300 new workers were recruited.

Now it is in full production, and the annual output can reach 50,000 tons. ”

Speaking of this, Zhang Qinghua looked excited. During that time, I was busy, from running loans, to introducing production lines, to recruiting workers, training, for a month or two, and people were tired and lost a few pounds.

However, looking at the factory that has expanded by 5 times the area and the number of employees by 3 times, he is happy from the bottom of his heart.

Hearing his father say that Dogfud was selling so well, Zhang Yida felt very weird.

I made a special call to consult Gu Bin, the current general manager of Dogfud, and Lu Fenghai, the previous general manager.

Gu Bin's reply was: "Dogfud has generated a certain amount of fame on the Internet, and this part of the fame may be transmitted to the offline market. ”

Lu Fenghai's reply was: "Dogfud has invested in a thousand search engine advertisements this year and participated in the ranking of keywords related to dog food.

Because the Dogfud Dog Food Factory has the same name as the Dogfud online store, part of the advertising effect spilled over to the factory. ”

Of the two replies, Zhang Yida was more inclined to Lu Fenghai's.

A user wanted to buy dog food, and after a thousand degrees, he saw an advertisement for dog food from Dogfud.

In the end, the user did not buy online for various reasons, but had memorized the recognizable name of Dogfud.

Later, when I visited the dog food store, I saw the dog food of the Dogford brand, because I had searched for this brand, and the name was high-end and high-grade, so I bought it.

So when offline dealers see that Dogford is selling so hot, can they buy more?

Moreover, the dealer has nothing to do, and you can also see Dogfud's advertisements and various hype advertorials. I feel that this is a well-known brand, so I am more assured to buy it.

Thinking of this, Zhang Yida had a lot of thoughts.

At the beginning, the name of the Dogford online store, the name of the dog food brand, and the name of the dog food factory were all the same, which he deliberately made.

In fact, the main reason is to focus resources on building Dogfud's reputation. This fame then feeds back into online stores and manufacturing houses.

One step of idle chess, but I didn't expect to move right.

In order to increase the sales of the online store, it has been promoting in Qiandu, and has also hired people to post advertorials on various forums.

The online effect is not particularly obvious, but it also has a certain sales promotion effect.

At present, the greater effect is offline.

With such a large amount of exposure as an advertisement, only 1 out of 10 users who see the advertisement will go to the online store to buy.

But some of the other 9 people also had an impression of the brand, and the final transformation was reflected in the offline market!