"That's the delivery?" Fang Manman said happily.

"Of course. ”

"What is the response of the customer? ”

"Very nice. It was rare for Master Qu to affirm Fang Manman, and then said: "You are indeed talented in this area, and with time, you can make great progress." ”

Being able to be so highly praised by Master Qu, Fang Manman wanted to look up to the sky and laugh three times, it was really extremely enjoyable!

"Thank you. Of course, the vines above the face still pretended to be a light and breezy man.

"Your design fee Xiaotong will give you. What are you doing today?"

"Can I ask you, who is wearing my clothes? You know, it's important for a designer, especially a designer like me. ”

"It doesn't hurt to tell you, it's a lady surnamed Fan, you will have a chance to meet her in the future, don't worry. Master Qu said.

"Okay, I got it. ”

The matter was all over, but Fang Manman and Wang Zhuo had no intention of leaving.

Master Qu raised his eyebrows: "What, are you planning to have dinner here?"

"It's not impossible, you asked me to call home first. Fang Manman said.

Master Qu, who was just teasing, was dumbfounded: "I said, I don't know how to cook, you have to stay and cook it yourself." ”

Fang Manman agreed, and made a phone call home.

When Fang Manman went to the kitchen in the backyard to take a look, he finally knew that Master Qu's "can't cook" was actually very subtle, and he hadn't cooked at all. The kitchen was deserted, the stove had a thick layer of ash, and there were all kinds of stoves, which were also rusty and moldy.

Fang Manman and Wang Zhuo's eyes changed when they looked at Master Qu.

Master Qu's old face was slightly red, and he spread his hands and said, "What can I do? ”

All right. Fang Manman sighed, if you want to make a meal, you have to clean it first, and then you can eat in the middle of the night when you are cooking.

Fang Manman said helplessly: "The phone call has also been called, there will definitely be no food left for us at home, let's go outside to make do with it." ”

"Forget it, in that case, I'll take you to a good meal. Let's go, Jeongguk Hotel. In order to save his image, Master Qu decided to bleed heavily.

The Zhengguo Hotel is a famous hotel in the provincial capital, and since the beginning of the Republic of China, business has been booming, and Fang Manman is naturally very happy to be able to go there.

The Jeongkook Hotel is not far from here, and the three of them walked for a short time.

Zhengguo Hotel is a large courtyard house that goes out of the corridor in front of the corridor and then out of the building, and the cuisine is a bit biased towards the north, characterized by clear, vegetarian, fresh, tender, oily but not greasy. The provincial capital is originally located at the junction of the north and the south, and this taste of the fusion of the north and the south is suitable for the taste of the people in the provincial capital. factory

Jeongkook Hotel has two kitchens, which have two functions: a restaurant and a restaurant. In other words, it can be used for banquets, as well as for eating and stir-frying, and fast serving is also a feature here.

Fang Yuanyuan and her entourage sat down, and quickly ordered a few signature dishes, and it didn't take long for them to be served. Fang Manman's purpose was not to have a simple meal, so they chose a private room, which was very quiet.

The dishes were all served, and the three of them didn't bother talking for the time being, and they ate everything before talking.

When he was almost finished, Fang Manman said, "Master Qu, I came here today, I actually have something to say." ”

Master Qu guessed that something was wrong with Fang Manman when he stayed for dinner, and finally waited, so he said, "Listen to me." ”

"I was thinking about the future development direction of this ready-to-wear store, I told you last time, but it was not deep enough and not clear enough, mainly because I didn't think it clearly at that time. But recently I've figured it out and can't wait to share it with you. ”

"Oh? ”

"Have you ever thought about how many difficulties the ready-to-wear store will face in the future? Fang Manman asked.

"To be honest, I didn't think it was impossible, such as the aesthetic changes, and the impact of the factory, so I was exploring what direction I could go. ”

"You can see that you must have put a lot of thought into it. Fang Manman continued: "The changes you are making now are actually the right direction of development, but you are not clear enough. I say this because what you do is really based on feelings, not the point. ”

"I'll admit you're right, I'm such a casual person anyway, otherwise I wouldn't have just let you be the designer in our store. ”

Is it casual? Fang Manman thought of the difficulty of convincing him, and he was about to laugh angrily, Okay, what you say is what it is.

Fang Manman was not entangled, and said: "The biggest problem we take you with is that you can't see the future. You are the only tailor, and if the shop is without you, it will be completely paralyzed. It's definitely good that you're the store itself, but it's also yourself, which limits the development of the store. I see your own efforts, you must not be willing to be such a small ready-to-wear store, do you want to set up a brand?"

Master Qu has to admit that Fang Manman has talked about his heart, and his dream is to be able to continue for a century and become a brand, just like some ready-to-wear stores abroad!

"Yes, that's true, so what? I'm doing it now, can't I get there?"

"I can't be sure. Fang Manman spread his hands: "After all, I can't predict your development, and I'm not an immortal." But I know what it takes for a brand to form. ”

"What?"

"Carrier, Appearance, Connotation and Communication. ”

You continue. ”

In fact, the boundaries of this concept are not very obvious, and there are overlapping places. Our ready-to-wear store, needless to say, the carrier is the clothes, the appearance is very messy, which includes sensory recognition, cognitive elements, behavioral performance of these three aspects, no aspect of expansion we can all talk in detail, but today time is limited, we don't say too much about what we want to talk about today is the connotation and communication of these two very important aspects. ”

"To be honest, what I don't quite understand is, what is the connotation, what kind of connotation does a dress need. ”

You don't understand because you don't know that some of the things you're doing are already meaningful. ”

"For example?"

"Let's talk about one aspect, class belonging, which class class and which group it belongs to, what grade and status it is in, etc. The positioning of our ready-to-wear store has always been very clear, that is, to serve a variety of people with high social status, and for example, unique personality, which is the manifestation of brand personification, is the artistic expression of brand class belonging and core values, and has a unique and vivid image in the hearts of consumers, including the shaping of enterprises and consumer associations. One of the things you do in this part is that when it comes to your clothes, they have a strong personal touch. ”

Master Qu nodded. That's true.