Chapter 157: The Concept of Free Purchase

"My Chairman Zhou Ming, this time it was our luck that was good, but next time I ask you not to have a meeting like this again!"

Just returned to the National Telecom Building, Zhou Ming heard Antonio's complaints, but Antonio was really too worried about the meeting an hour ago. Pen ~ fun ~ Pavilion www.biquge.info It was in the Poller Conference Center, Zhou Ming directly opened with more than 100 bank leaders on the stage, of course, if it was a simple discussion, forget it, after all, there will often be noisy red faces in the business field, but you are an idiot and you don't understand, this is too much!

"My vice chairman Antonio, you can rest assured, no matter what I say or do, I will be measured and will not mess around. Zhou Ming said.

Zhou Ming's guarantee made Antonio feel very painful, it is true that Zhou Ming only made concessions and guarantees, but the key is that this guarantee is very tangled, in the state of today's meeting, is it called being measured, and it is called not messing around?

Zhou Ming himself didn't want to do this, but he should be perfunctory for the vice chairman, so after giving the answer, he waved his hand casually: "Okay, this thing has passed, so be it, compared to this matter, what we need to do more now is the marketing strategy for these electronic products in the future, because if the marketing fails, everything today will really fail." ”

Antonio naturally understood this truth, so when he heard this, he immediately threw away his previous complaints and explained their marketing arrangements to Zhou Ming.

"Chairman, according to the plan made by the company's sales department, we need to advertise on TV and radio first, and then set up booths in various crowded squares to sell telephones, mobile phones and computers, and the budget required for these activities is estimated to be 50 million pesos, you see?" Antonio asked Zhou Ming cautiously, for fear that Zhou Ming would be a little dissatisfied.

First the advertising bombardment, and then the booths in the major squares, this is a very conventional marketing method, but it is the most practical.

Thinking of the end, Zhou Ming decided: "Since this is the case, let's do it according to the plan made by the sales department." ”

"Chairman, do you have any opinion on this plan?" asked Antonio, a little surprised.

"Why should I have an opinion?" Zhou Ming asked a little strangely.

"It's just that you're so smart, Chairman, I would have thought you would have something out of the ordinary. Antonio said.

Hearing him say this, Zhou Ming immediately understood that it was his past practices and the image of the domineering president that left too deep an impression on his heart, so that this time he agreed so readily, but it made him uncomfortable.

In fact, as far as Zhou Ming himself is concerned, he also wants to put forward better ideas, but as far as his memory of more than 50 years of his past and present lives is concerned, it seems that those marketing strategies are like that, and as far as the current situation is concerned, the plan made by the sales department is already the best. Besides, this is Mexico, and they are certainly more familiar with the situation than they are, so even if they have any ideas, they should use their plan instead of taking the risk of doing something new.

Zhou Ming thought of this and said: "I don't have so many different ideas, I actually just want to make the plan more perfect, but now that you are very perfect, of course I won't say anything, after all, I didn't mean to find fault." ”

Speaking of a joke, Zhou Ming then said: "Then I don't have any opinions on marketing methods, but there is one point, I hope to highlight a theme in marketing, that is, the concept of my free purchase." ”

"The concept of buying a machine for free?" Antonio's tone was confused, obviously he didn't quite understand.

"Because our current sales strategy is to buy products and get the same price of tariffs, although there are three-year restrictions, but these phone bills are clear, so when all the phone bills are given away after three years, aren't you equivalent to buying a machine for free?" Zhou Ming explained.

Antonio suddenly understood, he said excitedly: "That's right, the money paid by our customers will be returned in the form of future tariffs, if it is calculated according to the price, it is equivalent to a free machine, the concept of free is absolutely attractive to everyone, not to mention especially in the current economic downturn, I am sure that many people will be attracted to this!"

"Not only that, but more importantly, we can also help our customers to connect with microloans, which are guaranteed by the bank so that they can pay in installments, so that they have less money to pay in a single payment, so they are more willing to buy. Carlos added.

But Antonio is still a little worried: "It's a great marketing strategy, but will we do it in a way that will cause other electronics manufacturers to be unhappy?"

"It depends on how well we promote the concept of free purchases. Zhou Ming replied, "If consumers don't accept this concept, then we can't compete with electronics manufacturers, on the contrary, if we can promote this concept, they won't have any bargaining capital!"

