A lot of times, influence is a very subtle thing.

For example, cross talk is very famous, but in some areas of the south, it is not recognized, not that they don't like it, but because there are a lot of baggage in it, people can't understand it.

The result of cultural differences and regional differences is that people don't understand what you say, why do you ask the other party to laugh?

It's the same with doing business.

For many people, it may be a well-known company in a certain area and a certain industry, but if you change places, it will become a small company that no one cares about.

It's like we Chinese go abroad, and we all look the same in the eyes of those foreigners.

Therefore, in the future, advertising needs an opportunity, a platform, so that the people of the whole country know about such an advertising company.

And CCTV is undoubtedly the most suitable choice.

After all, at the moment when the SARS epidemic is of national concern, no one will not watch CCTV's programs.

Facts have proved that Zhao Fusheng's choice is still right, and through the broadcast of advertisements for a week, the attention of future advertisements has been increased again.

"What's next?"

In Zheng Yao's office, Zheng Yao asked Zhao Fusheng with a non-answering face.

Nowadays, SARS prevention and control propaganda has become a major event that the whole country is engaged in, and many provincial TV stations have called for public service advertisements shot in the future, hoping to broadcast them, and Zheng Yao agreed to them according to Zhao Fusheng's explanation.

"The next step is to reach out to another company. Zhao Fusheng smiled and said to Zheng Yao.

"Other companies?" Hearing this, Zheng Yao was stunned, a little inexplicable, I don't know what kind of medicine Zhao Fusheng sells in this gourd, why do you want to contact other companies, could it be that there are other things in this?

Zhao Fusheng saw that Zheng Yao was a little confused, couldn't help but shake his head, picked up the teacup in front of him and drank the tea, but he didn't plan to tell him directly.

"Hey, you, why don't you say it. Zheng Yao glared at Zhao Fusheng and asked.

Zhao Fusheng looked at her with a smile: "What do you think, how is the popularity of our company now?"

"It's not bad, although it's not well known, but at the very least, the impression must be there, and the reputation on CCTV is also very good. Zheng Yao replied honestly.

This is a fact, right in front of everyone's eyes, the future advertising seems to cost a lot of money this time, but in fact, it is far more than what you pay, but it just looks like a big wrong.

In fact, those advertising companies in the industry are about to die of envy, after all, not everyone has the opportunity to leave such a deep impression in front of CCTV leaders.

After all, in the advertising planning industry, the first person to eat crabs is often able to enjoy more benefits, and the future advertising has already done the planning, if they play any more Handan toddler tricks, it is easy to be ridiculed as Dong Shi Xiaofeng, and it will be even more embarrassing when the time comes.

"Then do you think that if at this time, we call for a party, will CCTV give us this face?" Zhao Fusheng glanced at Zheng Yao and said calmly.

"Parties?" Zheng Yao looked at Zhao Fusheng suspiciously, a little unintelligible.

Obviously, in her opinion, Zhao Fusheng is completely messing around.

Inexplicably, why do you suddenly want to have a party.

The expression on Zhao Fusheng's face was calm, and he said lightly: "Since our goal in future advertising is to become bigger and stronger and become a media and entertainment group, then we must first enter the entertainment industry." And we have to establish our own position, you know?"

Zheng Yao nodded, she is not stupid, Zhao Fusheng said this truth, Zheng Yao knows very well that the establishment of film and television in the future is actually for this purpose, after all, film and television investment and production is undoubtedly a stepping stone to enter the entertainment industry. It's just that the future of film and television seems to be developing very well, but in fact, most of it is because of Zhao Fusheng's help behind the scenes.

But Zheng Yao can understand, after all, not everyone has the ability of Zhao Fusheng, he can write scripts to attract investment, the film and television circle seems to be very easy to enter, but it is not so easy to really gain a foothold.

But she didn't understand, what does this have to do with the charity party that Zhao Fusheng is going to organize?

Thinking of this, Zheng Yaoxiu frowned slightly and looked at Zhao Fusheng: "You mean, let's also have a charity show similar to the anti-SARS charity show in the flood fight in 98?"

Zhao Fusheng laughed and nodded: "Well, not only do you want to do it, but you also have to take the initiative to invite CCTV to take the lead, and we will do the planning." ”

Zheng Yao doesn't seem to understand, this kind of large-scale charity performance is very normal, every time there is a big event that shakes the whole country, there will always be this kind of charity performance, but it's just a dinner party, what use can it be?

