Zhang Aixue didn't quite understand what Xu Yiyang meant by saturation and occupation.

Xu Yiyang saw his doubts, so he said to Zhang Aixue: "A first-tier city like Zhonghai, there are hundreds of primary schools and hundreds of high schools, the urban area is thousands of square kilometers, and the actual distance between the two points in the urban area is likely to exceed 50 kilometers at most.

Speaking, Xu Yiyang said: "We now have a limited amount of funds, and we don't understand the market of Zhonghai, so we will start a skin test first, to see if our Jiayang education model can still work in Zhonghai, once the skin test is passed, it is natural to increase the dose, and then we will immediately raise funds, the second step will be to open him ten and eight, and the third step will be to open it ten and eight, and when we Jiayang Education has thirty stores in Zhonghai, New Oriental may not be our opponent." ”

In the last life, the coverage of training institutions such as New Oriental, EF Education, and Wall Street English in first-tier cities can be said to be extremely dense.

When Xu Yiyang was doing training, he always aimed at New Oriental, so he knew New Oriental very well.

He once studied the official website of New Oriental and found that New Oriental has more than 100 branches in Yanjing alone.

Most of these branches are in office buildings, and at least they are configured with one full floor, and some branches occupy multiple floors in a single building.

The reason why New Oriental wants to open more than 100 branches in one city is to saturate and occupy.

Because of students in first-tier cities, there are too many people participating in extracurricular training.

Of the more than 100 branches of New Oriental in Yanjing, almost none of them lost money, not only did they not lose money, but they all made money.

The cost of a branch is only two or three million a year, but a branch covers at least thousands of students, and the annual cost of each person is thousands or even tens of thousands, and the annual tuition income of a branch is tens of millions.

The reason why this is so high is because the high-end courses of these training institutions are especially expensive.

Wall Street English sells English learning packages to white-collar workers on the street, and the high ones reach tens of thousands of yuan.

Their most common set meal Xu Yiyang once understood, usually around 55,000 yuan, saying that they can learn 11 or 12 stages of English.

It doesn't matter if you can't come up with that much money, they can help you apply for a consumer loan and then repay it in installments.

For example, more than 50,000 yuan for tuition, a down payment of 5,000 yuan, a loan of 50,000 yuan, and then more than 2,000 yuan a month for three years.

Don't think that this kind of package is only bought by fools, in fact, there are many people.

It can be seen that the training market in first-tier cities has huge potential, and it is simply an endless gold mine.

So, be sure to dig more mines to achieve full coverage.

At this time, Li Nan couldn't help but ask: "Mr. Xu, it's too risky to open so many stores, right?"

Xu Yiyang smiled slightly, and said: "The smaller the rate of return, the smaller the risk, invest 100,000 yuan to open a store, you will face the risk of 100,000 yuan in vain, find a job of 800 yuan a month, the biggest risk is that you can't get a salary of 800 yuan, in order to develop, not to mention the risk of millions, even if the risk of tens of millions, the risk of hundreds of millions is worth taking." ”

People who are small rich or have insufficient ambition are not suitable for starting a business, and even if they start a business, it is difficult to succeed because it is too easy to be satisfied.

Look at people's old godmothers, they have never been satisfied with the status quo.

She was young and widowed, and she dragged her two sons to open a small restaurant by herself, and even her life became a problem.

For ordinary people, she is satisfied if she can eat and drink enough, but she smells business opportunities from the chili sauce.

In other words, the chili sauce sells well locally and is satisfied with achieving middle-class wealth, but she sells the chili sauce all over the world.

Extremely similar to her is the founder of Wan Chai Pier, Miss Zang, who was abandoned by her husband and left her hometown with her two daughters to sell dumplings in Hong Kong, and through continuous efforts, she has also achieved a very well-known brand in the Chinese world.

Yu Minhong just wanted to be an English training school at the earliest, and at the same time, there were at least tens of thousands of people who entered the English training industry like him, so why did he come to the end? It was not necessarily that he was better than all his competitors, but that he was more dissatisfied than all other competitors.

100,000 people start from the same starting line of entrepreneurship, some people go to the roadside to eat, drink and have fun when they reach 100,000 assets, some people don't want to go any further when they reach 10 million assets, and some people get 10 million assets and go into the roadside casino, losing all their eggs, and some people are still carrying the weight forward when they reach hundreds of millions of assets.

The one who really goes to the end is not necessarily the one with the strongest ability, but the one who is never satisfied with the status quo.

On the road of entrepreneurship, many people have the opportunities and conditions of Dacheng, but the reason why there is no Dacheng is that what is lacking is the ambition to be dissatisfied with the status quo and pursue better.

