Chapter 63: The Ground Push Progresses
Zhang Yida has been very busy recently, busy organizing the local promotion activities of Mobao payment.
First of all, in the four cities of Beijing, Shanghai and Pengyang, each found two local promotion companies to cooperate.
A total of 8 cooperative local promotion companies were assigned 100,000 merchant account opening tasks.
The specific task arrangement is: 30,000 in Beijing, 30,000 in Magic City, 25,000 in Yangcheng, and 15,000 in Pengcheng.
The task distribution is almost based on the population and the number of merchants, which is more reasonable.
As for the choice of two local promotion companies for cooperation in each city, it also plays a role in backup and mutual competition and promotion.
There is a comparison between performance and efficiency, and then you can tilt more resources to excellent partners to promote it later, so as to achieve better promotion results.
The local push company took the QR code and publicity materials provided by Mobao Pay to the streets and alleys to publicize the merchants, and asked the merchants to upload some information such as business licenses and ID cards to the background of the investment and financing APP.
After the back-end personnel of the investment and financing exchange are approved, the merchant can get an exclusive merchant account, and the money paid by scanning the code through the investment and financing APP will enter the exclusive account of the merchant when the customer buys the goods.
After the merchant successfully opens an account and completes the first QR code scanning payment, it will be deemed to have activated a valid activated merchant.
For each effective activation of the merchant, Mobao Pay will give 100 yuan to the local push company.
100,000 orders are 10 million yuan, and each of the 8 local push companies has obtained a contract ranging from 750,000 to 1.5 million.
Mobao Pay also paid a 30% deposit first, and the subsequent promotion fee will be issued according to the promotion progress.
At the same time, the investment and financing APP also warmed up the activity, and issued a "1-99 yuan" random instant payment red envelope to each user's account.
The red envelope also comes with a description: it is only for the use of the offline QR code payment cooperative merchants of Investment and Ronghui.
There is also a button next to the red envelope, click the button to pop up a simple map, through which you can view the nearby investment and financing cooperative merchants.
This function is developed in cooperation with Qiandu Map, and the purpose is to allow users to easily see which nearby merchants support investment and financing exchange scan code payment.
At present, there are still few cooperative businesses, and they have not reached the well-known popularity of the whole people, so they can only use a stupid method.
Otherwise, users holding red envelopes don't know which merchants support investment and financing payment.
In addition, merchants will also post promotional materials on the store in a conspicuous position, with an introduction to the payment function and a QR code for APP download.
Online and offline publicity, which are the cooperative merchants of investment and financing, users can almost see it.
……
Li Pan is a junior at a junior college in Beijing, and he is standing by the window of an office in a daze.
He also held a contract in his hand, on which were written a few big words "Mobao Payment Merchant Promotion Cooperation Agreement".
Li Pan hadn't woken up at this time, and the big order of 1.5 million was taken down like this.
And the first batch of 30% advance payment, that is, 450,000 yuan, has been paid to his "Xiaome Technology" company account.
This small technology company was founded by him in his freshman year, and its main business is to help college students find part-time jobs, providing them with part-time jobs such as distributing flyers, tutoring, telesales, waiters, etc.
The company has been developing for two years now, with more than a dozen full-time employees, dozens of part-time employees, and tens of thousands of college students.
Almost all the universities in the capital have his part-time members, and the students who have worked in him basically cover all colleges and universities in the capital.
The company's reputation is well-known in the part-time circle in the capital.
Although the fame is great, it is also among the students.
For enterprises, this Xiaomo Technology is a low-end human resources company, and the cooperation with them is generally when they occasionally engage in activities.
For example, today a certain real estate opened, and asked them to send dozens of college students to hand out flyers for two or three days.
There is also a certain mineral water, and the beverage company is engaged in promotion, asking them to send dozens of college students to sell water.
The cooperation period is very short, not long-lasting, and unstable, and the amount of cooperation is also very small, generally thousands of dollars, tens of thousands of dollars. Those who can get up to 100,000 are big orders, and I have only encountered two or three times in the two years since I started my business.
Some time ago, Rui contacted Xiaomo Technology from Jinke Group and asked Li Pan to come over for an interview.
Then the two sides signed this cooperation amount of 1.5 million yuan to push the big order, which made Li Pan very happy, and the whole person is still a little confused.
After standing by the window for a while, Li Pan came back to his senses, and now it's time to think about how to complete the task well and hug the thigh of the golden master's father!
So, Li Pan called more than a dozen full-time employees of the company into the conference room for a meeting.
At the meeting, Li Pan first announced the good news of a large order of 1.5 million yuan.
The employees were all excited, and their small company finally had a bright future.
Then Li Pan began to make some work arrangements and divided the employees into two groups.
One group is responsible for contacting major colleges and universities to start recruiting the local push army.
