In the face of huge interests, human nature often cannot stand the test.

It's like for the sake of the house, some couples choose a fake divorce, but they accidentally really separate from each other, and even their relatives turn against each other.

In the same way, as long as it is for profit, Zhao Fusheng believes that in the future, advertising will become a benchmark with this charity dinner.

Even Wang Jinghua will pinch his nose and give up his previous dirtiness with himself, and smile and stuff his artists into the charity dinner.

Because she is a person after all, a businessman who pursues profits.

Human beings are inherently a complex of contradictions, and always have all kinds of ideas, such as good and bad, good and evil, high and low, poor and rich, noble and low, and even suffering and enjoying happiness.

There are many such people who only have the guts to go against reason and succumb to their character in small things, and they are ordinary people. And some people, no matter what they do, will follow their own character, joy, anger, sorrow, and joy, all from their own hearts, this kind of person can be regarded as both good and evil.

Zhao Fusheng doesn't belong to these two kinds of people, he is just a person who wants to make his little life better.

The road of life is probably the most complicated road in the world, almost every step of the way, there are countless forks in the road to choose from, different choices, and the future development is also very different.

"Don't worry, I'll do it. Zheng Yao said confidently to Zhao Fusheng.

This is the truth, Zhao Fusheng has already set up the stage, if he can't even do this little thing well, he won't have the face to lead such a big company as advertising in the future.

Zhao Fusheng was very calm, and he didn't care about Zheng Yao's words. It's not because he thinks what Zheng Yao said is ridiculous, but because Zhao Fusheng thinks that this is just a plan, Zheng Yao can do it well, then continue according to this plan, if it doesn't work well, just change the plan.

He doesn't like to pin all his hopes on one thing, the risk of putting all his eggs in the same basket is too high, Zhao Fusheng has suffered such losses many times in his previous life, so now he prefers the cunning rabbit three holes.

This is also the reason why Zhao Fusheng will get involved in multiple industries, very simply, because he feels that by doing so, he can share the risk to the greatest extent, so as not to let himself lose his achievements because of the failure of a certain industry.

Of course, this is not without drawbacks, after all, all the energy is invested in one thing and one industry, and it is still a little different to disperse energy and financial resources to do multiple industries, but Zhao Fusheng does not regret it, he himself does not need that kind of gambling development, there is no need to place all the bets in one game like Chen Tianqiao.

If you win, you will become famous in one fell swoop, but if you lose, you can only go out of the game.

Dong Chenxi once said that Zhao Fusheng's method is really suitable for film and television investment.

The reason is very simple, because film and television investment is like this, no matter how rich a company is, even if it is not a problem to invest in a few TV series and movies independently, no one will do it easily, everyone knows the truth that eggs are not put in one basket.

In simple terms, this is called risk control.

Therefore, in the production of movies and TV series, people can often see the names of a series of film and television companies.

To put it mildly, it is called win-win cooperation, but to put it bluntly, it is simply risk sharing.

The most obvious example is that Hong Kong Island Golden Harvest back then, in the most glorious period of Hong Kong films in the eighties and nineties, they made movies that were the box office champions of the year at every turn, but in fact, even in the best time, they couldn't earn 100 million Hong Kong dollars a year, because most of the other film and TV series projects they invested in were losing money.

In the future in Zhao Fusheng's memory, the fundamental reason why Huayi is involved in other industries is actually here, because the Wang brothers realized that with the production of film and television dramas alone, their profits are too low.

"I'll call them when I go back. Zhao Fusheng thought about it and said to Zheng Yao.

Since this matter involves the entertainment industry, I still have to say hello first.

Although CCTV takes the lead, no one will be so brain-dead and don't give face, but CCTV takes the lead and calls yourself, there are still two concepts.

"Yes, it's better for them to mobilize their friends in the circle and come. Zheng Yao said with a smile.

Even if the amount of donations raised in the end is not high, future advertisements can be made up by themselves, and the most important thing is to establish this platform.

"Well, by the way, you can say hello to the artist by the way. Zhao Fusheng suddenly remembered that Fan Baobao was on a long vacation before, and said with a smile: "Invite Renyi to rehearse a few programs and broadcast them at the party." ”

Generally speaking, this kind of program at the party must be a gathering of all kinds of stars, various brokerage companies and groups, will definitely compete for their own interests, as the future advertisement of the planner, if you name people to show the show, it is also a personal favor.

