Bukalapak is also a C2C e-commerce company in Indonesia, with products covering various categories such as home appliances and furniture, digital products, beauty and personal care, and men's and women's clothing.

The company was founded seven years ago in a modest boarding house in Bandung, Indonesia, by Akima Zachi and two of his friends who come from technical backgrounds.

Similar to many Chinese start-up stories, three young technologists typed out lines of code to build an e-commerce platform, and since then have completed five rounds of financing.

In January, Bukalapak became the fourth Indonesian tech company to hold the unicorn title after Go-Jek, Traveloka and Tokopedia.

Akima and his two partners have become successful entrepreneurs in Indonesia.

While enjoying the envy and admiration of countless people, Akima is also under unknown pressure.

It has been 7 years since Bukalapak was founded, and it has not made a profit, and the losses are getting bigger and bigger.

Shareholders have long complained and threatened Akima that if it is not profitable or listed in the short term, they will initiate a share repurchase agreement.

This is the pain faced by entrepreneurs in emerging markets, especially these local rich people do not understand venture capital at all, only know the harvest but do not know how to cultivate.

Look at how long SoftBank has held Ahri? for almost 20 years.

The only thing that makes him feel gratified is that the shareholder, Yimin Wangjin Group, is very supportive of him and the founding team.

At first, he thought that this was a local rich man from China, not well-known, and not an internationally renowned venture capitalist.

If it weren't for the shortage of funds at that time, maybe he wouldn't have taken the money from Yimin Net.

Later, with the listing of Yimin Netgold and the market value exceeded $10 billion, he gradually began to pay attention to this unpopular Chinese shareholder.

Then, Ruixiang and Southeast Asian chaebols launched a venture capital fund of up to 2.5 billion US dollars, and Ruixiang and Zhonghe were valued at nearly 150 billion US dollars.

He felt that he was betting on the right treasure, and his choice to accept Yimin Wangjin's investment was not wrong.

The only thing that made him a little unhappy was that the thigh Zhang Yida's Ruixiang Group invested in the rival Tokopedia company.

This was very uncomfortable for him, and he always felt that his company, Bukalapak, had become a spare tire.

Akima looked down at the time of his watch, it was almost there, and he took the time to tidy up the meter, he had to make a good impression on the investors.

He really wanted to have a deep chat with Zhang Yida, but Zhang Yida came to Indonesia, stayed for a short time and left in a hurry every time, so his idea of friendship was completely frustrated.

If the other party doesn't pay attention to Bukalapak, it shouldn't be, otherwise YiminBank, a subsidiary of Yimin Netfinance, would not jointly launch a consumer installment business with them.

When it came to this consumer installment business, Akima felt that it was really a talented idea.

After the launch of this service, Bukalapak's order volume increased by at least 20%.

In addition, Bukalapak is also able to take a share of the commission from YiminBank.

Seeing that other people's consumer credit business is doing well, Akima is not moved by the fact that it is fake.

But he didn't dare to act rashly, in addition to being afraid of offending Zhang Yida, he was also a little worried that his company's risk control technology was not in place.

While Akima was thinking about it, Zhang Yida ended the call with Bukalapak's last shareholder.

He lay on his back in the soft cowhide seat of the back seat of the Rolls-Royce and took a nap.

During this time, the workload is a little larger, after all, it still consumes some mental energy and is a little tired.

The car was supplied by the former Gem Bank, now Yimin Bank. As a foreign bank and one of the top 10 banks in Indonesia, a Phantom of tens of millions of yuan can still afford it.

The car is very new, and it is rarely used in ordinary times, Weng Junmin and his shareholders have their own cars, and after Zhang Yida came to Indonesia, he just used it for himself.

After resting for a while, Zhang Yida felt a little thirsty, opened the refrigerator, took a bottle of frozen Evian mineral water, and moistened his mouth.

Press the button on the back seat again, open the electric sunshade, and enjoy the scenery outside the window.

Jakarta's urban area is almost as tall as the country's provincial capitals, but with no distinction between motorized and non-motorized lanes, the motorcycles are a spectacular stretch.

This spectacle has further increased traffic congestion, according to Castrol in the United Kingdom, which has used a satellite positioning system to investigate traffic jams in major cities around the world and quantify the number of brakes.

As a result, Jakarta car drivers applied the brakes more than once a year on average, far exceeding the average of other cities.

This year is the year of the Asian Games, and Jakarta has put a lot of effort into transportation, and it is to carry out odd and even number restrictions, and to mark the "AsianGames" lanes with paint.

However, these measures can only be used in the short term, and Indonesia needs to put more effort into urban road planning and infrastructure construction to make transportation in this city of more than 10 million people relatively fast and orderly.

Many of the motorbikes on the street are recognizable GoJek and Grab riders, with helmets and vests spray-painted with logos.

With Grab and GoJek each securing huge amounts of funding, the travel wars in Southeast Asia are intensifying.

Indonesia is the most populous country in Southeast Asia, with 260 million people, accounting for almost 40% of the total population of 650 million Southeast Asia.

Whether it is foreign giants such as Penguin and Ahri, or local unicorn companies such as Grab and GoJek, they have all focused their marketing efforts on Indonesia.

In Singapore, most of them are investing as R&D centers.

Ruixiang and Zhonghe, Yimin Wangjin, Yimin Fortune and several other companies that go overseas are no exception, and they are almost arranged in this way.

Because of the traffic jam, Zhang Yida stopped and stopped along the way, and finally arrived at the Bukalapak company before 9 o'clock.

This is still a loss he had suffered before, and he deliberately asked the driver to leave early, otherwise he would be late.

Stepping on the time, there were still a few minutes before nine o'clock, Zhang Yida walked into Akima's office under the leadership of the company secretary of Bukalapak.

Akima greeted him very warmly: "Long time no see, Mr. Zhang!"

Zhang Yida has a good impression of this CEO who was privately named "Shaqima", because compared to the active-minded William, this one is much more honest.

After a period of greetings, Zhang Yida also directly understood the meaning: "This year is a very important turning point, and the e-commerce platforms supported by Ahri and Penguin, Laizanda and Shopee, have entered the Indonesian market.

Dog East was established two years ago, and recently it has also begun to show its fangs.

Next, who can survive, how to survive, and survive better, these are all questions that require us to think deeply.

So, now I am mainly going to discuss this matter with you. ”

Akima has also recently felt the marketing storm blown by several other peers, and if it weren't for the limited funds, he would have entered it long ago.

Guessing that Zhang Yida was going to start a new round of investment, he suppressed the ecstasy in his heart, and said calmly: "Mr. Zhang, you are straight, what do you need us to do?"

"Winter is coming, everyone needs to huddle together to keep warm!"