"Rest assured, Chairman, we will definitely try to make everyone accept the concept of free purchase!" Carlos said firmly.

Compared with Carlos, Antonio gasped, as the vice chairman of the company, obviously he has to see farther than Carlos, and he also understands better that once they can establish the concept of free purchase in everyone's minds, then it is equivalent to establishing a sales standard for electronic products such as telephones, mobile phones and computers, and anything beyond this standard will not be accepted by the market.

This is a kind of monopoly, or a legal monopoly, and the huge profits that can be generated by monopolizing the market are understandable to any business school student.

So once the national telecommunications company monopolizes the sales of electronic products through the concept of free purchase, then it can use this as a foundation to enter other industries, and even reach the point of corporate oligarchs!

It's horrible!

Antonio glanced at Zhou Ming, no wonder he was able to have so much wealth at a young age, no wonder he was able to snatch the national telecommunications company from Limus, no wonder he had to put on such a domineering president posture, it turned out that his vision was not only on the national telecommunications company from the beginning, he wanted to monopolize this market, this is the person who does great things!

At this moment, Antonio is very glad that he can be the right hand of such a person in the national telecommunications company and witness the miracle!

"Carlos is right! I'm sure the idea of free phones will become dominant!" Antonio exclaimed.

Antonio's sudden statement startled everyone, especially Zhou Ming also saw his sparkling adoring eyes, which made him shudder: Uncle, Lao Tzu is a serious straight man!

……

However, Zhou Ming's side was happy, and Limus and Jefferson's side were very annoyed, because they were originally going to stop Zhou Ming, but the result of the meeting was very bad, and now they had to report to Brando.

They went to Brando's vacation villa in the west of Mexico City, and when they got there, someone had already arrived early, and that was Lekana, the head of the Sanchester Bank who had been kicked out by Zhou Ming at the meeting.

"As you all know from today's meeting, Zhou Ming has persuaded those banks to provide loan support for future contract machine projects, which is a very bad situation. Brando spoke first.

Jefferson immediately explained: "The Patriarch, this is not our fault, it is all the fault of this Laikana! It was he who provoked that Zhou Ming at the meeting without preparation, which led to him being kicked out by Zhou Ming, and at the same time, Zhou Ming took advantage of this incident to establish his authority in the venue, so that he had the opportunity to persuade everyone else to accept his suggestion." ”

Limus followed in Jefferson's footsteps: "Yes, it's all his fault! I still don't understand what his nitpicky words in the meeting do! None of the points you said are really convincing, are they?"

Hearing them all say this, Laikana couldn't help but retort: "You are lying! This is obviously arranged by you, and you told me that you will do whatever it takes, even if it is a personal attack on that Huaxia man, it is also a very effective means! Because that will greatly weaken his prestige and shake the trust of other bank leaders in him, it is your ......."

Seeing that Lekana dared to refute, Jefferson and Limus said even more aggressively: "We always thought that you would be a responsible person, but now we didn't expect that you would actually put all the blame on others, such behavior is simply too bad! Do you think that your simple evasion will be useful? Do you think that with your own low and pitiful wisdom, you can deceive the wise eyes of the Patriarch? You ......?"

At this time, Brando suddenly interrupted them: "Don't say any more, there is no point in arguing with each other like this." ”

It was just a very simple and casual sentence, but to the ears of Jefferson Limus and Laikana, it was like an indisobedient holy decree, and they immediately stopped talking.

Brando's fingers tapped lightly on the table: "I would like to hear future countermeasures more than the current quarrel." ”

Hearing Brando say this, Jefferson immediately stood up and said, "My Patriarch, as for the countermeasures, I have discussed with Mr. Limus on the way here, and we can adopt the method of boycotting the products of the national telecommunications company!"

Brando looked at Limus, who immediately replied: "This is indeed the countermeasure we discussed together, because the purpose of Zhou Ming's persuasion of these banks today is for the contract machine project, and those banks will rush to cooperate with him on this basis, so it means that they are optimistic about the sales prospects of the contract machine." ”

"But what if it doesn't go well once his contract machine goes on sale, there's no basis for all of that cooperation!" said Limus.

Brando's fingers that had been clasping the table finally stopped: "It's a good idea, so let's do it, but this time it's ......"

Brando said and clenched his fists: "I also want to see the skills of this Chinese man!"