77. Market Share Issues

As the owner of the breeding base, Sun Yinian can roughly deduce their sales from the frequency of purchases from various pet stores. If you take www.biquge.info ordinary pet store as a reference, it will take about a month to digest ten high-priced boutique cats and dogs, which is the average. Therefore, he didn't believe that Zhang Zi'an would really buy so many pets in one go.

The people present were all industry insiders, Sun Yinian didn't believe it, and Qian Fang didn't believe it.

She said very seriously: "Boss Zhang is really joking, do you know how many of these pets there are?"

The pets in these rows of cages are all ready to be loaded into the car and transported away with the pets who love cute pets.

Zhang Zi'an glanced at it and said uncertainly: "About 80." ”

Qian Fang restrained her smile and stretched out a finger to point at him, "To be precise, there are 83 pets in total, 83 pets, Boss Zhang, you want to eat them all?"

Zhang Zi'an didn't answer immediately, walked to the rows of cages, squatted down and looked.

Unlike the pets in the truck at the door, the pets in these cages have gathered around the cage to watch and beg for food when they see someone approaching, even if some pets are cold or timid, they will not react at all, and they are not afraid to hide in the corner of the cage. He moved his hand to the cage, and some of the lively pets immediately poked the tip of their noses out of the cage and sniffed around, and some pets even let out a flattering meow.

If he had a choice, he wouldn't have decided to eat so many pets in one go, but if he didn't fight for it, all of these pets would be eaten by the stars, and then there would be no pets for sale in his store for the time being.

Pets do not pop out of the industrial assembly line, and young animals under the age of three months cannot be bought.

He has already visited the area twice and is generally aware of the breeding cycle, and if he loses this batch of pets, the next batch will have to wait at least three weeks or so before they can leave their mothers and complete their vaccinations. What is he going to sell for the next three weeks? Is he going to go on vacation when he's closed? In any case, he won't choose a cheap pet that loves cute pets.

Zhang Zi'an noticed that most of these selected pets are cats and dogs, of which the number of cats is 50% more than that of dogs, which is very suitable for the classified sales ratio of the pet market. Fanxing has been selling pets for so many years, and has mastered very detailed sales data and customer purchase trends, which pets are easy to sell and which ones are not easy to sell, they know it clearly, and it is by no means blind purchasing.

It must have been a very difficult battle against such a formidable adversary.

But he can't back down, otherwise the little capital and reputation he has accumulated with great difficulty will come to naught.

He said: "Of these pets, I want all the cats, and I want most of the dogs. ”

Once Zhang Zi'an made up his mind, he didn't leave Qian Fang time to react, and immediately said to Sun Yinian: "Boss Sun, I will pay half of the full amount, and I will pay the deposit for the other half first, can you?"

For those who know the eye, no one wants to fool anyone about the issue of quality, and some details may be controversial, but in general, both sides are aware of it.

Sun Yinian was completely shocked by this unexpected development and was speechless.

Qian Fang said, "Boss Zhang, what do you mean by this?"

Zhang Zi'an smiled, "Market economy, free bidding, free competition, haven't you reached a deal yet, can't I bid? Boss Sun, can I bid?"

Sun Yinian finally came back to his senses, "Yes! Of course you can!"

Of course, Qian Fang could choose to follow the price, and even overpower Zhang Zi'an's bid, but this has completely disrupted her plan. Earlier this month, when she reported to her regional manager, she made a military order to reduce procurement costs by at least 10% in response to the company's decision to prepare for listing. If she follows the price, although the procurement cost can still be compressed, it will definitely not reach the 10% target, which will create a bad impression on the regional manager and affect her future promotion.

Another way is not to follow the price. It takes a long time for an average pet store to digest such a large number of pets. Although this will lose a batch of high-quality supplies, it can at least knock on the mountain and let Sun Yinian know the fate of going against the stars.

Although her methods are not bright, if you look at it from the perspective of the stars, she is definitely a talent who can save money for the boss, so she can be in a high position.

She took a deep breath, calmed down, nodded and said, "Zhang Zi'an from Qiyuan Pet Shop, right? Okay, I will remember you." ”

With that, she beckoned to her deputy: "Let's go!"

After they left, Sun Yinian carefully observed Zhang Zi'an's face and asked hesitantly, "Store Manager Zhang...... You're not kidding, are you?"

Zhang Zi'an waved his hand, "Don't be so polite, just call me Zhang Zi'an or Zi'an." Of course I'm serious, you don't have to thank me, I'm not trying to give you a head, I'm here to buy today. ”

Sun Yinian rubbed his hands together and kept whispering, "Great...... But......" he paused, "but you sold all seven of the last batch?"

Zhang Zi'an nodded, "It's sold, so I'm here to buy a new one." Boss Sun, can I make a suggestion?"

"Speak, speak. Sun Yinian replied busily.

Zhang Zi'an suggested euphemistically: "Boss Sun, from my point of view, your farm is a little too perfect. ”

"Uh, what do you mean?" Sun Yinian didn't understand.

"Cats and dogs account for 90 percent of the pet market share, and the number of cats is twice as large as that of dogs," Zhang said. In other words, cats account for 60% of the market share, dogs account for 30%, and all the remaining pets can only be classified as 'other'. ”

He pointed to the chinchilla and rabbit in the cage, "These are the 'others'." ”

Zhang Zi'an continued: "Instead of breeding these 'other' pets with very low margins, it is better to focus energy and resources on cats and dogs, introduce more breeds, introduce more breeds and breeders, and avoid bloodline solidification and inbreeding. In this era of fierce competition, as a small enterprise like ours, it is better to be more specialized. Survive first, and then think about development later. ”

In his opinion, the biggest disadvantage of this farm is that it is too many but not refined, and there are no new high-priced cat breeds such as Ragdolls.

He didn't say much, and the point was there. Middle-aged and elderly people of Sun Yinian's age tend to be more rigid in their thinking, and they are not easy to convince, so let him think about it himself, maybe he can figure it out, maybe he can't.

"Okay, let's not talk about things too far away, let's talk about our business first. I remember Boss Sun, you said last time that you would get more than 10 free shipping at a time, right?" Zhang Zi'an smiled, "Don't give me any hamster lop rabbit this time, I really can't take care of it, you might as well reduce a few dollars for me!"