"It's an exaggeration to say that Tesla is the most successful international company in the flower family. ”

"Before us, Haier, for example, had a 30% market share in the white goods industry in the United States, and TCL also opened its first overseas factory in Vietnam. ”

"However, according to the business philosophy of my boss Zhao Song, if we have to give any advice to the latecomers, then in the process of enterprise internationalization, can we use less terms such as 'conquest' and 'expedition'?"

"Internationalization is not antagonism, not war, but based on serving overseas markets, only when the company's products and services are purchased by global consumers, it is truly internationalization, and it does not mean that you open a branch abroad, create a branch, it becomes internationalization.

That's not internationalization, that's a fake big empty, it's a waste of the country's precious foreign exchange reserves!"

In the CCTV studio hall, on the tall program stage, Li Qiang sat with his nose and nose in his eyes, occasionally peeking at the many business tycoons in the audience.

Wei Fang, the head of Tesla's business department who came with him, was talking eloquently along with the host's question. She said a lot of dry goods, including company management, management reform experiments, supply chain construction, and many financial operations that people care about.

As an important part of the company's business strategy - for the purpose of building a number of star-level enterprises and expanding the popularity of Zhao Song products, more and more Zhao Song executives will appear in the media in a short period of time.

Of course, today's protagonist is not Wei Fang, nor Tesla, but Li Qiang, and the theme is the topic of domestic core substitution that has recently aroused the patriotic enthusiasm of the whole people.

Li Qiang received the task of blowing casually and flickering hard. If you can blow a young person to join this industry, you can blow one, and if you can fool an investor to invest in this industry, you can fool one!

Semiconductors are too big, and Zhao and Song are too small.

In another time and space, after the ark is Loongson, but it is not fantasy, not Tongfang, not any other well-known company in the IT industry, but Menglan......... A company that makes bedding products such as pillow cores.

But if you think about it seriously, this is not a kind of tragedy!

.........

"President Li. ”

At this time, the host of the program shifted his attention to Li Qiang again, "Let's return to the topic of domestic chips, we noticed that in addition to the domestic chips of United Semiconductor on the Shenzhou motherboard, there are three chip products that are very worthy of our attention, that is, the SOC and 8 chord music chips applied to Shenzhou PHS, and the 2.4G wireless chips applied to Shenzhou wireless keyboard and mouse products." ”

Li Qiang nodded, sorted out his thoughts, and then said:

"That's right, all three chips are produced by DK Microelectronics, of which I participated in the front-end development of 2.4G and 8-chord chips, before Tesla Microelectronics split into DK and United, these two chips are the first systematic and successful development and manufacturing of two chips after we purchased IP cores. ”

Speaking of this, Li Qiang took a sip of water nervously before continuing, "As for the PHS SOC integrated chip, it was actually successfully developed at the Foxconn Research Institute in the island country a few months ago, but because our participation was not high, it was more about learning and cultivating experience, so we didn't hype it up at that time." ”

Hearing this, the host's eyes lit up, and he immediately asked curiously: "President Li, I believe many people are curious, that is, why Mr. Zhao Song wants to split Tesla Microelectronics into two companies, can you explain to us here?"

"Yes. ”

Li Qiang and Wei Fang glanced at each other and pondered for a moment before explaining:

"Building a supply chain and mastering pricing power has always been Mr. Zhao's original intention, and it has never changed.

However, Mr. Zhao's supply chain building is not what kind of supply chain is established on what products are produced now, but is closely integrated with the company's development strategic planning. ”

I believe that many of the seniors in the business community here can figure out a thing or two from Mr. Zhao's remarks. That is, combined with the Internet, as well as wireless Internet, personal PC products will eventually develop to miniaturization, miniaturization, and mobility. ”

"Therefore, whether it is Tesla or Shenzhou, it will involve the field of products from desktop to mobile terminals in the future.

Therefore, with the goal of communications, wireless networks, and intelligent terminals, the enterprises under the Zhao Song system, from R&D, manufacturing, to marketing, and after-sales, are building industrial chains around these aspects, including the field of integrated circuits, which are also within this scope and have never changed. ”

Li Qiang shook his head with emotion and sighed, "The semiconductor industry is too big, even if Zhao Song is very rich, what we can do is only to develop in these fields." ”

Then, he seemed to think of something, smiled awkwardly at the audience, and returned to the topic:

As for why Tesla Microelectronics was split, it needs to start with the depoliticization that Mr. Zhao has been advocating.

Depoliticization is not isolation, not exclusion, but deep participation. It is to turn national politics and policies into a driving force for positive influence and development, rather than a hindrance.

After the split, United Semiconductor is an IC design enterprise dominated by more than 70% of state-owned capital, and its target service companies are also dominated by state-owned and government agencies.

