The next day, SuperX became even more popular.

Because of the high market demand and the large premium space, there are dozens of scalpers who come to line up early in the morning.

According to Lin Tianyi, before the door opened at ten o'clock, there were already more than 600 people lined up at the door.

It's like grabbing the iPhone 5.

Fifteen hundred pairs of pants were still sold out in just four or five hours.

Even, there are many scalpers who play a sign directly at the door, cash plus 80, 100 yuan to receive SuperX jeans, if a person buys it here and sells it to the scalper, he can make money by reselling it.

The reason why scalpers are so confident is also because there are many consumer support with strong consumption power behind them.

Many female college students buy SuperX jeans directly at a higher price because they are too far away or because they are unwilling to queue for a long time, and there are at least tens of thousands of female college students who want to buy SuperX, and 1,500 pieces a day is not enough at all.

And among these tens of thousands of people, at least a few thousand people are owners with better economic conditions and don't care about spending more money, and the pants received by scalpers at a high price are basically sold to these people at a higher price.

With 3,000 SuperXs on the market in two days, there were more girls wearing SuperX on the street.

Because SuperX's pants are unique on the market, these girls have gained a very high return rate and given SuperX a lot of exposure.

After all, there are many people who wear it, and it is also an excellent publicity.

SuperX began to make a name for itself outside of the University Students.

In the afternoon, because there were only samples left in the store that were not for sale, Lin Tianyi handed over the store to the staff to take care of, took a car to Xu Jiahui, and began to look for a store.

Xu Yiyang's development goal is to open three more stores in Zhonghai at once, and then spread to the surrounding areas.

The two provinces next to Zhonghai, one Jiangsu Province and one Zhejiang Province, are among the provinces with the best economic development in China, with strong purchasing power, so Xu Yiyang hopes that after the opening of these three stores, they will immediately spread to these two provinces.

At the same time, it is necessary to find one or two suitable celebrities to endorse SuperX and promote the brand nationwide.

When these two provinces are covered, SuperX will have at least a dozen or twenty stores.

If the current profit margin can be guaranteed, the monthly profit should be tens of millions of yuan, and this money can be quickly snowballed like a snowball when combined with bank loans or direct financing.

……

On Sunday afternoon, Zhang Aixue rushed to Zhonghai from Yingzhou with Li Nan, who was the designer and project manager of Jiayang Education, to start selecting the site for the Zhonghai branch of Jiayang Education.

Because Zhang Aixue was the common head teacher of Xu Yiyang and Shen Lele before, Xu Yiyang took Shen Lele with him and drove to the airport to greet him.

Now Zhang Aixue is mature and confident, and the mental outlook, temperament and demeanor of the whole person have changed greatly from the previous image of being a wrecked and afraid of his wife.

Li Nan followed Zhang Aixue's side, and Xu Yiyang also seemed to be much more mature and stable than when he first met him.

After the meeting, Xu Yiyang picked up the two at the hotel booked in advance, and at the same time listened to Zhang Aixue's report on the current development of Jiayang education.

In addition to the last financial statement, Zhang Aixue also brought Xu Yiyang the first draft of the three-year English tutoring textbook of Jiayang Education Junior High School.

The English tutoring textbook for the three years of junior high school is divided into six volumes, corresponding to the first and second semesters of each of the three years of junior high school.

This set of textbooks is partly taken from Xu Yiyang's original courseware, and partly is the content compiled by the entire foreign teacher team of Jiayang Education based on English textbooks.

Different from those English training institutions in later generations, although Xu Yiyang's team of foreign teachers is young, they are all excellent, almost all of these people are graduate diplomas, and they are all born and raised in the United Kingdom, the United States, Canada and other English-speaking countries, and have completed their undergraduate studies in China, and then went to China for graduate studies.

Therefore, the education level of these foreign teachers is high enough.

Unlike many so-called English training institutions in later generations, most of the foreign teachers they recruited did not actually receive real higher education, and some even graduated from high school in countries like the United States and taught English in training institutions in China.

In this way, the practicability of this batch of textbooks has been greatly improved, and it is also different from other textbooks on the market.

Xu Yiyang decided to make appropriate revisions and polishes to these sets of textbooks, and then gave them to Tong Yuewei's mother Chen Xinlin and asked her to help publish them.

Shen Lele reminded him: "You have such a good relationship with Hu Lao, it is better to go back and let Hu Lao review it, it is best to let him revise and sign his name, so that the gold content will be higher." ”

Xu Yiyang suddenly realized.

I forgot about it.

China Overseas is still very authoritative in English education, and Hu Lao is an authority among the authorities, and he is now retired and rehired, without so many rules and regulations, it should not be a problem to sign his teaching materials.

If there is Hu Lao's signature, this set of textbooks may really become a hit in the teaching and auxiliary textbooks.

