Zhang Yida sat on the leather chair in the office, stared at an operation report on the table, and began to read it seriously.

This is the operation data of Mobao Payment a week after the launch of the local push, which has just been extracted from the background and is the latest and most real-time data.

"There are 31,682 merchants who have opened accounts, and 30,864 merchants who have transaction records that have been effectively activated. ”

"There are 879863 trading users, and the red envelopes will be issued with full reductions and the merchants will encourage red envelopes to 35194520 yuan. ”

The progress of the ground is very fast, and it is absolutely no problem to complete the promotion of 100,000 merchants this month.

It's just that the user red envelopes and merchant red envelopes are a little too scary, and more than 30 million have been burned in a week.

There are only a few million left from the 40 million line set by Zhang Yida, and it is estimated that it will all be burned out today.

This is still the result of the user's red envelope in the background.

Users randomly reduce red envelopes by 1-99 yuan, and the average line is given at 20 yuan.

In addition, the merchant also needs to get the same red envelope, and the cost of promoting a user is 40 yuan.

It's a little unaffordable!

Zhang Yida made a phone call to Yu Cong, CEO of Mobao Payment in Rongcheng.

张益达 says:

"Didn't we send users a random red envelope of 1-99 yuan in the background? Now the B round of financing is still being discussed, and the funds have not come in yet, so now it is a little unbearable. ”

"You change the settings in the background, and the red envelope is reduced to an average of 5 yuan each. In this way, our customer acquisition cost is 10 yuan each. ”

"There are almost 5 million activity funds, which is enough to get 500,000 users. ”

"Hold on for a week first, see the effect, and then see if the VC money comes in and see if it is adjusted. ”

Of course, Yu Cong's side didn't dare to object, this was the order of the big boss!

After Zhang Yida hung up the phone, he felt that this promotion was a bit of a mistake, the early funds were burned too quickly, and the red envelope was set too high.

The main thing is that I want to start a war with the giants, and my mentality is a little unbalanced, and I am in a hurry!

But it's nothing, I'm about to get in touch with venture capital institutions, and it's absolutely right to do a good job.

Then Zhang Yida called Shen Beipeng's phone again, and said with a smile:

"Teacher Shen, what do you say about several institutions?"

Shen Beipeng quipped:

"Your nose is too smart, I just finished talking with those parties and reached a preliminary consensus. You're calling. ”

Zhang Yida smiled and said:

"I'm not in a hurry! Mobao Payment has been promoted for a week, and there are nearly 1 million transaction users, and there are more than 30,000 cooperative merchants. The money burned fast, more than 30 million were burned out. ”

Shen Beipeng was a little moved, and said:

"Isn't it a bit too much?"

Zhang Yida said calmly:

"Rest assured, it's all in rhythm. If you don't burn some results, the next few institutions will not be easy to talk about!"

Shen Beipeng also agreed:

"Okay, you just have to control your pace. I support your good decision!

At 8 p.m., you're at the Ritz-Carlton!

At the dinner table, people from GGV, Qiming, SBI, and Temasek will come.

They may ask you some questions and you are prepared. ”

After hanging up the phone, Zhang Yida asked the administrative assistant to submit a copy of the company's latest operating data and financial statements.

The stakes are high, and Zhang Yida must be cautious. Then he called Lin Zhenyang, communicated with each other about suggestions, and discussed them internally first.

……

8 p.m., The Ritz-Carlton, Beijing.

Lin Zhenyang and Zhang Yida were invited, along with Xu Xiaoming, Shen Beipeng, and 4 investors representing 4 major institutions.

Shen Beipeng introduced Zhang Yida and Lin Zhenyang one by one, and everyone shook hands and sat down one after another.

Zhang Yida began to introduce to everyone:

Ruixiang Financial Technology Group now has 7 subsidiaries: Investment Ronghui, 365 Bookkeeping Butler, Card King Credit Card Butler, Touronghui Finance, Mobao Payment, Mung Bean Credit, and Tiance Technology.

The business covers wealth management supermarket, loan supermarket, credit card supermarket, bookkeeping management, credit card management, financial information, mobile payment, personal credit management, big data risk control system output and other sectors.

At present, the number of registered users has reached 110 million, and it continues to grow at a monthly growth rate of 12% month-on-month, and the total number of users is expected to exceed 200 million by the end of 2014.

In terms of financial data, the current Q1 fiscal quarter financial report has come out, with revenue reaching 750 million, and net profit before tax is 480 million after deducting R&D investment and Mobao payment for recent activity sales expenses.

300 million revenue of wealth management supermarket, 300 million revenue of loan supermarket, 100 million revenue of credit card supermarket, and 50 million revenue of Mobao payment.

Mobile payment, credit management, and risk control technology output will be our next key direction, and we have not yet generated revenue, and have been increasing investment in research and development and polishing products. ”

……

A thin-looking young investor in his twenties spoke:

"Mr. Zhang, after your explanation, I have almost understood the development direction and business model of Ruixiang.

Ruixiang is indeed an excellent start-up company. I appreciate your company and Mr. Zhang.

