After evening self-study, Cao Zhengxuan drove to the temporary office of Jisheng Trading Company.

In the office, except for Ge Daxing from the security department, several other supervisors have arrived.

"Everyone simply made a report on the work at hand, and then focused on the bidding for the right to operate the store in the city school. Cao Zhengxuan didn't have time to take a sip of tea to arrange work.

"Let me say it first," Qiu Chunsheng, the head of the commodity department and in charge of the decoration of the second department of Jisheng Supermarket, said first, "First of all, the decoration of the second department has been successfully completed, and all the purchases have been in place." In terms of personnel, the personnel department has also been asked to do a good job in recruitment, and staff training will be conducted next week. The second is propaganda. This Minister Song Ke is already ready, in addition to the propaganda vehicle, he has also prepared a propaganda team. ”

"Propaganda team?" Cao Zhengxuan interjected.

"It's an idea of mine. Song Ke said, "I went to invite the aunts who danced the square dance, and let them go through the streets and alleys to publicize, beat gongs and drums and twist Yangge publicity, and they must have competed in the opening publicity of Jingsen Supermarket." ”

"I've heard that Jingsen is using more digital advertising. It will be promoted on the big screen in the square and on the TV station. Cao Zhengxuan said.

"We've learned about that, too. That's why we have to be creative. I also got an inside message that the opening date of Jingsen Supermarket is likely to be selected on November 11 - Tmall Shopping Festival. ”

"Huh?" said Wang Zhongyi.

"If that's the case, it's the competition of Chiguoguo. You have to hold us down. Zheng Mengjie sighed.

"It's too targeted!" Qiu Chunsheng said.

"I think this is normal," Cao Zhengxuan said, "Jingsen doesn't run a supermarket against us, who is it aimed at? As long as it is commercial competition, it is the competition of Chiguoguo." We should have been mentally prepared for this for a long time!"

"Jingsen's funds are too abundant," Zheng Mengjie said, "A friend of mine specially took a few photos of the decoration of Jingsen supermarket, and the specifications are very high, and the decoration of our second department is simple in comparison." ”

"It's also because they have a lot of money that they can do so much digital advertising. Wang Zhongyi said.

"Director Wang, Minister Zheng, Minister Qiu and Minister Song," Cao Zhengxuan said with a smile, "You have more practical experience than me in running a supermarket and doing business, so you should know better than me that the final victory is not the external decoration and bombardment advertising, but the quality of the service, reasonable price and quality of the goods." For example, if you take decoration as an example, people who are a little more rational will think, where does the money come from for such a luxurious decoration? Doesn't it come from consumers? The so-called wool comes from the sheep. So, from this point of view, our simple decoration also has its advantages - psychological advantages. ”

"Mr. Cao's analysis is very reasonable and encouraging," Song Ke said, "Take advertising as an example, the giant screen advertising in the square is 7,000 advertising dollars a day." I asked the square aunt to publicize, and it was only 1,000 yuan for a whole day. I asked the aunts to continue to promote for a week, which is the cost of a day of giant screen advertising. And I think that the publicity effect will not be worse than that of giant screen advertising. ”

Everyone nodded.

"The third is the preparation of the supply. In this regard, Minister Zheng has already called a meeting between me and Minister Song. Greeted all purchase channels. Qiu Chunsheng continued.

"It's about making sure it's in good supply, and it's about making sure it's fresh. The latter is especially important, and all expired and expiring goods must not be put on the shelves. The three of you must take care of this. Cao Zhengxuan emphasized.

Zheng Mengjie said: "Please rest assured that Mr. Cao is at this point. Whether it is a vegetable market store or a Nanjing Road store, Jisheng Supermarket pays the most attention to the quality of goods. ”

"That's good," Cao Zhengxuan concluded, "as long as we do these things in place, we will never be afraid of competition from Jingsen Supermarket." In short, the three of you are doing a good job in the opening of the second department. In addition, I also have a suggestion that on the opening day, the Nanjing Road store and the vegetable market store can carry out related activities to give back to old customers at the same time. ”

"It's a good idea," Ms. Zheng immediately picked up the topic, "because it gives existing customers a sense of presence and at the same time attracts the attention of new customers." I think it's time to think about it. ”

"I agree. Qiu Chunsheng said, "This has the advantage of motivating our regular customers to do publicity for us." The effect of this word-of-mouth publicity should not be underestimated. ”

"That's good!" Wang Zhongyi said.

"Is that information about this also going into the opening advertisement of the second department?" Song Ke asked.

"Absolutely. ”

"You should go in. ”

Wang Zhongyi and Qiu Chunsheng said almost at the same time.

"Okay, that's all for the opening of Jisheng No. 2. Cao Zhengxuan said, "Next, Director Wang will report on the situation of the vegetable professional cooperative." ”

Therefore, Wang Zhongyi spent two minutes to introduce the preparations of the vegetable professional cooperative. After the first round of assessment of the assessment team of the Provincial Department of Agriculture, the funds for the construction of the project were received, and then the counterpart funds of the county were also transferred to the account of the cooperative. As a result, the Vegetable Cooperatives have already started production plans.

"It's really very good," Cao Zhengxuan was very excited, "In just a few months, the vegetable professional cooperative can start the production plan, which is far better than I imagined." I know that this is the result of the hard work and painstaking efforts of Director Wang and Minister Qiu. Of course, the next production is the most important. I hope you will do this more carefully. ”

Wang Zhongyi and Qiu Chunsheng agreed together.

"Finally, back to the main point of tonight's meeting - we will discuss the matter of bidding for the right to operate the on-campus store of the city school. Not surprisingly, in a few days, the Education Bureau will put out a tender for the right to operate the on-campus store. This is because the management of the on-campus shops of all municipal schools has been transferred to the Education Bureau. The contracts between the various schools and Xu Jundong have been terminated. Cao Zhengxuan continued.

"Mr. Cao, all this seems to be developing in the direction we expected. Qiu Chunsheng didn't know what to do. "Xu Jundong should have a headache. ”

"Xu Jundong's headache is still to come. Wang Zhongyi said with deep meaning.

"Then let me talk about a few surveys that Mr. Cao arranged for me to do. Zheng Mengjie said. "The first survey is the total number of students in the city's five schools. This has been figured out, breaking through 10,000. Since the number of births in our county has been on the rise in recent years, the total number of births will only increase in the next five years. In addition, the number of children from townships and towns studying in urban areas is also increasing year by year, and the increase is getting bigger and bigger. This is also a favorable factor. ”

"There are people who have people to spend. This is the decisive factor. Song Ke said.

"The second is the main goods that students consume. From what I know, 95% of the on-campus stores opened by Xu Jundong in recent years are food, and they are full of a lot of junk food and high-salt food. That is to say, Xu Jundong's on-campus store is very single. This means that if we take down the on-campus store, there is a lot of room for expansion. My vision is to expand the on-campus store into an on-campus supermarket!"

"Campus supermarket?" Including Cao Zhengxuan, everyone's eyes lit up in the office.

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