For example, Shenzhou Technology, which undertakes domestic substitution tasks, IC card chips of major banks and ISPs, IGBT applications for high-speed rail in planning, and LCD driver chip projects for BOE. In the future, we will also be involved in major applications in the fields of automotive electronics and industry, medical, aviation and military, photovoltaic energy, etc.

In these projects, the state-owned capital attribute of United Semiconductor will bring us great convenience and participation.

In the near future, with the launch of the national IC chip (sim card, IC phone card, bank card IC, second-generation ID card IC) project, it will be able to bring the company tens of billions of annual output value every year, and this money is the basis for ensuring the continuous and large-scale investment of United Semiconductor in the research and development of new technologies!"

“.......”

The people at the scene were either thoughtful or suddenly realized.

If Zhao Song loses money in the split of the United Semiconductor, which is divided into state-owned capital, just looking at its future annual output value, Zhao Song will make a fortune.

The host understood and asked with a smile:

"So the main target of DK Microelectronics is the field of commercial and personal consumption?"

Li Qiang nodded.

"President Li, can you be specific? ”

The moderator was curious.

“........”

Li Qiang shook his head with a wry smile and replied sourly:

"Except for the three chips that have already been released, DK Microelectronics' other projects are all trade secrets!

All I can say is that those projects are hard!

It is so difficult that many projects require billions or tens of billions of investment, some require two to three years, and some require ten or eight years of research and development, which will not necessarily have a return on results. ”

“.........”

In the stunned eyes of countless people, Li Qiang raised his head and said solemnly:

"Nobody does it, someone has to do it. Mr. Zhao said: I have to go down the road I chose. Although DK Microelectronics is a completely sole proprietorship, Mr. Zhao has never refused external investment, as long as he supports his decision to fully develop chips, DK Microelectronics can open the door to all capital, whether you are domestic or foreign capital. ”

Li Qiang spread his hands, his face full of regret:

"But for so long, DK has remained a sole proprietorship. ”

“.........”

At this time, Li Qiang was no longer uncomfortable when he first came on the field, he looked at the silent scene, and raised his head and said:

In addition to DK, Mr. Zhao is also holding the list of major national projects, laying out semiconductor manufacturing equipment, material research and development and other projects.

I say this, not to complain, but to tell you that in the integrated circuit industry, not only Mr. Zhao Song is working hard, the country is also working hard, just this month, one of the achievements of the 909 project, Huahong 200MM product line passed the national acceptance, and also in this year, the first 150 production line of the 908 project also passed the acceptance in Huajing.

In the past two days, led by the Ministry of Electronics Industry, Huahong, Lianhe, Huada, Shenzhen Guowei, Shenzhen Huawei (one of the five major achievements of the 909 Project, all funds are self-raised by enterprises), Huaqing and other 62 key enterprises, universities, research institutes jointly initiated the establishment of the integrated circuit industry technology innovation strategic alliance, has moved towards the agenda.

In the future, there will also be a high-end chip alliance, an IGBT development alliance, an integrated circuit intellectual property alliance, a financial IC card migration industry alliance and so on. ”

"Now, dozens of units are concentrated in Huahong Microelectronics, to tackle the 0.35 process technology, in the future, we will use the chips on the Shenzhou motherboard, on the basis of this process to redefin, and strive to make them appear on the 'Tesla' brand as soon as possible. ”

"Here, I would like to say to all consumers that Shenzhou Technology is not an assembly plant, please support our localization efforts, and in order to eliminate consumers' worries, we have established the largest, most complete and best after-sales service system in the country.

I would like to say to all the seniors in the business community that the foundation has been laid, and it doesn't take so much money to invest in integrated circuits, and there are the cheapest IP core leasing, talent training, technical guidance and planning, and technology sharing solutions in our industry alliance.

There are more than 600 major items of integrated circuits, thousands of small items, a blue ocean, and gold mines, waiting for your predecessors to participate in it. ”

“.........”

I believe you're a ghost~

Off the field, countless people who understood it laughed and ridiculed this honest man in their hearts.

..............

On September 15, with the help of the media, the vigorous domestic chip craze reached its climax.

Affected by this, in the sales list of many IT websites, Huashi products all disappeared in the top ten, of which, Wanwan products only occupied 3 seats, Tesla Gamer Republic series, and Shenzhou board products occupied as many as 6 seats.

In the evening, news came from the United States that the two major stock markets in the United States would open the next day, September 16.

When the news came, Zhao Song once again rejected Zhang Jianmou's proposal to call for negotiation.

In recent days, it has been all good news, his goal can actually be achieved a long time ago, but it is not enough, he wants to force Zhang Jianmou to use the killer weapon of price reduction, and he wants to see how resolute the country's attitude of supporting him is.

Yes, the state has been trying, but his future experience shows that the level of effort is not enough.

If the country dares to fully support him this time, he dares to make up his mind and put all his money into it!

.........

PS: Occasionally, the author will introduce some companies, and I will not prompt them in the future. Finally, although many have risen, don't read books and speculate on stocks (three times!).

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