For the most part, the wealth of the rich has increased faster than the wealth of the poor.

The reason is simple, because the rich and the poor have more opportunities to get rich than the poor.

For example, for a good project, investing 1 million can get a return of 10 million. The rich man took out a million at all with no effort, while the poor could not make up so much money by borrowing from east to west, so they could only watch the good opportunity slip away from him.

In the same way, many companies have great development prospects, but the founder is out of the market after introducing venture capital, in the final analysis, because capital feels that his use value is gone.

Zhao Fusheng doesn't need to face the latter situation now, after all, the reason why advertising can exist in the future is himself, and Zheng Yao is also very aware of this.

So the cooperation between the two people is naturally very pleasant.

The most important thing is that Zheng Yao knows that if the future advertising leaves him, he can find a professional manager to be responsible, but if the future advertising leaves Zhao Fusheng, it will change from the first-class advertising company in the northern region to a third-rate advertising company.

The power of a gold medal plan is so powerful.

Therefore, after listening to Zhao Fusheng's planning of SARS public service advertisements, Zheng Yao immediately followed the good lines and was ready to deal with this matter according to Zhao Fusheng's intentions.

"When will it start?" Zheng Yao asked Zhao Fusheng.

"I'm starting to write the advertising plan now, and I can come up with a preliminary plan tomorrow morning, and you can contact the people at CCTV immediately and tell them our intentions. Zhao Fusheng said slowly: "Also, during this period, the employees of the company who participated in the planning were all paid double salaries. ”

After all, this is an extraordinary time, people are panicking, if you don't give a big enough reward, many people will have a problem in their hearts even if they don't say it, and things that can be solved by spending a little more money are actually not a lot of trouble in Zhao Fusheng's opinion, and there must be brave men under the heavy reward.

"Okay, I understand, I'll arrange it. Zheng Yao didn't talk nonsense, and nodded directly and agreed.

Zhao Fusheng put down the phone, turned around and went back to the study, ready to start writing the plan.

Those public service advertisements during the SARS period in his previous life still have a vague impression in his mind, coupled with his own professionalism, it is really not a problem to write a few plans.

The purpose of this kind of public service advertisement itself is to publicize and enhance people's confidence, and the symbolic meaning is greater than the actual meaning.

When Fan Baobao woke up, she found that it was already night, and when she turned her head and found that there was no figure of Zhao Fusheng around her, she got up and walked out of the bedroom, and saw that Zhao Fusheng's study was still lit.

Shaking his head gently, Fan Baobao knew that Zhao Fusheng should be working, so he didn't bother him, and went back to sleep by himself.

The next morning, when Zhao Fusheng walked out of the study after finishing his work, Fan Baobao had already made breakfast and placed it on the table.

"I've been busy all night, I'm hungry. ”

Looking at Zhao Fusheng, Fan Baobao asked softly: "Why did you start to be busy as soon as you got home?" ”

"Mr. Zheng has a plan, and I have to do it myself. Zhao Fusheng smiled, and he was not polite, washed his face, walked to the dining table and sat down, ate Fan Baobao's loving breakfast and said, "Are you going to work today?"

"Well, I called Mr. Yang in the morning, what he meant, Renyi is going to rehearse a few dramas, let me participate. Fan Baobao nodded and replied.

Zhao Fusheng naturally understands the meaning of this, after all, this is an extraordinary period, as an official performance group, Renyi must follow the will of the above and express something, otherwise it will not violate the instructions above.

"Stay safe. Zhao Fusheng was silent for a while, and he could only tell Fan Baobao like this.

After all, at this time, it is useless to say anything else.

Fan Baobao smiled, blinked his big eyes, and said to Zhao Fusheng: "You guy, I'm not going to Longtan Tiger's Den, our health inspection is very good, and there is no one infected." It's you, pay attention when you go to the company, and call me if you have something. ”

Although it is a bit verbose, in fact, both people know that the other party cares about themselves in this way.

After eating and watching Fan Baobao leave, Zhao Fusheng dialed Zheng Yao's phone and informed her that he had sent the written plan to her mailbox.

Then, Zhao Fusheng drove away from home and went straight to the Future Advertising Headquarters Building.

An hour later, Zhao Fusheng met Zheng Yao downstairs at the company's headquarters.

"How's that, do you feel it?"

While walking inside, Zheng Yao asked Zhao Fusheng.

