For those who have a heart, no matter at any time and place, as long as they are serious, they will be able to discover and understand.

Many times, each of us thinks about what path we would choose if we had the opportunity to change our lives. Most people will think that if they make another choice when they make a certain choice, will there be a different situation in life?

Maybe you will become a social elite, maybe you will become a rich man, and the most poor will be happy.

But there is no regret medicine in life, so many people complain about the unfairness of fate, complain about everything in this world, and even complain about the opportunities they missed when they choose again and again.

It's like Zhang Wei in "Love Apartment" said: Opportunity once hit me like raindrops, but I missed it again and again.

Zhao Fusheng used to think so, so when he had the opportunity to change the trajectory of his life, he worked hard to make himself stronger and change the future and destiny of himself and the people around him.

But this time, SARS made him realize that the power of the future and destiny is too strong, no matter what he does, there is a corrective force in the world, which will make the whole world move forward in a fixed direction.

In other words, what Zhao Fusheng can change is actually limited to what he can influence.

The general trend of the world cannot be changed.

Just like the SARS happened, just like the rout of the men's football team in the World Cup.

Well, even if the latter is an immortal, it can't be changed.

Knowing this, Zhao Fusheng felt that he should be able to do better and more, and future advertising was the starting point for his choice.

Naturally, no one has any objections to Zhao Fusheng's plan, and this kind of public service advertisement focuses on content, rather than being unconventional, but no one has thought of using this way to enhance the company's reputation before.

Now that Zhao Fusheng has thought of this gold medal planner, everyone is naturally willing to follow his instructions.

The plan was quickly approved by the company, and as the person in charge of the company, Zheng Yao personally came forward to contact the leaders of the CCTV advertising department.

When CCTV received the news, it was also surprised.

"Mr. Zheng, you're not joking with me, are you?"

Wang Yuanfang, the new director of the Advertising Department, looked at Zheng Yao with a confused expression: "You said that you plan to produce a batch of public service advertisements for CCTV for free in the future?"

Zheng Yao smiled and nodded: "Minister Wang, you heard it right, we have just decided on future advertising, and the company's best advertising planner will personally plan to produce a batch of public service advertisements for CCTV to promote the prevention and control of SARS." As an advertising company, our company has always adhered to the sense of national responsibility and pride as the cultural characteristics of the enterprise, and we are willing to make our own contributions to advertising in the future at this critical moment when the whole nation is facing the SARS epidemic together. ”

If Zhao Fusheng was here, he would definitely give Zheng Yao a thumbs up, and when these high-sounding words came out, his face was not red or panting, he was as calm as eating and drinking, comparable to the old fritters in the officialdom.

But I have to say that on some occasions, the more high-sounding words are, the more pleasing they are to the ear.

Even if Wang Yuanfang was puzzled in his heart, after listening to Zheng Yao's words, he could only pinch his nose and recognize it, and praised her words.

It can't be helped, that's the effect of political correctness.

In today's situation, anyone who is contributing to the fight against the SARS epidemic is politically wrong if they oppose it.

In any country, in any era, political mistakes mean disrepute.

Unless Wang Yuanfang is crazy, he will not be able to oppose Zheng Yao's words in any case, and even, after praising Zheng Yao's behavior, he decisively said that he would personally report this matter to the deputy director in charge.

After all, it is also a good thing that some advertising companies have taken the initiative to come to CCTV to produce public service advertisements for the prevention and treatment of the SARS epidemic.

And Zheng Yao was indifferent on the surface, but in his heart the beauty was about to blossom.

This is basically the same as Zhao Fusheng expected before, the first time CCTV encountered this situation, it must be a little blind, but anyway, there is a free lunch, and it is such a tempting thing, it is impossible for them to refuse.

Sure enough, after Wang Yuanfang reported the matter, the deputy director of CCTV personally met with Zheng Yao.

At this time, Zheng Yao used to be a counselor in college, and her parents were both university professors, which played a role that could not be ignored.

Born in a scholarly family, he went to the sea to do business, served the motherland in times of national crisis, and gave back to the society.

Such a logical chain is clear to anyone.

Therefore, in the eyes of the deputy director, Zheng Yao is a good comrade, and Future Advertising is a conscientious enterprise with a sense of social responsibility.

