Hearing Li Cailin's accusation, Liu Qingyu's face became gloomy.

He knew that the reason why Li Cailin and the others encountered this situation must be because of Sun Yanping, after all, Sun Yanping is the minister of the Propaganda Department, and she has been in this position for some years, and she is still quite energetic in the entire propaganda system.

For Sun Yanping to teach a lesson or even take revenge on herself, Liu Qingyu has long been mentally prepared, and is even ready to accept the recruitment, but Liu Qingyu's preparation is that she is nitpicking about her work, even picking bones in eggs, and even finding ways to adjust her work, which is acceptable to Liu Qingyu, but the only thing that Liu Qingyu is unacceptable is the revenge method taken by Sun Yanping now.

First of all, the Tianfeng Mountain Tourist Resort project is a project strongly supported by the Municipal Party Committee and Municipal Government, and secondly, the success of this project is related to whether the lives of tens of thousands of poor people in the poor mountainous areas of Tianfeng Mountain can live better, whether they can embark on the road of making a fortune and running to a well-off, and it is also related to whether the tourism industry of Tongda City can really develop。

The more Liu Qingyu thought about it, the more angry he became, and his face became more and more ugly.

At this time, Bao Honggui said with a wry smile: "Mayor Liu, I also heard some people below discussing, saying that someone from the Propaganda Department once released a word, if anyone dares to help us promote Tianfeng Mountain Resort, find one, clean up one." ”

As the executive deputy director of the Tourism Bureau, he saw the situation very clearly, he understood that if he could follow Liu Qingyu to do a good job in this project, the director of the tourism bureau would probably be promoted, if the director was promoted, he might sit in the position of the director, and once he sat in the position of the director, then once he could continue to make achievements, it was very likely that he would be promoted in the future, so at this time, he had decided to stand with Liu Qingyu to complete the project。

Hearing Bao Honggui's words, Liu Qingyu's face became even more ugly.

For a moment, the atmosphere in the office seemed a little oppressive.

The predicament, an unprecedented predicament, is plaguing Liu Qingyu and his newly formed team.

How can we break out of the encirclement?

Liu Qingyu fell into deep thought again.

Under normal circumstances, if Tianfeng Mountain Tourist Resort has the cooperation of the publicity department of Tongda City, then the publicity work of the resort will have a double effect with half the effort, after all, this is a provincial capital city TV station, and due to their own momentum some time ago, the ratings of Tongda City TV station have become very high, and the popularity is also very high.

But now, all the media in Tongda City are controlled by Sun Yanping, which is difficult.

And for Liu Qingyu, it is more difficult to do more than this, because according to Liu Qingyu's planning plan, the publicity work of Tianfeng Mountain Tourist Resort is to start from Tianfeng County and Tongda City, because Tianfeng Mountain was not famous before, if you want to really push him to the market, the best way is to focus on the local market first, first let the local people recognize Tianfeng Mountain, and then gradually promote it to the whole province or even the whole country, this plan is the most secure.

The reason why Liu Qingyu wants to do this is also because of his deep thinking, the first choice, if Tianfeng Mountain Resort wants to attract foreign investment, it must have data and situation that can convince investors, after all, there are good scenery in mountainous areas, why can you Tianfeng Mountain be favored by investors, so the early publicity is very important for the promotion of the whole project.

Secondly, Liu Qingyu, the deputy mayor in charge, has no funds in his hands, and the tourism bureau has no funds, although Lei Zelin and Ma Botong have entrusted the project to themselves, they have made it very clear that they can only give policy support, but there can be no financial support, so he must use some public resources to complete some preliminary preparations.

But now, under the leadership of Sun Yanping, the entire Tongda City and Tianfeng County's propaganda department has no support for themselves, supporting the work of the Tourism Bureau, the warm-up work of Tianfeng Mountain Resort has suddenly fallen into a state of stagnation and stranding, and the project is also likely to die because of this, Liu Qingyu knows that once this project fails, I am afraid that many people in Tongda City will fall into the ground, and at that time, their own ending may be extremely miserable, and the road to the official career will also die because of this.

What should I do, what should I do, Liu Qingyu stood up, frowned, and walked around the office, seeing this, Li Cailin and Bao Honggui all walked out of Liu Qingyu's office, so as not to disturb Liu Qingyu's thinking.

The sun turned from the south to the west, and the twilight gradually covered the earth, and Liu Qingyu had been sitting in the office chair for more than 3 hours, but he still hadn't come up with any good solution.

Liu Qingyu lit a cigarette again, took a hard puff, and looked at the ceiling, his gaze seemed a little distracted.