"Okay, I got it. Zheng Yao naturally nodded in agreement.

She is not an idiot, from a certain point of view, Fan Baobao can be regarded as her boss lady, and Zhao Fusheng's purpose in doing this is simply Sima Zhao's heart, which is known to passers-by.

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Zheng Yao's action is still very strong, or in other words, the previous series of foreshadowing, so that the future advertising in CCTV has a good impression, after Zheng Yao proposed to plan a plan to fight against SARS disaster relief charity performance, CCTV immediately agreed, and the two sides hit it off.

The above emphasis on literary and artistic propaganda work has a long history, even in the turbulent era, there are still eight model plays, not to mention that it is now an era of peace.

The leaders also know that the SARS epidemic is now causing panic, and the whole country is having a headache because of this SARS pneumonia.

Therefore, it is said that a certain propaganda boss personally gave instructions that this party must be done well, so that the people of the whole country can establish confidence in defeating the SARS epidemic.

It is said that the chicken feather is used as an arrow, but in fact, it also depends on who gave the chicken feather.

If it was given by the emperor, even if it was a Shang Fang sword that was sharpened like clay, it would be okay.

It's like now, CCTV directly handed over the planning power of the party to the future advertisement, and the leaders of CCTV expressed their position according to the instructions of their superiors, this party is a political task, and any group or individual, if the attitude towards the party is not serious, then there is no need to appear on the screen in the future.

That's right, it's all screens, including movies, TV series, and even print media commercials.

The threat of the red fruit!

No, warnings, to be precise.

There is no way, who let Mr. Zheng of the future advertising very generously said that the planning costs and production costs of this party are all responsible for the future advertising.

That's a cost of two or three million, in the face of such an informed and interesting partner, how can CCTV not be a little more generous?

It is said that a certain leader of CCTV directly stated at the work conference that all the star artists who participated in the performance would not get a penny of remuneration, that is to say, these stars, whether they are in Tiannan or Haibei, as long as they need to appear in the future advertising roll-off, they have to obediently take a plane to come over, and they have to pay for the round-trip air tickets and even the air tickets of the staff around them.

The reason is very simple, artists who are still thinking about making money at this time, is it possible that they want to make a fortune?

In any era, this kind of big hat can crush people.

It is strange to say that even so, Zheng Yao's phone is about to be blown up by the heads of various brokerage companies and groups.

"I can't do it anymore, there are too many people. ”

Zheng Yao spread out on the sofa in the office, and looked at Zhao Fusheng with a tired face: "Time is tight, the task is heavy, and the party will be officially broadcast in less than four days. ”

Zhao Fusheng laughed: "Isn't this a good thing, you see, if you don't spend a penny, there are still people who want to go to our party." ”

"!"

Now in the eyes of the outside world, Mr. Zheng, who has always been graceful and luxurious, blurted out a dirty word, and said unceremoniously: "The problem is that there are too many people, on Hong Kong Island, the four heavenly kings said that they don't need to be polite to be called at any time, and so are those stars in the film and television industry, all of whom want to perform on stage." Not to mention the domestic side, the CEOs of several record companies are directly blocked at the door of our company. The Wang brothers were even more amused, so they almost dragged their stars to interview me. ”

As she spoke, she glanced at Zhao Fusheng suspiciously: "Did you already know that such a situation would occur, so you asked me to be in charge of this matter, and I didn't come forward." ”

After all, logically speaking, since this plan was proposed by Zhao Fusheng, he, the person in charge of the planning department, should personally plan this party, but Zhao Fusheng said at the time that he was not able to do it and let Zheng Yao be responsible.

Zheng Yao didn't think much about it, but after the next task, she found out that this was a hot potato.

Zhao Fusheng laughed, ignored Zheng Yao's question, and said lightly: "What, do you think there are too many stars?"

Zheng Yao nodded honestly: "It's not too much, it's just that it can't be used up at all." ”

There is no way, except for the Spring Festival Gala, under normal circumstances, a party lasts for two or three hours, but now there are at least hundreds of stars who want to take the stage, and if you have to take care of all aspects of the relationship, the program time is simply not enough.

Others planning the party are worried that there are too few stars, the budget is not enough, and they can't afford to hire big names. Zheng Yao's current trouble is that there are too many big-name stars, and they don't want money, which one do they want to use?

Zhao Fusheng smiled and said something that immediately made Zheng Yao dumbfounded......

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