He immediately made a decision and agreed to the plan for future advertising, and the specific situation was discussed by Wang Yuanfang and Zheng Yao, and the public service advertisement was launched in the shortest possible time as soon as possible.

"Don't worry, the director has already started shooting commercials, and the best planners and the best shooting team on the company's side are all in full swing. ”

Zheng Yao said respectfully to the deputy director.

The deputy director was stunned: "Oh, you started investing so quickly, aren't you afraid that CCTV will not agree, and these promotional videos can't be broadcast?"

Zheng Yao smiled, remembering what Zhao Fusheng taught her, although she felt a little sour, she still said seriously: "Director, with all due respect, my idea at that time was that if CCTV did not agree to broadcast these public service advertisements, then we will put these propaganda films on the prevention and control of the SARS epidemic on various provincial stations at our own expense in the future." ”

As soon as these words came out, the deputy director was stunned, then showed a meaningful expression, glanced at Zheng Yao, and nodded: "Xiao Zheng is good, not bad." ”

Where did Zheng Yao know the twists and turns in this, she just did things according to Zhao Fusheng's instructions, and she didn't care about any more greetings, so she politely said goodbye to the deputy director and left.

She didn't know that the words she had just said had reached the ears of the director through the deputy director, and then to the ears of a certain bigwig in charge of publicity, and then was mentioned in a high-level meeting.

Originally, Zhao Fusheng just wanted to brush up on the whim of the CCTV leaders, but in the eyes of a certain bigwig, it was a model of worrying about the country and the people.

"This future advertisement is very good, and it is rare to see such a socially responsible enterprise now. ”

A bigwig's comment is only circulated among the top management, and no one knows what the future advertisement will get because of this comment.

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Money can make ghosts grind, and this sentence is also very reasonable when used in business.

Driven by the money offensive, Zhao Fusheng's public service advertisement planning and shooting went very smoothly, and the first batch of five advertisements was produced in only two days.

The trade, of course, is that the future ad cost nearly a million dollars to produce.

There is no way, if you want the horse to run, you can't stop the horse from grazing. And the truth that horses have no night grass and no fertilizer, Zhao Fusheng and Zheng Yao are clear. In the case of people who are now panicking and worried about being isolated by the SARS epidemic, there is only one way to make people work overtime.

Add money!

CCTV is also very face-saving, the advertisement after filming was sent to the CCTV Advertising Department, Wang Yuanfang, the number one leader, personally took a few people to review the film, and after passing it, it was officially broadcast on CCTV on the same night.

As a result, everyone noticed that starting from May 1, CCTV's various programs began to broadcast public service advertisements on the prevention and control of the SARS epidemic on a rolling basis, and there were also advertisements promoting heroes in various industries in the fight against the SARS epidemic.

Of course, at the end of the advertisement, the four words of the future advertisement have impressed many people.

The industry is shaken!

The entire advertising circle was dumbfounded.

"What's going on, why would future ads actually make such a thing?"

"The woman surnamed Zheng is crazy, at this time, these advertisements are still for public welfare, at least a few million, right?"

"Do you have any money to burn?"

Remarks like these began to fill the advertising circle, and almost everyone felt that Zheng Yao, who would advertise in the future, might have a brain in water, and for the sake of a little fame, he actually spent millions of dollars to shoot free public service advertisements for CCTV, which is simply brainless.

You know, today's future advertising seems to be one of the three major advertising companies in the northern region, from the last time Mercedes-Benz cars chose them as partners, it can be seen that they have passed the time when they need to rely on publicity to accumulate fame, but in such a critical period as SARS, Zheng Yao actually chose such a way, it is simply unreasonable.

Doesn't she know how hard the CCTV officials are?

Facts have proved that Zheng Yao is not only clear, she even knows better than people from the outside world, CCTV has always been rampant and domineering, whether it is in the purchase of TV series and movies, or in advertising, there is no place more domineering than CCTV.

But I also have to admit that CCTV, as the official national television station, its influence is incomparable to any local station, and more than a dozen channels roll to broadcast public service advertisements produced by future advertisements, and this invisible influence is incomparable to other TV stations.

And Zhao Fusheng is interested in this.

Or for him, the purpose of CCTV's existence is to make the popularity of future advertising completely start across the country.

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