Wang Huan found a business director of the company and prepared to understand the situation first.

"Brother Liu, can you briefly explain, what is the process for you to pull the time advertisement of "In the Name of the People" now?"

was shouted by Wang Huan Brother Liu.

The supervisor was a little unfavorable when he spoke: "Mr. Wang, our main target users are fixed businesses that have advertised on CCTV before, and combined with the characteristics of TV dramas and the broadcast time period, a total of more than 100 potential customers have been screened. At present, we have already contacted eighty percent of customers, and a small number of customers have contacted more than three times. Now the feedback situation is that the other party clearly refuses 50%, the attitude of the model is 30%, and only 20% of the customers are willing to contact further. And these two percent of customers also have a wavering heart. ”

"Oh?"

Wang Huan was surprised: "Didn't I tell you to advertise according to the ratings? They don't have any risk at all, why don't they agree?"

Director Liu said: "The advertising departments of these businesses have a potential estimate of advertising investment and revenue. According to their estimates, even if "In the Name of the People" is broadcast on CCTV, even if you add the legendary aura of Mr. Wang, it is estimated that the final ratings will only fluctuate between 0.1% and 0.5% at most. As a result, the advertising revenue ratio they placed on CCTV is very low. ”

Wang Huan said: "But if the ratings are very low, isn't their advertising fee also very low? For example, according to their estimated 0.1% ratings, it is very likely that the price of a 10-second advertisement is only 20,000 or 30,000 Chinese dollars a month, so it is not cost-effective? It is not much different from giving away for nothing, okay." ”

Director Liu smiled bitterly: "This is where the problem arises. These big businesses feel that the advertising fee of 20,000 or 30,000 yuan is too cheap. They basically advertise more than one million. And for twenty or thirty thousand advertising contracts, they are too lazy to do it. Because there is a standard for the annual advertising expenditure of large businesses, for example, the annual advertising cost issued by enterprises this year is 20 million, if the advertising department does not finish the 20 million, they will be punished by the enterprise at the end of the year. Therefore, they have strict regulations on the scale of advertising, such as a small fight of 350,000 advertising fees, and they don't bother to participate at all. ”

I'll rub it.

In the past, Wang Huan didn't know that there was such a thing.

Now after listening to Director Liu's words, he almost thought that he had heard it wrong.

There are also merchants who think that the advertising fee is too cheap?

Your sister!

He made up his mind and continued: "There are always people who can afford these cheap advertising fees, right? After all, they are CCTV prime channel and prime-time advertisements!

Director Liu said: "There are indeed many people who are hot on CCTV for a set of prime-time advertisements, but these businesses are basically small and medium-sized enterprises, and it is no problem for these companies to let them advertise for 180,000 yuan." But Mr. Wang, you said that when we signed the contract, we must clearly include the advertising revenue of "In the Name of Appointment" with a rating of 5 or even 8. If the ratings break 5, the advertising expenses of these small and medium-sized enterprises will be almost astronomical, even if it is a five-second advertisement, the cost will exceed one million in a month. ”

Wang Huan understood.

Even if these small and medium-sized enterprises sign contracts, they will not be able to pay the sky-high advertising fees at that time.

"Okay, I see. ”

Wang Huan nodded.

After Director Liu left, he frowned and fell into deep thought.

How do you think about it?

He found a document and began to read it carefully.

According to the data, in May and June in the past few years, the average rating of all programs on CCTV from 8 o'clock to 10 o'clock was 1.26%. As for the merchants who advertise during this time period, it is indeed the same as what Director Liu said, they are basically large merchants and large enterprises, and almost every product name is a brand that Wang Huan is familiar with.

I thought about it for a while.

Wang Huan nodded secretly, and called Director Liu again: "Brother Liu, the previous advertising strategy has been changed slightly." The general policy remains the same, and the number of advertisements is determined by ratings. But this time, we draw up a separate contract. As for the core content of this contract, the ratings of "In the Name of the People" are 1.5% as the dividing point, if the ratings are less than 1.5%, then the other party does not need to pay a penny of advertising fees, so as to avoid some cumbersome processes. If the viewership rate is higher than 1.5%, the previous advertising contract will be triggered, and the advertising fee will be charged according to the contract. ”

I can't bear the child's wolf.

Wang Huan decided to take this kind of means that is invincible in the whole world: the free policy!

"Collect ...... Ratings 1.5%?"

When Director Liu heard this, he was dumbfounded.

Wang Huan nodded: "That's right, do as I say." ”

......

......

An hour later, a reporter on Weibo suddenly broke the news:

According to reliable sources, "In the Name of the People" has been finalized on CCTV, but the advertising business of Tianxing Film Company is not going well, and large enterprises are cautious about whether to put advertisements in the relevant time period. In order to break the deadlock, Wang Huan once again made a shocking move: if the ratings of "In the Name of the People" are less than 1.5%, then everyone will not charge a penny for the advertisements placed on CCTV. If the rating is higher than 1.5%, then the advertising contract with the company will be signed. ”

The content of this news is so shocking that even countless people are questioning its authenticity after this reporter sent it out.

Until......

Wang Huan reposted this Weibo.

Then, the popularity of Weibo exploded instantly.

"What does that mean?"

"The Poison King is going to make trouble again?"

"I rubbed it, I couldn't believe it. ”

"Wang Huan is crazy again. ”

"I dare to say that the ratings are less than 1.5%, and the ads are free. ”

"Haha, Brother Huan has made another big move. ”

“......”

The reporter continued to break the news: "It is reported that Wang Huan issued this strange trick because the advertising investment during the time period of "In the Name of the People" was not smooth. In this way, Wang Huan used a free trick. As for what Wang Huan thinks in his heart, no one can know. ”

"Tsk, Brother Huan is so miserable. ”

"Alas, in this way, after the release of "In the Name of the People", I will have to support a wave. ”

"Just for the words free advertising, you must support the drug king. ”

“......”

Cctv.

Zhao Yuansheng found the director and said angrily: "Director, you can't let Wang Huan mess around, if he does this, CCTV's advertising reputation will be destroyed by him in the future." ”

The director smiled: "How can it affect word of mouth?"

Zhao Yuan's tumbling heart under pressure: "He messes around with free advertisements like this, and when the time comes, any glamorous and glamorous spirit will be able to place advertisements on CCTV's golden channel, which will of course affect CCTV's reputation and even make the people criticize." Director, I think you have to take care of it. ”

The director shook his head and smiled: "Don't worry about this matter, since Wang Huan has already paid, then we can't care about how he tosses." As for the qualifications of advertisers, don't we have regulations? As long as Wang Huan does not violate the regulations. ”

Hearing the director's words, Zhao Yuan became angry.

But what made him even more unbelievable was that Wang Huan's strange trick did not attract ghosts, but instead caught a lot of big fish.

And in the following time, things changed far beyond his imagination.

Three more are offered, asking for votes~~~

(End of chapter)