Zhao Fusheng greeted the middle-level managers of the future advertising who were familiar with him, and followed Zheng Yao's side, and when he heard her words, he nodded: "Yes, there are fewer people on the street, and even the flow of people in many stores is obviously much less than that of years ago." ”

"On the 23rd, the government announced that primary and secondary schools would be closed for two weeks. Zheng Yao smiled bitterly: "And the city government has been promulgating various regulations in recent days, to be honest, people are panicking." ”

As the person in charge of an advertising company, she has many sources and channels, although she does not involve politics, but just from the product sales data, Zheng Yao can feel that this SARS has indeed caused considerable losses to the national economy and people's livelihood.

Sometimes, even if people don't die, if people's confidence is gone, the blow to the whole country will be even greater.

"People are scared, so let's give them a little confidence. Zhao Fusheng smiled slightly and said indifferently.

seemed to be infected by his smile, Zheng Yao suddenly felt that he had been in a dull mood for a while recently, but he was actually much better.

Since I met this guy, no matter what happened, he was able to solve it perfectly, and I believe that this time, it should be no exception.

"Has CCTV contacted you?"

Zhao Fusheng walked into the company's conference room and asked.

"I've already been contacted, but do you really plan for us to independently produce this public service advertisement?" Zheng Yao said to Zhao Fusheng with some concern: "I asked someone to calculate the cost, according to your plan, we will invest at least nearly three million to produce these advertisements." ”

"Three million. Zhao Fusheng rubbed his chin, and suddenly laughed: "It's a little less than I expected, yes, let's just do it!"

"Minister Zhao, with all due respect, isn't it a bit too risky for you to do this?" At this time, a manager in charge of the marketing department hesitated for a moment and spoke.

Zhao Fusheng was stunned for a moment, glanced at the other party, but had some impressions, he should have come from Binzhou.

"Manager Zhou, I remember you, when we were in Binzhou, we had dinner together. Zhao Fusheng looked at the man and said with a smile.

"Thank you, Minister Zhao. That person was flattered, who didn't know that the nominal boss of the planning department usually didn't come to the company at all, as the company's only gold medal planner, even Mr. Zheng had to be carefully maintained.

"You should wonder why I insisted on doing this PSA. Zhao Fusheng glanced at the people in the conference room, and those who can sit here today are the core management of future advertising, in other words, in this situation, those who are still willing to stay in the company and advance and retreat with the company are naturally trustworthy.

Therefore, Zhao Fusheng doesn't have so many scruples when he speaks, after all, many people have followed Zheng Yao and himself all the way from Ninghai Haizhou to the present.

"An advertising company, if it is simply advertising, with a market value of 10 billion, is already the end. Zhao Fusheng spoke slowly, and the first sentence startled everyone.

Billion?

But after thinking about it carefully, I have to admit that what Zhao Fusheng said seems to have some truth, after all, the simple advertising business, even if it becomes the world's top, will only have such a big market.

"What kind of enterprise do we want to advertise in the future?" Zhao Fusheng smiled slightly: "To be honest, this is a problem that Mr. Zheng should consider, but on the way back from Ninghai, I suddenly thought, why don't we make future advertising into a global entertainment media group?"

"Advertising, film and television, cultural communication, as long as we can touch the industry, we have to get involved in it, we must first become the largest advertising company in the north, then the whole country, then the whole Asia, and even the world!

I have to say that Zhao Fusheng's set of things that are similar to inspirational chicken soup, if it is placed in the future, it is estimated that many people will scoff at it, because it is too pediatric, and there is no power to move people's hearts.

But now, chicken soup has not yet become popular, people are relatively simple, plus Zhao Fusheng's words, it is indeed very picturesque, these people have all gone all the way from Ninghai Haizhou to the present, and have witnessed how future advertising has become one of the three major advertising companies in the north from an advertising planning studio.

So after Zhao Fusheng said those words, the atmosphere in the entire conference room suddenly became warm.

Seeing that those executives began to discuss what the future development prospects would be, Zheng Yao sighed silently in his heart, Zhao Fusheng is really demagogic, he was probably fooled by him back then.

But if you think about it carefully, the life of the past few years has been a little more exciting than the dull days in the university before, maybe this is the blessing of Seon's loss.

She didn't know that Zhao Fusheng was sitting there, in fact, he also breathed a sigh of relief, in fact, from the moment he entered the door, Zhao Fusheng noticed that there was a low mood in the entire company, which may be related to the external environment, but for him, this is not good news.

After all, Zhao Fusheng plans to take this opportunity to create a brand that belongs to future advertising.

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