Xu Yiyang later reflected on the entrepreneurial stage of his previous life, and the biggest mistake he made was lack of ambition.

When he started a business with tens of millions of real estate, tens of millions of cash, and a net worth of more than 100 million, he was obviously a little satisfied and a little slack, and he had already begun to think about enjoying the harvest, and wanted to take his parents to Yanjing to enjoy the middle-class life together.

At that time, Xu Yiyang had lost his ambition, and later the sudden death of his mother gave him a huge blow, making him lose his fighting spirit even more.

Later, when I woke up suddenly and wanted to catch up, I fell to the ground and returned to 1999.

So in this life, Xu Yiyang decided to put his ambition to infinity.

At the end of the day, it's about never being satisfied with the status quo and always striving for better.

He wanted to see what kind of level he could achieve in this life.

In this way, it is not in vain God's hard work.

Thinking of this, Xu Yiyang said to Zhang Aixue and Li Nan: "Once a model proves to be successful, then don't hesitate to copy it quickly in batches." If you open a fried chicken restaurant today and find that you can make money, then you have to start opening branches tomorrow, and the best way is to quickly fission, one into ten, ten into a hundred, so that you can make the next KFC or McDonald's, otherwise you will always have only one fried chicken restaurant. ”

Li Nan nodded lightly, thoughtful.

Zhang Aixue felt empowered.

Although he taught Xu Yiyang for three years, after leaving school, Xu Yiyang taught himself too many things.

Xu Yiyang's words also made him understand that Xu Yiyang's pattern of seeing, thinking, and doing things is indeed much bigger than himself.

As far as training classes are concerned, when most people accept dozens of students and have a monthly income of thousands of yuan, they are already very satisfied, Xu Yiyang started with hundreds of people.

When others thought that hundreds of people were already busy and couldn't get rid of it, Xu Yiyang directly expanded to thousands of people, and began to bring in other teachers to help share the burden.

When Jiayang Education had thousands of students in Yingzhou, others were already envious, but he spent more than half a year opening branches in 17 cities in the province, and the shops in each branch were purchased by himself.

Now, when Xu Yiyang can earn millions a month by relying on 17 branches in the province, he even wants to open 100 branches in Zhonghai, and if this development continues, I am afraid that thousands will be opened across the country.

It sounds like the assets of thousands of stores are too heavy and the cost is too high, but as Xu Yiyang said, if you can make money by dismantling each one, then even if you put it together, even if there are 100,000 stores, what is there to worry about?

Thinking of this, he hurriedly asked: "Then we can also open new branches in Qilu, a few populous cities, Quancheng, Qingdao, and Yishi." ”

"Yes. Xu Yiyang nodded and said: "The first step is to plant a flag in a city now, and the second step is to plant enough flags in each city, the urban population is more than one million cities, the carrying capacity of the education and training industry is very strong, if your current management team has the ability to do things independently, then let them start to expand in the province's medium and large cities." ”

Speaking, Xu Yiyang said: "However, we will make a slight adjustment in the allocation of funds in the future, and in the future, 70% of the net profit of the seventeen branches of Qilu Jiayang Education will be used to supply blood to the expansion business, and the remaining 30% of the net profit will be used for the expansion of the province." ”

Zhang Aixue nodded again and again, and said, "I will make arrangements for this after I go back this time." ”

Xu Yiyang said: "Teacher Zhang, in the future, your focus will definitely be on Zhonghai, so during this time, you should cultivate a talent who can be responsible for the normal operation of all branches in Qilu Province." ”

Saying that, Xu Yiyang said again: "If there is a reliable person under your hand, mention it to cultivate in this area; ”

Zhang Aixue said: "Okay, after choosing the address this time, let Li Nan keep an eye on the progress of the renovation here, I will go back to deal with the business over there, choose a suitable person to take over, and when the decoration of Zhonghai is about to end and start the enrollment, I will come over." ”

"Good. Xu Yiyang said: "Let's do it this way, in addition, if we start the IELTS and TOEFL training business in Zhonghai, we will build a new team of teachers, Mr. Zhang, you have to spare energy to act in this business." ”

Zhang Aixue said: "I studied New Oriental before, and they are really good at training abroad, and they are very authoritative in the north, and they have basically formed an inertial thinking in the overseas training market. ”

Xu Yiyang said: "After all, people did it early, and they started with this business. ”

Saying that, Xu Yiyang said: "In this regard, Mr. Zhang, you will continue to study New Oriental, learn about their teacher allocation and teaching arrangements, and we will follow the footsteps of our predecessors, first imitate, and then catch up." ”