It doesn't matter if it doesn't become a hit, just Jiayang has more than 80,000 students, and it is enough to digest it.

After collecting the manuscripts of the textbooks, Xu Yiyang chatted with Zhang Aixue and Li Nan about the topic selection.

Xu Yiyang's idea is to be the largest English training institution in Zhonghai, and within the scope of his ability, the larger the business area, the better.

Moreover, the Zhonghai branch is registered as a private school, and the specifications are higher than that of the training institution.

More importantly, the scope of training needs to be significantly changed.

Zhonghai's Jiayang Education is no longer limited to extracurricular English tutoring and oral English tutoring in primary and secondary schools, but also adds overseas English training, focusing on IELTS and TOEFL test training, as well as overseas oral training.

The reason why he wants to increase the business of overseas English training is mainly because Xu Yiyang has called the customer service of New Oriental's headquarters before, and said on the phone that he is a college student who is going to go abroad, and he is in Zhonghai, and he wants to ask New Oriental if it has a branch in Zhonghai.

New Oriental's response is that they already have plans to open a branch in Zhonghai this year, and it will be launched this summer vacation at the latest.

In this way, New Oriental will expand from Yanjing to Zhonghai in half a year at most.

Xu Yiyang wanted to occupy the market of China Shipping's overseas English training before coming to New Oriental.

New Oriental is doing overseas training, and what I did before was training for primary and secondary school students, so it stands to reason that the two are irrelevant and do their own vertical markets with each other, but Xu Yiyang feels that the profit margin is still a little too weak just by relying on the after-school training of primary and secondary school students.

English training for studying abroad is a project with a high unit price, two or three months a period, the tuition fee may be two or three thousand yuan or more, mainly because going abroad itself is a huge project, so under the support of this large expenditure attribute, the price of supporting services is rising.

Spending thousands of dollars to train English in order to go abroad is nothing at all for those who have the financial means to go abroad.

This is also the main reason for New Oriental's high profits.

On the other hand, the training for primary and secondary school students I do is highly competitive and the price is low, and the price of 100 yuan for eight classes is already very low.

Xu Yiyang didn't think about raising the price, but he was afraid that as soon as the price increased, he would give up the bottom space.

Therefore, starting from Zhonghai, he wants to grasp the high, medium and low-end markets.

Zhang Aixue asked Xu Yiyang: "Mr. Xu, how much do we plan to invest in Zhonghai Branch?"

Xu Yiyang said: "The price of land in China and China is too high, I am afraid that I can't afford to buy land, I think it should be rented in the early stage, including the rent with decoration and the formation of a teaching team, about three to four million." ”

Zhang Aixue asked in surprise: "The investment is so big?"

Xu Yiyang nodded: "First-tier cities are a strategic point in the education industry, not only because of the high consumption capacity and large population of first-tier cities, but more importantly, parents in first-tier cities pay more attention to training and education. ”

After a pause, Xu Yiyang continued: "In a small city like Yingzhou, the proportion of primary and secondary school students participating in extracurricular training classes may be 20% to 30%, in a medium-sized city like Quancheng may account for 40%-50%, and in a first-tier city like Zhonghai, it may exceed 90%. ”

Zhang Aixue nodded and said: "Zhonghai's consumption power is stronger, there are more students, and the tuition fee can naturally rise, the same eight courses are only sold for 100 yuan in Qilu, and when they arrive in Zhonghai, they should be able to sell for about 300 yuan, with a large investment and high income." ”

Saying that, Zhang Aixue asked again: "What are the requirements for the hard indicators of site selection?"

Xu Yiyang said: "I think the usable area should be at least three or four thousand square meters, at least twenty or thirty classrooms can be planned, it is best to look for ordinary office buildings that are not in the downtown area, if there is a whole floor of thousands of square meters, take the whole floor!"

Zhang Aixue couldn't help but ask: "What is the approximate price of one square meter of an ordinary office building a day?"

Xu Yiyang said: "The 5A-level office building in the bustling business district is only four or five yuan now, and the mid-range office building should be more than one piece, and two yuan is enough." ”

Zhang Aixue sighed: "If 4,000 square meters is calculated, the rent will be 8,000 a day, and the rent will be more than 2 million yuan a year......."

Xu Yiyang nodded and said: "It's normal for the rent to be high, just like you just said, when you go to a first-tier city, the tuition fee will also rise, and at least forty or fifty yuan will be drawn down for a class hour, and according to our previous experience, we will make a steady profit." ”

Saying that, Xu Yiyang said: "And we don't just open one branch in Zhonghai, but we have to open many non-stop." ”

Zhang Aixue asked in surprise: "Open a lot of homes?"

"Yes. Xu Yiyang said: "China Strait is a strategic point, we do not occupy a pit, but to occupy it." ”