"The market economy is like this, the fittest survive, the unfit are eliminated, the second beverage factory originally belonged to the government, is a state-owned unit, but what is the result? As soon as the system is reformed and the market is opened, it will not be able to operate, there are still many state-owned enterprises such as the second beverage factory, and they do not want to forge ahead, they only think that the state will find raw materials for him and find a market for him, and they do not want to take the initiative to cater to the market, and they do not want to change, and the final result is elimination. Liu Yiyi said, "For a single enterprise, it may be cruel to be eliminated, but for the whole society, what is beneficial is left, and what is not suitable is eliminated, so as to bring the greatest benefit with the smallest resources." ”

"The No. 2 beverage factory is also doing very well now, and it will not necessarily be worse than Xuehua in the future. Yan Zhiqin couldn't help but say.

He has worked in the beverage factory for so many years, the second beverage factory is like his child, and even the time he has worked in the second beverage factory is older than his daughter Yan Run's age, he can say that the second factory is not, but what outsiders say is not the second factory, Yan Zhiqin can't help but refute.

Children can only fight by themselves, and they can't be said bad by others.

"The second beverage field is really good now, but how did you get it? You are the general manager of the second factory, do you still want me, an outsider, to talk about this matter?" Liu Yiyi said with a smile, "I have checked the information, and I also know a little about the second beverage factory, part of the shares are held by the government, and some of the shares are controlled by private individuals. ”

"State-owned units have become private enterprises, recipes have changed, sales ideas have changed, products have changed, including employment, and so on, if there is no such change, would the No. 2 beverage factory survive? ”

Liu Yiyi said the truth, and Yan Zhiqin had nothing to refute.

"The market economy is true, the survival of the fittest, but there is no need to bite each other bloody, or that sentence, win-win. Su Xing said, "Peers are enemies, yes, but the Chinese market is so big, you can't swallow it, you are now using the method of low-price competition to squeeze the market share of other peers, using financial advantages to do opponents, but after a few years you are a big family, less competitive peers, and then want to maintain such a low price, it is difficult to achieve profitability, it is better to form an alliance with the second beverage factory now, sign a business agreement, come to a gentleman's covenant, fair competition." ”

"Then what kind of fair competition law do you say?" asked Liu Yiyi.

"It's simple, put the product in front of the customer and let them choose. Su Xing said, "Don't fight price wars." ”

The door of the private room opened, two waiters came in, the dishes were ready, they were put on the table, and the wine was served.

"Just leave the bottle opener. The waiter wanted to open a beer, and he woke up and said.

The waiter withdrew, woke up and picked up the snowflakes, opened a bottle, picked up the second brewery beer, and also opened a bottle: "Yujinlong Hotel has my shares, it stands to reason that I shouldn't supply snowflakes here, but I put it on the table." ”

"This is Jiangcheng, and the No. 2 Beverage Factory is the home field, of course you dare to do this, and do you dare to do it in other places?" Liu Yiyi said.

"What's not to dare?" Su Xing nodded, "As long as my products are excellent, I dare to do this." ”

"Snowflakes not only occupy the northeast market, including the southwest, but also the south of the market are in the layout, and success, only Jiangcheng is a little slower, are to occupy the share of the price war, you know, I don't hide it, snowflake's strategy is indeed so, with a price advantage to squeeze other peers out of the market. You said that you supply beer from the second tea factory and snowflake at the same time in your own business, compete fairly, and let customers choose by themselves, that is because you only occupy the market of Jiangcheng, and snowflakes occupy almost half of China's beer market. Liu Yiyi said, "It's not cost-effective, I'm at a loss." ”

"Your strategy was wrong at the beginning, and going down there will only be mistakes again and again. Su Xing tried his best to persuade Liu Yiyi, "You also know the current fame of the second factory beer, it is famous in the country, it is not worse than Xuehua, and the trucks that queue up at the gate of the factory every day to pick up the goods can extend a mile away, I want to talk to you, talk to Xuehua, not because I am worried that the second factory will not compete with Xuehua and be suppressed by Xuehua, but I want to create a good industry atmosphere with Xuehua." ”

Su Xing continued to talk about his grand blueprint: "In fact, not only Xuehua, including Yanjing, but also Qingdao, the requirement of this industry is that we can all sit down and discuss, participate in the formulation of industry rules, so that the industry has a good development, so that customers have a better experience, supervise each other, and profit from each other." ”

After eating a few mouthfuls of food and drinking a few sips of wine, Liu Yiyi was not in a hurry to wake up.

After eating half full, Liu Yiyi woke up: "Actually, I went back to the headquarters a few days ago, submitted my own investigation report to the headquarters, and gave the headquarters a plan. ”

"What is the plan for the strategy of Xuehua in Jiangcheng?"

"That's right. Liu Yiyi nodded, and glanced at Su Xing with a little admiration, "You are really a business genius, I only said half of it, and you can guess the next thing." ”

"I'm a genius, but I'm more experienced than others. Wake shook his head.

"Don't be modest, if there is no epidemic, Jiangcheng will be taken by Xuehua sooner or later, but because of this epidemic, the second beverage factory turned defeat into victory, and the last to come first, but it became famous, if it is not from your hand, I don't believe it." Liu Yiyi said, "Don't talk about anything else, just this sunshine, few people can compare." ”

Su Xing smiled and returned to the previous topic: "What kind of investigation results did you give to the headquarters, can you say?"

"My investigation is that after this incident, it is very difficult for Xuehua to break into the Jiangcheng market, and there are only two solutions to solve this problem. Liu Yiyi said, "One is to increase publicity efforts, use a lot of money to buy CCTV prime-time advertising space or sponsor large-scale events, and expand the popularity of snowflakes, which may cost hundreds of millions of yuan, or even more than one billion." ”

"What about the other kind?" asked Su Xing.

Liu Yiyi's plan is indeed feasible, although it may not be able to suppress the momentum of the rise of the second beverage factory, but at least it can be used in this way to continue to pull with the second beverage factory in Jiangcheng.

There is no way, who makes Xuehua rich, and hundreds of millions or even more than a billion of publicity expenses will also have the confidence to come up with it.

This Liu Yiyi is not simple, she became the person in charge of a brand in a region in her twenties, and she is a woman, and her path will be much more difficult than that of men. Read the latest chapter of "Rebirth My 1999 Claw Book House" for free for the first time.