The other group is responsible for conducting pre-job training for the recruited local push army.
……
A few days later, an army of 300 people was formed, all of whom were part-time students from major universities.
The 300 people are divided into more than a dozen teams, each team is responsible for an administrative district, and the leader is a full-time employee of Xiaomo Technology.
Each team of more than ten or twenty students was divided into parts, put on a fashionable vest printed with the logo of "Tou Ronghui", carried a small schoolbag, put on the temporary work card provided by Tou Ronghui, and began to walk the streets and alleys to visit merchants.
"Hello, Auntie, we are employees of Touronghui-Mobao Payment, and we are now promoting offline QR code payment. ”
"What is a QR code payment? ”
"It's to install a software for you, post a QR code in your store, and customers can scan the QR code and pay you after they buy something. ”
"The money will be in the investment and financing app installed for you, and you can withdraw the money to your bank card through this software. ”
"What's in it for me? Is your software reliable? What should I do if your app transfers my money away?"
"Auntie, installing this software will do you a lot of good!"
"First of all, you don't have to worry about receiving counterfeit money, right, it's all mobile phone transfer transactions. ”
"Second, we are now engaged in activities, and users can randomly reduce 1-99 yuan when they buy goods through our QR code payment.
If you think about it, with this advantage, customers will definitely be more willing to buy things in your store!
"Third, customers are exempted from 1-99 yuan, and you can also receive the original price of the product. This part of the reduction is borne by our company. In addition, the user is exempted from 1-99 yuan, if it is reduced by 50 yuan, we will also issue an additional 50 yuan red envelope to your account, which can be withdrawn to the bank card.
The purpose of this is mainly to let you help us promote new users, promote a new user to download our investment and financing APP to pay, you can get a random red envelope of 1-99 yuan. ”
"Fourth, our software has 100 million users, and if you apply for our merchant QR code, we will transfer your store's information to our software. Users within a radius of 5 kilometers can see it, and then they will definitely come to you to buy things in order to spend the red envelopes. Your business is definitely booming. ”
"Also, our company is absolutely reliable. You can search on the Internet, called Ruixiang Fintech Group, a large company with a valuation of tens of billions. Strong assets, will never run away. ”
"In addition, our company's Mobao payment has a payment license issued by the central bank. This has been inspected and tested by the state and the government after round. Absolutely reliable!"
"Okay, then you can install one for me and try it first. I'll see if the money can get there. ”
After listening to so much, the aunt thinks it seems to be very good, there is still money to be made, and it can also drive the business.
Then, the part-time student downloaded an investment and financing app for her aunt, and uploaded her ID card and business license.
A few minutes later, the review was passed, and a QR code was generated for the aunt.
The part-time student typed out the QR code for his aunt at the printing shop next to him and pasted it on the wall. Then I scanned the code with my mobile phone and paid my aunt a dollar to buy a bottle of mineral water.
When the aunt looked at her phone, the APP prompted that she had received a dollar.
Click on the withdrawal button of the account balance, and within a few seconds, I received a bank arrival SMS.
Auntie smiled, this thing is reliable!
After continuing to teach the aunt how to use the function for a while, the part-time student added a WeChat message to the aunt, and then said goodbye to the aunt and went to the next merchant.
……
Wang Lin is the owner of a small supermarket, and his face is almost smiling these days.
He has been running a store for several years, but the store address is a bit remote, and business has always been tepid.
But this tepid was broken a few days ago!
A few days ago, he met a girl wearing a vest and carrying a schoolbag for promotion, and asked him to install that payment QR code.
Seeing that it was a hot day, it was not easy for such a beautiful girl to come out to run business, so I installed it for her, pasted a yard and put it on the wall.
Within two hours, someone came to him, and when he entered the door, he first asked if there was a magic treasure payment. Then I bought dozens of dollars of snacks and drinks.
Choose to scan the QR code to pay, pay 45 yuan, and the red envelope will be reduced by 30 yuan, which makes the customer happy.
Wang Lin looked at his investment and financing account, in addition to the balance of 45 yuan in the account, there was also an extra 30 yuan of red envelopes that could be withdrawn.
! Now Wang Lin is not calm. When old customers come to buy things, he recommends them to download an investment and financing APP to pay, which can be discounted by 1-99 yuan.
Over the past few days, Wang Lin has promoted hundreds of new users and received nearly 3,000 yuan in red envelopes.
Wang Lin has almost figured out the rule of red envelopes, most of the red envelopes are a few yuan, ten or twenty yuan, ten people of thirty or fifty yuan can't touch one, as for eighty or ninety yuan, he has promoted hundreds of people and met only two or three.
However, Wang Lin was also very satisfied, so where could he find it on the APP that made him more than 2,000 yuan in a few days?
And since the installation of this payment QR code, business is getting better and better, and customers from several kilometers away have come to the door.