However, there is a catch. is the direction of development of Ruixiang, which is a bit similar to leech gold. If the giants fight back, what do you use to defend against them, or even counterattack? Where are your business barriers?"

Zhang Yida has just been introduced by Shen Beipeng and knows that this is Temasek's investment director Li Hengbo.

In his twenties, he held a high position as the investment director of Temasek, a giant company with assets under management of hundreds of billions of dollars, and his surname was Li, which should be a second or third or fourth generation.

This is the God of Wealth, and you can still worship the dock when you enter Southeast Asia in the future, and you can't offend.

So Zhang Yida patiently explained:

"Mr. Li asked this question very well. We will have a battle with Leech Jinfu.

Or rather, the war has begun, in the mobile payment battlefield.

Our QR code payment has been online for a week, and it has opened more than 30,000 merchants offline and nearly 1 million individual users.

This is to cut the flesh of a giant and put his blood.

Will they let Ruixiang go? No.

Can we defeat them? Hope is great.

Because the giant business is too much and too complicated, it is impossible to cover every business line.

And we are sharp and focus only on finance.

The company has been established for a total of 7 months.

In 7 months, we have grown to the current scale. It's not an exaggeration to say that the Internet is a small giant, right?

A year later, two years from now, what will we become? Then it may be a change of offensive and defensive situation, we attack, they defend.

The most important point is that we are now cheaper than him, and there is more room for growth. ”

Li Hengbo clapped his hands and said with a smile:

"Good, wonderful. Our growth potential is also important to us at Temasek.

Of course, what I value most is Mr. Zhang's courage and courage to draw a knife against giants. With the blessing of Temasek, the giants can fight against them as well. ”

Zhang Yida thought in his heart that the previous sentence should be true, and the latter sentence should be listened to, if the fight really starts, it will be good if the fight goes smoothly, and I am afraid that I will have to come to the last sentence if I lose the battle:

"Mr. Zhang, let's divide the luggage!"

An elegant middle-aged man sitting next to Li Hengbo, wearing black-framed glasses, a bit like a university professor, smiled at Zhang Yida, and then asked:

"Mr. Zhang, could you please talk about the valuation of Ruixiang Jinke, as well as the scale of financing, and how to spend the money after the financing comes in? ”

Zhang Yida bowed slightly at him, and continued:

"I think the valuation of Ruixiang Jinke is 3 billion US dollars!"

After a pause, he looked at everyone, all of them were looking at their eyes, noses, noses, mouths, mouths, and hearts, all of them had no waves, and they were very calm.

Zhang Yida then analyzed:

"When the last round of financing came in, the valuation was 250 million US dollars, and at that time, there were only investment and financing, 365 bookkeeping butlers, and Kawang credit card butlers, and now the business scale has increased several times. This $1 billion valuation is definitely not overvalued.

Now there are new investment and financial services, loan supermarkets, and credit card supermarkets, which generate most of the revenue and are valued at more than $500 million.

Mung Bean Credit, Tiance Technology's future revenue is definitely not inferior to the current main business.

We have hundreds of loan company cooperation resources in our hands, and in the future, we will provide them with personal credit inquiry calls and big data risk control system services, which is absolutely marketable. This sector is worth at least $500 million.

The other is mobile payment, which is the most important business direction for us next.

Not only the money that comes in from financing, but also the profits generated by the company's other businesses will be invested in the market development of personal payment business.

This sector embodies the vast majority of the company's resource investment, and the future prospects are also the broadest. I think he's worth a billion dollars. ”

The investors didn't speak, they were all like old foxes, very shrewd, and they didn't express their positions easily.

Zhang Yida licked his dry lips, and then began to speak:

"I want to raise $500 million.

The use of this money is divided into three parts.

The first part is to establish a research institute of four cutting-edge technologies: big data, blockchain, artificial intelligence and AI, and cloud computing.

Provide the company with the most cutting-edge technology as back-end support, and at the same time carry out product development and iterative updates.

Technology is the primary productive force, and technology has always been sought after and valued by us as a financial technology company.

The second part is to develop new products and acquire financial licenses to improve the company's layout.

The new products include fund supermarket, trust supermarket, insurance supermarket, money market fund wealth management, consumption installment, cash borrowing, and crowdfunding projects.

Therefore, it is necessary to initiate the establishment or acquisition of fund distribution licenses, insurance agency licenses, public fund licenses, and Internet small loan licenses.

The most expensive and difficult is the public fund license, which is hard to find, and the most likely thing is to find a company to cooperate with the shares.

Then, there are public funds as managers in the investment and financing of the launch of money market fund wealth management products "change bank", as you take and deposit, the huge financial flow for realization.

The third part is the mobile payment user subsidy.

The US$500 million I plan to raise, equivalent to 3.1 billion yuan, will be used for more than half of it, 1.6 billion yuan.

The goal is to open 5 million offline merchant accounts and 100 million individual payment users.

The above is the next business layout and capital investment direction of Ruixiang Jinke.

Please correct me more!"