Suddenly, Liu Qingyu's gaze was fixed on the ceiling, and he muttered: "Ceiling, ceiling, I can't count myself as having encountered the ceiling effect now." ”

Thinking of the ceiling effect, Liu Qingyu's eyes immediately lit up.

From the definition of the ceiling effect itself, the ceiling effect refers to the setting of an intangible, artificial difficulty to prevent certain qualified people from rising to a certain position in the organization, this effect often has many manifestations in the workplace, market, policy, etc., and now oneself, isn't it also in the workplace, one's behavior is limited by the ceiling from the policy and market.

Thinking of this, Liu Qingyu suddenly became excited.

That's right, I have encountered a typical ceiling effect, and now if I want to do a good job in the entire Tianfeng Mountain Tourist Resort project, I must break through the ceiling effect imposed on me by the outside world, and I must break through the resistance and break through the ceiling, and finally succeed.

Thinking of this concept of ceiling effect, Liu Qingyu's brain began to become extremely active, because he suddenly remembered a typical case of ceiling effect, which was a family-owned pharmaceutical company, which created a good brand through the efforts of the first generation of founders, and had a stable income and market, but after taking over from the second generation of heirs, he found that the enterprise "ceiling effect" It is very obvious that not only the product sales can not go up, but also the management of the enterprise is stagnant like dormancy, the employees are not motivated, and they have the enthusiasm for management change and innovation, but there is a tiger swallowing the sky, and there is no way to say the feeling, at the beginning, this guy has been distressed for several years and has not made any progress, but in the end this guy started from many aspects to solve this problem.

And this person is Liu Qingyu's good brother Xu Aiguo.

Thinking of Xu Aiguo's case, Liu Qingyu's mood began to surge, although Xu Aiguo overcame the ceiling effect of enterprise management, but this case also has great reference value for the ceiling effect he encountered in the officialdom.

Liu Qingyu picked up the phone without hesitation and dialed Xu Aiguo's phone.

As soon as the phone was dialed, Xu Aiguo's hearty laughter came from the phone: "Boss, boss, you finally remembered me, brother, I was so moved that I was about to cry." ”

Liu Qingyu scolded with a smile: "Come on, don't pretend to me, I called you today to ask you a question, how did you overcome the ceiling effect you encountered after taking over the family business." ”

Hearing Liu Qingyu talk about the right thing, Xu Aiguo immediately restrained his mind of joking, he knew that the boss must have encountered a problem now, so he thought about it very carefully for a while before saying: "Boss, I will first analyze the difficulties I encountered when I took over the family business, and then I will tell you my solution." ”

Liu Qingyu listened quietly.

Xu Aiguo said: "Boss, when I took over the family business, there were two main problems.

At that time, I had just taken over the enterprise, and I found that although the enterprise was doing a lot, there were many problems, so I wanted to reform the enterprise, but many middle managers did not have a sense of reform and my management ideas at the same level, and although I wanted to carry out reforms at that time, even any middle level can say that the company has many problems, but, whether it is me, the company's middle and senior management, but can not put forward a clear reform goal, resulting in me saying that I want to reform every year, but there has been no breakthroughManagement change has become a formality, or just a slogan. ”

Liu Qingyu nodded vigorously when he heard this, the first problem Xu Aiguo encountered was very similar to the problem he was facing, and now he wanted to do a tourist resort project, although he had his heart and even a goal, but he couldn't take action.

At this time, Xu Aiguo continued: "The second problem I encountered was the brand problem. ”

"Brand issues. Hearing this concept, Liu Qingyu couldn't help but be stunned, because he knew very well that the brand awareness of the strong group was very high, and how could such a high brand awareness encounter brand problems.

Xu Aiguo immediately nodded vigorously and said: "That's right, it's a brand issue, although many brands of the strong group have great popularity, but over the years, with the passage of time, the brand hollowing and brand aging of the strong group are very prominent, which has become a bottleneck restricting the company to continue to maintain rapid development." ”

Hearing this, Liu Qingyu's eyes lit up again, although he has a good plan for the Tianfeng Mountain Scenic Area project, but there is nothing brilliant in brand building, if according to his own planning plan, even if he can get some success through hype for a period of time, but it is difficult to obtain the power of long-term sustainable development, then Xu Aiguo's experience is particularly important to himself at this moment.

At this moment, Liu Qingyu was looking forward to it even more, he wanted to know how Xu Aiguo overcame these difficulties, so he said with a smile: "Okay, don't sell it, let's talk about how you overcame these two problems." ”

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