Seeing Zheng Yao's dazed look, Zhao Fusheng sighed silently and said, "What we want is not only the planning right of this party, but the charity dinner after the party." ”

"Charity dinner?"

Obviously, these four words made Zheng Yao completely confused, and he didn't know what Zhao Fusheng wanted to do.

After all, in China, the term charity dinner is not as famous as in later generations.

For Zhao Fusheng, this is undoubtedly an important step to improve the future advertising force.

"Think about it, CCTV came forward, invited many stars in the entertainment industry to participate in the charity performance party, after the party, our company held a dinner, at the banquet, many stars who participated in the charity performance, can take out their personal belongings that they care more about, or what they like more to participate in the auction, when the auction proceeds, will be donated to the Red Cross in the name of the star for the prevention and control of the SARS epidemic. Zhao Fusheng said lightly: "Not only that, but this type of charity dinner, our future advertising, will be held once a year, and a large amount of publicity, understand?"

After Zheng Yao listened to Zhao Fusheng's words, the whole person was stupid, the boss with his mouth open, looked at Zhao Fusheng directly, she was really frightened by Zhao Fusheng's series of arrangements.

This guy has been calculating everything from the beginning!

Whether it is to make a public service advertisement for CCTV for free, or to hold that charity party, in the final analysis, it is all for the final charity dinner.

has been at the helm of future advertising for so long, Zheng Yao is no longer the pure little white flower who doesn't know anything on the college campus, and she has experienced a lot of deception in the shopping mall, and she naturally understands that there is no eternal hatred or love in this world, only interests are eternal.

Especially in the entertainment industry, this is even more so.

The entertainment industry is a complete vanity fair, whether it is the big stars with bright appearances or the bosses who are sanctimonious on the surface, in the final analysis, they are all people who chase fame and fortune.

And the charity dinner that Zhao Fusheng is going to do is obviously to provide a stage for these people, a stage to show their reputation.

Now that the SARS epidemic is a major event that has attracted national attention, for those celebrities and artists, if they are allowed to go to the front line, they will definitely not dare, after all, not to mention the delicate flesh and expensive, these guys are more life-saving than the other, how can they do such risky things.

But if you donate through a charity dinner, I believe that these people are happy to do good deeds and get a good name.

"No, how did you come up with this?"

After a while, Zheng Yao looked at Zhao Fusheng with a dull expression, she really wanted to knock Zhao Fusheng's head open, take a good look at what was hidden inside, why such a magical plan was actually thought of by him.

Zhao Fusheng smiled, but didn't explain anything.

In fact, this routine was not pioneered by himself, the Harper's Bazaar charity dinner in the previous life, for more than ten consecutive years, insisted on holding up a so-called fashion female devil, not to mention, it made every charity dinner a show for celebrities to fight their hearts, and even taking pictures can cause fan wars on the Internet, such a routine, Zhao Fusheng is really clear.

For Zhao Fusheng, whether advertising can become a huge media and entertainment empire in the future and become a news and publishing group in China is a crucial step.

Of course, the national conditions are special, and Zhao Fusheng never thought that he wanted to point out the printing industry, and his eyes were on Hong Kong Island.

There is still a long time to go, and there is still a long way to go before the global financial crisis in 2007, which is enough to lay out your own layout.

But before that, he must first let future advertising completely occupy a strong enough position in the domestic entertainment industry.

"All in all, you should contact CCTV as soon as possible about this matter. Zhao Fusheng said to Zheng Yao.

Zheng Yao nodded, hesitated, and said to Zhao Fusheng: "I'm going to say hello to Hua Yi in advance, and by the way, I will pull up the perfect advertisement." ”

"Huayi and Perfect Advertising?" Zhao Fusheng was stunned, and then laughed, I have to say that Zheng Yao is really talented in doing business, which he didn't even expect.

The ancestor religion taught us that when dealing with one's enemies, we must learn to win over a group of people and suppress a group of people, which is called differentiation.

Now the idea proposed by Zheng Yao is like this.

Huayi is now a leader in private film and television enterprises, and Perfect Advertising, like Future Advertising, is one of the three major advertising companies in the north.

In other words, Zheng Yao intends to use this incident to win over Perfect Advertising and suppress Oriental Advertising.

As for Huayi, as long as they are not stupid, they should know what it means if their own stars fail to appear on the stage of CCTV as the planner of the charity dinner.

And other film and television companies believe they will also understand what the status of advertising in the capital's entertainment industry will be in the future after this incident.

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